I hear and forget. I see and remember. I experience and understand. Confúcio, philosopher ( BC)

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2 I hear and forget. I see and remember. I experience and understand. Confúcio, philosopher ( BC)

3 To put great ideas into action. To activate a dialogue between brands and their public, totally focused on results. To work from concept to action, from ideas to emotion, generating unforgettable experience of a brand. This is more than a challenge to us. This is our vocation.

4 Since 2002, WeDo works as a complete promotional marketing agency, making available all bellow-the-line communication tools, founded on three fundamental pillars: Strategic Design + Ongoing Planning + Excellence in Production With an entrepreneuring and proactive profile, WeDo adds the experience of working with the best clients and brands to the richness of producing projects in a large variety of areas. Within this context, the relevance we give to design is a fact that differentiates the whole creative process. This is WeDo. Ideas that Happen.

5 At WeDo we think communication as a dialogue. We know that meaningful dialogues need as well relevant form and content before their target. Besides, they need to take place in an appropriate time and place, when our converser is open to a dialogue. Hence the relevance of planning. Hence the relevance of a high quality design conceived in a strategic way. Through the Brand Dialog Activation, each contact between a brand and its public is worked as a dialogue, which will always leave an influencing memory of behavior and purchase decisions. The goal of the Brand Dialog Activation is to activate in an integrated manner a whole mix of brand experience, that is, this whole series of dialogues between the brand and its target public with will influence the brand s image building and its market results.

6 SOM LIVRE

7 Everything is design. Everything! Paul Rand, graphic designer ( )

8 16 17 WeDo_Consumer promotion_and_brand activation

9 Souza Cruz Lucky Strike Dj Experience no Skol Spirit Consumer promotion and Brand activation 18 19

10 ibest Trupe dos 14 Consumer promotion and Brand activation 20 21

11 Souza Cruz Aloha Point Consumer promotion and Brand activation 22 23

12 Souza Cruz Lucky Strike 1916 Consumer promotion and Brand activation 24

13 26 27 WeDo_Trade_fairs_and Exhibition_stands

14 Souza Cruz Hollywood Rodeo Bar em Barretos Trade fairs and Exhibition stands 28

15 Allied Domeq Stand Expo Vinis Trade fairs and Exhibition stands 30

16 Henkel Stand Schwarzkopf Hair Brasil Trade fairs and Exhibition stands 32 33

17 Telecine Stand Open Air Trade fairs and Exhibition stands 34

18 36 37 WeDo_Endomarketing and_incentive_programs

19 Souza Cruz Show Room Merchandising Endomarketing and Incentive programs 38 39

20 L Oréal Lançamento Imédia 50 anos Endomarketing and Incentive programs 40 41

21 Petrobras Desafio BR Mania Endomarketing and Incentive programs 42 43

22 Mars Campanha Aventura pelo Mundo Endomarketing and Incentive programs 44 45

23 46 47 WeDo_Trade_Marketing and_pop

24 Mars PDV s Whiskas Trade Marketing and POP 48 49

25 Petrobras Loja de Conveniência BR Mania Trade Marketing and POP 50 51

26 You can design and create, and build the most wonderful thing in the world. But it takes people to make the dream a reality. Walt Disney, moviemaker and producer ( )

27 54 55 WeDo_Corporate_events and_special_projects

28 Souza Cruz Convenção de Lançamento Pall Mall Corporate events and Special projects 56

29 Schincariol Bar Primus Corporate events and Special projects 58 59

30 Intelig Telecom Superliga Unidos para Vender Corporate events and Special projects 60 61

31 Amil Projeto Viva Melhor Corporate events and Special projects 62

32 Vivo Projeto Verão 2008 Corporate events and Special projects 64 65

33 Cidade do Esporte Evento Esportivo Corporate events and Special projects 66 67

34 Encontros com Design Evento de Design Corporate events and Special projects 68

35 Multiplicidade Evento Multimídia Corporate events and Special projects 70 71

36 LUB ID Visual Liga Urbana de Basquete Corporate events and Special projects 72 73

37 Sky Live Multimídia Evento Multimídia Corporate events and Special projects 74

38 My daddy told me when I was a young man A lesson he learned, a long time ago You got to sing like you don t need the money Love like you ll never get hurt You got to dance like nobody s watchin It s gotta come from the heart if you want it to work. David Carson, graphic designer (1952), quoting a Don Williams s song

39 Alexandre Aragão Executive Director Carlos Magalhães Planning Director Economist from the Federal University of Rio de Janeiro UFRJ, with a MBA in Marketing from Getulio Vargas Foundation FGV and specialization in Marketing from UCLA Los Angeles. Executive Director of WeDo Marketing Promocional, for 6 years held management positions in the Marketing and Trade Marketing Depts. of Souza Cruz. Acted as Financial Coordinator of the Marketing and Communication Workshop in Rio de Janeiro and as Customer Care Director of By Promotion in São Paulo. Responsible for the conception of WeDo, founded in April Holds a Management degree from UNA- MG, grad work in Marketing from PUC-RJ and a Management MBA from UCLA - Anderson School of Business, Los Angeles, CA. During seven years occupied several management positions in the areas of sales/trade marketing, products/brands and planning of Souza Cruz. He was the responsible for the implementation of DBM and Relationship Marketing at Oi / Telemar and directed the business area of Globo.com during the years 2003 and Since 2006 is a partner of WeDo, responsible for the planning department. 79

40 Leonardo Eyer Creative Director Graphic designer from the Faculty of Cidade (RJ), concluding his studies at the School of Visual Arts (NY). Since his return to Brazil, in 1994, accomplished several works in the areas of music, cinema, fashion and editorial design. Among them, we highlight CD s for Gal Costa, Daniela Mercury, Paralamas and Tribalistas; catalogs for M. Officer, Sandpiper and Salinas; editorials published in the magazines Big, Vizoo, Acido Surtido and V (Visionaire); besides the art direction of the magazines MundoMix Magazine and Modamix C&A. He was also selected to participate in the following exhibitions: Imagem do Som, Brasil AD Design (Art Directors Club NY), 8th Design Biennial, Mostra Foco Brasil (Shanghai), besides a group exhibition at the National Museum of Fine Arts. Some of Leonardo s works were published in the following books: Brasil Inspired, Tres logos, Los Logos 4 (Die Gestalten Verlag); Logo Design, Latin American Graphic Design (Taschen); Logo-Art: Innovation in Logo Design, Promo-Art: Innovation in Promotional Design (Rotovision). he is a partner of WeDo since

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42 Everything connects people, ideas, objects. The quality of the connections is the key to quality per se. Charles Eames, designer ( ) Visconde de Carandaí street, 28 Jardim Botânico Rio de Janeiro RJ (21) Surubim street, 159 Brooklin Novo São Paulo SP (11)