Consumer Analyst Group Europe. London, 17 March 2015

Transcription

1 Consumer Analyst Group Europe London, 17 March 2015

2 Damian GAMMELL Beverage Group President Career Background CEO of Coca-Cola Hellenic Russia CEO of Coca-Cola Erfrischungsgetranke CEO of Coca-Cola İçecek Beverage Group President of Anadolu Group and CEO of Anadolu Efes

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4 Agenda About CCI Opportunities Ahead Strategy

5 A Regional power house 5th largest bottler 10 countries 24billion annual servings to 370million people 23plants 10thousand employees 2billion of investment in the past 10 years 6 billion annual revenue 1 billion annual EBITDA Annual production capacity of 1.3billion unit cases 700thousand sales point

6 We now operate in 10 countries... Other 10% Kazakhstan 9% Iraq 9% Turkey 51% Pakistan 21% with our international markets fuelling volume growth.

7 Solid experience in promising markets Turkey Bottlers consolidation in 90 s resulted in solid growth and Turkey practices have become an example for international growth. Brand love score top 5 in the Coca-Cola system Diversified portfolio Strong distribution network High penetration level Best supply chain management 100% sales monitoring system

8 Solid experience in promising markets Kazakhstan Turnaround after 2009 economic crisis Market share gains Globally #7 in terms of contribution to the Coca-Cola growth Uninterrupted high teens growth in the last 5 years

9 Solid experience in promising markets Pakistan Successful partnership with TCCC in 2008 has created a tremendous potential Increased market share by 30% since the acquisition Over 15% volume growth every year High brand love scores Globally #2 in terms of contribution to Coca-Cola growth

10 Solid experience in promising markets Iraq Green field investments in North Iraq led to over 20% average volume growth until last year. In South Iraq, transformation of a local bottler into a Coke Bottler is bearing its fruits Market leader in North Iraq Continued growth in South Iraq despite unrest

11 More diversified product portfolio Water & Still 21% Tea Water &Still 6% % Sparkling 86% Sparkling 71%

12 Our geography is full of opportunities

13 Attractive population and GDP growth 370 MILLION CONSUMERS More than 50% will be below MILLION NEW CONSUMERS BY % will consist of urban middle class Population GDP Average CCI Growth 1.7% 6.5% EU Growth 0.2% 3.6% Source: IMF & CCI estimations

14 Sparkling will continue to grow Per cap Consumption (liters) Sparkling Beverage Consumption vs GDP (2014) Mexico Argentina Germany USA 100 South Africa UK Bulgaria 60 Jordan Hungary Turkey Turkmenistan Poland Kyrgyzstan Iraq Italy 30 Russia Pakistan Egypt Azerbaijan Tajikistan 0 Syria GDP per Cap (USD)

15 Strong market positions in sparkling Turkey Kazakhstan Pakistan Iraq 66% 49% 35% 29%

16 Underpenetrated markets in still Per cap Consumption (liters) 100 Still Beverage Consumption vs GDP (2014) USA Kyrgyzstan 20 Tajikistan 0 Germany Poland Kazakhstan UK Hungary Mexico Turkmenistan Jordan Italy Turkey Argentina Pakistan Azerbaijan Iraq Egypt Syria GDP per Cap (USD) Still beverage consumption does not include water

17 Why CCI? Market Dynamics Favorable demographics & growing economies Low per caps in both sparkling & stills Limited substitutes for alcoholic beverages and high average temperatures in Pakistan & Middle East CCI s Strengths World s greatest brands CCI s successful track record in frontier markets Capacity upgrades to match demand Continuous improvement on execution

18 Burak BAŞARIR CEO Career Background CFO at Coca-Cola İçecek President of CCI Turkey Operations CEO of Coca-Cola İçecek

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20 Successful financial track record CAGR 15% Volume Growth x4 19% Revenue Growth x6 21% EBITDA Growth x7

21 Our strategic priorities

22 Accelerate revenue and margin growth Revenue Growth Management Cold Occasion availability Brand Package 69% Price Channel 5pp vs PY Focus on IC transactions +157% IC mix in portfolio 30% + 7pp since 2010 since 2010

23 Accelerate revenue and margin growth Leverage technology for better OpEx Management Route to Market Optimization My Cooler Tracing location of 800k coolers Up to 20% saving Real time volume tracking at 1100 distributors, 700k points of sale (km)

24 Accelerate revenue and margin growth Sales force effectiveness for better OpEx Management Increase the daily EFFICIENCY of the Sales Force Drive consistent improvement in EXECUTION in-outlet A disciplined total system process to support front-line salesforce efforts and performance Enhance employee ENGAGEMENT and job satisfaction levels

25 Grow sparkling category and per caps Availability Low calorie & small portions Household penetration Recruitment +1.6 m teens in Pakistan

26 Capacity upgrades to capture demand Central Asia new plant openings 2015 Dushanbe - Tajikistan Astana - Kazakhstan Pakistan new plant investments Multan - Karachi - Islamabad Capacity increase by 1.5 times

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28 Continue to build and enhance our reputation... Leader in Transparency The 1 st & only company in Turkey and in the Coca-Cola system listed under UNGC 100 Index Sustainability reporting since 2008 Among the best in carbon management and transparency Leader in the System Among top bottlers in water and energy savings Best Country Bottling Operation in the TCCC EAG twice 0,26 0,26 1,12 0,41 Energy Usage Ratio MJ/lt product 0,67 0,39 0,72 0,32 1,74 1,41 3,44 2,04 Water Usage Ratio (It/it product) 2,10 2,10 1,82 1,55 Turkey Jordan Azerbaijan Kazakhstan Turkey Jordan Azerbaijan Kazakhstan Coca-Cola System Average

29 Build a world class organization Capability Development Right Culture Leadership Development Right Workplace

30 Guidance VOLUME GROWTH Consolidated: High single-digit Turkey: Low single-digit International: Low-teen Net revenue growth > Volume growth EBITDA margin higher than 2014

31 QUESTIONS & ANSWERS

32 THANK YOU!