The Cost of Lazy. Developing Customer Marketing. Insight from the Ground Up
|
|
|
- Daniella Taylor
- 8 years ago
- Views:
Transcription
1 The Cost of Lazy Developing Customer Marketing Insight from the Ground Up Listrak s Marketing Best Practices Webinar Series: June 17, 2009 Visit Listrak s Marketing to view Best other Practices webinars Webinar on Series: demand July after 1, today s 2009 presentation. Visit to view other webinars on demand after today s presentation All rights reserved. This presentation may not be recorded, copied, distributed, or used without written consent from Listrak and Caddell Insight Group.
2 Before we get started Audio Select Use Mic & Speakers for VOIP or Use Telephone to get the dial in number and access code Questions Use the Question and Answer panel on the right Additional Info This webinar is being recorded it will be posted in our online resource center in 3 business days along with a PDF of the slides If you opted-in to Listrak s mailing list, you ll receive an with a link to the information If you need support with GoToWebinar, call info@listrak.com
3
4 Welcome! Over 250 participants Comcast Wal-Mart Crabtree & Evelyn Verizon eretailing.com American Medical Assoc
5 Today s Presenter John Caddell Principal, Caddell Insight Group john.caddell@caddellinsightgroup.com info@listrak.com
6 Developing customer insight from the ground up John Caddell, Caddell Insight Group, Listrak Webinar, 1 July hashtag #lkwebinar Matti Mattila via Flickr
7 Our journey The widening gulf between companies & customers A brief history of commerce The customer s gift The method Where to use it Atomic Jeep via Flickr
8 The widening gulf between companies & customers
9 A brief history of commerce
10 1940
11 1960
12
13 How far we ve come?
14 Yeah, I bought one of those. I didn t have any problems till this happened Blmurch via flickr The customer s gift
15 Ways you can hear customer stories
16 The method Gathering stories Determining the questions Catalyzing Acting Sensemaking
17 Story gathering using marketing Ever ordered something off our site? Were you enraged? Delighted? Please tell us about it here.
18 Share your story here: Please answer some questions about your story: 1. How does this story make you feel? Enraged Delighted 2. Why did you tell this story? (Instruct, Vent, Share, Connect) 3. This is my (first, second, third, more) experience with online shopping at ABC 4. Demographics 5. Contact info (optional) & permission to use Post
19 Catalysis selection & comparison Story selection Vibrant relationships derived from answers
20 Sensemaking built from the ground up Insight = Wisdom of Crowds (or, at least, groups) + Stories & graphs john.caddell@caddellinsightgroup.com
21 What might you find? In stock/out of stock status seems inconsistent (from stories) Customers older than 50 find that site navigation is confusing (from graphs) Online chat feature is a real asset (from stories) Order tracking capabilities are incomplete (from graphs) john.caddell@caddellinsightgroup.com
22 Emergent Practice Experimentation Online chat Site navigation Order tracking Good Practice Expert Inconsistent outof stock status Taking Action Best Practice Simple
23 Gathering stories Determining the questions Catalyzing Acting Sensemaking
24 Where should you use this method? Intractable questions with high levels of ambiguity If you can get a good answer through analytics and numbers, do that instead! john.caddell@caddellinsightgroup.com
25 Thank You! John Caddell +1 (717) Twitter: jmcaddell
26 Sources & Inspirations: Kurtz & Snowden, The New Dynamics of Strategy: Sensemaking in a Complex and Complicated World, IBM Systems Journal, The paper introducing the Cynefin framework (described in highly simplified form in slide 18) and use of narrative for decision support. Dense but definitive. Cynthia Kurtz, Working With Stories, E book available at A highly accessible book outlining how to use narrative methods within companies and communities. My work is highly indebted to the work of Kurtz and Snowden and this book in particular. Goodman & Helin, Why Customers Really Buy, Career Press, Without mentioning any external sources, this book describes methods very similar methods for gathering deep customer insights by collecting stories in this case, via in person interviews. Formal sensemaking approaches not discussed. Snowden & Boone, A Leader s Framework for Decisionmaking, Harvard Business Review, November A look at the Cynefin framework through the prism of managerial decisionmaking. Stienstra & van der Noort, Loser, Hero or Human Being? ESOMAR, September Describes a marketing study project using story gathering and sensemaking. The blog at Anecdote ( is a good repository on business narrative. See especially category narrative. You can find all of my writings on the subject by going to and searching under narrative and customers are talking
27 Use the Q&A feature to ask a question Reminder this session is being recorded and will be available for download in Listrak s resource center on 7/ info@listrak.com
28 Join us for our next webinar What is SEO? And Why it Matters Special Guest Rebecca Lieb VP, Econsultancy July 15 1:00 ET
29 We re here to help! If you re interested in learning how Listrak can help you achieve your marketing goals, contact us today!
