How To Analyze Tourist Mobility With Gps

Transcription

1 GPS-TRACKING COMBINED WITH TABLET-BASED INTERVIEWS An approach to analyze tourist mobility Anne Menzel Thomas Spangenberg Sven Gross 1

2 Instruction The content is available ailable for private use. In the case of commercial use, please contact the author. 2

3 Agenda I. State of the art II. Methodology III. Results IV. Outlook 3

4 I. STATE OF THE ART 4

5 Methods to analyze tourist mobility participatory methods non-participatory methods Questionnaires Camera-based-systems Interviews Scans & sensors Trip diaries Tourist cards Mental maps Volunteered geographic Global Position Systems information, e.g., using data (GPS-tracking) from photo-sharing communities Observations Cell-based-positioning (GSM/UMTS) Anne Menzel/ Thomas Spangenberg/ Prof. Dr. Groß 5 Anne Menzel

6 II. METHODOLOGY 6

7 Research objectives Analyzing the mobility of tourists with GPS-technology 1 GPS-tracking Integration of GPS-data in the survey 2 tablet-based interviews Receive information about the number and types of POI visits the tourist s spending habits, their demographic characteristics, travel behavior and needs 3 novel application Analysis of the survey data, including filter criterion to represent the context of the user (travel patterns and behavior, POI visits) 4 SPSS, GIS 7

8 Research process Method: GPS-tracking combined with face-to-face interviews i 1 2 Planning phase July-September 2012 Pre-test October 2012 Location: Wernigerode (selected anchor points of the city centre and hotels) Data collection 3 Nov./Dec Target group: Tourists Data analysis (over-night staying guests and 4 daily guests) Jan./Feb

9 GPS hardware Outdoor-GPS-devices Garmin etrex 10 Garmin etrex 30 Garmin Dacota 20 Smartphones with GPS feature Smartphone based on Android (Samsung Galaxy) Smartphone based on ios (iphone 4) GPS-Logger QSTAZ BT-Q1300ST Columbus V900 / V990 i-blue 747A+ Anne Menzel/ Thomas Spangenberg/ Prof. Dr. Groß 9

10 GPS hardware Orange: Garmin Dacota 20 White: Columbus V-900 Yellow i-blue 747A+ Blue: Samsung Green: Qstarz Sport

11 GPS hardware Orange: Garmin Dacota 20 White: Columbus V-900 Yellow i-blue 747A+ Blue: Samsung Green: Qstarz Sport Purple: real track

12 And the winner is Columbus V900 / V990 12

13 Guest contact Attract attention Flyer, poster, displays Arouse interest, e.g.: A little thank you : personal map, regional-typical chocolate Inspire confidence, e.g.: Name badges Info-flyer about the project 13

14 GPS tracking challenges Limited it accuracy of fgpsl loggers Outliers (faulty waypoints) Indoor points of interest (POI) Challenge: unique POI assignment VS gps.de/images/ columbus v 900_top.png surveying/pics/leica%201200%20gps.jpg 14

15 Unique POI assignment? 15

16 Approach: tablet-based based survey Android application (App) Text and map-based survey Map visualization of GPS tracks Analysis of breaking times (POI visits) Export interface (SPSS, GIS) Offline functionality Asus Eee Pad Transformer TF101 16

17 App: main screen 17

18 App: settings 18

19 App: text survey (1) 19

20 App: text survey (2) 20

21 App: map module (1) 21

22 App: map module (2) 22

23 App: POI survey (1) 23

24 App: POI survey (2) 24

25 App: POI survey (3) 25

26 App: POI survey (4) 26

27 III. RESULTS 27

28 Example Differences between first- and multiple-time visitors concerning POI Constraints: Spatial limitation it ti city of Wernigerode Traveling type only group travelers POI category attractions Rating more than three stars 28

29 Result 29

30 IV. OUTLOOK 30

31 Outlook Second survey from May to June 2013 Research objective: measure the mobility behavior of hikers (tourists and inhabitants) in the Harz mountains identify gaps in the hiking trail network give recommendations for future hiking projects in the Harz region find out, which components influence the attractiveness of a hiking trail natural elements (e.g., scenic view of a rolling landscape) or staged elements (structured experience-zone). suggestions for improving the design of hiking trails (e.g. signage) Location: a staged hiking trail ( Liebesbankweg ) in the Harz mountains a natural trail ( Brocken mountain) in the Harz mountains 31

32 Contact Presentation at the TTRA New Directions: Travel and Tourism at the Crossroads, 17/4/ /4/2013, Dublin, Ireland Mr. Prof. Dr. Sven Groß Professor of transport carrier management Mrs. Dipl.-Kffr. Anne Menzel Project staff in Competence Center of Information and Communication Technologies, Tourism and Services at University of Applied Sciences Harz Mr. Dipl.-Inf. Thomas Spangenberg Project staff in Competence Center of Information and Communication Technologies, Tourism and Services at University of Applied Sciences Harz Hochschule Harz Friedrichstr Wernigerode phone: // fax: