POSTCARD RECRUITING SECRETS. By Robert Blackman

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1 POSTCARD RECRUITING SECRETS By Robert Blackman

2 Here is What You Were Promised: The Simple Math Behind Making All Your Postcard Recruiting Free How To Create Your First Postcard In An Afternoon How To Choose ONLY a List That Will Be Highly Responsive The Simplest Method To Get Your Postcards Printed And Mailed Without You Lifting A Finger To Do It The Secret To Setting Up Your Voice Mailbox Recruiting System So You Never Have To Speak To Anyone If You Don't Want To Robert s Simple Lead Follow Up System That Converts 48% Of His Leads Into Team Members How To Turn Your Postcard Recruiting System Into A Team System For Scalable Duplication Instant Access Bonus: The Complete "How To Get 8,000,000 Postcards Mailed For Me For Free" Recorded Teletraining ($97 Value)

3 Here s What Else I Want To Achieve On Tonight s Webinar: A Profitable & Duplicatable Postcard System That You Tie Into All Your Marketing Efforts! For You To Stop Wasting Your Hard Earned Money and To Start Making Money. A Peace of Mind That You re Doing The Right Thing With Your Time and Money and To Stop Chasing Your Tail With Techniques Which Have Just Been Proven to Not Work. A Lifelong Relationship

4 Who Am I? How Did I Get This Knowledge? How Can I Help You?

5 I grew up in my Father s printing plant. I went to college on a baseball scholarship. The goal was to get a business degree and come back and take over the family business which just didn t happen. Two years out of college I started my own printing business and did Government contracts and started a Printing Dealership Business Opportunity program I sold through magazines and card decks. It was in during this time period that I began to become highly successful in Direct Mail and Network Marketing. In 2002 I made my first Million Dollars in Network Marketing by applying my direct mail principles online. I ve failed more than you. I ve lost more money than you. I ve had more people tell me NO than you. Because of that, I feel I am more than qualified to tell you what to do to succeed online and offline. Let s start with Postcards!

6 Take This 7 Day Test With Me: How Many s Do You Get Per Day? How Many Phone Calls Do You Get Per Day? How Many Postcards Do You Get In Your Mailbox Per Day?

7 Here s What I Get On A Daily Basis: 1,037 s a Day (31,110 a mo.) 52 Phone Calls a Day (1,560 a mo.).33 Postcards a Day (10 a mo.) QUESTION: If you had something that you were DYING to get to me, what do you think would be the best possible way to insure I read it?

8 Are You Expecting Your Prospects/Customers To Act Differently Than You? How May s Do You Click Open Per Day? How Many s Do You Read Per Day? How Many s Do You Click Thru Per Day To Visit A Website? On That Website Do You Optin? Do You Read It and If You Do, How Long? How Many Websites That You Visit Do You Order On Your First Visit? Second Visit? How Many Un Read ebooks Do You Have On Your Computer? How Many Un Listened To MP3 s Do You Have On Your Computer?

9 KEYS TO WRITING GOOD AD COPY PAIN vs. PLEASURE Everyone wants to avoids pain Everyone tries to gain pleasure Fear of Loss and Prospect of Gain are the Two Biggest Motivating Factors! Example: 80,000 Downline in 20 Months with a Guaranteed Check Powerline System. Know thy prospect! Prospects Aren t Buying Your Product/Service Prospects Aren t Buying Your Biz Opp/MLM Prospects Are Buying RESULTS! Would they get out of their cozy couch in the middle of a snow storm and drive down to the Post Office and mail you a check! Limited Quantity Time Limit First 100 who order by January 31st at Midnight Central time! The Postcard is designed to be the first leg of a two step marketing method. Drive them to an 800# that is on 24/7. Drive them to a website where they can optin for something FREE that solves their problems!

10 4 ¼ x 5 ½ Size Postcards Print From Your Own Printer! 4 ¼ x 5 ½ size Use Avery 8577 Postcard Stock (for Ink Jet Printers ) that has ultra fine perforations.

11 4 ¼ x 5 ½ Postcard Frontside

12 4 ¼ x 5 ½ Postcard Backside

13 Most Successful MLM Postcard

14 Targeted Postcard to MLM Lists

18 Made $3,000+ to 1,253 List

19 Made $18,000+ to 4,385 List

20 How I Got 8,000,000 Postcards Mailed at No Cost to Me! I SOLD the 1% concept to my team. I showed my team how to DOUBLE their group every 30 days with my simple postcard system. This system worked so well, that I had other leaders calling me to work with their group. Since I didn t want to cross solict my own group, I took «silent» positions in various programs and became the POSTCARD GUY for numerous MLM s accross the country. I still get checks today from those programs and I ve never talked to a soul and never attended a conference call, etc.

21 How The 1% Rule Works to Double the Size of Your Organization (Affiliate or MLM) Let s take the assumption that your postcard pulls in a 1% signup rate. If you have 100 people in your organization and they all mail 100 postcards each month you have 10,000 exposures: 100 x 100 = 10, ,000 x 1% signup rate = 100 You ve just added 100 people to your downline, or went from 100 to 200 people in just 30 days! The key to make this happen is for YOU to be the admininstrator on this project. You co op this with your affliates or downline. They send you $50 per 100 cards mailed. That includes the cost of the leads, postage and printing. Charles Possick of Cell Tech did something similar with cassette tapes. It was called the Ray Cassano tape. He put 250 people frontline to him and about 25 when WILD with the cassette mailings and within a year he had $2,000,000 in sales volume on his first six levels alone! Remember, DUPLICATION occurs when everyone is doing the same thing. In most cases you ll have to organize this until you can one day hand it off to an employee or partner. Charles eventually bought a cassette duplication company and had them do ALL the fulfillment for him!

