How To Use A Dashboard

Transcription

1 Dashboards: The New PowerPoint? Ken Brewster Director of US Operations, E-Tabs Ltd CASRO Technology Conference Millennium Broadway New York City 2 nd - 3 rd June 2011

2 PowerPoint Why is it so good? Universally accepted Feature-rich and very flexible Speed and clarity Can build up an argument with animation Disseminate information easily Easily customizable Effective complement to a verbal presentation

3 A great tool for creating presentations... but is it always the best tool for reporting data?

4 Client demands Reporting always under the pressure of time delivery of results is often not quick enough Results needed now to help facilitate faster business decisions Ability to drill-down and answer the what-if questions themselves Headline info for the boardroom, detail for the research team Don t want to learn new software to get at the data Don t want to be tied to hardcopy reports Access to the data from wherever they happen to be, on their device of choice Ability to convert and export to different formats

5 Dashboards can provide all of this.. and more.. So why are they not making more of an impact?

6 What is a Dashboard? A dashboard is a high-impact data visualization tool that helps knowledge workers make better, more informed decisions. The graphical interface simplifies critical real-time information so that you can see what's happening at a glance.

7 Dashboards in Business Intelligence (BI) 74% of respondents rated the influence of data visualization tools such as dashboards on business insight as very high or high 67% of respondents felt that dashboards had a very high or high influence on their productivity Source: 2010 TDWI Best Practices Report

8 Dashboards in Business Intelligence (BI) What are they considered best for? Source: 2010 TDWI Best Practices Report

9 Why Dashboards? Top Pressures Driving Dashboard Initiatives Source: Aberdeen Group, May 2009

10 Dashboards in Market Research Industry chatter suggests demand for dashboards is growing but recent a survey suggests otherwise. Source: 2010 Globalpark MR Software Survey by meaning NB: Dashboards were first added to the list of possible answers in 2009

11 Dashboards in Market Research Regionally, the US is more open to dashboard technology, but PowerPoint is still the preferred medium by a long way. Source: 2010 Globalpark MR Software Survey by meaning

12 Dashboards in Market Research Source: 2010 Globalpark MR Software Survey by meaning

13 Barriers Cost Skill Set Data Issues

14 Data Issues Data Issues It is widely believed that dashboards cannot cope with the nuances of Market Research data; in particular, features such as Filtered bases Handling missing data Multi level filtering Handling low base sizes Weighting Nets Presenting significance values

15 Reality Data Issues Dashboards can cope with multiple response data, weighting, filtering etc. Not natural functionality but still possible Underlying BI technology can be manipulated to achieve MR behaviour

16 Cost Cost Cost is a major concern for most as setting up a dashboard facility is a serious undertaking Infrastructure systems to ensure data backup, data security, up time etc Hardware Software Staff training Dashboard administration

17 Reality Cost Cloud Computing makes dashboards viable for small companies Infrastructure & security provided by established hosting specialists Implementation for as little as $300 per month Good software reduces staff & admin costs

18 Skill Set Skill Set The skills required by an organisation to offer a dashboard facility are likely to be very different to those in standard MR. These include. Application programmers (C#,.NET etc) Database specialists (SQL, Cognos etc) Data presentation specialists Graphic designers Web designers (HTML, CSS etc) Web programmers (.NET, PHP etc) Project Managers It is not simply a matter of recreating the PowerPoint charts in an online environment.

19 Reality Skill Set Well designed dashboard software negates the need for so many distinct roles Understanding of database technology is essential The remaining skills can be developed over time Most skills are relevant to MR environment as well

20 Data Visualization Data Visualization is infiltrating research. Q1. How satisfied are you with Service X? 40% 35% 30% 25% 20% 15% Very satisfied Satisfied Neutral Dissatisfied Very dissatisfied 10% 5% 0%

21 Data Visualization Data Visualization is fashionable and is becoming increasingly prevalent in the public domain.

22 Source:

23 Dashboards and Social Media Incorporating social media metrics into dashboards adds valuable insight Need to extract the valuable information from the noise Imagine a dashboard linking sales/performance data and customer sentiment.

24 An MR Dashboard?

25 Summary Dashboards are a viable way of reporting Market Research data BI and MR are not as different as we think Dashboards are no longer an expensive alternative applicable only to large organizations The technology is already in place to exploit the advantages of Social Media

26 Thank you Questions?