LEON EUROCUP 2015 REVIEW. Race 02 - Portugal 10/12/2012
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1 LEON EUROCUP 2015 REVIEW Race 02 - Portugal 1 10/12/2012 Presentation title / Prepared by Name Surname / 00/00/2012
2 / From the 08 th to the 10 th of May, the circuit of Estoril (Portugal) hosted the rounds 3 and 4 of the Leon Eurocup 2015 / 32 drivers from 20 different teams composed the two grids of the race weekend / Besides the competition, the concept of the event included: - Complete TERRITORY TO ENJOY Marketing Activation, with a Test drive circuit and Paddock attractions - Communication: Guest & Content Activation - SEAT Sport Social Media Management 2
3 Marketing Activation / Guest management: - Up to 201 guests from Portugal and Switzerland enjoyed in Estoril an hospitality concept including: - Circuit and Paddock access - Test drives and attraction on Paddock - Lunch and open bar at the Hospitality - Box Tour and Grid Walk by SEAT Sport - VIP Laps (Selected Portuguese guests) COUNTRY GUESTS From: Switzerland 11 Dealers Incentive trip Portugal (Saturday) 89 Importer / Dealers / VIP s / Marketing Agreements / Fleets / Press Portugal (Sunday) 101 Importer / Dealers / VIP s / Marketing Agreements / Fleets / Press TOTAL GUESTS 201 3
4 Marketing Activation / TERRITORY TO ENJOY Activation Concept - For the first time the complete activation package was available for all paddock attendants CUPRA Test-Drive Eurocup Simulator BATAK & Photoframe Driving circuit with instructors for testing the CUPRA Range (Ibiza and Leon) High-definition racing simulator, opened to public with support staff BATAK Test and Instagram frames, very succesful for drivers, team members and general public due to the ease of use VIP LAPS (SEAT Portugal Guests) CARS USED 2 CUP RACERS 6 CUPRA VIP Laps with Cup Racer and CUPRA /FR range Selected guests from SEAT Portugal were able to codrive in the Cup racers driven by local Eurocup drivers for one lap. Also up to 25 guests simoulateouly ran with the series cars driven by Eurocup Drivers (Lucyle Cypriano, Julien Briché and Edina Bús) 4
5 Marketing Activation / Impressions 5
6 Activation - Digital SEAT / During the second Leon Eurocup event SEAT has published 1. Live Streaming on Youtube Livestreaming of Races Race01 -> 3351 views Race 02 -> 2263 views 2. After Event Video Ladies Cup Updated 19/05/2015 MKT Video Ladies Cup Posted on: SEAT Youtube 476 views 6
7 Communication / Output for Media From the days before the start of the competition till the end of the race weekend, the following Press Releases have been published: Content Date Media Center Photo / Video Estoril Preview 07/05 YES NO Practice Results 08/05 NO NO Qualy and Race01 09/05 YES YES / NO Race Weekend 10/05 YES YES / YES Ladies Trophy 20/05 YES YES / YES 7
8 Communication / Media Guests Media attendance from Portugal and Poland, was accredited in Estoril including: - Circuit and Paddock access - Lunch and open bar at the Hospitality - Access to circuit Media Center - Access to Pit-Lane Nombre Rui Faria Jakub Goralczyk Wojtek Garbarz Andres Germano MARCELO REIS - Op. Câmera JOSENILDO JUNIOR - Assistente PATRÍCIA CAMBRAIA - Produtora Paulo Maria António Santos Neves Paulo Renato Soares José Ribeiro Jose Manuel Costa Pedro Correa Mendes Guilherme Costa Diogo Teixeira - Razão Automóvel Rui Faria André Germano José Caetano Paulo Passarinho Alfredo Lavrador António Pereira Francisco Mota Rita Andrade Mario Silveria Lurdes Matos Paula Alveno Filipe Brito Vasco Pereira Artur Lourenço Andreia Cardenali Media type Sports media Seat Polonia Seat Polonia VIP Media VIP Media VIP Media VIP Media Seat Portugal Bola TV Record Autohoje Sapo auto Autosport Razão Automóvel Razão Automóvel Correio da Manhã TV Camara CMTV Autofoco Top Gear Automonitor Absolute Motors Motorpress 8
9 Communication / SEAT Sport Social Media Management SEAT SPORT Social Media Management (from 01 to 19 of May) Period 04/05 to 13/ Facebook Posts 46 Likes 1676 Comments 64 Shares 171 Reach 80,408 Views (Video) 4,217 Period 04/05 to 13/ Twitter Posts 57 Impressions 44,219 Retweets 89 Favs. 86 Engaged 1,130 Period 04/05 to 13/ Instagram Posts 20 Likes 928 Comments 4 / Highlights 9
10 Thanks for your attention Prepared by: 10
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