22 Mailing Your Cards Online Click to Mail is who I use. This size is 4 ¼ x 6. You can import your card design. You can import your own list. You pay online when you order. Always put your name on the list so you get a card in the mail. Test Headlines with SPLIT RUNS. Four Headlines with 2,500 cards each = 10,000 total mailing! TEST Phone# vs. URL, Headlines, Color of the Cardstock, Copy on the Site. If Testing Phone# track # of People Who Call, # Who Press 1, # Who Press 1 That Leave All Their Information, etc. Co op Concept. All 800# calls go to your call center and you can do a rotational mail box, or you can be the central HUB and be in charge of the follow up to all the calls. Same goes for your website you list on the card. Do a rotational link to all affliates/downline members.

23 Card Deck Co ops Click to Mail is who I use. This size is 4 ¼ x 6. You can import your card design. You can import your own list. You pay online when you order. Always put your name on the list so you get a card in the mail. Test Headlines with SPLIT RUNS. Four Headlines with 2,500 cards each = 10,000 total mailing!

24 Important Resources List Brokers: DAJDirect, NextMark.com 1800#: Kall8.com, My1Voice.com High Volume Print & Mail: CityBlue.com Backend Step Mailings: ShieffServices.com

25 How Marketers Have Avoided Postcards Fax Broadcasting Smiling & Dialing SEO PPC Broadcasting Voice Broadcasting Desktop Notifications

26 Doing the Postcard Math Part 1 Cost Estimate 10,000 Postcards Mailed U.S. Postage (Automation first class card) $0.230 x 10,000 = $2, Printing & Production Costs $0.080x 10,000 = $ Total Price = $ $3, / 10,000 cards =.31 cents each Delivery time. If you submit your order on the 20 th, it will be delivered between the 23 rd and the 26 th. This is an EXCELLENT way to get your affliates and downline members active for a 1 st of the month mailing. I suggest you put a deadline of the 25 th of each month for a $50 co op share. That way, the first week of each month you have 10,000 cards hitting the streets! When you get your lists, you can also use a voice broadcasting system or an autoresponder to alert your list the delivery of the postcard. Here is a suggested subject line: Subject: Daegan, did you get my postcard in the mail yet?

27 Doing the Postcard Math Part 2 At a 1% response rate you are looking at 100 orders. That means 99% of the people you mailed, or 9,900 people said NO! At a cost of $3, you need an average profit of $31 per order to break even! (3,100.99/100 = $31) Here s my math for my $97 product that has a frontend of $7.95. Here s the Math: 100 x $7.95 (1 st month) = $ x $97 (2 nd month) = $5, Total Revenue = $6, Minus Mailing Cost $3, Total Profit $3,514.01

28 Doing the Postcard Math Part 3 Suppose you earn $100 per sale: 100 x $100 = $10,000 Suppose you earn $31 per sale: 100 x $31 = $3,100 (break even) Residual Income Starting 2 nd Month What is the lifetime value of your customer? Example: Icy Hot Jay Abraham Sold product for $3.15 and only asked for the name of the customer who ordered from the publisher! Postcards are one of the most cost effective ways to acquire both customers and distributors for your product or service!

29 Understanding Innovation vs. Duplication in Marketing Innovation: is a new way of doing something or "new stuff that is made useful". It may refer to incremental and emergent or radical and revolutionary changes in thinking, products, processes, or organizations. Duplication: the act of duplicating, or the state of being duplicated; a doubling; a folding over; a fold.

30 Setting Up a Turn Key Voice Mail System Free 30 Day Trial Virtual Receptionist Toll Free number Messages Delivered to Your , Phone & the Web! 150 Minutes $10 Month! 1,000 Minutes $30 a Month! 2,000 Minutes $50 a Month!

31 Do s & Don ts of Postcard Marketing Don t rent a list of 10,000 and mail alone Don t think 4 color cards out pull black and white Don t try to sell direct from a postcard Don t guarantee signups from your co op Don t just put your website on your card Do test different headlines Do use an 800# + a website adress Do use a lot of small type and lots of words Do a monthly co op so you can get massive exposure!

32 How I Convert 48% of My Opt ins to My Website Optin Form Requires Street Address Optin Form asks Three Questions One page sales letter offers ONE option $7.95 Created 6 Page Sales Letter from Website Ad Copy That I Mail in a #9 Double Window Envelope Created a Self Mailer That I Send Out 30 Days After They Optin Hold a Weekly Opportunity Conference Call Series of 8 Letters That Go Out in an Autoresponder: Days 0, 1, 3, 5, 7, 14, 21, 28. Repeat.

33 My Simple Secret System of Using Direct Mail to Convert 48%! #1 I require my optins to give me their street address. #2 I create a sales letter from the EXACT same website ad copy for maximum results. #3 I have this sales letter pre printed at Kinko s with the exception of the front sales page. #4 I open up Word and type in the person s first and last name, their address and print it out. #5 I then put that sheet on top of the other pages already pre printed and tri fold them into a #9 Double Window Envelope so I don t have to mess with peel and stick labels and the envelope increases response!

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37 "Just One Piece Of Advice From Robert Grew My Downline By 6,519" If it wasn't for that day that I was driving around listening to Robert Blackman's training my team would be roughly 6,519 smaller. Just one strategy I learned from him allowed me to personally reduce my marketing cost to zero and more than triple the rate of duplication in my organization. He speaks, teaches, trains, and shares only the truth from his 20+ years of experience and I make it habit to know everything he does. Not only have I purchased everything that Robert has ever produced, paid him his time, hired him to create direct mail pieces for me, but every single dollar I've ever spent has always come baack to me at least 20 fold. Daegan Smith "The King Of Never Calling A Single Lead"