International Summer School on Social Network Analysis
|
|
|
- Whitney Harper
- 10 years ago
- Views:
Transcription
1 National Research University Higher School of Economics International Summer School on Social Network Analysis Internet Activism: A Study of Online Political Discourse of Palestine Solidarity Movement in Ireland and Britain Shadi Abu-Ayyash
2 Social Movements & ICTs Manuel Castells: Networked Social Movements For social movements: - Information and communication technologies offer connectivity, sharing and feeling togetherness ; which have an effective reflect on movements offline activism /on-ground - Develop autonomous networks of horizontal communication, which: 1- Bypass controlled media, allowing message to be delivered to wider audience(s) 2- Reaching a larger number of activists and public - Effective tools for: mobilising, organising, and deciding actions - Maintain communication channels among movement members, which facilitate sharing of information and activism plans
3 Palestine Solidarity Movement in Ireland & Britain Part of the global solidarity movement, which consist of local, national and regional pro- Palestine groups. The work of the solidarity groups could be classified under two levels: 1) On-going campaigns that focus on - Raising awareness of the Palestinian cause (online websites, social media, on ground activities: stalls, demonstrations, public speaking) - Organising visits to Palestine - Lobbying local media, politicians and decision makers in favour of the Palestinian people rights 2) Responding to major events occur in Palestine (such as attack on Gaza 2012, Palestinian prisoners hunger strike 2013) - Organising demonstrations and protests - Contacting local media and MPs - Galvanising online campaigns through social media sites
4 Research Qs Exploring political discourse, through analysing online message(s) 1) That would be through extensive content analysis of, websites, Facebook pages and Twitter accounts 2) Examining nature of content (news, calls of on-ground activity, lobbying decision makers) 3) Identifying similarities and differences of used terms, messages and content 4) Number of posts related to on-ground /offline activities Studying the role content plays in online advocacy: how the text, image and moving image are recruited and used in advocating the cause Examining the transnational element of online activism: local vs regional Identifying possible activists online communities - Which platforms are used: social media sites, blogs, lists, discussion forums - Size in terms of active members - Affectivity for mobilisation, exchange of information or not
5 Methodology & Data Collection Grounded Theory: Data analysis would lead the way to discover new findings Data Collected through: - Semi- structured interviews with activists (23 interviews), selection criteria: on-campus, off-campus, geographical distribution, level of online activity - Online questionnaires (17 participants) - Online content analysis: official websites, facebook pages, twitter accounts, youtube channels - Observation: personal notes from attending group s public events Time Frame: comparing online content, and online behaviour/activity of the studied groups in four different times between
6 Examples from the war on Gaza (2012) and prisoners hunger strike (2013) Data were extracted from the selected groups Facebook pages and twitter accounts using Nvivo 10 software Material posted only by the group admins were analysed, excluding other content posted by group members/page fans Studied groups are local, national and university based groups, and non-active groups online were excluded form the analysis FB posts were classified into several categories, while analysis of Twitter accounts is based on related hashtags Gaza War case posts were coded and classified into categories: : Gaza news, local activities, regular solidarity campaigns Hunger Strike case the posts were coded and classified into categories: violation of prisoners rights (human rights); illegality of their imprisonment ; political perspective (against the Israeli occupation); call for solidarity activities; or sharing news about the hunger strikers
7 Irish and English solidarity groups activity on twitter during the war on Gaza, November Gaza news related tweets Tweeting about local events Ireland 4 2 Northern Ireland England Other solidarity campaigns & activities
8 Categories of content posted on ten solidarity groups fb pages during the war Lobbying Media & MPs On-Ground Activities (meetings & protests) Palestine (Gaza) News 92 Other Regular Campaigns (BDS, Settlements) Off Campus On Campus Ireland 3 0 England 3 0 Northern Ireland 1 1 Scotland 0 2
9 Content of 5 major Ireland based solidarity groups Facebook pages during the Palestinian prisoners hunger strike between January and April IPSC HQ IPSC Cork Sadaka Limerick IPSC Act for Palestine Prisoners News Human Rights ViolationsOn-ground Activities Online Action Media Advocacy Illegal Detention
10 Use of image on social media platforms: Palestine news, local activities, sister groups activities and cartoons
11 In other words 1. FB & Twitter sites are used mainly for sharing news about the central point of attention (Palestine/Gaza/prisoners) 2. Second priority is announcing local events and sharing other groups activities 3. Similar language and terms: (attack, occupation, solidarity) 4. Major/National level working groups are much more active online, and the smaller the group, the more it shows interest in organising demos/protests within its local area 5. Level of effort put on lobbying decision makers and local media advocacy is less than other areas of interest. eg. no evidence of organising online campaigns (petitions ) 6. The online activity level (volume of materials posted) does not represent the effort carried out offline/on-ground
12 Visualisation of Activists Online Relations 1- Using NodeXl: Connection among users tweeted the hashtag welcome2palestine April 2012
13 cont. 2- Gephi enables users to visualise ties among FB group members using Netvizz application ex. Interaction among members of Scottish Palestine Solidarity Campaign Facebook page
14 Thank You
Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014
Social media 101 Social Enterprise East of England: Boot Camp 5 June 2014 Programme How you can build a great personal social media presence Social media strategy essentials How to measure success Community
Digital marketing strategy: embracing new technologies to broaden participation
Communications and engagement strategy Appendix 1 Digital marketing strategy: embracing new technologies to broaden participation NHS Northumberland Clinical Commissioning Group (CCG) is keen to develop
Essential Communication Methods for Today s Public Social Media 101. Presented by Tom D. Trimble, CIO Tulsa County Government
Essential Communication Methods for Today s Public Social Media 101 Presented by Tom D. Trimble, CIO Tulsa County Government What you will learn today Why Social Media is important to you Today s Social
Digital Bangladesh - A Boon or Threat to Digital Freedom?
Digital Bangladesh - A Boon or Threat to Digital Freedom? CPRsouth2014, Johannesburg, South Africa Dr. Faheem Hussain ([email protected]) Co Author and Presenter: Mashiat Mostafa ([email protected]
See how social media listening and engagement can help your business
See how social media listening and engagement can help your business In a socially connected world, engagement with your customers can happen anywhere or anytime. Microsoft Social Engagement puts powerful
Campaign Guide: Lobbying your Local Government
Campaign Guide: Lobbying your Local Government 0 Lobbying your Local Government Most people do not have direct access to national decision makers. However, you will be able to access influential people
UK Youth Parliament Procedures Book 2013-14. Version 11
UK Youth Parliament Procedures Book 2013-14 Version 11 1 Contents 1. Name, status, aims and objectives... 4 2. Members of the Youth Parliament (MYPs)... 4 2.1. Membership... 4 2.2. Allocations... 4 2.3.
Social Media Analytics. Social Media Workshop Twitter Facebook Instagram
Social Media Analytics Social Media Workshop Twitter Facebook Instagram 1 What are your communication goals? Community building Informational Complimentary What is your call to action? What do you want
Target Marketing 102 What s Next?
Target Marketing 102 What s Next? What your customers say about you matters 14 % of people trust ads 78% of people trust consumer recommendations Source: Neilson Global Trust in advertising survey, 2007
Marketing Guide for Authors
Marketing Guide for Authors About Marketing at Wolters Kluwer Wolters Kluwer has a reputation for delivering authoritative content that delivers vital insights and guidance from subject matter experts.
Social Media Case Study: A Look at API s Vote 4 Energy Campaign
Social Media Case Study: A Look at API s Vote 4 Energy Campaign Objective: The objective of The American Petroleum Institute s Vote 4 Energy Campaign is to bring energy to the forefront of the 2012 Election
Social Media 101: A Guide for Affiliates Part I
Social Media 101: A Guide for Affiliates Part I Presented by Kimberly Steimel and Kristina Gawrgy of the Marketing and Communications Department of NAEYC What is social media? Social media is any form
Invitation to tender for social media monitoring agencies
Invitation to tender for social media monitoring agencies January 2014 1 1. Introduction Media Trust and Community Channel s flagship campaign, funded by the Big Lottery Fund, sets out to celebrate all
FACEBOOK FOR NONPROFITS
SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them
Social media Content Coordinator (online marketing manager)
Social media Content Coordinator (online marketing manager) We serve private, non profits and governmental agencies. We are seeking to grow our digital media department as well as the company s digital
Management Summary 3. Role within the organization 4. For what purposes do you use social media? 5. What social channels does the company use?
