DIGITAL MARKETING SERIES DELIVERABILITY: GETTING TO YOUR CUSTOMER S INBOX
|
|
- Walter Cain
- 8 years ago
- Views:
Transcription
1 DELIVERABILITY: GETTING TO YOUR CUSTOMER S INBOX DIGITAL MARKETING SERIES
2 RULE #1 If it doesn't make it to the inbox, it's a wasted effort. How do you avoid the digital black hole? With tested best practices that deliver messages. And results. "More than 20% of opt-in messages didn t make it to the inbox; most of those didn t even make it into spam folders."* *Return Path, Intelligence Report Placement Benchmarks, 1H 2013
3 GETTING PAST THE ISP GATEKEEPERS Today, is a critical component of data-driven marketing initiatives so it is imperative that your messages get to your subscribers. Especially in the initial phases of a new customer relationship, you can t afford to miss the mark. So, what can you do to optimize your efforts and help convert readers? BUILD A PROPER FOUNDATION Select an IP address appropriate for your brand and expected volume. Choose a sending domain ( from ) that won t confuse customers and is easily managed. Use the most current and recognized authentication protocols. The first objective is to get customers onboarded getting you past the ISPs (Internet Service Providers) and properly setting up your foundation to position you as a valid sender, not a spammer.
4 YOU RE GETTING WARMER You would never go to a party without looking your best and having a few charming icebreakers ready to start conversations. Well, the same goes for your IP address. You have to warm it up so that ISP filters validate you and establish you as a credible source. So, let s break a little ice. During the first few days of IP warm-up, send small volumes of s to recipients at quantities recommended by each ISP. Be sure to send only to engaged recipients to help make sure messages will be opened. Minimize hard bounce and complaint rates by suppressing any bounced addresses, complaints, and unsubscribes from your former platform. Gradually increase the volume over the warm-up period, lasting from four to six weeks.
5 NO SPOOFING. NO PHISHING. NO KIDDING. Are you who you say you are? And do you mean us any harm? That s what ISPs want to know. And that s why they will take measures to authenticate you as an sender. Authentication can include protocols to help receivers separate legitimate messages from spam and malware and minimize false-positive filtering. The most common authentication protocols are DKIM (Domain Keys Identified Mail), SPF (Sender Protection Framework), and DMARC (Domain-based Message Authentication, Reporting and Conformance). Authentication is an important part of building a positive and long term reputation. More than 80% of all delivery issues arise because of a problem with your sending reputation. George Bilbrey, President, Return Path
6 PROTECT YOUR REP Sender reputation is a score assigned to every mailing IP address based on three factors: Complaints (clicks on the Report Spam button) Infrastructure (authentication, reverse DNS and mail exchanger record, volume/throttling, and bounce handling) List hygiene (source, quality, maintenance, and engagement) KNOW YOUR SENDER SCORE Whether or not your will get through depends a lot on your sender score. Measure yours for free at KEEP AN EYE ON COMPLAINTS Monitor complaint trending and stay off blacklists. Monitor for your IP addresses or use the free lookup tool at AUTHENTICATE YOUR IP ADDRESS Publish SPF and DKIM solutions and create separate records for various types of s you send. ALWAYS GET PERMISSION Send only to those people who have given you express permission through confirmed opt-in, and send only what they have agreed to receive. The signup data is your best defense in blacklisting cases and could be the one thing that secures your removal from the list. Conduct periodic opt-ins to try to secure inactive addresses.
7 BUILD THE BEST LIST YOU CAN You ve come so far in making sure that your s will get to the inbox. Now to the part that may make the most sense building a responsible list. In order for your s to make it to the inbox, recipients have to trust you. No one wants to have low open, click, and conversion rates or worse be labeled as SPAM. Do the important work when building a list. Basically, s are conversations you want to have with your recipients apply the same courtesies as you would sitting face-to-face. You would never force your opinions on anyone at inopportune times because it s rude. Same goes for . And it all starts with the opt-in process. THREE TYPES OF OPT-IN Single opt-in requires little effort; a subscriber submits his or her information and is added to the mailing list. Single opt-in with a welcome provides more opportunity to begin a customer relationship and set boundaries. Double opt-in requires a subscriber to enter his or her information and then click on a link in a postsubscribe to confirm the sign-up.
8 DON T MAKE ASSUMPTIONS ABOUT OPT-INS Just because you have someone s contact information does not give you the liberty to add him or her to your list. It is acceptable to send an asking if he or she wants to be added and let him or her make the choice. Your courtesy will go a long way and just might get you another subscriber. Set expectations on your opt-in page. Let subscribers know what type of content you re likely to send and how often they can expect to see something from you. The frequency of your sends should be appropriate for the nature of your business daily coupons have a different relevance for subscribers than tech product newsletters, for example. The conversation continues say thank you when someone subscribes. It is courteous to acknowledge their interest in your business, and a thank you lets them know there are warm bodies behind your brand. The thank you is also a great way to maintain list hygiene by confirming the person is who they say they are and reminding them what they signed up for. If the person misspelled their or offered a bogus address, the bounced will alert you.
9 GROW YOUR LIST An unpleasant fact about lists is that you ll lose 30 percent each year due to attrition. People change addresses, change companies, and just change interests. You need to cultivate other options of bringing in new subscribers. SOURCES TO HARVEST NEW SUBSCRIBERS Website registration page 77% Social media sharing buttons in 48% Offline events 47% Registration during purchase 41% Online events 39% Facebook registration page 34% to a friend 31% Paid search 29% Blog registration page 28% Co-registration programs Other 12% 6% Source: 2013 MarketingSherpa Marketing Benchmark Survey
10 THE LIST IS ALWAYS A WORK-IN-PROGRESS Your subscriber list is not a set it and forget it situation. We just talked about the 30 percent annual churn rate to consider. Plus, you need to take data hygiene seriously, making periodic clean-ups a good idea. Schedule regular scrubbings or consider an validation company to perform this service. The following issues are critical to staying off of ISP blacklists: Formatting problems Duplicates Typos Dead domains Syntax errors Do Not records FCC-mandated wireless blocks
11 KEEP THE CONVERSATION FLOWING Congratulations. You ve built your list and you re getting mail delivered at the ISPs. Now it s critical that your messages continue to get delivered to the inbox with no bounces, SPAM complaints, or low sender scores. As an organization s marketing program matures, routinely and methodically scrubbing its subscriber list becomes a greater priority. MarketingSherpa s Special Report: CMO Perspectives on Deliverability. Scrubbing means pretty much what it sounds like it s a process of removing addresses that bounce after each campaign. When you scrub your list every four to six months, you can eliminate inactive subscribers that haven t opened or clicked in long periods of time and spam traps, both of which are negative signals to ISPs. If they aren t interested in your , they are a liability.
12 A FEW WORDS ABOUT BOUNCING For such a happy-sounding word, bouncing can be the source of a lot of aggravation when it comes to operating clean campaigns. High bounce rates can give you reputation issues, plus they slow down delivery to legitimate addresses. In general, you can expect about 1 percent of your s to be reported as bounces if you are applying proper data hygiene. If your bounce rate is higher, here are a few things to look at to resolve the issue: 1. Was the content identified as spam by filters and rejected? 2. Have your IPs been blacklisted due to suspected spammy behavior? 3. Is the domain you are sending to temporarily down? 4. Does the domain you are sending to exist or accept mail anymore? 5. Does the mailbox you are sending to exist? Is it full? Bounces are categorized as being hard or soft. A hard bounce is a mailing that was returned by a recipient mail server possibly because the address is either invalid or the domain name doesn t exist or is not recognized. A soft bounce means that there is a temporary problem having to do with the address or the recipient s server. For example, even if the address you are sending to is valid, the message could still bounce if the recipient s mailbox is full. Hard bounces are permanent, and it is pointless to try to mail to them again, but soft bounces are considered temporary and can be r ed. You can reduce the number of bounces in your lists by including unsubscribe links in your mailings, adding an update profile link to your mailing, or setting up a bounce management system.
13 INACTIVITY IS NOT AS PASSIVE AS IT SOUNDS Scrubbing your lists will also give you visibility to inactive addresses those that have never opened an , let alone clicked through one. Some major ISPs have been known to filter ALL the incoming , even going to engaged subscribers. Less engagement (opens and clicks) increases the likelihood of ending up in the spam folder and worse. For example, if you have 10 engaged users in a list of 10,000, you increase the likelihood of all your s being directed to the spam folder and never opened. If you send 10 s to the 10 engaged users, they all go to the inbox and get opened. Each ISP has its own tolerance for inactive addresses falling between 1.5 to 2 years but it s best to scrub before this time elapses, especially if a significant percentage of an list is inactive.
14 KEY METRICS IN DELIVERABILITY SUCCESS METRIC 1: LIST SIZE Understanding the size of your list is the first step in understanding the success of a campaign. If your list is small, there is a greater probability that the names belong to people who are committed to your business in some way. As your list expands, however, the chances of customer intimacy with your brand diminish, leading to lower open rates, click-throughs, and conversions. Size is a relative thing, and it will vary for each company, but if you see less positive activity as your list grows, you will have an idea of what may be happening. SUCCESS METRIC 2: DELIVERABILITY DELIVERED RATE Delivered rate does not tell you how many of your s made it to the inbox or landed in a junk folder, but it does help you understand the number of bounced addresses on your list. So, while this may not provide pinpoint accuracy, it will help you keep an eye on bounced addresses and ultimately, keep your sender reputation intact. If you utilize an internal list with a low deliverability rate, better error checking procedures should be implemented. It is possible that someone outside your company has entered inaccurate addresses in an attempt to thwart your sender reputation.
15 KEY METRICS IN DELIVERABILITY SUCCESS METRIC 3: OPEN RATE One of the most important success metrics for an optimized campaign is the open rate. Open rate is simply the number of people (usually shown as a percentage) who opened your . Your open rate is a critical success metric to both monitor and constantly improve, and it is largely dependent on the subject line. It needs to be relevant and compelling, but not deceptive. For instance, based on the recent item you just bought, you are going to love this offer. Carefully watch your cadence to optimize opens. Over mailing users can cause rates to go down while under mailing can cause fear and spam complaints because users don t recognize you or forget they opted in. SUCCESS METRIC 4: CLICK-THROUGH RATE Now we get to the meat of success click-through rate. This number shows the amount of people who not only read your , but also clicked through to get to your landing page or website. This is usually the goal of any campaign because it means people are interested enough in your message to learn more, and if they get to your site or landing page, you have the opportunity to make a sale. The click-through rate can be shown as the total number of clicks from your to pages on your website, or as the number of people who clicked through your to a landing page.
16 KEY METRICS IN DELIVERABILITY SUCCESS METRIC 5: CONVERSION RATE Conversion rate is the number that everyone wants to see because it indicates how many people that you ed made a revenue-generating transaction or signed up at your website. SUCCESS METRIC 6: UNSUBSCRIBE AND SPAM COMPLAINTS A high number of unsubscribe or spam complaints in an campaign could mean that the health of your marketing list and sender reputation may be in jeopardy. It could also mean that your content or offers aren t relevant or compelling. Your goal should always be to grow your list, but if you start to see high numbers of unsubscribe requests or spam complaints, it s time to take a close look at the quality of the marketing that you re sending or the frequency with which you re sending it. Most of the major ISPs will provide marketers with a feedback loop (FBL) of complaints. Typically, you ll want to see a combined unsubscribe and spam complaint rate of 0.1 percent of your total list or less. In the event that your unsubscribe requests or spam complaints exceed 0.1 percent, it s time to do some serious investigation into the timing, content, and frequency of your sends.
17 KEY METRICS IN DELIVERABILITY SUCCESS METRIC 7: HISTORICAL COMPARISONS It s important to track metrics in year-over-year, month-over-month, and send-to-send metrics to track engagement activity. Through these observations, simple best practices that can make your program more effective will emerge. Whether you ve just begun developing an marketing campaign or you ve been ing users for years, comparing past and current engagement using the key metrics can help you monitor for positive and negative trends like hard bounce, FBL rates, and open rates. Open, Click-Through, Unsubscribe, and Bounce Rates performance varies from industry to industry and across a range of variables. Here are some average baselines that, done well, you should expect to be considered above average. Average Open Rate: 19.7% Average Click-Through Rate: 3.6% Average Unsubscribe Rate: 0.25% Average Bounce Rate: 2.2%
18 QUICK TIPS TO IMPROVE PERFORMANCE The subject line is more important than you may think. It s essential to get this right as it might be the only thing the customer looks at before they decide to open your . Make it short, relevant, and attractive to the customer. Some marketers recommend that you keep the subject line to six words or less. Developing an enticing call-to-action will draw customers in so they can see the benefits of what you re offering. Don t make readers look for it be bold in tone and look of the call-to-action. Segment your list to make sure the content you send them is relevant to their needs. If they haven t been active, i.e. not opening your s or clicking on links, then initiate a re-engagement campaign to either bring them back into the fold or remove them from your lists completely. You should reach out more often to the active subscribers, keeping them interested and engaged. Use A/B Split Testing to learn what drives your customer to action. In A/B Split Testing, you create two different versions of an , an A-version (typically the control or an existing version), and B-version where you change a component of the . Common variables to test include subject lines, layouts, design, calls-to-action, and even timing. This enables you to get a much better understanding of what motivates your audience.
19 TERADATA DELIVERABILITY SERVICES Navigating deliverability can be an overwhelming and confusing process. Teradata has the solutions and expertise you need to get to your customer s inbox time and time again. Teradata Interactive offers: Deliverability improvement tools Global deliverability expertise Proactive monitoring Consulting services Reporting and auditing services Deliverability training
20 Glossary of Deliverability Terms A/B Split Testing A method of testing s by creating and sending two similar versions of an but varying a component in one version to learn if it affects the performance. Common components to test include subject lines, layouts, design, calls-to-action, timing, personalization, and headlines. Acceptance Rate The percentage of messages that are accepted by the mail server. Note that an being accepted by the mail server does not necessarily mean it will get to an inbox. Black List A list that denotes a sender as a spammer, making it difficult for the sender to get future s into an inbox. CAN SPAM Act Short for Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003, this is a law that outlines rules for commercial , establishes requirements for commercial messages, provides recipients with the right to stop people from ing them, and lays out consequences for violations of the act. Complaints Complaints can happen for many reasons: if the perceived frequency is too much, the content is irrelevant, or the recipient cannot determine who sent the . Complaints are the first thing to affect sender score and are considered a more important metric than many others since they are based on recipient perceptions. Deliverability The ability to get an into the intended recipient s inbox. DKIM (Domain Keys Identified Mail) Also known as digital signature, this gives recipients a reason to believe the message was created by a known sender and was not altered in transit. Double Opt-In A double opt-in lets a user be added to an list first by opting-in to the list and again when he or she clicks on a confirmation link in an . Feedback Loop (FBL) A service provided by most major ISPs to their clients that gives the client information regarding complaints against their sends so that they can take the action required to rectify the situation. Ham that is generally desired and isn t considered spam. Hard Bounce A permanent failure to deliver an usually due to a non-existent, invalid, or blocked address Honeypot A planted address designed to catch fraudulent spammers.
21 Open Rate The overall percentage of recipients who open an message. Read Length The length of time that passes after a person opens an until he or she closes it. Security Collected data should be kept secure from any potential abuses. Sender Policy Framework An validation system designed to detect fraudulent s. A list of authorized sending hosts for a domain is recorded in the Domain Name Server (DNS) records. Mail exchangers can check the DNS records to ensure that incoming mail from a domain is authorized to send from that domain. Sender Reputation Sender reputations are based on sender behavior and are based on complaints, hard-bounce rates, blacklistings, inactivity, volume consistency, and unsubscribe capabilities to name a few. Sender Score A free reputation rating service from Return Path that rates your campaigns on servers. Soft Bounce Temporary problems with delivery such as a full inbox or unavailable server. Spam Unsolicited commercial . Spam Report When someone receives your and labels it as spam. Spamtrap There are two types of spam traps. 1. Recycled Formerly legitimate addresses that went inactive and were deactivated by the ISP. Reactivated later, they serve as a trap to catch spammers. 2. Pristine Trap Never have been a legitimate address. They are created and seeded on web pages and forums solely to catch spammers that scrape unsolicited addresses from the Internet. Warming Up an IP The process by which you send an ever increasing number of s out of an IP address in order to build up the IP s reputation to successfully deliver into an inbox. Single Opt-In When an marketer uses a single opt-in which usually involves taking a user s form entry and then adding that person to a live list.
22 DISCOVER BEST PRACTICES FOR DELIVERING MESSAGES Visit Us: marketing.teradata.com Follow on Teradata is a global leader in analytic data platforms, marketing and analytic applications, and consulting services. Teradata helps organizations collect, integrate, and analyze all of their data so they can know more about their customers and business and do more of what s really important. Visit Teradata.com for details Innovation Drive, Dayton, OH U.S. and Canada , For International Callers: (937) Teradata and the Teradata logo are registered trademarks of Teradata Corporation and/or its affiliates in the U.S. and worldwide. Teradata continually improves products as new technologies and components become available. Teradata, therefore, reserves the right to change specifications without prior notice. All features, functions, and operations described herein may not be marketed in all parts of the world. Consult your Teradata representative or Teradata.com for more information. EB-8626> 0115 Copyright 2015 by Teradata Corporation. All rights reserved. Produced in USA.
e-shot Unique Deliverability
e-shot Unique Deliverability Email Deliverability What is Email Deliverability? Email deliverability s aim is to maximise the number of email messages that reach the intended recipients inboxes. It is
More informationEmail deliverability: The good, the bad and the ugly
Email deliverability: The good, the bad and the ugly An Experian Data Quality White Paper March 2015 CONTENTS Introduction...1 The good...2 Open rate...2 Click-through rate...3 Authentication...4 The bad...4
More informationSCORECARD EMAIL MARKETING. Find Out How Much You Are Really Getting Out of Your Email Marketing
EMAIL MARKETING SCORECARD Find Out How Much You Are Really Getting Out of Your Email Marketing This guide is designed to help you self-assess your email sending activities. There are two ways to render
More informationemail deliverability
There s no question that email software and the people who use it are getting better at filtering out spam. This is good since it makes it easier for engaging emails to get through but without a strong
More informationDeliverability Counts
Deliverability Counts 10 Factors That Impact Email Deliverability Deliverability Counts 2015 Harland Clarke Digital www.hcdigital.com 1 20% of legitimate commercial email is not being delivered to inboxes.
More informationHow To Ensure Your Email Is Delivered
Everything You Need to Know About Delivering Email through Your Web Application SECTION 1 The Most Important Fact about Email: Delivery is Never Guaranteed Email is the backbone of the social web, making
More informationHow to Manage Your Email List Effectively
How to Manage Your Email List Effectively A short guide by MailWheel 1 Discover What s Inside After you ve acquired enough email addresses and created your opt-in and opt-out forms, you are probably wondering:
More information1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...
1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...4 2.4. Bounces....4 2.5. Email unsubscribe requests....5
More information10 Ways to Improve B2B Email Deliverability:
From First Click to Lifetime Customer 10 Ways to Improve B2B Email Deliverability: Expert Insights on How You Can Better Deliverability 10 WAYS TO IMPROVE B2B EMAIL DELIVERABILITY: Expert insights on how
More informationSIMPLE STEPS TO AVOID SPAM FILTERS EMAIL DELIVERABILITY SUCCESS GUIDE
SIMPLE STEPS TO AVOID SPAM FILTERS SECTION 1 UNDERSTANDING THE BASICS Marketing emails account for most this is spam complaints, 70% in fact, which explains the scrutiny some marketers see applied to their
More informationINBOX. How to make sure more emails reach your subscribers
INBOX How to make sure more emails reach your subscribers White Paper 2011 Contents 1. Email and delivery challenge 2 2. Delivery or deliverability? 3 3. Getting email delivered 3 4. Getting into inboxes
More informationAn Email Delivery Report for 2012: Yahoo, Gmail, Hotmail & AOL
EmailDirect is an email marketing solution provider (ESP) which serves hundreds of today s top online marketers by providing all the functionality and expertise required to send and track effective email
More informationUnica OnDemand. Unica and email deliverability. Getting to the inbox. Publication Date: January 19, 2010
Unica OnDemand Publication Date: January 19, 2010 N10014 Getting to the inbox N40002 Sending an email is something you do every day. Even when you send a single email, occasionally the message does not
More information6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY
6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY INTRODUCTION What s the point in sending awesome email campaigns if they don t reach your recipients? Answer? None whatsoever! That s why
More informationSmart E-Marketer s Guide
30 insider tips to maximise your email deliverability rate 30 insider tips Step 1. Ensure the domain you use for sending emails is configured to enable authentication (SPF / Sender ID/ DomainKeys). Step
More informationWHITEPAPER. SendGrid Deliverability Guide V2. Everything You Need to Know About Delivering Email through Your Web Application
WHITEPAPER SendGrid Deliverability Guide V2 Everything You Need to Know About Delivering Email through Your Web Application The Most Important Fact about Email: Delivery is Never Guaranteed Email is the
More informationEmail Marketing Glossary of Terms
Email Marketing Glossary of Terms A/B Testing: A method of testing in which a small, random sample of an email list is split in two. One email is sent to the list A and another modified email is sent to
More informationSpam: What Consumers Really Think
From First Click to Lifetime Customer WHITE PAPER Spam: What Consumers Really Think Survey Finds Growing Anger; Advice for Avoiding Recipients Wrath SPAM: WHAT CONSUMERS REALLY THINK Survey finds growing
More informationReputation Monitor User Guide
August 18, 2015 Return Path, Inc. Table of Contents What is Reputation Monitor... 3 How Reputation Monitor Works... 4 What is a Sender Score... 5 How is a Sender Score Calculated... 5 Reputation Measures
More informationEmail Reputation Metrics Troubleshooter. Share it!
