Case Study. The Ultimate Fitness Team

Transcription

1 Case Study The Ultimate Fitness Team

2 HOW MDC DOT EMPOWERS UFT COACHES The Ultimate Fitness Team, or UFT, is an independent organization of Team Beachbody Coaches with a proven success formula, The Environment of Empowerment, that helps them lose weight, get healthy, and build successful businesses. These UFT coaches sell Beachbody nutritional and fitness products, and they also use the same products to maintain their own good health. For their businesses, over 300 UFT coaches use MyDigitalClient s sales and marketing automation platform MDC DOT. UFT s instance of MDC DOT was launched during the platform s BETA phase on February 7, MDC DOT has revolutionized the way UFT coaches identify, monitor and, nurture leads in order to more efficiently and effectively grow their businesses. UFT formula does not require any previous fitness, health, nutrition, or business experience to succeed. And MDC DOT is the perfect platform for UFT coaches because it does not require any marketing, writing, or IT experience. UFT coaches simply add their leads and the platform does the rest. This match made in marketing heaven was no accident. From its initial development stages to the launch in February, there was collaboration between MDC and UFT. MDC brought marketing and technology expertise to a strong network marketing organization. MDC worked directly with UFT to develop the right type of landing pages, messages, and communication strategies to help UFT and similar network marketing enterprises become more successful. 2

3 HERE S WHAT HAPPENED AFTER JUST FOUR MONTHS Over 200 UFT coaches began using MDC DOT on February 7, MDC and UFT tracked the results through June 3, Leads Generated 13,735 COLD leads entered. 11,282 leads moved to WARM. 891 leads moved to HOT. On average, it took 8 s over the course of 40 days to move a lead from COLD to HOT. 1, cold 13,735 cold leads entered hot warm 11,282 CAMPAIGNS - OPEN RATES (2/7/14-6/3/14) Opt-Out/ Purchased Lists MDC (Opt-Out) Opt-In MailChimp Open Rates for Health and Fitness 5% 15% 24% We compared our opt-out open rates against industry averages for opt-out/purchased lists, and the latest opt-in open rates from MailChimp, on their clients in the health and fitness industry. Opt Out/purchased lists: 5% MDC DOT (Opt-Out): 15% Opt-In MailChimp Open Rates for health and fitness: 24% 0% 5% 10% 15% 20% 25% 30% AVERAGE TIME READING S (2/7/14-6/3/14) Industry studies show that the average time spent reading s is between 11 to 15 seconds. 15.4% Glanced/Deleted 63.28% of MDC recipients spent more than 15 seconds reading our s. Read 63.3% 21.3% Skim Read 3

4 CLICK RATES (2/7/14-6/3/14) We compared our opt-out click rates against industry averages for opt-out/purchased lists, and the latest opt-in click rates from MailChimp, on their clients in the health and fitness industry. Opt Out/purchased lists: 1% Mail Chimp for health and fitness: 4% MDC DOT: 8% Opt-Out/ Purchased Lists Opt-In MailChimp Open Rates for Health & Fitness MDC DOT 1% 4% 0% 2% 4% 6% 8% 8% CLICK TYPES WITH MDC DOT (2/7/14-6/3/14) Downloads: 212 Video and Other: 255 Forward to a friend: 334 Buy Now or Start Now links: 503 Landing page visits: Downloads Video and Other Forward to a friend Buy Now or Start Now Links Landing page visits DEVICES USED WITH MDC DOT (2/7/14-6/3/14) Mobile Opens: 50.28% Webmail Opens: 34.24% Desktop Opens: 15.48% 34.2% Webmail Opens 50.3% 15.5% Mobile Opens Desktop Opens 4

5 HERE S WHAT UFT COACHES SAY ABOUT MDC DOT Coach Paul Good news story: I had manually added my Club members who haven t ordered anything into the Challenge Cold campaign - and in less than 48 hours got a call from one saying he s following up on the info I sent and not only wants Shakeology, but wants to add his wife to my team as well. Although I had sent him a Welcome ecard about a month ago, it seems that this campaign is what prompted him to take action. Love it!! BOOYAH! Pete, Sue, Zachary Hedges and Team behind the scenes, the system works! Yes slow nurturing works! P90X3 sold thank you thank you. I m forever grateful to you all and for this amazing system we have been given in UFT! WOW what an amazing marathon we are on feeling excited. Coach Audra Coach Kerri Very excited to see this morning that I had a PPC visit that signed up as a lead for Shakeology! This marketing tool is AWESOME! In the beta group, I made more than I had invested! So EXCITED about the future of this team! Get in, stay in, trust the process. Using this tool, so far I made four Shakeology sales, a new challenger, and I m talking to one about becoming a coach. Coach Heather Coach Daniel Thank you Pete Pena for this amazing tool. I entered a lead three days and set up to send her the opportunity and today she became a coach. One of my Beachbody customers that was inactive only bought Insanity last year. I put her on the campaign and she went Shakeology HD. Got another one that messaged me asking me more about the coaching and thinks he may want to do it and so it begins. Coach Donna 5

6 Coach Kathy Thanks to the Beta Test Group, Zach, and many others. Through this it has encouraged Gerry to come on board. He received a cold challenge campaign , then went from score 7, 9, 11 and to 17. At the number 17 he came on board as a Coach. Welcome Gerry and thank you Zach and team. I received a response to my from a Beachbody customer I put in the lead system, I have tried to reach out to her recently with not much luck, but through the campaign it has opened up opportunity for us to chat! Thanks for this amazing system. Coach Heidi Coach Eric Success! Second Beachbody general customer that I put in the system that purchased Shakeology. Thanks Pete Pena and Zachary Hedges! I thought I would share...i had spoken with someone over a year ago about Beachbody...he didn t join me then. I added him in Feb to a campaign, and he became a hot lead, I contacted him yesterday and he joined my team It was maybe a 10 to 15 minute call to close him, he knew exactly what he wanted already! Thank You MDC! Coach Carmen Coach Jenn YES! I looked into a surprise Success Club point (purchased 2 bags of Shakeology)...and low and behold, he was in my MDC campaign. Working! I like to focus on success so I wanted to share that I sold my first Challenge Pack through the campaign. He went from a friend-of a-friend to a P90X3 challenger in five days thanks to the s and the web site. He is also groomed to convert to coach because of the info on the site. Coach Jim 6

7 Pete Pena Founder of the UFT We always knew that utilizing great resources and tools were game changers in this industry. Creating the ability for a coach to simplify marketing, management, communication and duplication is key. This system allows for every coach to access and use the latest technology with ease! The average person who goes into business and has zero technology skills needs a tool to compete in this arena. I highly recommend this software to anyone who is looking for a cost effective way to grow their business. Learn how MDC DOT can help your sales teams or network marketers become even more successful. Schedule a demo today! DIGITAL MARKETING FOR PEOPLE WHO LIVE SALES, NOT TECHNOLOGY.