The Cost of Lazy Email Marketing
The Cost of Lazy Email Marketing Listrak s Email Marketing Best Practices Webinar Series: June 17, 2009 Visit www.listrak.com/resources.asp to view other webinars on demand after today s presentation.
The Cost of Lazy. Email Marketing
The Cost of Lazy Social Media Metrics Email Marketing Listrak s Email Marketing Best Practices Webinar Series: June 17, 2009 Visit www.listrak.com/resources.asp to view other webinars on demand after today
(though you shouldn t hear anything yet) You can listen through: Computer Speakers Turn them up! Dialing in by Phone Check your email!
(though you shouldn t hear anything yet) You can listen through: Computer Speakers Turn them up! Dialing in by Phone Check your email! You Haven t Budgeted Like This Improving Workflow GoToWebinar Viewer
Using Social Media to Recruit Donors and Volunteers
Using Social Media to Recruit Donors and Volunteers To join the audio portion, please dial: 800-857-9616 Passcode: 3902132. This session will begin shortly. Tips For Participating Submit questions to the
Social Selling: Building Relationships in a Social Media World
Social Selling: Building Relationships in a Social Media World RLI Design Professionals Design Professionals Learning Event DPLE 161 November 18, 2015 RLI Design Professionals is a Registered Provider
Lead Generation Quickstart Guide
Lead Generation Quickstart Guide 1 2 Lead Generation Quickstart Guide Copyright 2014 Mooloop Ltd All Rights Reserved You re welcome to email, tweet, blog, and pass this ebook around. But please don t change
Housekeeping. Agenda. Welcome to How to Blow Away Your Competition SLOW AND STEADY WINS THE SEO RACE ANCIENT PROVERB
Housekeeping Welcome to How to Blow Away Your Competition on Google Search Results Presenter: Stephanie Erickson SEO Strategist & Founder AuDseo Digital Marketing for Hearing Aid Practices www.audseo.com
AAT webinars what they are and how to take part
AAT webinars what they are and how to take part There are two stages you need to complete to take part in an AAT webinar. Registering Register for the event First you ll need to register with WebEx (the
What Every Contractor Needs to Know to Generate Profitable Leads NOW. A Big Thank You to Michael and Devon Stone of Construction Programs & Results
Welcome Welcome to this Business-Building Event What Every Contractor Needs to Know to Generate Profitable Leads NOW Mike Jeffries Rivers of Revenue LLC Closing Success System Marketing s New Rules 1 Welcome
10 REPORTS YOUR BUSINESS NEEDS TO MEASURE SUCCESS
10 REPORTS YOUR BUSINESS NEEDS TO MEASURE SUCCESS We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of the
Louis Gudema: Founder and President of Revenue + Associates
The Interview Series - Presented by SmartFunnel Interviews of Sales + Marketing Industry Leaders Louis Gudema: Founder and President of Revenue + Associates PETER: Hello folks this is Peter Fillmore speaking.