Email Reputation Metrics Troubleshooter page: 1 Email Reputation Metrics Troubleshooter Written By Dale Langley Dale has been working with clients to improve their email deliverability and response rates,
More informationA White Paper. VerticalResponse, Email Delivery and You A Handy Guide. VerticalResponse,Inc. 501 2nd Street, Suite 700 San Francisco, CA 94107
A White Paper VerticalResponse, Email Delivery and You Delivering email seems pretty straightforward, right? You upload a mailing list, create an email, hit send, and then mighty wizards transport that
More informationEMAIL MARKETING TIPS. From Our InfoUSA Email Experts
EMAIL MARKETING TIPS From Our InfoUSA Email Experts In order to assist you every step of the way while creating an Email Marketing Campaign, our InfoUSA Email Experts have compiled lists of their best
More informationGet to the Inbox Ten Top Tips to Maximize Your Email Deliverability
Get to the Inbox Ten Top Tips to Maximize Your Email Deliverability Introduction It s estimated that 70%* of all email is spam - not just unwelcome promotional messages, but phishing scams, hoaxes and
More informationImprove Email Deliverability: Tactics for Handling Complaints and Boosting Reputation. Sponsored by
Improve Email Deliverability: Tactics for Handling Complaints and Boosting Reputation Sponsored by Introductions Adam T. Sutton, Senior Reporter MarketingSherpa / MECLABS Primary Research @AdamTSutton
More informationAnchor s Email Marketing Glossary and Common Terms
Anchor s Email Marketing Glossary and Common Terms A/B Split Test: A method used for testing the response of sending two different email campaigns to two equal segments of an email list. Marketers can
More informationEmail Win-Back Programs: Everyone Recommends Them, But Do They Work?
Email Win-Back Programs: 1 Everyone Recommends Them, But Do They Work? Email Win-Back Programs: Everyone Recommends Them, But Do They Work? We ve missed you! Yes, But Not the Way You Think Talk to a permission-based
More information5 tips to improve your email database. An Experian Data Quality white paper
5 tips to improve your email database An Experian Data Quality white paper While many marketers spend significant time and effort optimizing content and debating the timing of each campaign, marketers
More informationTop Tactics to Improve Email Relevancy and Deliverability. Sponsored by
Top Tactics to Improve Email Relevancy and Deliverability Sponsored by Introductions Sergio Balegno, Director of Research MarketingSherpa / MECLABS Primary Research @SergioBalegno Jeffrey Rice, Research
More informationBest Practices: How To Improve Your Survey Email Invitations and Deliverability Rate
Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate Below, you will find some helpful tips on improving your email invitations and the deliverability rate from a blog post
More informationDeliverability Debunked: A Do s and Don ts Guide
Deliverability Debunked: A Do s and Don ts Guide According to the latest studies, an estimated 20 percent of all emails sent in North America never reach the inbox of intended receivers. As such, the deliverability
More informationDo You Know Your Email Marketing?
Knowledge Guide: Do You Know Your Email Marketing? Analysis of the Email Marketing Quiz virtualroi May 2010 by: Sally Lowery Online Marketing Manager Analysis of the Email Marketing Quiz The virtualroi
More informationYou ve got. Best practices for email deliverability. Microsoft Dynamics Marketing
You ve got Best practices for email deliverability Microsoft Dynamics Marketing Table of Contents Summary & author introduction Getting into the inbox with grace If you don t know, now you know: terms
More informationHow to Engage Your Contacts Using Email Marketing
How to Engage Your Contacts Using Email Marketing We will be starting at 2:00 pm EST. Use the Question Pane in GoToWebinar to Ask Questions! CHAT WITH US: 1 Using the question pane shown above 2 Use the
More informationThe Grande Guide To Email Deliverability and Privacy
The Grande Guide To Email Deliverability and Privacy What s a Grande Guide? We know what the typical day is like for marketers. After all, we are marketers ourselves. Between strategy sessions, impromptu
More informationKnowledge Guide: Deliverability. Your Reputation Holds the Key to Deliverability. virtualroi May 2009. by: Return Path
Knowledge Guide: Deliverability Your Reputation Holds the Key to Deliverability virtualroi May 2009 by: Return Path Your Reputation Holds the Key to Deliverability Twenty percent of legitimate email never
More informationGrow. How to Authentically Grow Your Email List
Grow How to Authentically Grow Your Email List Grow Email acquisition is an important part of any email marketing program. A report by Custora showed that email acquisition quadrupled from 2009-2013, demonstrating
More informationEmail Marketing. Send beautiful email campaigns, track the results and manage your subscribers. For further information, call 01202 232839 or email
Email Marketing Send beautiful email campaigns, track the results and manage your subscribers. For further information, call 01202 232839 or email info@europastudio.co.uk Copyright 2004-2012 Europa Studio.
More informationSoftware Solutions Digital Marketing Business Services. Email Marketing. What you need to know
Software Solutions Digital Marketing Business Services Email Marketing What you need to know Contents Building Your Email List 1 Managing Your Email List. 2 Designing Your Emails 3 Branding Your Emails.....
More informationThe Guide to: Email Marketing Analytics"
The Guide to: Email Marketing Analytics" This guide has been lovingly created by Sign-Up.to we provide email marketing, mobile marketing and social media tools and services to organisations of all shapes
More informationEmail Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement
Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement
More informationEmail Deliverability: Optimizing Your Email Marketing Strategy. Version 1.0.08: September 7, 2008 Presented by: Angela McKay CRM Business Analyst
: Optimizing Your Email Marketing Strategy Version 1.0.08: September 7, 2008 Presented by: Angela McKay CRM Business Analyst Version 1.0.08 Table of Contents Table of Contents... 2 About this Document...
More informationConfirmed Opt-In Guide
Confirmed Opt-In Guide 1601 Trapelo Road Suite 329 Waltham, MA 02451 www.constantcontact.com Constant Contact, Inc. reserves the right to make any changes to the information contained in this publication
More informationTop 40 Email Marketing Terms You Should Know
1601 Trapelo Road Phone 781-472-8100 Suite 246 Fax 781-472-8101 Waltham, MA 02451 www.constantcontact.com Top 40 Email Marketing Terms You Should Know If you have ever felt out of your depth in a discussion
More informationTHE COMPLETE GUIDE TO OPTIMIZING EMAIL MARKETING FOR CONVERSIONS. How To Grow Your Email List, Increase Engagement & Ensure Deliverability
THE COMPLETE GUIDE TO OPTIMIZING EMAIL MARKETING FOR CONVERSIONS How To Grow Your Email List, Increase Engagement & Ensure Deliverability Table of Contents HOW TO GROW YOUR EMAIL LIST HOW TO INTEGRATE
More informationCommuniGator. Avoiding spam filters
CommuniGator Avoiding spam filters How to dodge the junk box; deliverability and avoiding spam filters Email marketers often have more to battle with than just creating an email and sending it to their
More informationThree pillars of successful email deliverability
Three pillars of successful email deliverability Ensuring safe arrival and optimum placement in the inbox An Experian Marketing Services white paper Contents Introduction...1 Data integrity...2 Relevance...3
More informationFOR EVERY SIX COMMERCIAL MESSAGES SENT WORLDWIDE, ONE NEVER REACHES THE SUBSCRIBER S INBOX. - Return Path
B2Best Practice FOR EVERY SIX COMMERCIAL MESSAGES SENT WORLDWIDE, ONE NEVER REACHES THE SUBSCRIBER S INBOX. - Return Path Measure Your Performance... Clean Your Data... Ask Permission... Send Welcome Messages...
More informationAMANDA KIVIAHO E-MAIL MARKETING MANAGER. @amandakiviaho
AMANDA KIVIAHO E-MAIL MARKETING MANAGER @amandakiviaho Amanda Kiviaho is the Email Marketing Manager at Madison Logic. She manages and executes lead generating email campaigns, conceptualization through
More informationReturn Path Email Intelligence Report Q3 2012
Return Path Email Intelligence Report Q3 2012 HELO and Welcome Welcome to the first edition of the Return Path Email Intelligence Report. Our goal is to provide a quarterly look at email trends and performance
More informationHOW TO GET HIGHER OPEN RATES FROM YOUR EMAIL MARKETING CAMPAIGNS
HOW TO GET HIGHER OPEN RATES FROM YOUR EMAIL MARKETING CAMPAIGNS Deliverability Deliverability is arguably the holy grail of email marketing. In order to maintain a high rate of deliverability we need
More informationEmail Best Practices 101
Email Best Practices 101 15 Proven Tactics for Boosting Deliverability and Engagement BY KATE NOWROUZI Email Best Practices 101 Boosting your inbox rates begins with an understanding of how your tactics
More informationTop 25 Email Marketing Terms You Should Know. Email Marketing from Constant Contact
Email Marketing from Constant Contact Top 25 Email Marketing Terms You Should Know Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com If you have ever felt out
More informationBUILDING A PERMISSION- BASED EMAIL MARKETING LIST
BUILDING A PERMISSION- BASED EMAIL MARKETING LIST Say Please Before Hitting Send InfoUSA wants email marketers to know that you have two choices: You can either send unsolicited email or send email to
More informationEmail testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN
Email testing guide EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN GUIDE TO TESTING YOUR EMAIL MARKETING CAMPAIGNS The savvy email marketer knows that to maximize email marketing ROI, testing is
More informationA Whitepaper of Email Marketing Webinar Questions & Answers: How an Enterprise SPAM Filter Works Questions & Answers
A Whitepaper of Email Marketing Webinar Questions & Answers: How an Enterprise SPAM Filter Works Questions & Answers Page 0 of 10 Introduction This whitepaper is in a Question and Answer format and covers
More informationMetrics: Tracking & Reporting with Benchmark Email
Metrics: Tracking & Reporting with Benchmark Email Track and React: How to Use Email Metrics Effectively One of the strongest arguments for email marketing centers on its ability to provide detailed information
More information8/4/2015 Sphere 9.4.6 Sphere Email US
Sphere Email Guide 8/4/2015 Sphere 9.4.6 Sphere Email US 2015 Blackbaud, Inc. This publication, or any part thereof, may not be reproduced or transmitted in any form or by any means, electronic, or mechanical,
More informationSecrets to Email Marketing Success 9 tips for measuring performance
internet made easy Secrets to Email Marketing Success 9 tips for measuring performance There s more to bouncing than what the rubber balls do. Conversion: it s not just for churches anymore. OCTOBER 2012
