umove, 28 Aprile 2015 Davide Ghezzi, Founder

Transcription

1 umove, 28 Aprile 2015 Davide Ghezzi, Founder

2 Instant Urban Carpooling Letzgo is a ride sharing application that easily connects SOCIAL PEER-TO-PEER INSTANT LOW COST letz-go.com

3 The product: a driver or a passenger 2 to 3 clicks away 1. A passenger makes a request, the system suggests a reimbursement 2. A driver accepts the request, picks up the passenger and starts the ride 3. The ride ends with a reimbursement and a mutual rating letz-go.com

4 A simple business model Free app download Free app registration All payments in-app 20% of driver fee goes to Letzgo

5 Safety Drivers checked Real time tracking, sharing during ride Feedback

6 1. Unsustainable mobility Cars driving around the city are mostly empty: 90% of cars have 4 unused seats A car stays idle for 97% of the time* Average yearly cost of owning a car: euros (growth 15% ) The ratio of cars ownership per 100 people in metropolitan areas is too high in Italy and other European developed countries Public transportation cannot always fulfil mobility needs (peak hours, specific areas/times, during strikes) 71% of Italians are likely to share their car Source: Comune di Milano 2012, ACEA 2012, Federconsumatori 2012

7 2. Millennials

8 3. Trust, reinvented through technology

9 The rise of a new economic model: Sharing economy and Collaborative consumption Mobility

10 History of urban mobility opportunities Instant To passenger destination No need to drive Social features Cost letz-go.com

11 Benchmark Letzgo vs Taxi, Uber and Carsharing Average Trip Cost Assumptions: standard trip 5km and 20 minutes. Average speed 15km/h (1) Taxi MI (2) Taxi MI (3) Uber (4) Uber (5) Car2Go (6) Twist (7) Enjoy (8) LetzGo (9) night Black Pop by night Source (1) Source: Confcommercio Sciogliere i nodi per competere, 2012 (2) Internal estimate based on a weekday standard option Taxi fee, Mobility and Transport division Public Vehicle Service, Comune di Milano July 2012 (3) Night starting fare minutes from taxi-stand to passenger (4) Uber Black: /km /min (5) Uber Pop: /km /min (6) Car2Go: 0.29/min + 2minutes for parking (7) Twist: 0.27/min + 2minutes for parking (8) Enjoy: 0.25/min + 2minutes for parking (9) Letzgo: 0.95/km

12 Legal, administrative problems mark the growth of Lyft, SideCar, Uber

13 Community is the defense shield

14 When the movement make its voice heard

15 it can achieve great results

16 A win win win model: Benefiting passengers, drivers & cities For Passengers For Drivers For Cities Saving money versus owning a car (gas, insurance, repairs, fines) and compared to other options with a driver Saving time (parking, car maintenance, ability to read or make calls) Providing another mobility solution Socializing Gaining freedom (2nd glass of wine ) Sharing a car and its related costs (even if no profit, still making extra money) Socializing Being a good citizen contributing to a greener world with less cars needed Helping neighbors with no other options but a driver and no means for usual options letz-go.com Being green: Improving traffic Improving air quality Improving parking Offering more mobility solutions to the city Serving disadvantaged communities (outskirts, elderly and reduced mobility citizens)

17 Challenges 16

18 Where we are Launched beta (June 2014) ios Launch Android (today) + new ios (today) Backend re-engineered to allow for flexibility Community of more than 300 drivers (Milan) EXPO

19 Looking forward: an extremely versatile platform Instant REAL-TIME Urban GEOLOCALIZED Carpooling PEER TO PEER EXCHANGE letz-go.com

20 Android

21 With strong assets vs. all the competitors Vs. TAXI - Price - Better experience (in-car and via app) - Sense of frustration vs. the incumbent Vs. UBER - Price level and cost peace of mind - Social connections/community (P2P) - True sharing values Vs. CAR SHARING - Convenience (no need to look for a car, to drive and to park) - Km billing (don t pay traffic jams) Vs. PUBLIC TRANSPORTATION - Flexibility (routes, time) - Experience (private cars)

22 Letzgo evolution Urban deliveries Data collection Vertical Partnerships (e.g. navigation systems, fleet management) Core product enrichment (premium services) 21

23 TEAM Davide Ghezzi CEO Luigi Pincelli Marketing Cofounder of Private Equity Sistema Solare SpA Director, Mediobanca London; JPMorgan London Cofounder, Cellulari.it MBA, Columbia Business School EP, Singularity University Former Head of Advertising & Trade Communication, Vodafone Italy Advertising Manager, Vodafone Italy Head of Marketing & Communication, Panaria Group Sabrina Vinella Operations Fabrizio Negro IT Former Head of Marketing Consumer Mobile, Vodafone Italy Head of Marketing Consumer, Poste Mobile Product Manager, Vodafone Italy Former Head of Demand and Technology Architecture, Vodafone It Managing partner, Doxa Digital Head of Online Services, Vodafone Italy Paolo Percuoco Finance Current Head of Reporting and Consolidation, Sky Italia Head of Finance, Mobile Virtual Network Operator, Vodafone Business Controller, Pirelli letz-go.com 22

24 Chi sono Co-founder & Managing Partner, renewable energy private equity fund Sistema Solare SpA Director, Mediobanca London, Emerging Markets Associate, JPMorgan London, Sub-Saharan Africa Origination Co-founder, Cellulari.it Project Manager, Pirelli Optical Fibers EP, Singularity University MBA, Columbia Business School Università Bocconi letz-go.com