Survey Says: Consumers Want Live Help
Session Abstracts Optimization Services Track Survey Says: Consumers Want Live Help October 22 nd, 11:00 am Eastern ATG recently surveyed more than 1,000 Internet users who research, apply for, and buy
5 Tips for Productive Multi-Channel Customer Service
5 Tips for Productive Multi-Channel Customer Service This presentation is part of the CX Super Heroes Webinar Series Thank you for joining us. We will begin promptly at 1:00pm ET / 10:00am PT. To hear
Marketing Analytics What needs to Be Measured
Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction
Strategic Link Building:
Strategic Link Building: Is this love that I m feeling? Point It Digital Marketing www.pointit.com 04.22.2015 1 Housekeeping Slide Raise your hand if you are having technical difficulties Hide the chat
Website Improvements for More Successful E-Commerce
Website Improvements for More Successful E-Commerce FROM LANDING PAGE TO SHOPPING CART Reminders for Today s Webinar Webinar recording & slides: will be emailed to you within 48 hours after the event Discussion:
10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST
10 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST 1. Having your opt-in form in only one place Your sign up form is on your website for the purpose of
WEBINARS ON WEBINARS: EDUCATION + ENTERTAINMENT
WEBINARS ON WEBINARS: EDUCATION + ENTERTAINMENT INTERMEDIATE We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question
3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING
3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 2 2011 by Mark Mathson This work is licensed under the Creative Commons Attribution 3.0 United States License. Please feel welcome to share
2013 Holiday Email Marketing Calendar
2013 Holiday Email Marketing Calendar With the Holidays just around the corner, it s time to jump start your planning. Campaigner has created a calendar to help you get your Holiday planning under wraps
10 Ways To Use Social Media To Build Your Email List
Brought to you by: ExtremeDigitalMarketing.com 10 Ways To Use Social Media To Build Your Email List When email, the Original Social Media slams into the new social media you have a unique and powerful
How to Plan Your Content with Purpose and Ease
A PRACTICAL GUIDE to BUILDING A KILLER CONTENT STRATEGY How to Plan Your Content with Purpose and Ease A publication of a practical guide to building a killer content strategy Sarah Goliger manages Paid
Inbound Marketing Methodology
White Paper Inbound Marketing Methodology The best way to turn strangers into customers and promoters of your business. The proven methodology for the digital age Since 2006 inbound marketing has been
Comprehensive Guide to Marketing Like Starbucks
Comprehensive Guide to Marketing Like Starbucks 1 Introduction 6 reasons Starbucks Marketing Communications Strategy is so Effective is one of our most popular posts, continuing to be a top performer even
8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM
8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing
CONTENT + CONTEXT = INBOUND EMAIL MARKETING
CONTENT + CONTEXT = INBOUND EMAIL MARKETING We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of the day
ActiFi. Business Development Best Practices
ActiFi Business Development Best Practices This material is designed for an investment professional audience, primarily Registered Investment Advisors (RIAs). TD Ameritrade Institutional, Division of TD
101 Low Cost, High Impact Marketing Strategies for Challenging Economic Times
(All links are clickable) 101 Low Cost, High Impact Marketing Strategies for Challenging Economic Times adapted from the Guerrilla Marketing Coach Certification Program www.gmarketingcoach.com (Click link
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material,
CRM, Marketing Automation, Email and a Million Other Ways You Can Boost Your Bottom Line as a Publisher*
CRM, Marketing Automation, Email and a Million Other Ways You Can Boost Your Bottom Line as a Publisher* Jeanne Jennings Managing Director, Digital Marketing Digital Prism Advisors Our Goal Increase Profitability
Teleconference information: Call-in toll-free number: 1-866-410-6539 (US) Conference Code: 597 987 4688. Webinar call-in number: 1-866-410-6539
The audio for this webinar will be broadcast through your computer. Once you join the presentation, a small audio broadcast box will appear on your screen and you will hear the host through your computer
Web Conferencing Overview
Web Conferencing Overview Market Definition Webcasting or web-conferencing products are well know and have been traditionally relegated to purchases within a line of business (LOB) to perform a specific
Content marketing strategy in five simple steps.