More informationFundamental Tips for Leveraging Email to Drive Restaurant Sales: Part I
Fundamental Tips for Leveraging Email to Drive Restaurant Sales: Part I Getting your email message to the recipient s inbox is the first step in driving restaurant sales with email messages. This article
More informationBest Practice Data Collection for Marketers
Best Practice Data Collection for Marketers 15 ways to streamline your sign up process For more information please contact clients@adestra.com or call +44 (0)1865 24 24 25 1 Best Practice Data Collection
More informationEmail DElivErability
Email Deliverability Email Deliverability White Paper How to Improve the Success of your Email RECIPIENTS, SPAM FILTERS, ISPS AND EMAIL SERVICE PROVIDERS ALL PLAY A KEY ROLE IN THE SUCCESS OF YOUR BUSINESS
More informationINinbox Start-up Pack
2 INspired Email Marketing This is what you should know about sending emails through INinbox and how to get started! Thanks for joining INinbox. choice. You ve made a great In front of you, you find the
More informationMIDDLE EAST POST BOX. - Opt-In Direct Marketing -
Best Practice is a management idea which asserts that there is a technique, method, process, activity, incentive or reward that is more effective at delivering a particular outcome than any other. The
More informationImprove Email Deliverability with a Dedicated IP
WHITE PAPER Improve Email Deliverability with a Dedicated IP Improve Email Deliverability with a Dedicated IP by Chris Kolbenschlag, Director of Deliverability at Bronto Software Deliverability is a primary
More informationEmail Marketing Workshop
Email Marketing Workshop Part V Deliverability, Compliance & Trust Agenda Getting To The Inbox Protecting Your Brand Email Laws & Regulations 1 Laurence Rothman Nationwide Senior Consultant, Brand Reputation
More informationThe Email Marketing Performance Booster
The Email Marketing Performance Booster Table of Contents An Introduction to Email Marketing...2 - Design & Delivery Common Mistakes to Avoid A Design That s Just Too Big...4 Ignorance of the Law...4 Faiure
More informationHow To Be Successful At Email Marketing
How to Acquire Contacts and Keep Them Enabling Technology Partnerships Email Marketing Overview Email marketing is an exciting element of your marketing strategy that can be a huge contributor to website
More informationEMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS
EMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS 6 MUST-KNOW EMAIL DELIVERABILITY TIPS Here, in plain language, are the most essential elements of an email marketing campaign that will get your message
More informationUnder the skin of email deliverability March 2011
Under the skin of email deliverability March 2011 Published: February 2011 // Written by: Stephen White (Account Director) Contents About this document Executive summary Steps to improve deliverability
More informationA Whitepaper of Email Marketing Questions and Answers Email Marketing 101: Tips to Maximize Email Results
A Whitepaper of Email Marketing Questions and Answers Email Marketing 101: Tips to Maximize Email Results Page 0 of 8 Introduction This document summarizes the questions that were asked during the session
More informationEnterprise Email Marketing: The 8 Essential Success Factors
Enterprise Email Marketing: The 8 Essential Success Factors How to Create High-Impact Email Marketing Campaigns When Managing Over 1 Million Sends per Month By John H. Sellers Certified Email Marketing
More informationEmail Deliverability. Best Practices for Getting to the Inbox
Email Deliverability Best Practices for Getting to the Inbox About Real Magnet Real Magnet develops digital marketing technologies with a focus on Email and Marketing Automation. Its full-featured platform
More informationA quick guide to... Permission: Single or Double Opt-in?
A quick guide to... Permission: Single or Double Opt-in? In this guide... Learn how to improve campaign results by sending new contacts a confirmation email to verify their intention to join. Table of
More informationHow an Innovative Email Marketing Strategy Can Pave the Way to New Customers
How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing
More informationCONNECTING BRANDS TO CONSUMERS BROCHURE
CONNECTING BRANDS TO CONSUMERS BROCHURE Connecting Brands to Consumers BROCHURE Teradata Digital Messaging - Powerful, Flexible, Reliable MARKET LEADERS The art of successful multi-channel digital marketing
More informationEmail Validation. for Improved Deliverability & Marketing Results
Email Validation for Improved Deliverability & Marketing Results Table of Contents: Overview...Page 2 Mailing to bad emails reduces inbox delivery and sender reputation...page 2 Improving reputation and
More information6-Part Lunch Learning Series
Deliverability Basics Thursday, March 21, 2013 12:00pm 12:30pm EDT #asaewebinar Presented by: Jenny Lassi Professional Services, HighRoadSolution This complimentary webinar is brought to you by HighRoad
More informationB2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com
6 STEPS TO B2B EMAIL MARKETING SUCCESS 6 STEPS TO BETTER 1 B2B EMAIL MARKETING Mailigen Email Marketing Solutions Phone: (+1) 718 303 1864 www.mailigen.com 2 60% of marketers believe email marketing produces
More information10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST
10 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST 1. Having your opt-in form in only one place Your sign up form is on your website for the purpose of
More informationSage E-marketing White Paper
Sage E-marketing White Paper Your Guide to Email Marketing A Cost-Effective Way to Reach Your Customers and Prospects Executive Summary............................. 3 Part One:....................................
