BUSINESS CASE STUDY MECS SEARCH ENGINE OPTIMIZATION

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1 BUSINESS CASE STUDY MECS SEARCH ENGINE OPTIMIZATION Market Data/ Trends & Innovation/ Benchmark/ Best Practice/ User Experience

2 The Background MECS Africa- A 33 years experience recruitment and project support agency across Africa offers recruitment, contractual manpower, HR and IR management, payroll bureau services, project logistics & employee benefit programme. Striving for Digital Presence and Brand Recognition This project initiated with a complete Market Analysis which demonstrated improper digital presence; declining the number of unique visitors, customer engagement and leads. Unfortunately, due to lack of search engine optimization (SEO) methodologies, the website witnessed low ranking for the targeted keywords in search engine result page. On monitoring the website performance based on traffic, ranking & conversions, MECS approached Vidushi Infotech for SEO activities to improve their digital online presence; thereby generating leads & high qualified traffic. A Comprehensive Approach to Search Engine Optimization

3 The Challenge MECS keywords didn't rank in Top 100 on Search Result for the entire 10 targeted keyword phrases. Needless to say, they were very annoyed and doubtful about their ranking on Google. MECS wanted to rank high in the search engines, particularly Google. The ultimate goal was to outshine their competitors and achieve top ranking, gaining online presence and brand recognition. In addition, the lack of a focused keyword strategy prevented search engine spiders to crawl for content. Implementing Solution & Initial Change Vidushi Infotech proposed a Five-Step SEO Plan to MECS. Step 1: Optimize the website, exploring digital marketing channels Step 2: Content Analysis and Sitemap Analysis Step 3: Implement Link Earning Activity to increase site s link popularity Step 4: Integrate Search Engine-Friendly elements into the site Step 5: Map the targeted keywords to their respective landing page Once all the site improvements were completed, we shifted our gears to reconstruct the landing page to be more conversation-driven. Content Optimization Activities Traffic Generation

4 Results Analysis within Two Months Boost Website Traffic % Organic Traffic Progress % All Keywords Listed on first page of Google result pages Our extensive SEO approach, the website witnessed a drastic rise of 100% in organic traffic through search engines & % boost in overall traffic of Website. Organic Traffic Graph The graph represents a continuous rise in the organic traffic through search engine.

5 Organic Traffic Improvement- Over the Last 60 Days Organic traffic graph illustrating 100% growth rate in total number of visitors within last 60 days. Overall Traffic Graph- Over the Year The graph represents a continuous rise in traffic over the year

6 Overall Traffic Improvement- Over the Last 60 Days Take a look at the overall traffic improvement over the last 60 days. Keyword Ranking Status Graph representing the keyword ranking status- From Start- Till Date Initial Month Ranking Two Month later Ranking Current Month Ranking

7 List of Targeted Keyword Keywords Current Monthly Search Ranking After 60 Days Initial Ranking August 2014 September 2013 June 2013 Africa Recruitment Manpower South Africa Employment & Recruitment Agency Work Employment Agency Manpower Employment Engineering Recruitment Agencies Construction Recruitment Jobs Oil Rig Careers Engineering Recruitment South Africa Oil Rig Jobs The above result shows a drastic improvement in the targeted keywords within the span of 60 days. Currently, most of the keywords are ranking on 1 st & 2 nd position in search engine result page.

8 Conversions through Overall Traffic A list illustrating the conversion through overall traffic over a period of 1 Year on different channels- Paid Search, Organic Search, Direct and Referrals. This project is still going on a smooth pace, creating milestone across all endeavour of work process. Vidushi's SEO team is striving towards to achieve the next landmark in future. INTERESTED in Giving Your Website a BOOST with IMPROVED USABILITY and CONVERSIONS RATE? Feel Free to Reach Us at: ravish@vidushiinfotech.com or girish@vidushiinfotech.com Visit: