WHO IS MICROSTRATEGY?

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1 PARTNER Enablement

2 from the MicroStrategy Executive Team! MicroStrategy is investing in you our valued partners. Our Sales, Professional Services, Education, and Support teams are aligned as never before around providing you with the products and services you need to be successful. We encourage you to Engage! with MicroStrategy and look forward to working closely with you and your teams. Don Hunt Executive Vice President, Worldwide Sales and Operations Bob Watts Executive Vice President, Worldwide Professional Services and Support WHO IS MICROSTRATEGY? Founded in 1989, MicroStrategy is a leading provider of enterprise software platforms for business intelligence (BI), mobile intelligence, and social intelligence applications. MicroStrategy s BI platform enables organizations worldwide to analyze vast amounts of data stored across their enterprises to make better business decisions. Companies choose MicroStrategy BI for its ease-of-use, sophisticated analytics, and superior data and user scalability. MicroStrategy s mobile intelligence platform helps companies and organizations build, deploy, and maintain mobile apps across a range of solutions by embedding intelligence, transactions, and multimedia into apps. MicroStrategy s social intelligence applications help enterprises harness the power of social networks for marketing and e-commerce. The company also offers a suite of free friendly consumer apps that use MicroStrategy s enterprise technologies and its proprietary Cloud platform. PARTNER WITH A LEADER MicroStrategy not only has more than the required functionality and features for a BI platform, but they continue to be on the forefront of innovation from year to year, always early to add the newest functionality. said Dr. Carsten Bange. Dr. Carsten Bange added, In my view MicroStrategy s consistent success on The BI Survey is due to their focus on continuing to broaden and improve its BI platform and the fact that MicroStrategy has resisted the temptation to build a technology portfolio through acquisitions.

3 Engage! with MICROSTRATEGY PARTNER Enablement WHY PARTNER WITH MICROSTRATEGY? DIFFERENTIATE MicroStrategy enables you to differentiate yourself from the competition by building collaborative and long-lasting partnerships that emphasize quality, not quantity. MicroStrategy will empower your organization with the resources and certifications necessary to market, sell, implement, and support the world s most superior business intelligence platform. This will allow you to add business value, grow revenue, and enter new markets. GROW Join forces with a business intelligence leader. MicroStrategy provides you the ability to tap into our market potential in open, profitable territories where many opportunities are available. Your partnership will enable you to sell superior solutions and technology while growing your Professional Services and Education practices. Together, we will develop, market, sell, implement, and support the best business intelligence solutions available. CAPITALIZE Big Data, Mobile, Cloud Computing and Social Media are all impacting every facet of business from sales and marketing, to operations and infrastructure. MicroStrategy has invested hundreds of millions of dollars and the dedication of countless experts to enable customers and partners to capitalize on these trends for real business benefit. Leverage our investments for the benefit of you and your customers organizations. MicroStrategy has one of the most integrated BI platforms and has continuously expanded its BI capabilities through innovation versus acquisition.... Of all the BI vendors, MicroStrategy has been most aggressive in its evangelization of mobile BI both in its messaging and product innovation. Cindi Howson, BI Scorecard Strategic and Product Summary In today s increasingly competitive business environment, the ability to quickly deploy new applications is critical. I am impressed with MicroStrategy s auto-modeling heuristics, which make project setup far easier. Wayne Eckerson, Founder BI Leadership Forum

4 ipad 1:55 PM 100% Demand Generation Work with MicroStrategy to build new relationships and increase revenue streams through co-branded marketing activities and co-sponsored events. Sales Enablement Engage with MicroStrategy Sales and Partner teams to learn the latest on MicroStrategy positioning, products, and support to help grow your MicroStrategy business. Sales Tools Develop compelling, go-to-market messaging with MicroStrategy to accelerate your sales cycles, win against the competition, and increase your market reach. Pre-Sales Enablement Program Train and certify your pre-sales experts on MicroStrategy product knowledge and demonstrations so that they have the skills and tools necessary to deliver MicroStrategy solutions. Executive Session Build relationships with your peers and key MicroStrategy Executives as you work to develop sales and marketing strategies that bring value to your prospects and customers. Engage! Mobile Application Stay connected with MicroStrategy anytime, anywhere from your tablet device. Instant, anywhere access to industry demonstrations, collateral, and more.

