Marketing Services. February 2012

Transcription

1 Marketing Services February 2012

2 Marketing Services marketing is one of the most powerful marketing tools available for communicating and developing relationships. But, marketing can only be that powerful when it s done well. Here are the top ten reasons you need an marketing service. Coincidentally, these are also the top ten critical marketing benefits that you will never get by using your standard account.

3 1) Approved as Bulk Mailers Many accounts and most ISPs limit the number of s that you can send at one time. Further, most ISPs guard against bulk ing, as it is often spam. Legitimate services typically have strong relationships with ISPs and are able to send bulk . With many services, while your address is listed as both the from, and reply to address, the is actually being sent by the marketing service s server which is recognized by the ISPs.

4 2) Professional Practices Mistakes can happen. Perhaps the most common mistake is exposing your entire list in the To: line, which violates all of your list members confidentiality and exposes their addresses. In addition, failure to include unsubscribe instructions, an unsubscribe link or a physical mailing address is now against the law. services provide an automatic unsubscribe that is often effective immediately, and require inclusion of a physical address in every . JBMi marketing service provides continuous education on marketing best practices for all staff.

5 3) Hosting & Management JBMi marketing service hosts your list and performs critical list management functions. Functions include signup for new subscribers, editing, so that subscribers can edit their profiles, and the ability to unsubscribe. You are required by law to process an unsubscribe request within 10 days. JBMi service handles the bounced s for you. If you are using your client, you likely are overwhelmed by the bounces received. Our service manages bounces, differentiating between reasons for the bounce (including full mailbox, vacation message, nonexistent address or blocked). Managing these critical list management functions is standard practice when using JBMi as your provider.

6 4) Staff and Training not Required When using JBMi services you will find that you won t need staff or technical training, as such we save you precious time and money. The bandwidth, power and flexibility are built-in to our platform. You do not have to worry about the technology or infrastructure required to send your campaigns. Our services include HTML formatting that allow us to customize your to reflect your brand and your business.

7 5) HTML Formatting JBMi services send s in multipart format. This means that your s will be delivered to your subscribers in the correct format every time. If you send HTML from standard accounts, some of your recipients will get unreadable files. In addition, the size of your may exceed the requirements of the ISP or corporate domain, making it susceptible to blocking and filtering. If you send only plain text, you ll be missing out on response rate that are provided when using HTML Formatting.

8 6) Create Great s When utilizing JBMi s marketing service we provide professional looking s every time. Our creative team will ensure that your brand is reflected with the appropriate fonts, colours, graphics and company logos that matches your brand and distinct mark. Our team can provide the creative or if you prefer provide the html for coding your s cleanly, ensuring that your message is delivered as you designed it.

9 7) High Deliverability JBMi service maintains strong permission policies and has an active anti-blocking program that ensures that your is delivered. Our services ensures your has proper protocols and is white listed ensuring delivery. Our services monitor all outgoing to ensure that all major ISPs and corporate domains are successfully accepting your You will know which s were delivered (or not) and why, or why not.

10 8) Reporting JBMi enables you to measure the response of each campaign. We report the number of s sent, opened, who opened, who clicked through and which links they clicked on. Reports show new subscribes, unsubscribes, bounces and formal spam complaints. Our reports help you track and measure your success, target more effectively, determine warm leads and improve your results over time. Understanding campaign results, you will know your subscribers better, and build more effective future campaigns. The team at JBMi will assist you in analyzing these reports.

11 9) Keeping Updated JBMi services ensures you will always have the most current tools available to meet the changing requirements of the industry. Our team ensures marketing legal compliance and new technology on the spam elimination front. Using our service ensures regular updates and new features in functionality, that comply with the law, and optimize delivery.

12 10) It s the Law As marketing matures, so do the laws. JBMi marketing service will ensure that your campaigns are compliant with legislation. Our marketing team is responsible for ensuring our customers compliance, we stay focused on the law to ensure that your campaigns are up to date and compliant with the law.

13 Summary marketing impacts your firm s and your brand s credibility and reputation. JBMi has a knowledgeable staff in creating, planning, implementing, and developing your marketing and communication objectives. Outsourcing your marketing to JBMi, ensures that you will have professional services, without the concerns of staffing, training and equipment. Pricing is less costly, and much more affordable when you implement and annual marketing schedule.

14 Oh and the Penguin The Emperor Penguin (Aptenodytes forsteri) is the tallest and heaviest of all living penguin species and is endemic to Antarctica. The Emperor Penguin is a social animal in its nesting and its foraging behaviour; birds hunting together may coordinate their diving and surfacing. A social animal is a loosely defined term for an organism that is highly interactive with other members of its species to the point of having a recognizable and distinct society.