The online marketplace for legal advice

Transcription

1 The online marketplace for legal advice

2 THE LEGAL INDUSTRY Problems For Clients Problems For Attorneys Time Inefficiency Complexity Client Acquisition Price Profitability

3 INTRODUCING CONGO An online marketplace for legal advice. Clients connect with attorneys & attorneys connect with clients, via state-of-the-art video conferencing.

4 HOW IT WORKS Search Compare Connect Engage Built to scale with 3 rd party API s Maximum User Security Seamless User Experience

5 BUSINESS MODEL Congo drives clients to site $ Marketing $$ Lead Gen. $ $500 per month $$ Risk-Free Guarantee $ per minute $$ case package Attorneys pay Congo Clients pay attorneys

6 VISION 5 Year Vision Jan Leading online legal marketplace Attorneys practicing in all fields Range of prices, ratings, and expertise Offer attorneys a suite of tools to boost practice efficiency and increase profits Go to Market Strategy Initially, we re focusing on connecting college students with criminal defense attorneys, especially for DUI related offenses. More on this on the next slides.

7 TARGET ATTORNEY Q: Who can use the platform? A: Any licensed, insured attorney, with no history of malpractice. Who will we market to?. Why? Solo Practitioners & Boutique Firms Initially: DUI Attorneys on LinkedIn Comfortable with technology Early adopters of online tools Require constant supply of clients Changes in the marketplace: 79.5% more non-hourly billing 95.6% more price competition improved practice efficiency 78.6% more competition from non-traditional service providers *According to 2014 Georgetown State of Law, survey of law firm leaders

8 TARGET CLIENT Q: Who can use the platform? A: Anyone over the age of 18, with internet access. Who will we market to?.... Why? Male college students Initially: CU male freshmen 4 out of 5 offenders are male Males age have highest % of DUI s Students, especially out of state students, know the fewest local attorneys. Changes in the marketplace: There are over 80 million millennials in the U.S Millennials are project to be the biggest spenders by 2018 Lawyers find this generation particularly tough to engage with

9 AMERICAS LEGAL INDUSTRY DUI s IN COLORADO 64% Online legal industry growth by 2020 *IBISWorld $4.8 Billion in DUI attorney fees 90% of firm leaders recognize imminent disruption *2014 Georgetown State of Law 400k college students in Colorado. 4/5 drink *US Census Bureau 31k ($90M) DUI s annually *Denver Post CU is #2 nationwide for drug and alcohol arrests *Rehabs.com/explore/drugs-on-campus 2.5k alcohol violations on CU s campus alone *Rehabs.com/explore/drugs-on-campus

10 CLIENT OUTREACH Paid Traffic Blogging SEO PR Direct s Content Syndication Influencer Outreach Video Marketing Social Media

11 RETURN ON MARKETING Year 1 $170k $200k Marketing Spend DUI Case Packages Attorneys by year end X Congo Year 1 Rev* $90 3 $500 Cost per conversion Clients per month Recurring Monthly Rev *calculated based on average # of attorneys

12 ATTORNEYS / CLIENTS / REVENUES On average, we ll bring attorneys 90 Consultations and 36 Clients For only 6k per year Attorneys Clients Revenues Year ,400 $202k Year ,600 $3M Year 3 2,500 86,800 $10.3M

13 REVENUES / FUNDING / GROWTH

14 COMPETITION What differentiates Congo from competitors big and small? vs. Instant & Effortless Scheduling Risk-Free Pricing Secure Video Chat

15 CORE TEAM Joe Burchard Project Manager Willy Ogorzaly CEO Tyler Cox President Tyler VanNurden CTO As members of the millennial generation, we couldn t possibly accept the stagnant and archaic legal industry. We set out to build a new type of legal platform: one that was uniquely tailored to suit the needs of millennials. The result is a simple, efficient, and convenient platform that works for everyone. Problem Solution Market Industry Marketing Competition Team Traction Ask Contact

16 RECENT TRACTION from March 12th (launch) to May 15th (present) Users Sessions Engagement 2,833 18k 1,908 33% Total Pageviews Total Return Problem Solution Market Industry Marketing Competition 6.36 Team 35% Pages/session Bounce Traction Ask Contact

17 ACCELLERATION PROGRAMS Accelerator Program Mentorship Program Coaching Catalyst Incubation Program Each program is both asset and equity free

18 CUSTOMER SATISFACTION What experts are saying: What clients are saying:

19 ASK What do we need? Why do we need it? $ $500k (smart money) Capital is great. Experience, Resources, and Network are priceless Advertising and Promotion Completing Development Attracting New Talent Analysis and Optimization Current Employee Wages Intellectual Property Operations Prep for Series A $100K closed $150k untapped resources Seeking $500k

20 CONTACT College Avenue, Suite 100, Boulder, CO,