Content marketing strategy in five simple steps. Content marketing works. By providing a clearly targeted audience with information that s useful and relevant, it helps establish long-term relationships
TRANSFORMING MEETINGS & EVENTS WITH BETTER INTELLIGENCE
TRANSFORMING MEETINGS & EVENTS WITH BETTER INTELLIGENCE MAKING YOUR EVENTS SMARTER C-suite executives everywhere are rushing to formalize their Big Data strategies. Articles on the subject abound in the
Marketing. Marketing Your Business. The Ground Work
Marketing Your Business Marketing is a complex process of bringing your business to the attention of the right clients. It s often difficult to link marketing activities to results and that drives business
How to Create a Content Strategy to Drive Each Stage of the Sales Funnel
How to Create a Content Strategy to Drive Each Stage of the Sales Funnel 1 How to Create a Content Strategy to Drive Each Stage of the Sales Funnel Copyright 2014 Mooloop Ltd All Rights Reserved You re
WEBINARS ON WEBINARS: EDUCATION + ENTERTAINMENT
WEBINARS ON WEBINARS: EDUCATION + ENTERTAINMENT INTERMEDIATE We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question
Top 5 Online Lead Generation Techniques
Top 5 Online Lead Generation Techniques Follow Hinge: @HingeMarketing Subscribe to our Blog: Hingemarketing.com/blog Chat live on Twitter! Today s Hashtag: #hingeonline SMPS CEUs Hinge is an SMPS Approved
Thank you, David, great to be here and thanks so much for the introduction.
All right, David Corbaley here with the Real Estate Commando and I m really excited about this session of the podcast because I have a special guest on today, and what I m going to talk about well, he
WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper
WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy
HOW TO USE DATA VISUALIZATION TO WIN OVER YOUR AUDIENCE
HOW TO USE DATA VISUALIZATION TO WIN OVER YOUR AUDIENCE + TABLE OF CONTENTS HOW DATA SUPPORTS YOUR MESSAGE 1 Benefits of Data Visualization WHEN TO USE DATA VISUALIZATION HOW TO FIND THE STORY IN YOUR
KE Trade PRO Finding The Right Stocks To Buy
Table of Contents KE Trade PRO Finding The Right Stocks To Buy 1 USING MARKET SUMMARY... 2 1-1 HOW IS THE OVERALL MARKET PERFORMING TODAY?... 2 1-2 CHART VIEW PICTURES TELL A BETTER STORY... 4 2 - USING
How to Engage Your Contacts Using Email Marketing
How to Engage Your Contacts Using Email Marketing We will be starting at 2:00 pm EST. Use the Question Pane in GoToWebinar to Ask Questions! CHAT WITH US: 1 Using the question pane shown above 2 Use the
Social Media Get Beyond the Hype and Find Out the True Business Value
Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 1 Webinar Audio Options Mic & Speakers
Panel Discussions. help you attract a good- sized crowd, expand your professional network, and offer your audience on- trend advice and news.
Organizing Professional anel discussions are popular for some great reasons. Panels allow you to feature diverse perspectives on a single topic. Panels also P enable you to draw a number of experts to
Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook
Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for
Marketing Analytics. To improve messaging for increased conversion, look for why so instead of just how much.
