Typical wholesale Europe International tradeflows of flowers and plants GreenCHAINge

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1 Typical wholesale Europe International tradeflows of flowers and plants GreenCHAINge Anton Bril, 17 juni 2014 Voor wie verstandig handelt!

2 Dutch Association of Wholesalers in Floricultural Products 270 import & export companies Members represent 65 percent of total turnover in the Dutch wholesale Flowers & Plant trade, 3.5 billion export value. Total Dutch European export value 5.3 billion Total Dutch import value 0.95 bilion 10 employees at Aalsmeer To look after interests Policy groups Acces to assortment Efficient logistics Optimal information exchange Labor Market chain promotion Projects and services Mission: National and international promotion of the interests of the (Dutch) wholesale floricultural products. Voor wie verstandig handelt!

3 Dutch Exporting company s Number of exporting wholesalers registered with the flowers and plants HBAG Voor wie verstandig handelt!

4 Dutch Exporting company s Number of exporting wholesalers divided into product % mutation Cutflowers ,35% Plants ,84% Mix ,41% Total ,71% Source: HBAG Bloemen en Planten 2013 Voor wie verstandig handelt!

5 European Export markets Country % of total (2013) % mutation by period Duitsland % 6% Verenigd Koningkrijk % 6% Frankrijk % -6% Italië % -15% Rusland % 43% België % 6% Zweden % 45% Zwitserland % 13% Oostenrijk % 3% Polen % -7% Overig % -3% Totaal % Source: HBAG Bloemen en Planten 2013 Denemarken % -22% Voor wie verstandig handelt!

6 Overview of Dutch production and import respect to export and Dutch consumption Voor wie verstandig handelt!

7 Export Channels Voor wie verstandig handelt! Source: HBAG Bloemen en Planten 2013

8 Voor wie verstandig handelt! Source: HBAG Bloemen en Planten 2013

9 GreenCHAINge logistic vision VGB board Vision: Dutch Wholesale companies in the flower industry want to be recognized by consumers as environmentally sustainable partners in the horticultural supply chain. Emission target Flower & Plant export (2020): Reduce CO 2 emissions 15%, by transporting 20% by rail or short sea Emission target Flower import flows (2020): Reduce CO 2 emissions 36%, by shipping 40% over sea

10 GreenCHAINge approach + Initial Quality + Chain CO 2 conditions Logistic challenge & < growers << Breeders = Modelling & predicting Known Quality and vaselive

11 World cutflowers tradeflows $ mio $ 500 mio

12 Deep sea Flower logistic Schedules Ecuador >> Rotterdam 18 Days Columbia >> Rotterdam Days Brasil Santos < > Rotterdam 16 Days South Africa, Cape-Town >> Rotterdam Days East Africa, Mombasa >> Rotterdam 24 Days!

13 Million euro's Export flowers from Columbia ft containers weekly Frankrijk Ukraïne Duitsland Canada Nederland Spanje Japan Verenigd Koningkrijk Rusland USA Source: Comtrade 2013

14 Million euro's Export flowers from Ecuador Ukraïne Chile Japan Duitsland Canada Spanje Italië Nederland Rusland USA Source: Comtrade 2013

15 Export Kenia Million euro's Noorwegen Australië Rusland Verenigde Arabische Emiraten Switzerland Frankrijk Japan Duitsland Verenigd Koningkrijk Nederland Source: Comtrade 2013

16 Million euro's Export Flowers from Ethiopië Frankrijk Zuid - Afrika 80 Noorwegen Rusland 60 Saudi Arabië Verenigde Arabische Emiraten 40 Japan Verenigd Koningkrijk 20 Duitsland Nederland Source: Comtrade 2013

17 Export Flowers Source: Comtrade 2013

18 MAERSK pilot routes MAERSK schedule: Mombasa >> nw Europe 23 days Crucial: Liability shipping lines (schedule integrity).

19 Kenya EU export ft containers Target 40% = 4800 containers = 96c /weekly

20 Analysis CO 2 emission flower transport Sea freight reduction: 4800 containers x 38 ton CO2/c = ton CO2 weekly

21 Pilot preparations

22 GreenCHAINge breeders testresults top 30 Kenia Kordes Roses De Ruiter Preesman Terra Nigra Lex+ Olij rozen Schreurs Interplant roses Kordes Roses

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27 Pilot Mombasa

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29 European & African lessons: controlling the cool chain!! Low temperature x day sum -> longer vase life Post harvest: rapid cooling at the farm, whithin min. If possible: use vacuüm cooling or Forced Air cooling at the airport or consolidation center. Roses: transport temperature at sea = 0.5 C - 1,5 C Roses: transport temperature by air = < 4 C

30 Maintaining the Cool Chain

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34 Questions & Discussion Thank You