Ecommerce Holy Grail: Run Your Entire Business on One Integrated System

Transcription

1 Ecommerce Holy Grail: Run Your Entire Business on One Integrated System Your Hosts Today: Mini Peiris VP, Product Marketing NetSuite Inc. Baruch Goldwasser Ecommerce Expert NetSuite Inc. Real-World Voice: Troy Lawson Chief Technical Officer Best Kiteboarding Agenda Welcome Brief Introduction to NetSuite The Ecommerce Holy Grail: Run Your Entire Business on One Integrated System NetSuite in Use: Hear from Best Kiteboarding about their Ecommerce operations NetSuite Company Overview Founded 1998 Publicly traded on NYSE: N Strategy: Deliver integrated business applications as online services to small and mid-sized businesses Results as of YE 2007: 600+ employees $100M+ annual revenue, very rapid growth Offices in 7 countries: USA, Canada, UK, Hong Kong, Japan, Singapore, Australia Largest integrated, on-demand customer base (5600+ customers) Three Big Ideas Mid-Market Enterprise Problems Web Warehousing Suite SaaS Verticals SFA Accounting NetSuite: The Enterprise-Class Application for the Mid-market Support 5

2 NetSuite Solution One System. No Limits. Sales Force Site Hosting Automation Affiliate Intranet Marketing Publishing Quotes Transactions & Orders Campaigns Self- Service Commissions Customer Self- Service Web Store Support Marketing Record Web Personalized Site Customer Transactions/ Pricing/Content Support Communications Time Financials Tracking Order UPS Online Fulfillment Budgeting Inventory Tools Inventory Order Purchasing Fulfillment Financials Purchasing All Data In One Application No Costly Integration Reduce Redundant Data Entry & Maintenance Integrated Data & Business Workflow Real-time Visibility Across Enterprise Modular Implementation Role Specific Usage Increase Success Rate Ecommerce Holy Grail: Run Your Entire Business on One Integrated System NetSuite Ecommerce Recent Awards Visionary Ecommerce Magic Quadrant Codie Award : Best Ecommerce Solution 2008 Gartner Magic Quadrant for Ecommerce : Visionary 2008 Evaluation based on Completeness of Vision & Ability to Execute Why NetSuite Ecommerce? More than the Tip of the Iceberg! Website Content Shopping Cart Checkout Order Management Inventory & Warehouse Management Customer Relationship Management Accounting, Purchasing Customer Support Marketing Multi-channel Management Affiliate Management Customer Self-Service B2B Payments: Invoices, P-cards, Level II UPS & FedEx Shipping Shopping Comparison Engine Links Site Analytics And so much more! NetSuite Value Proposition 1. Back-Office (ERP) 2. Front-Office (CRM) 3. Inventory & Warehouse Management 4. Self-Service 5. Upsell Manager 6. Analytics 7. Multi Site 8. Multi-Channel 9. Global Multi Language & Multi Currency 10. Affiliate Management with Commission tracking Competitive Back-Office management Back-Office (ERP) End-to-end Order Management Real-time Inventory Warehouse Management Accounting Purchasing All ecommerce companies need back-office ERP software All competitors require purchasing separate ERP systems, which is expensive, requires a lot of integration, breaks with every update, and data is not in real-time

3 Competitive Front-Office CRM Customer Information Marketing Support SFA All ecommerce companies need CRM software All competitors require purchasing separate CRM systems Competitive Inventory & Warehouse Management No ecommerce competitor offers this! Real-time Inventory Management Auto-Calculate Inventory Integrated UPS/FedEx/USPS shipping labels Print labels on thermal printer or laser printer Tracking Numbers sent to shoppers Customs Documentation Auto-remove items that are out of stock Competitive Self-Service Makes company seem bigger, reduces support costs, improves customer satisfaction Packages Tracking Order Status Lifetime Purchase History Support Communications Repeat Orders Knowledge Base Downloads Competitive Upsell Manager Amazon.com-like product recommendations Recommend products automatically based on sales history Manually entered Related Items Upsell in Shopping Cart Competitive Analytics Unique advantages: All reports are integrated out of the box Shopping Cart Abandonment info Lifetime Revenue/ROI data Customer-specific data Referrer & Keyword Search Visitors & Revenue Paid vs. Organic Internal Search Cart Abandonment See who abandoned, and what they abandoned Customers Cart contents Pages viewed Competitive Multi Site Each website has its own Domain Name, Products, Pricing, Look & Feel

4 Competitive Global Multi-Language Multi-Currency Multi-Subsidiary Competitive Multi Channel Online, Offline & multiple ecommerce marketplaces ebay Comparison Shopping Engines Yahoo Shopping Shopping.com Google Base Shopzilla NexTag Competitive Affiliates Track Partners/Referrers who sent you business Reports Commissions Visibility for Partner Business-to-Business (B2B) Pricing Volume Pricing & Price Levels Restricted Content Passwords, Dynamic Content, Price Levels Checkout Restrictions Customer Data Shopping Cart, Pages Viewed Invoice Payments Repeat Orders/Items Vendor/Partner Visibility NS Advantages/Differentiators 1. Back-Office (ERP) 2. Front-Office (CRM) 3. Inventory & Warehouse Management 4. Self-Service 5. Upsell Manager 6. Analytics 7. Multi Site 8. Multi-Channel 9. Global Multi Language & Multi Currency 10. Affiliate Management with Commission tracking Live Demonstration Baruch Goldwasser Ecommerce Expert

5 Visit Troy Lawson Chief Technology Officer Best Kiteboarding Best Kiteboarding: Company Overview Best Kiteboarding is the world s largest kiteboarding manufacturer Mantra: Exceptional products, exceptional service and exceptional prices Profile We went live Feb selling direct Headquartered in Delray Beach, FL 50 Employees, 35 NetSuite users Challenges Faced Proprietary web store was difficult to integrate with rest of business systems Growing concerns managing security of the web store Were running multiple systems across the business, leading to lack of visibility Couldn t get real-time metrics across the business Had no way to allow employees in world-wide locations to access company systems 27 28

6 Ecommerce operations streamlined with NetSuite Rich, dynamic site: multi-media content product configuration options multi-country, multi-currency real-time inventory updates related items for cross-sell, up-sell Results with NetSuite Can appear as large company on the web, delivering worldclass service with relatively small number of employees Able to hire best talent regardless of location thanks to Software-asa-Service anytime, anywhere access Delivering better service for retailers via B2B ecommerce with NetSuite Customer Center Increased efficiency from reduction in data entry, fewer errors on orders and other business functions Real-time visibility and metrics beyond Ecommerce operations, throughout the entire business Tremendous growth both locally & globally Questions & Answers