1 Index Subject Page Management Summary 3 Role within the organization 4 For what purposes do you use social media? 5 What social channels does the company use? 5 Does your organization use a blog? 6 How
Using Social Media To Sell Web Hosting
Reseller webinars Using Social Media To Sell Web Hosting Overview 1. Why use social media in your marketing mix? 2. Pros & cons of using social media as a business 3. 4Ps of social media marketing & integrated
The Social Media and Communication Manager will implement the. Company s Social Media Strategy, develop brand awareness, generate
SOCIAL MEDIA AND COMMUNICATION MANAGER Hours: Negotiable after interview Pay: Negotiable after interview The Social Media and Communication Manager will implement the Company s Social Media Strategy, develop
Guide: Social Media Metrics in Government
Guide: Social Media Metrics in Government Guide: Social Media Metrics in Government Why Social Media Metrics Matter to Your Agency In a digital strategy, nearly anything can be measured, compiled and analyzed.
Leveraging the Social Media Paradox. Phil Shaw, Ipsos ASI @phshaw
Leveraging the Social Media Paradox Phil Shaw, Ipsos ASI @phshaw How can brands realise the potential of social media and consumer participation? The IPA has found that participation-led campaigns are
Web-Based & Social Media Marketing
Public Relations and Marketing Workshop for Centers for Independent Living Web-Based & Social Media Marketing September 18, 2013 2:45 P.M. 4:15 P.M. Presenter: Michele Martin Slide 1 Overview The 411 on
Hootsuite Best Practices
+ Hootsuite Best Practices + University of Waterloo Guide for University of Waterloo accounts through the social media management system, Hootsuite. + Table of Contents Content Creation and Sharing...4
Social Media. Guide to using social media for Citizen Science Projects. About this report - Introduction:
Social Media Guide to using social media for Citizen Science Projects About this report - Introduction: This guide is produced by The Conservation Volunteers (TCV) as part of the Scotland Counts Project.
Social Media Marketing (Part 1)
Social Media Marketing (Part 1) Student Handbook Syllabus Version 5.0 Copyright All rights reserved worldwide under International copyright agreements. No part of this document can be reproduced, stored
International Conference PRSSA meeting
International Conference PRSSA meeting Social Media and the 2012 Election Larry Parnell George Washington University David Almacy Edelman Joe Garofoli San Francisco Chronicle Agenda Introductions and Overview
Social media starter pack
Social media starter pack Why have we produced this starter pack? We have produced this guide to encourage local Citizens Advice to use Twitter more effectively. If you ve never used Twitter before it
Planning Your Digital Marketing Campaign Keith Feighery
Digital Marketing Institute.ie Planning Your Digital Marketing Campaign Keith Feighery http://bit.ly/equineconference Session Outline Understanding the Digital Marketing Landscape Components of a Digital
How to Measure the ROI of a Press Release
How to Measure the ROI of a Press Release The Secret Formula for Success Great content + Great content distribution = Higher ROI What a News Release Does Awareness! Aids potential discovery by customers
Congratulations on getting a grant from the Big Lottery Fund.
Publicity guidance 1 Congratulations on getting a grant from the Big Lottery Fund. We want you to promote your project as widely as possible and we have written this guide to help you do this. Promoting
Social Media Management Checklist
Social Media Management Checklist Facebook Find and like 3-4 pages Comment on 2 pages a day Minimum 1 post a day related to your brand Include a Call To Action when posting Ensure images have the correct
Professional Diploma in Digital Marketing
Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile
Job Advertisement Communications Manager
Job Advertisement Communications Manager The European Network on Statelessness (ENS) is a network of NGOs, academic initiatives and individual experts committed to addressing statelessness in Europe (100
Social Media Marketing Measurement A research project to understand new possibilities
Social Media Marketing Measurement A research project to understand new possibilities Boris Grinkot Associate Director of Product Development MECLABS Primary Research @grinkot Social Media Measurement
Social Media Marketing. Hours 45
Social Media Marketing Related Certificate Course ID Audience Social Media Marketing Social Media Marketing Intermediate Hours 45 Overview: Social media remains an evolving aspect of our daily lives in
Marketing and Promoting Your Cooperative Through Social Media. How social media can be a success for your housing cooperative
Marketing and Promoting Your Cooperative Through Social Media How social media can be a success for your housing cooperative The History of Social Media First email sent Geocities, first social network
SOCIAL MEDIA GUIDELINES
OTC & COMPLEMENTARY MEDICINES INDUSTRY SOCIAL MEDIA GUIDELINES November 2013 ABOUT ASMI ASMI (Australian Self Medication Industry) is the peak body representing companies involved in the manufacture and
Avalanche or Storm in a Tea Cup: The Case of 38 Degrees Sadiya Akram ANZSOG Institute of Governance, University of Canberra
Avalanche or Storm in a Tea Cup: The Case of 38 Degrees Sadiya Akram ANZSOG Institute of Governance, University of Canberra [email protected] 1 Avalanche or Storm in a Tea Cup: The Case of 38
Explore your archive social media plan
Explore your archive social media plan This year we hope to build on the online activity in 2014 to increase engagement and reach online. Once again there will be a framework for archives services to take
oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty
oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty Social Media KPIs and You: A Love Story Establishing a social media measurement plan is a crucial
DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords
DIGITAL MARKETING Digital Marketing Basics Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest Digital marketing trends Digital media marketing
DIGITAL MARKETING TRAINING
DIGITAL MARKETING TRAINING Digital Marketing Basics Keywords Research and Analysis Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest
Developing a Social Media Strategy
Developing a Social Media Strategy What is social media? Social media comes in many shapes and sizes but in essence revolves around building two-way conversations between an organisation and its stakeholders
Social Media Marketing and Managing Proposal
Social Media Marketing and Managing Proposal There are three types of services I provide; 1. Creation of a Social Media Marketing Plan, including coaching The marketing plan will give you a detailed, step-by-step
School Direct Marketing and Recruitment Guide. Carrie Blake Marketing Manager
School Direct Marketing and Recruitment Guide Carrie Blake Marketing Manager Part A: Seven Basic Steps CONTENTS Part B: Ten Promotional Channels Unique Selling Point. page 4 Visual Identity... page 5 Key
Terrorist or freedom fighter or..?
Learning outcomes Students will practice arguing and understanding views which are not necessarily their own Students will gain an understanding of how history can judge events in a different way from
GLA Social Media Guidelines Contents
GLA Social Media Guidelines Contents Introduction... 2 The GLA s official social media channels... 2 Process... 2 Legal considerations & the Code of Conduct... 6 Pre-election periods (General elections,
Using social media to promote children s play
Using social media to promote children s play Community play briefing 8 A briefing for community groups, voluntary and community sector organisations and others interested in using social media to campaign
Occupation 101: Voices of the Silenced Majority (90 minutes) (2007)
Occupation 101: Voices of the Silenced Majority (90 minutes) (2007) Watch Occupation 101. A copy of the DVD is included in the Teaching Trunk. Alternatively, you can watch it on youtube with your students:
Social media and student recruitment in the Middle East
Social media and student recruitment in the Middle East Ahmed Elsayed Regional Marketing Manager, IDP Middle East Middle East & North Africa 18 Countries In 2 continents 355 million people 30% aged 15-25
SOCIAL MEDIA GUIDELINES For employees at Southeast Regional College
SOCIAL MEDIA GUIDELINES For employees at Southeast Regional College Why do we need guidelines for social media? This document outlines the guidelines for Southeast Regional College employees communicating
Your guide to using new media
Your guide to using new media A comprehensive guide for the charity and voluntary sector with tips on how to make the most of new, low cost communication tools such as social media and email marketing.
Smart Policing Initiative Website and Social Media
Smart Policing Initiative Website and Social Media Vivian Chu, CNA Research Specialist Iris Gonzalez, CNA Project Manager February 8, 2012 This project was supported by Grant No. 2009-DG-BX-K021 awarded
Overview. Here to serve, Cedarville University Marketing Department Tyler 212 Suite cedarville.edu/marketing
Social Media Policy Overview... 2 Using Social Media on Behalf of Cedarville University... 3 Content Management... 4 Best Practices... 4 Facebook... 5 Twitter... 5 Blogs... 6 Photos... 6 Video... 6 Comments
Dean College Social Media Handbook
Dean College Social Media Handbook Goals of this Handbook To help Dean College employees and groups engage with social media in constructive and fun ways while contributing to the overall goals of the
Emma Duguid Sweet Adelines International Region 31 Marketing Coordinator Vocal Dimension Chorus
Emma Duguid Sweet Adelines International Region 31 Marketing Coordinator Vocal Dimension Chorus Why is social media so important? Why use it? Facebook - understanding the medium and how to maximise usage
Social Influence Marketing The Opportunity for the Road Industry
Social Influence Marketing The Opportunity for the Road Industry Siobhan McKelvey Marketing Manager Nynas Bitumen IRF Lisbon Congress 26 th May 2010 Social Influence Marketing (SIM) What is SIM?
BEST PRACTICES, Social Media. Project Summary Paragraph Please provide a summary of your project, program or practice in 150 words or less.
2013 COMMUNITY EXCELLENCE AWARDS Category Worksheet BEST PRACTICES, Social Media Name of Local Government: City of Surrey Project Summary Paragraph Please provide a summary of your project, program or
ROLE PROFILE & PERSON SPECIFICATION JOB TITLE SOCIAL MEDIA MANAGER
Page 1 of 5 ROLE PROFILE & PERSON SPECIFICATION JOB TITLE SOCIAL MEDIA MANAGER 1. RESPONSIBLE TO: Senior Marketing Manager (tbc) 2. RESPONSIBLE FOR : Deploy all B2C / B2B social media marketing (building
Why Digital Marketing?
Why Digital Marketing? Why Digital Marketing is Important? One of the biggest advantages of having a digital presence is the ease of access you offer consumers. Websites can work wonders for businesses
Telecom Italia s Reputation Monitoring Room
TELECOM ITALIA GROUP Digital Communication Awards Berlin September 14 th 2012 Telecom Italia s Reputation Monitoring Room Massimiliano Spaziani Brunella How can online perception influence brand image?
Introduction to social media marketing. Welcome
Introduction to social media marketing Welcome Learning proverb Tell me, I will forget. Show me, I may remember. Involve me, I will understand. Make me do role play, I will hate you Who are we? - Luke
Toolkit Celebrating International Youth Day
Toolkit Celebrating International Youth Day Do you want to commemorate International Youth Day, but are unsure how? Then take a read through our IYD toolkit for some ideas to get you started! International
Balancing your content distribution strategy across paid, earned and owned channels. Insight. a guide for the B2B technology marketer
Insight Balancing your content distribution strategy across paid, earned and owned channels a guide for the B2B technology marketer 1 Tel: +44 (0) 2074 286017 www.pulsecomms.com C ontent marketing has
Level 3 Diploma in Social Media for Business - 7513
Objectives By the end of this - City and Guilds flagship professional social media qualification - you will have a professional level, practical and theoretical knowledge of the use of social media for
Tips, Tricks and Best Practices
Social Media Tips, Tricks and Best Practices Georgia Statewide Afterschool Network Atlanta, Ga. 30303 404.521.0355 www.afterschoolga.org Table of Contents Section 1 - Understanding Social Media & The Big