Marketing. Frequently Asked Questions

Size: px
Start display at page:

Download "Email Marketing. Frequently Asked Questions"

Transcription

1 Marketing Frequently Asked Questions

2 Q: Why expand my marketing initiatives? A: marketing offers flexibility and versatility to more effectively reach customers. Marketers can design campaigns that maintain a one-to-one appeal and impact. marketing continues its growth trajectory due to the fact that it is: Economical: marketing has the lowest cost per impression in marketing today. Efficient: marketing allows proactive communication with both existing customers and prospects. By targeting audiences and sending relevant, motivating content and messaging, audiences experience dynamic marketing few other mediums can match. Instantaneous: Within hours, marketing initiatives can be delivered to any number of individual recipients, grouped segments or entire databases. Quantifiable: Nearly every aspect of an campaign can be tested, monitored and refined to provide optimized results. Relative Ease: Savicom s intuitive user interface makes expanding your marketing initiatives a snap. Cutting-edge features like split tests and segment fields gives you the flexibility and versatility to reach your customers 1:1.

3 Q: How can I increase my open rates? A: Open rates are affected by two key elements: Deliverability: The first step towards increased open rates is getting the message into the inbox. Savicom s patented sending technology, rigorous pre-deployment protocol and Delivery Assurance department ensures that every measures is taken to ensure optimized deliverability. In addition to being white-listed with all major ISPs, we participate in multiple feedback loops to ensure that we continue to outperform industry benchmarks. Subject Line: While inbox placement is critical, a well-conceived, motivating subject line can make or break campaign performance. For assistance with writing subject lines, please refer to the guide Writing Subject Lines in a Mobile Age.

4 Q: How can I increase my click-through rates? A: The proliferation of commercial s has attributed to widespread skim mentality among consumers. The average recipient makes a content-based judgment in 3-5 seconds. It is critical for companies to make those seconds work in their favor. design strategies can have a major impact on whether or not recipients interact with the content. All elements of the must be created to accommodate a quick skim. Click-through rates can be optimized by incorporating the following design best practices: Keep key information above the digital fold (the top 250 pixels or 2-4 ). This area demands the most attention from recipients and should contain key elements, offers and main Calls-to-Action. Facilitate browsability by using light colored backgrounds and dark, contrasting font colors. Adding whitespace and cell padding to design can also ensure that marketing messages can register more quickly for viewers. Encourage more clicks by incorporating a strong, attention-grabbing call-to-action above the digital fold. The inclusion of a call-to-action button gives recipients a target to click and can elucidate more impulse clicks than more subtle links that can get buried in message content. For more assistance with design, please refer to the guide Design for a Mobile Age.

5 Q: My database is not as large as I d like. How can I increase my list size? A: Acquiring customers in a responsible, ethical manner is challenging but can be done. An optimized organic database building approach yields exceedingly higher open and click-through rates than other list building techniques. Often, small changes in a brand s approach to opt-ins can make a big impact. The following tips can help kick start the process: Optimize your Opt-In process by making sign-up fields easy to locate. Additionally, while requesting additional information from consumers can help boost segmentation efforts, limiting the number of required fields can help stave off form abandonment. Offer rewards and/or information in return for addresses. The use of sweepstakes, contests, white paper downloads and the like is a great way to build lists of engaged customers. Keeping forms simple can help increase the success of these database builders. Encourage sharing by including a Forward to a Friend link within s. Add social media links to each offers consumers greater flexibility in how they choose to engage and share marketing messages with their friends and connections. Add Savicom s web-sign up form on web and social media pages to collect addresses from page visitors who wish to stay in touch.

6 Q: Should I segment my list? A: Segmentation is one of the most efficient and effective ways to improve customer satisfaction and conversions while warding off list fatigue and SPAM/CASL complaints. Targeted, relevant s have been shown to increase profits by up to 18 times on average when compared with general blast s. Customers are most receptive to the campaigns that address their specific preferences and their relationship to a brand. By segmenting a customer base, messages can be directed to those who will be motivated by that specific message. While any consumer data can be utilized for segmentation, leverage relevant data by ensuring that each segment will meet the following qualifications: Differential: Verify that each segment will respond differently to a different marketing mix Actionable: Ensure that there is a specific goal or relevant product for each segment Substantial: Confirm that segments are large enough to be profitable

7 Q: What measures do I need to take to ensure my s are CAN- SPAM compliant? A: The requirements laid out by the CAN-SPAM Act of 2003 must be complied with in order to protect your reputation as a responsible sender of commercial . The requirements include: Easily accessible Opt-Out link Opt-out requests processed in under 10 days (Savicom processes these requests immediately) Suppression lists used for compliance purposes only Accurate From address Relevant subject lines Clear and conspicuous notice that is an advertisement Legitimate physical address of advertiser is present If you intend to send s to Canadians, please refer to the CASL-What You Need To Know guide for an overview of Canada s most recent anti-spam law.