5 Resource Support MicroStrategy s Global Delivery model is a proven approach for delivering unmatched value for customers, deploying blended on-site and off-site teams. Experienced generalist and highly specialized consultants are available for long term and burst capacity needs, working alongside your delivery team, under your banner, and at exclusive Partner pricing. Education Delivery Join the growing community of MicroStrategy-certified training partners. Expand the portfolio of services you offer and receive marketing and classroom support while you deliver MicroStrategy training. Delivery Excellence and Best Practices Reduce cycle time, improve your customers experience, and win repeat engagements by leveraging MicroStrategy best practices and experience. MicroStrategy QuickStrikes days bi application business insights A focused MicroStrategy Professional Services program enabling rapid discovery of business insights. One BI application based on your business data and operating in the Cloud. Valuable insights on questions you want answered from your business data. Leverage MicroStrategy BI, Mobile, and Cloud QuickStrike offerings. Deliver them on-prem or in the MicroStrategy Cloud! These offerings are built on our best methodology and staffing practices and will ensure rapid deployment and value realization for your customers.

6 Train and Certify Your Delivery Team Training and certifying your service delivery team is an investment that pays high dividends: quality of delivery, customer satisfaction, customer account expansion, and building marketable skills to help you compete and win business, to name just a few. MicroStrategy has created the Global Partner epep (Perennial Education Pass) to help you build a strong delivery team. A Global Partner epep subscription provides unlimited, global access to the full portfolio of MicroStrategy training materials and courses, including all exams and certifications. Comprehensive: 22 instructor-led courses, 250+ hours of self-study e-learning material, 8 distinct certifications, and special topic and What s New material. Flexible: Instructor-led distance learning including evening and weekend classes Personalized: Classes available in local languages Build your team and ensure their success with MicroStrategy training and certification. Industry-Recognized Certifications MicroStrategy Certified Developer MCD Certified Project Designer (CPD) Certified Report Developer (CRD) Certified Document Developer (CDD) MicroStrategy Certified Engineer MCE Certified Platform Administrator (CPA) MicroStrategy Certified Engineer Principal MCEP Certified Engine Specialist (CES) Certified consultants on your delivery teams increase the efficiency of the team, improves the quality of the deliverable and reduce your risk. MCD certification is the minimum level expected for Partners to ensure implementation success. Partner Mobile Academy This in-depth training, exclusively for Global Partner epep subscribers, is a series of special topic training courses in which we share our best practices from hundreds of engagements to fast-track your ability to delivery MicroStrategy services.

7 Technical Support Partner Support Liaisons have 24x7 access to MicroStrategy s technical support. The Online Case Management system allows your designated Support Liaisons to create new support cases, update existing cases, and manage users from your organization. Discussion Forum The MicroStrategy Discussion Forum is an easy-to-use, extensive online community where you can network with your MicroStrategy and business intelligence peers. Use it to share implementation experiences and best practices, exchange ideas, and troubleshoot issues with other MicroStrategy users from around the world. Beta Evaluation Want to be the first to preview new MicroStrategy software releases? We encourage you and your customers to become Beta Evaluators! The Beta Program provides you with full access to preview upcoming MicroStrategy releases. Product Download Site Get the MicroStrategy software you need, when you need it. The MicroStrategy Download Site is your online repository for all MicroStrategy Products. Ready to Engage with MicroStrategy? Whether you are just beginning your partnership with MicroStrategy or are interested in learning how to grow your current MicroStrategy business through the Engage! with MicroStrategy, Partner Enablement Program, contact your local Partner Manager or us at partners@microstrategy.com.

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