More informationBlackbaud Communication Services Overview of Email Delivery and FAQs
Blackbaud Communication Services Blackbaud Communication Services Overview of Email Delivery and FAQs Email Delivery through your Blackbaud Solutions Blackbaud Communication Services can send large numbers
More informationThe Basics of Email Marketing
The Basics of Email Marketing YOU RE SMART TO EXPLORE EMAIL MARKETING You realize the value in staying in touch with your customers through email, but you may not be sure where to start. Let s face it
More informationEmail Marketing. Frequently Asked Questions
Email Marketing Frequently Asked Questions Q: Why expand my email marketing initiatives? A: Email marketing offers flexibility and versatility to more effectively reach customers. Marketers can design
More informationSPAM TRAPS AND HONEY POTS: DEFINITION, PREVENTION, AND ELIMINATION
SPAM TRAPS AND HONEY POTS: DEFINITION, PREVENTION, AND ELIMINATION EMAIL DELIVERABILITY SPAM TRAPS AND HONEY POTS: DEFINITION, PREVENTION, AND ELIMINATION A spam trap is a special email address designed
More informationInternational Email Marketing Metrics Benchmark Study
From First Click to Lifetime Customer International Email Marketing Metrics Benchmark Study INTERNATIONAL EMAIL MARKETING METRICS BENCHMARK Summary How are our email programs performing against our peers?
More informationTips For A Profitable Real Estate Email Marketing Campaign
Tips For A Profitable Real Estate Email Marketing Campaign What is Email Marketing? As usual, we like to define the main term that we will be referencing throughout the article to ensure that we re all
More informationaccelerated lead generation Improving Your Email Deliverability
accelerated lead generation Improving Your Email Deliverability Improving Your Email Deliverability ISPs NO LONGER RELY ON ANY ONE SINGLE FACTOR TO DETERMINE IF YOUR EMAIL IS SPAM OR A LEGITIMATE EMAIL.
More informationHow to Stop Spam Emails and Bounces
Managing Your Email Reputation For most companies and organizations, email is the most important means of business communication. The value of email today, however, has been compromised by the rampant
More informationDeliverability Best Practices by Tamara Gielen
Deliverability Best Practices by Tamara Gielen Hello, my name is Tamara Gielen Blogger Community manager Speaker Independent consultant Trainer Based in Belgium 2010 Tamara Gielen BVBA all rights reserved
More informationFLYING ABOVE INDUSTRY STANDARD?
FLYING ABOVE INDUSTRY STANDARD? BENCHMARK REPORT H1 2013 CONTENTS WELCOME TO THE H1 2013 BENCHMARK REPORT! This benchmark report (Half 1 2013) covers email activity from January - June 2013 and a wealth
More informationBeing labeled as a spammer will drive your customers way, ruin your business, and can even get you a big fine or a jail sentence!
Getting Your Email Delivered Beware: If you send out spam mail (unsolicited emails), whether it be knowingly or not, you will put your business and your reputation at risk. Consequences for spamming have
More information5 Steps to Increase the Effectiveness of Email Marketing. White Paper
5 Steps to Increase the Effectiveness of Email Marketing White Paper This document contains Confidential, Proprietary and Trade Secret Information ( Confidential Information ) of Informatica Corporation
More information30-Day Starter Guide to Email Marketing
{ 30-Day Starter Guide to Email Marketing { Introduction If you are new to email marketing or to using an email marketing service, we created this 30-day starter guide with you in mind. This guide will
More informationHow to Power Up Your Email- Marketing ROI
How to Power Up Your Email- Marketing ROI TM FulcrumTech EMAIL MARKETING RESULTS YOU CAN MEASURE www.fulcrumtech.net 215-489-9336 Doylestown, PA ROI Goalsetter is a registered trademark of FulcrumTech,
More informationA GUIDE TO TRANSACTIONAL EMAIL. v 2.0
A GUIDE TO TRANSACTIONAL EMAIL v 2.0 Table of Contents / 3 Intro To Transactional Email / 4 Transactional v. Bulk Email / 5 Why Is Transactional Email Important? / 6 What Are The Downfalls? / 7 How To
More informationEmail AntiSpam. Administrator Guide and Spam Manager Deployment Guide
Email AntiSpam Administrator Guide and Spam Manager Deployment Guide AntiSpam Administration and Spam Manager Deployment Guide Documentation version: 1.0 Legal Notice Legal Notice Copyright 2013 Symantec
More informationEmail Marketing Best Practices - Top 10 tips
Email Marketing Best Practices - Top 10 tips Contents 1. Make a good first impression... 2 2. Above the fold... 3 3. Keep it short and to the point.... 3 4. Send what your customer wants not what you want
More informationThe Anatomy of Email Delivery
The Anatomy of Email Delivery Bill Pease, Chief Scientist Convio Outline Email Delivery Overview What is email deliverability? How does it vary across ISPs? Who is responsible for email delivery? What
More informationE-mail Marketing Best Practices
Email Marketing Best Practices: Getting the Right Information to the Right Person at the Right Time By Angela McKay E mail Marketing Consultant, Lasso Data Systems Inc. Published: September 2008 Copyright
More informationEmail Marketing for Hoteliers: A Step-by-Step Guide
Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3
More information