8 Q: What is the difference between a hard and soft bounce? Can I resend soft bounces? A: A hard bounce occurs when an address is invalid or the account has been closed. Vidi Emi automatically processes all hard bounces and confirms whether or not flaws in the domain name can be repaired (i.e. adjust and resend to ). s that cannot be repaired are added to our No-Send list. Soft bounces are recognized by the recipient s mail server but are unable to land because the recipient s mailbox is full or the mail server is temporarily unavailable. Savicom s automated bounce handler tracks soft bounces and will intermittently attempt to resend the . If the fails to land, the bounce history will be recorded but the recipient will remain on the Send list.

9 Q: I m looking into setting up a series of triggered s. How can I ensure that my customers aren t bombarded with too many s? A: The including of triggered s can enhance the effectiveness of overall marketing initiatives. s can be triggered by any number of specific behaviors, pertinent dates, transactions and the like. The nature of triggered deployment ensures that these messages have scalable degree of relevance for the consumer. On average, these s tend to boast comparatively high open rates. In order to avoid list fatigue, triggered programs need building principles to ensure that customers are not able to trigger and receive an excessive umber of s within a given window. Business Rules Objects can be set to control contact frequency and set precedence orders to avoid overloading customers. If a customer is enrolled in multiple segments, messages can be delayed or suppressed in order to limit contact within a designated window of time.

10 Q: Can I include promotional messages in my transactional s? A: Given the nature of their deployment and value to the customer, opens and click-through rates are much higher for transactional s. While marketing messages can be included in transactional s, it is important not to tip the balance away from transactional content. A few rules of thumb to consider when adding promotional messages to transactional s: While promotional messaging can be included, transactional information should be feature in the subject line and the body. Promotional copy in the body should be limited to half the size of the transactional message. This messaging should be as relevant as possible. Relaying a transactional message is the primary purpose of the . Marketing messages should be placed below the transactional information. While CAN-SPAM does not require the inclusion of opt-out links on transactional s, standing company information such as addresses and contact numbers should be present.

11 About Savicom Powerful feature sets. Experienced and knowledgeable support. If you have a need for cutting-edge marketing, Savicom delivers. We are the leader in developing next generation marketing technology. Our technology gives marketers maximum flexibility and versatility in reaching their markets 1:1. For whatever stage your business is in, and for whatever size marketing budget, you can trust Savicom to meet your needs and deliver maximum value. Savicom Next Generation Marketing You Can Contact Us By Phone: (415) By Find Us on the Web: We Look Forward to Hearing From You! 11

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know Software Solutions Digital Marketing Business Services Email Marketing What you need to know Contents Building Your Email List 1 Managing Your Email List. 2 Designing Your Emails 3 Branding Your Emails.....

More information

Deliverability Counts

Deliverability Counts Deliverability Counts 10 Factors That Impact Email Deliverability Deliverability Counts 2015 Harland Clarke Digital www.hcdigital.com 1 20% of legitimate commercial email is not being delivered to inboxes.

More information

Anchor s Email Marketing Glossary and Common Terms

Anchor s Email Marketing Glossary and Common Terms Anchor s Email Marketing Glossary and Common Terms A/B Split Test: A method used for testing the response of sending two different email campaigns to two equal segments of an email list. Marketers can

More information

MCH Channel_e Email Best Practices for Marketers

MCH Channel_e Email Best Practices for Marketers MCH Channel_e Email Best Practices for Marketers Best Practices for Marketers Communicating with your prospects and customers through email is a popular channel that provides almost immediate response.

More information

1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...

1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered... 1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...4 2.4. Bounces....4 2.5. Email unsubscribe requests....5

More information

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY 6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY INTRODUCTION What s the point in sending awesome email campaigns if they don t reach your recipients? Answer? None whatsoever! That s why

More information

Email Marketing Basics

Email Marketing Basics Email Marketing Basics Email Marketing Basics Background Since 1994, Visual Data Systems has been a leader in: Website Design Software Integration Search Engine Optimization & Marketing Technology Consultation

More information

A Melissa Data White Paper. 10 Key Elements in Email Campaign Strategy & Design

A Melissa Data White Paper. 10 Key Elements in Email Campaign Strategy & Design A Melissa Data White Paper 10 Key Elements in Email Campaign Strategy & Design 2 10 Key Elements in Email Campaign Strategy & Design Email marketing is a powerful tool that allows you to reach thousands

More information

Top 25 Email Marketing Terms You Should Know. Email Marketing from Constant Contact

Top 25 Email Marketing Terms You Should Know. Email Marketing from Constant Contact Email Marketing from Constant Contact Top 25 Email Marketing Terms You Should Know Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com If you have ever felt out