Marketing Analytics To improve messaging for increased conversion, look for why so instead of just how much. J. David Green Director, Strategic Partnerships MECLABS Institute October 23, 2014 Why do people
What You Need to Know Before Distributing Your Infographic
What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific
How to Build an Engaged Event Community. Presented by
How to Build an Engaged Event Community Presented by Contents Events Bring Communities Together 04 Before : Supercharge Your Event Community 06 During : Rock Real-Time Engagement 08 After: Extend the Life
What are your biggest B2B lead generation challenges? (Select all that apply)
What are your biggest B2B lead generation challenges? (Select all that apply) Generating high-quality leads Converting leads into customers Creating meaningful content Demonstrating return on investment
The How and Why of Coupon Follow Up
The How and Why of Coupon Follow Up Why You Need to Follow Up with Your Customers You create a digital coupon product and work hard towards your product launch. You announce it to your list. You ve even
Market Why Your Readers Should Become Subscribers
You want to build a big email list of active subscribers who continually read your content, attend your events, and are more likely to convert into paying customers. Here are 21 email list building tactics
How to Coach Sales to Close Your Inbound Leads
How to Coach Sales to Close Your Inbound Leads We will be starting at 2:00 pm EST. Use the Question Pane in GoToWebinar to Ask Questions! CHAT WITH US: 1 Using the question pane shown above 2 Use the hashtag
The Essentials of a Documented Content Marketing Strategy: 36 QUESTIONS TO ANSWER
The Essentials of a Documented Content Marketing Strategy: 36 QUESTIONS TO ANSWER 1 Why does a documented content marketing strategy matter? The majority of content marketers don t have a documented content
How To: One Post. Multiple Lead Generation Opportunities
How To: One Post. Multiple Lead Generation Opportunities Creating leads using a content management strategy.! December 2013!" 10 Benefits of Blogging 1.! You become a better writer.! 2.! Video skills may
Viewing Party Toolkit
#TEDxCTVP Viewing Party Toolkit Building the TEDxCapeTown community Why Viewing Parties? Ideas worth sharing, must be shared Allows more people to be part of this magical day Breaks down the silo s we
Attention B2B Marketing Professionals: Why you could be losing up to 80% of your sales (and what you can do to keep them.)
Special Bonus: Lead Nurturing Workbook to help you optimize your content and stop losing leads. Attention B2B Marketing Professionals: Why you could be losing up to 80% of your sales (and what you can
Keep America Beautiful Social Media Part 3 Going mobile, saving time and exploring new platforms. December 5, 2012 2:00pm eastern
Keep America Beautiful Social Media Part 3 Going mobile, saving time and exploring new platforms December 5, 2012 2:00pm eastern Introduction Kelley Dennings Director of Recycling Initiatives Keep America
99 Dollar SEO Workflow Sheet. The SEO process and what to expect.
99 Dollar SEO Workflow Sheet The SEO process and what to expect. Now that you have signed up with 99 Dollar SEO you have taken a giant step forward in growing your business online. Here we will talk about
Web design build questions to ask new clients David Tully Web Designer/Developer
Web design build questions to ask new clients David Tully Web Designer/Developer What do you want the web site to do for your company? (is it to just promote brand awareness and for people who hear about
Professional Diploma. in Digital Marketing. www.digitalmarketinginstitute.ie
2013 Professional Diploma in Digital Marketing www.digitalmarketinginstitute.ie Contents 2013 Professional Diploma in Digital Marketing 1. Introduction 2. Who is This Course For? 3. What Will You Learn?
Inbound Marketing The ultimate guide
Inbound Marketing The ultimate guide La Casita Del Cuco.EBOOK Inbound Marketing - The ultimate guide Version _ 02 Date _ September 2015 Introduction Inbound Marketing is a marketing philosophy which has
A quick guide to setting up your new website
A quick guide to setting up your new website Hi there. Welcome to MrSite we re really happy you chose to build your brand new website with us and look forward to seeing what you create! We re sure you
Marketing Made Simple Three Simplified Online Systems
Marketing Made Simple Three Simplified Online Systems Sheila Hibbard, your guide to marketing made simple The Marketing Bit Content is the exclusive property of The Marketing Bit, div. of H&V LLC and is