More information

Email Marketing. Best Practices

Email Marketing. Best Practices Email Marketing Best Practices Introduction Within email marketing, creative design serves two very important functions. First, properly composed email creative ensure proper rendering and deliverability

More information

Email Marketing Glossary of Terms

Email Marketing Glossary of Terms Email Marketing Glossary of Terms A/B Testing: A method of testing in which a small, random sample of an email list is split in two. One email is sent to the list A and another modified email is sent to

More information

Top 40 Email Marketing Terms You Should Know

Top 40 Email Marketing Terms You Should Know 1601 Trapelo Road Phone 781-472-8100 Suite 246 Fax 781-472-8101 Waltham, MA 02451 www.constantcontact.com Top 40 Email Marketing Terms You Should Know If you have ever felt out of your depth in a discussion

More information

The Guide to: Email Marketing Analytics"

The Guide to: Email Marketing Analytics The Guide to: Email Marketing Analytics" This guide has been lovingly created by Sign-Up.to we provide email marketing, mobile marketing and social media tools and services to organisations of all shapes

More information

EMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS

EMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS EMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS 6 MUST-KNOW EMAIL DELIVERABILITY TIPS Here, in plain language, are the most essential elements of an email marketing campaign that will get your message

More information

3 Secrets to Adding Names (and Dollars) to Your Email Marketing Program

3 Secrets to Adding Names (and Dollars) to Your Email Marketing Program 3 Secrets to Adding Names (and Dollars) to Your Email Marketing Program IT S BECOME IMPERATIVE THAT MARKETERS INVEST TIME AND RESOURCES INTO BUILDING THEIR EMAIL PROGRAMS BOTH ACQUIRING NEW SUBSCRIBERS

More information

Blackbaud Communication Services Overview of Email Delivery and FAQs

Blackbaud Communication Services Overview of Email Delivery and FAQs Blackbaud Communication Services Blackbaud Communication Services Overview of Email Delivery and FAQs Email Delivery through your Blackbaud Solutions Blackbaud Communication Services can send large numbers

More information

Email deliverability: The good, the bad and the ugly

Email deliverability: The good, the bad and the ugly Email deliverability: The good, the bad and the ugly An Experian Data Quality White Paper March 2015 CONTENTS Introduction...1 The good...2 Open rate...2 Click-through rate...3 Authentication...4 The bad...4

More information

MIDDLE EAST POST BOX. - Opt-In Direct Marketing -

MIDDLE EAST POST BOX. - Opt-In Direct Marketing - Best Practice is a management idea which asserts that there is a technique, method, process, activity, incentive or reward that is more effective at delivering a particular outcome than any other. The

More information

Emailserving Email Marketing Best Practices Quick Guide

Emailserving Email Marketing Best Practices Quick Guide Emailserving Email Marketing Best Practices Quick Guide Written By: Shane Lee Assistant Marketing Manager Page 2 Summary: Email marketing is one of the most effective forms of advertising. It is cost effective,

More information

EMAIL MARKETING TIPS. From Our InfoUSA Email Experts

EMAIL MARKETING TIPS. From Our InfoUSA Email Experts EMAIL MARKETING TIPS From Our InfoUSA Email Experts In order to assist you every step of the way while creating an Email Marketing Campaign, our InfoUSA Email Experts have compiled lists of their best

More information

Unica OnDemand. Unica and email deliverability. Getting to the inbox. Publication Date: January 19, 2010

Unica OnDemand. Unica and email deliverability. Getting to the inbox. Publication Date: January 19, 2010 Unica OnDemand Publication Date: January 19, 2010 N10014 Getting to the inbox N40002 Sending an email is something you do every day. Even when you send a single email, occasionally the message does not

More information

Ecommerce Customer Acquisition:

Ecommerce Customer Acquisition: Ecommerce Customer Acquisition: Tips for Acquiring Subscribers Who Will Become Loyal Customers by Donna Fulmer, Listrak Marketing Communications and PR Manager May 2013 With 55% of marketing professionals

More information

Grow. How to Authentically Grow Your Email List

Grow. How to Authentically Grow Your Email List Grow How to Authentically Grow Your Email List Grow Email acquisition is an important part of any email marketing program. A report by Custora showed that email acquisition quadrupled from 2009-2013, demonstrating

More information

How to Manage Your Email List Effectively

How to Manage Your Email List Effectively How to Manage Your Email List Effectively A short guide by MailWheel 1 Discover What s Inside After you ve acquired enough email addresses and created your opt-in and opt-out forms, you are probably wondering:

More information

SoWINE 2 June 14, 2011

SoWINE 2 June 14, 2011 SoWINE 2 June 14, 2011 2 Introduction Industry Trends Key Email Considerations Strategy List Development Content Development Deployment Program Analysis Optimization Deliverability CAN-SPAM Compliances

More information

50 WAYS. to grow your email list. 50 Ways to Grow Your Email List. Share it!

50 WAYS. to grow your email list. 50 Ways to Grow Your Email List. Share it! 50 WAYS to grow your email list page: 1 50 Ways to Grow Your Email List Written By Casey Swanton Casey is currently a Response Consultant for Professional Services at Return Path. Casey s agency experience

More information

Email List Cleansing: Questions Answered

Email List Cleansing: Questions Answered Email List Cleansing: Questions Answered 1. Introduction to email cleansing 2. How do email addresses become invalid? 3. How is Sender Reputation determined? 4. How does an email address validator check

More information

The Power of Email Marketing

The Power of Email Marketing The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships

More information

A Whitepaper of Email Marketing Questions and Answers Email Marketing 101: Tips to Maximize Email Results

A Whitepaper of Email Marketing Questions and Answers Email Marketing 101: Tips to Maximize Email Results A Whitepaper of Email Marketing Questions and Answers Email Marketing 101: Tips to Maximize Email Results Page 0 of 8 Introduction This document summarizes the questions that were asked during the session

More information

Contact Us: Worldwide Headquarters: Westerville, OH, USA Toll Free: 800-710-4895 Email: info@emaildatagroup.net

Contact Us: Worldwide Headquarters: Westerville, OH, USA Toll Free: 800-710-4895 Email: info@emaildatagroup.net Contact Us: Worldwide Headquarters: Westerville, OH, USA Toll Free: 800-710-4895 Email: info@emaildatagroup.net Email Marketing Increase Revenue with an extended reach Email marketing is a form of direct

More information

Email Deliverability:

Email Deliverability: Email Deliverability: A guide to reaching your audience Email deliverability is a key factor in email campaign performance. Understanding how email deliverability is calculated and how it affects your

More information

Email Marketing & Lead Generation Blueprint

Email Marketing & Lead Generation Blueprint Email Marketing & Lead Generation Blueprint Email marketing has been around for as long as email has been around. It has evolved into a powerful tool which can be utilized for various purposes. Since email

More information

REASONS TO USE CAMPAIGNER S EMAIL MARKETING SERVICE

REASONS TO USE CAMPAIGNER S EMAIL MARKETING SERVICE TOP 10 REASONS TO USE CAMPAIGNER S EMAIL MARKETING SERVICE Email marketing with Campaigner helps you turn your contact lists into customers and emails into revenue. Email marketers choose Campaigner for

More information

Get to the Inbox Ten Top Tips to Maximize Your Email Deliverability

Get to the Inbox Ten Top Tips to Maximize Your Email Deliverability Get to the Inbox Ten Top Tips to Maximize Your Email Deliverability Introduction It s estimated that 70%* of all email is spam - not just unwelcome promotional messages, but phishing scams, hoaxes and

More information

Getting it Right with Email Marketing

Getting it Right with Email Marketing Getting it Right with Email Marketing 1 1 Getting it Right with Email Marketing Prepared by: Patrick Zuluaga PMZ Marketing M: 0403 436 889 F: 02 4388 9164 E: patrick@pmzmarketing.com.au W: www.pmzmarketing.com.au

More information

How to Engage Your Contacts Using Email Marketing

How to Engage Your Contacts Using Email Marketing How to Engage Your Contacts Using Email Marketing We will be starting at 2:00 pm EST. Use the Question Pane in GoToWebinar to Ask Questions! CHAT WITH US: 1 Using the question pane shown above 2 Use the

More information

Three pillars of successful email deliverability

Three pillars of successful email deliverability Three pillars of successful email deliverability Ensuring safe arrival and optimum placement in the inbox An Experian Marketing Services white paper Contents Introduction...1 Data integrity...2 Relevance...3

More information

Build More Loyal Customers with Email Marketing. Email Marketing from Constant Contact

Build More Loyal Customers with Email Marketing. Email Marketing from Constant Contact Email Marketing from Constant Contact Build More Loyal Customers with Email Marketing Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com Experts agree and evidence

More information

The Email Marketing Companion

The Email Marketing Companion Knowledge Guide: The Email Marketing Companion A "Must Have" for all Email Marketers virtualroi May 2009 by: Sally Lowery Online Marketing Manager The Email Marketing Companion Every industry has its share

More information

Email Marketing for Hoteliers: A Step-by-Step Guide

Email Marketing for Hoteliers: A Step-by-Step Guide Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3

More information

Make Your Email Newsletter Smart and Then Watch it Work

Make Your Email Newsletter Smart and Then Watch it Work Make Your Email Newsletter Smart and Then Watch it Work A StreamSend Whitepaper Topics covered Why Email Newsletters Strategy List Growth Design Best Practices Content Development Testing and Sending Delivery

More information

50 WAYS. to grow your email list. page: 1. 50 Ways to Grow Your Email List. Share it!

50 WAYS. to grow your email list. page: 1. 50 Ways to Grow Your Email List. Share it! 50 WAYS to grow your email list page: 1 50 Ways to Grow Your Email List Written By Casey Swanton Casey is currently a Response Consultant for Professional Services at Return Path. Casey s agency experience

More information

Best-Practice Email Marketing And How to Integrate It with All Marketing Channels

Best-Practice Email Marketing And How to Integrate It with All Marketing Channels Best-Practice Email Marketing And How to Integrate It with All Marketing Channels March 29, 2012 Why email marketing? Provides the highest return-on-investment Direct Marketing Assoc.: email marketing's

More information

Do You Know Your Email Marketing?

Do You Know Your Email Marketing? Knowledge Guide: Do You Know Your Email Marketing? Analysis of the Email Marketing Quiz virtualroi May 2010 by: Sally Lowery Online Marketing Manager Analysis of the Email Marketing Quiz The virtualroi

More information

e-shot Unique Deliverability

e-shot Unique Deliverability e-shot Unique Deliverability Email Deliverability What is Email Deliverability? Email deliverability s aim is to maximise the number of email messages that reach the intended recipients inboxes. It is

More information

10 Ways to Improve B2B Email Deliverability:

10 Ways to Improve B2B Email Deliverability: From First Click to Lifetime Customer 10 Ways to Improve B2B Email Deliverability: Expert Insights on How You Can Better Deliverability 10 WAYS TO IMPROVE B2B EMAIL DELIVERABILITY: Expert insights on how

More information

An Email Delivery Report for 2012: Yahoo, Gmail, Hotmail & AOL

An Email Delivery Report for 2012: Yahoo, Gmail, Hotmail & AOL EmailDirect is an email marketing solution provider (ESP) which serves hundreds of today s top online marketers by providing all the functionality and expertise required to send and track effective email

More information

The Secrets of a Successful Email Marketing Campaign

The Secrets of a Successful Email Marketing Campaign First Floor, The Anchor Building, 7 Quince St, The Media Mill Millpark, Johannesburg, 2197 Tel: +27 (0)11 482 7380 E-mail: info@nicework.co.za www.nicework.co.za The Secrets of a Successful Email Marketing

More information

Email Guidelines. The following guidelines are for companies who develop email HTML design/creative and copy.

Email Guidelines. The following guidelines are for companies who develop email HTML design/creative and copy. The following guidelines are for companies who develop email HTML design/creative and copy. In today s email environment it is imperative that mailers consider the limitations presented by email readers

More information

Sage E-marketing White Paper

Sage E-marketing White Paper Sage E-marketing White Paper Your Guide to Email Marketing A Cost-Effective Way to Reach Your Customers and Prospects Executive Summary............................. 3 Part One:....................................

More information

The Power of Email Marketing

The Power of Email Marketing The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships

More information

Digital Marketing: Strategies & Measurement

Digital Marketing: Strategies & Measurement 1 Digital Marketing: Strategies & Measurement 2 Overview of Terms Bounce = single page visit Click = an advertisement interaction Visit = a user to your website Impression = an advertisement is shown Click-through

More information

EVERYTHING YOU NEED TO KNOW ABOUT EMAILCONDUCTOR

EVERYTHING YOU NEED TO KNOW ABOUT EMAILCONDUCTOR EVERYTHING YOU NEED TO KNOW ABOUT EMAILCONDUCTOR (AND THEN SOME...) General Information EmailConductor is a mature application now in its seventh major release, and is being used by more than 60 financial

More information

DIGITAL MARKETING SERIES DELIVERABILITY: GETTING TO YOUR CUSTOMER S INBOX

DIGITAL MARKETING SERIES DELIVERABILITY: GETTING TO YOUR CUSTOMER S INBOX DELIVERABILITY: GETTING TO YOUR CUSTOMER S INBOX DIGITAL MARKETING SERIES EMAIL RULE #1 If it doesn't make it to the inbox, it's a wasted effort. How do you avoid the digital black hole? With tested best

More information

Email Deliverability: Optimizing Your Email Marketing Strategy. Version 1.0.08: September 7, 2008 Presented by: Angela McKay CRM Business Analyst

Email Deliverability: Optimizing Your Email Marketing Strategy. Version 1.0.08: September 7, 2008 Presented by: Angela McKay CRM Business Analyst : Optimizing Your Email Marketing Strategy Version 1.0.08: September 7, 2008 Presented by: Angela McKay CRM Business Analyst Version 1.0.08 Table of Contents Table of Contents... 2 About this Document...

More information

Knowledge Guide: Deliverability. Your Reputation Holds the Key to Deliverability. virtualroi May 2009. by: Return Path

Knowledge Guide: Deliverability. Your Reputation Holds the Key to Deliverability. virtualroi May 2009. by: Return Path Knowledge Guide: Deliverability Your Reputation Holds the Key to Deliverability virtualroi May 2009 by: Return Path Your Reputation Holds the Key to Deliverability Twenty percent of legitimate email never

More information

Eloqua Enhanced Branding and Deliverability More emails to the inbox means more opportunities and revenue.

Eloqua Enhanced Branding and Deliverability More emails to the inbox means more opportunities and revenue. Eloqua Enhanced Branding and Deliverability More emails to the inbox means more opportunities and revenue. Product Description In order to provide the best possible deliverability tool set, Eloqua has

More information

5 tips to improve your email database. An Experian Data Quality white paper

5 tips to improve your email database. An Experian Data Quality white paper 5 tips to improve your email database An Experian Data Quality white paper While many marketers spend significant time and effort optimizing content and debating the timing of each campaign, marketers

More information

The Top 10 Reasons You Need an Email Marketing Service. Email Marketing from Constant Contact

The Top 10 Reasons You Need an Email Marketing Service. Email Marketing from Constant Contact Email Marketing from Constant Contact The Top 10 Reasons You Need an Email Marketing Service Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com Email marketing

More information

SCORECARD EMAIL MARKETING. Find Out How Much You Are Really Getting Out of Your Email Marketing

SCORECARD EMAIL MARKETING. Find Out How Much You Are Really Getting Out of Your Email Marketing EMAIL MARKETING SCORECARD Find Out How Much You Are Really Getting Out of Your Email Marketing This guide is designed to help you self-assess your email sending activities. There are two ways to render

More information

INinbox Start-up Pack

INinbox Start-up Pack 2 INspired Email Marketing This is what you should know about sending emails through INinbox and how to get started! Thanks for joining INinbox. choice. You ve made a great In front of you, you find the

More information

Better Email Marketing: Making Sure Your Messages Get Read & Acted On

Better Email Marketing: Making Sure Your Messages Get Read & Acted On Better Email Marketing: Making Sure Your Messages Get Read & Acted On Better Email Marketing What to Know Where to Start What to Watch Out For Information You Need to Gather About Your Audience How to

More information

Email Marketing. Using email in your marketing mix - authentically and relevantly connecting with your target audiences

Email Marketing. Using email in your marketing mix - authentically and relevantly connecting with your target audiences Email Marketing Using email in your marketing mix - authentically and relevantly connecting with your target audiences Using email in your marketing mix Educate people Differentiate your business Ask for

More information

B2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com

B2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com 6 STEPS TO B2B EMAIL MARKETING SUCCESS 6 STEPS TO BETTER 1 B2B EMAIL MARKETING Mailigen Email Marketing Solutions Phone: (+1) 718 303 1864 www.mailigen.com 2 60% of marketers believe email marketing produces

More information

Table of Contents Recommendation Summary... 3 Introduction... 4 Formatting Recommendations... 5 Creative:... 7 Deliverability & Infrastructure:...

Table of Contents Recommendation Summary... 3 Introduction... 4 Formatting Recommendations... 5 Creative:... 7 Deliverability & Infrastructure:... Table of Contents Recommendation Summary... 3 Technical:... 3 Creative:... 3 Introduction... 4 Formatting Recommendations... 5 JavaScript:... 5 Forms:... 5 Background Tags and Colors:... 5 Html Text:...

More information

WHAT IS DOUBLE OPT-IN EMAIL VERIFICATION?

WHAT IS DOUBLE OPT-IN EMAIL VERIFICATION? Direct Marketing via email, or Email Marketing, can be a powerful and profitable channel for any business. According to the Direct Marketing Association, every single dollar spent on Email Marketing can

More information

SIMPLE STEPS TO AVOID SPAM FILTERS EMAIL DELIVERABILITY SUCCESS GUIDE

SIMPLE STEPS TO AVOID SPAM FILTERS EMAIL DELIVERABILITY SUCCESS GUIDE SIMPLE STEPS TO AVOID SPAM FILTERS SECTION 1 UNDERSTANDING THE BASICS Marketing emails account for most this is spam complaints, 70% in fact, which explains the scrutiny some marketers see applied to their

More information

How to Increase Your Email Marketing Recovery Rate

How to Increase Your Email Marketing Recovery Rate Email Marketing Ambition Digital Carly Rodgers Open Rates The number of email opens divided by the total number of emails sent Open Rates Q. 1 What open rates do you experience? Click Through Rates The

More information

datatrac Want to maximize your online ROI? ABOUT datatrac you ve come to the right place.

datatrac Want to maximize your online ROI? ABOUT datatrac you ve come to the right place. ABOUT datatrac Datatrac is a leading ASP of hosted e-mail marketing software that allows permission-based marketers to manage, send, track, and grow their e-mail campaigns. Leading marketers have incorporated

More information

Improve Email Deliverability: Tactics for Handling Complaints and Boosting Reputation. Sponsored by

Improve Email Deliverability: Tactics for Handling Complaints and Boosting Reputation. Sponsored by Improve Email Deliverability: Tactics for Handling Complaints and Boosting Reputation Sponsored by Introductions Adam T. Sutton, Senior Reporter MarketingSherpa / MECLABS Primary Research @AdamTSutton

More information

Top Ten Tips to Improve Your Email Marketing

Top Ten Tips to Improve Your Email Marketing simple tips to improve your email marketing Email marketing can be a cost-effective way to increase sales by building relationships, generating leads and continuing conversations with your existing clients.

More information

Advanced Segmentation Strategies. Kristin Esteghlalian

Advanced Segmentation Strategies. Kristin Esteghlalian Advanced Segmentation Strategies Kristin Esteghlalian Relevance is the marketing Holy Grail The primary goal when creating a targeted, relevant marketing campaign should be to: Consolidate customer data

More information

Secrets to Email Marketing Success 9 tips for measuring performance

Secrets to Email Marketing Success 9 tips for measuring performance internet made easy Secrets to Email Marketing Success 9 tips for measuring performance There s more to bouncing than what the rubber balls do. Conversion: it s not just for churches anymore. OCTOBER 2012

More information

International Email Marketing Metrics Benchmark Study

International Email Marketing Metrics Benchmark Study From First Click to Lifetime Customer International Email Marketing Metrics Benchmark Study INTERNATIONAL EMAIL MARKETING METRICS BENCHMARK Summary How are our email programs performing against our peers?

More information

INBOX. How to make sure more emails reach your subscribers

INBOX. How to make sure more emails reach your subscribers INBOX How to make sure more emails reach your subscribers White Paper 2011 Contents 1. Email and delivery challenge 2 2. Delivery or deliverability? 3 3. Getting email delivered 3 4. Getting into inboxes

More information

Email Reputation Metrics Troubleshooter. Share it!

Email Reputation Metrics Troubleshooter. Share it! Email Reputation Metrics Troubleshooter page: 1 Email Reputation Metrics Troubleshooter Written By Dale Langley Dale has been working with clients to improve their email deliverability and response rates,

More information

FOR MARKETERS AND LIST OWNERS

FOR MARKETERS AND LIST OWNERS COUNCIL FOR RESPONSIBLE E-MAIL E-MAIL DELIVERY BEST PRACTICES FOR MARKETERS AND LIST OWNERS The following recommendations were developed to promote best practices for marketers and list owners seeking

More information

Email Marketing Services. February 2012

Email Marketing Services. February 2012 Email Marketing Services February 2012 Email Marketing Services Email marketing is one of the most powerful marketing tools available for communicating and developing relationships. But, email marketing

More information

MDR s Email Marketing Best Practices for Education Marketers

MDR s Email Marketing Best Practices for Education Marketers MDR s Email Marketing Best Practices for Education Marketers by Christopher Ziemnicki, E-Marketing Solutions Leader, MDR OVERVIEW Education marketers have been dramatically shifting more and more of their

More information

Post-Send Vetting Techniques... 6 Methodology... 6

Post-Send Vetting Techniques... 6 Methodology... 6 Messaging Anti-Abuse Working Group (MAAWG) Vetting Best Common Practices (BCP) November 2011 Introduction... 1 Why Vet?... 2 Pre-Send Vetting Techniques... 2 Corporate Entity Formation and History... 2

More information

Effective Email Marketing For Artists and Other Creatives

Effective Email Marketing For Artists and Other Creatives COMPELLING BRAND IDENTITIES IN PRINT & WEB IDENTITY PRINT PUBLISHING Effective Email Marketing For Artists and Other Creatives WEB Visible Logic, Inc. 142 High Street Suite 615 Portland, ME 04101 207.761.4230

More information

Email Deliverability Best Practices

Email Deliverability Best Practices Email Deliverability Best Practices Prepared by Email Deliverability Services December 2011 Email Deliverability Best Practices Table of Contents Summary... 1 Creative Best Practices... 2 Subject Line

More information

The Four Essential R s of Email Marketing. By Karen Talavera President, Synchronicity Marketing

The Four Essential R s of Email Marketing. By Karen Talavera President, Synchronicity Marketing The Four Essential R s of Email Marketing By Karen Talavera President, Synchronicity Marketing The Four Essential R s of Email Marketing When it comes to email marketing, here s an easy way to brush up

More information

AMANDA KIVIAHO E-MAIL MARKETING MANAGER. @amandakiviaho

AMANDA KIVIAHO E-MAIL MARKETING MANAGER. @amandakiviaho AMANDA KIVIAHO E-MAIL MARKETING MANAGER @amandakiviaho Amanda Kiviaho is the Email Marketing Manager at Madison Logic. She manages and executes lead generating email campaigns, conceptualization through

More information

Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate

Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate Below, you will find some helpful tips on improving your email invitations and the deliverability rate from a blog post

More information

10 STEPS TO EMAIL MARKETING SUCCESS. Expert Tips to Share with Your Clients that Utilize Email Marketing

10 STEPS TO EMAIL MARKETING SUCCESS. Expert Tips to Share with Your Clients that Utilize Email Marketing 10 STEPS TO EMAIL MARKETING SUCCESS Expert Tips to Share with Your Clients that Utilize Email Marketing Email marketing provides a cost effective, quick-todeploy marketing solution that can have an immediate

More information

EMAIL MARKETING BENCHMARK REPORT

EMAIL MARKETING BENCHMARK REPORT 2015 EMAIL MARKETING BENCHMARK REPORT Executive Summary In 2014, email marketing reaffirmed its effectiveness as a digital marketing channel. Technologies like countdown clocks, scratch and win, animated

More information

THE COMPLETE GUIDE TO OPTIMIZING EMAIL MARKETING FOR CONVERSIONS. How To Grow Your Email List, Increase Engagement & Ensure Deliverability

THE COMPLETE GUIDE TO OPTIMIZING EMAIL MARKETING FOR CONVERSIONS. How To Grow Your Email List, Increase Engagement & Ensure Deliverability THE COMPLETE GUIDE TO OPTIMIZING EMAIL MARKETING FOR CONVERSIONS How To Grow Your Email List, Increase Engagement & Ensure Deliverability Table of Contents HOW TO GROW YOUR EMAIL LIST HOW TO INTEGRATE

More information

Email Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement

Email Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement

More information

PARTNER EMAIL GUIDELINES

PARTNER EMAIL GUIDELINES PARTNER EMAIL GUIDELINES The guidelines listed below are required pursuant to the Agreement entered into between Criteo and the Partner. Any breach of these guidelines except the last section related to

More information

How to Power Up Your Email- Marketing ROI

How to Power Up Your Email- Marketing ROI How to Power Up Your Email- Marketing ROI TM FulcrumTech EMAIL MARKETING RESULTS YOU CAN MEASURE www.fulcrumtech.net 215-489-9336 Doylestown, PA ROI Goalsetter is a registered trademark of FulcrumTech,

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

The Proactive Marketer. Ensuring the safe arrival and optimum placement of emails

The Proactive Marketer. Ensuring the safe arrival and optimum placement of emails The Proactive Marketer Ensuring the safe arrival and optimum placement of emails Contents Introduction 4 Data integrity 5 Relevance 6 Reputation 8 Building a firm foundation 10 In summary 11 About the

More information

Best Practices in Email Marketing

Best Practices in Email Marketing Best Practices in Email Marketing April 2008 Presented by: Stu Carty Regional Development Director Constant Contact Inc. phone: 925-855-7401 email: scarty@constantcontact.com http://sfbayarea.constantcontact.com

More information

Email Marketing in the 21 st Century THE MID ATLANTIC CHESAPEAKE CONFERENCE

Email Marketing in the 21 st Century THE MID ATLANTIC CHESAPEAKE CONFERENCE Email Marketing in the 21 st Century THE MID ATLANTIC CHESAPEAKE CONFERENCE Thursday, November 3, 2011 Who is WhatCounts? 2 1 3 Company Snapshot Our Vision Recognized for our flexible technology and solutions

More information

The 2015 email data quality trends report. How organizations today are managing and using email

The 2015 email data quality trends report. How organizations today are managing and using email The 2015 email data quality trends report How organizations today are managing and using email CONTENTS Summary...1 Research methodology...1 Key findings...2 Email collection and database maintenance challenges...2

More information

Email Marketing Benchmark Report

Email Marketing Benchmark Report 2015 Email Marketing Benchmark Report Page 2/27 Introduction The 25 sectors identified here have been self-selected by the senders. For details of the calculation methods and additional information, please

More information

Email testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN

Email testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN Email testing guide EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN GUIDE TO TESTING YOUR EMAIL MARKETING CAMPAIGNS The savvy email marketer knows that to maximize email marketing ROI, testing is

More information

Introduction > Become an Expert > Get Ready to Sell > Sales Opps > Follow Up > Consultation > Now What

Introduction > Become an Expert > Get Ready to Sell > Sales Opps > Follow Up > Consultation > Now What 12/16/13 Introduction Welcome to the Swiftpage Reseller Program! As a Swiftpage Reseller you have the ability to provide Swiftpage s valuable Email Marketing and Marketing Automation features to your clients,

More information

Best Practices for Email Marketing With imodules

Best Practices for Email Marketing With imodules Best Practices for Email Marketing With imodules Overview Communication is fundamental in building valuable relationships with your constituents. Emails can be up to 20 times more cost effective and generate

More information