Best Practices for Making Your Webinar a Success: Engage the Audience
March 2010 Best Practices for Making Your Webinar a Success: Engage the Audience We Accelerate Growth Webinars are a cost-effective alternative to in-person meetings, and they allow companies to expand
The Five Trends That Will Impact Marketing in 2015
The Five Trends That Will Impact Marketing in 2015 PRESENTED BY Sylvia Montgomery, CPSM Chat Live on Twitter! Today s Hashtag: SMPS CEUs Hinge is an SMPS Approved Provider of continuing education units
DIGITAL MARKETING 101:
DIGITAL MARKETING 101: BETTER WEBSITE, BETTER MARKETING TABLE OF CONTENTS 3. The Foundation of a Successful Website 4. 5 More Features of a Successful Website 5. What Search Engine Optimization Is (And
ilinc Webinar Best Practices
ilinc Webinar Best Practices Webinars have become a standard mode of virtual communication for sales and marketing departments. To help our customers be the best at this exciting, but multilayered form
Higher Education in Further Education Webinar
Higher Education in Further Education Webinar Contents 1. Introduction 2. Make an HE Recruitment Calendar 3. Advertise across multiple platforms 4. Understand your digital audience 5. Engage students with
The Chartered Institute of Marketing
The Chartered Institute of Marketing CIM Student Induction (Insert your Centre Name) Introductions Welcome to your accredited study centre and to The Chartered Institute of Marketing (CIM) Your Study Centre
Guest Quick Guide PC and Mac Users Updated to version 3.5.8 March 2015
Guest Quick Guide PC and Mac Users Updated to version 3.5.8 March 2015 Table of Contents Welcome to imeet 3 Sign in and join a meeting (via the imeet desktop app) 4 Sign in and join a meeting (via a Web
Creating a Personalized Email Experience with Dynamic Content
Creating a Personalized Email Experience with Dynamic Content What is Dynamic Content and Why Use it? Dynamic content uses the demographic, preference, transactional, and behavioral data that you hold
DIGITAL MARKETING TECH EVENTS & WEBCONGRESS OFFICIAL GUIDE
2015 DIGITAL MARKETING TECH EVENTS & WEBCONGRESS OFFICIAL GUIDE ABOUT WEBCONGRESS WebCongress is a leading source for digital marketing strategies, business and new trends in the tech industry. With a
Connected Enterprise. Scaling up retail. best people, smart solutions, corporate success
Connected Enterprise Scaling up retail This is a pen It s a Bic M10 clic Used many of them at school And retailers have sold billions.via their stores and catalogues Then came the internet.. making it
The Social Media Guide For Small Businesses
The Social Media Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To Social Media
The How To for Chapters to conduct successful Professional Development Webinars
The How To for Chapters to conduct successful Professional Development Webinars PMI Region 5 20 March 2015 Kevin Roney, PMP Vice President Professional Development, PMI Washington DC Chapter kevin.roney@pmiwdc.org
Using Google Analytics to Become a Better Marketer
Using Google Analytics to Become a Better Marketer Agenda The Five Stages of Travel (The Buying Process) Importance of Google Analytics Audience Reports Acquisition Reports Behavior Reports Analytics in
ONLINE MARKETING FUNDAMENTALS
ONLINE MARKETING FUNDAMENTALS How to Get More Customers and Supporters Online By Shane Rasnak www.shanerasnak.com What We ll Be Covering Why most organizations get terrible results with online marketing
How To Create Magnetic Webinars
How To Create Magnetic Webinars 10 Ways to Generate More Leads, Increase Sales, and Captivate Your Target Audience With Webinars by Lewis Howes Introduction 4 1. Create A Compelling Registration Page 8
Center for Exhibition Industry Research
Center for Exhibition Industry Research Digital + Exhibiting Marketing Insights 2009 Marketers and Exhibition Management Increasingly Blend Live and Digital Media for Greater Performance Brand marketers
Navigating B2B Tech Marketing
Navigating B2B Tech Marketing Extract of Research Findings December 18, 2011 Study Overview 2 The following is an excerpt of findings from a broad study on the Tech Marketing Navigator B2B Service (Strategic
How to Use Boards for Competitive Intelligence
How to Use Boards for Competitive Intelligence Boards are highly customized, interactive dashboards that ubervu via Hootsuite users can personalize to fit a specific task, job function or use case like
Introduction to Social Media Marketing. Using social media to promote your events.
Introduction to Social Media Marketing Using social media to promote your events. What is Social Media Marketing? Social media marketing is the process of gaining awareness, driving traffic and engaging
2016 Seminar Catalog
2016 Seminar Catalog A GUIDE TO IMPACTFUL WORKSHOPS DESIGNED TO GROW YOUR BUSINESS Dear speaker/educational coordinator I'm a Constant Contact Authorized Local Expert in the Jacksonville area. In collaboration
Content, Connectivity & Convergence. A Shared Strategy For Your Nonprofit Organization
Content, Connectivity & Convergence A Shared Strategy For Your Nonprofit Organization No matter the size or budget of your organization, content is powerful enough to level the playing field. Ubiquitous
Search Engine Optimization
Search Engine Optimization SEO Local Plans Local Basic Local 1 Local 2 Regional 1 Regional 2 Minimum Contract Period Recommended For Below Mentioned Deliverables are for 6 Months These packages are designed
Cloud Apps to Improve Agency Efficiency
Cloud Apps to Improve Agency Efficiency CONTENTS Introduction: Cloud Apps What Can They Do for You?...3 Benefits of Using Cloud Apps...4 Apps for Your Daily Operations...6 Document Storage Apps...9 Apps
2014 B2B Web Usability Report What B2B Buyers Want from Vendor Websites FEBRUARY 2014. by Dianna Huff and KoMarketing Associates
2014 B2B Web Usability Report What B2B Buyers Want from Vendor Websites FEBRUARY 2014 by Dianna Huff and KoMarketing Associates INTRODUCTION You can find a plethora of survey data showing the various tactics
To join the audio portion by phone, please dial: 877-891-6974 Passcode: 8306493 This session will begin shortly.
Translating VISTA Service to Your Résumé and Career To join the audio portion by phone, please dial: 877-891-6974 Passcode: 8306493 This session will begin shortly. Tips for Participating Phones are muted
Special Report. 5 Tips for Creating the B2B Marketing Content That Really Speaks to Your Audience
Special Report 5 Tips for Creating the B2B Marketing Content That Really Speaks to Your Audience JSA Interactive - Special Report 1 5 Tips for Creating the B2B Marketing Content That Really Speaks to Your
HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine
HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content
Inbound Marketing ebook for Managed Service Providers
Inbound Marketing ebook for Managed Service Providers Guide to Leverage Inbound Marketing to Generate Leads and Grow Your Revenue! Published by: Inbound Marketing ebook for Managed Service Providers Author:
How To Write An Online Survey
Customer Survey Template Revised: November 2011 Survey Instructions The template below can be used to create an online survey that will help you answer the what, where and how of your customers buying
Google Analytics for SEO
Google Analytics for SEO Using analytics to define and track key indicators Brought to you by Reliable SEO http://www.reliable-seo.com 01/12/2008 Because a great site is a terrible thing to waste Table
How to Drive Leads and New Business With Your Website
How to Drive Leads and New Business With Your Website Presented by: Sylvia Montgomery & Teresa Slider Branding and Marketing for Professional Services Firms Chat Live on Twitter! Follow us: @HingeMarketing
Table of Contents. Quester Market Research 1. What Makes Us Unique 2. Reports are Impactful 3. Key Takeaways 4. Products 5
MARKET RESEARCH Table of Contents Quester Market Research 1 What Makes Us Unique 2 Reports are Impactful 3 Key Takeaways 4 Products 5 INTERVIEWS Rich qualitative or quali-quant data from 100s or 1000s
ETAP FAQ # 24. Most Common Questions Asked About ETAP Webinars
ETAP FAQ # 24 Most Common Questions Asked About ETAP Webinars 1. What is a webinar? 2. How do I participate in a webinar? 3. What kind of equipment do I need to attend? 4. Do I need to have ETAP running
Welcome to Practice. How to set up your online account:
Welcome to Practice. How to set up your online account: Scheduling online is easy. There are just a few initial steps required to set up your account, after which you ll be able to sign up for classes,
Why You Need to Follow Up with Your Customers
Why You Need to Follow Up with Your Customers You create a digital information product, and work hard towards your product launch. You announce it to your list. You ve even done quite a bit of legwork
WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online
WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online The Internet is in a constant state of change and websites