Navigating Big Data business analytics
|
|
- Rhoda Daniel
- 8 years ago
- Views:
Transcription
1 mwd a d v i s o r s Navigating Big Data business analytics Helena Schwenk A special report prepared for Actuate May 2013 This report is the third in a series and focuses principally on explaining what s needed in the business analytics layer of a Big Data platform. For more information about how this layer relates to others in a Big Data platform please refer to the corresponding papers in this series: Navigating the Big Data infrastructure layer and Turning Big Data into Big Insights. Finally, for more information about the opportunities and challenges posed by Big Data for organisations today please refer to the first paper in the series, Unlocking the potential of Big Data. This is a special report prepared independently for Actuate. For further information about MWD Advisors research and advisory services please visit MWD Advisors is a specialist advisory firm which provides practical, independent industry insights to business analytics, process improvement and digital collaboration professionals working to drive change with the help of technology. Our approach combines flexible, pragmatic mentoring and advisory services, built on a deep industry best practice and technology research foundation.
2 Navigating Big Data business analytics 2 Summary Understand the business need of Big Data The promise of a Big Data platform is that it takes in its rawest form and converts it into consumable, actionable information Business analytics brings potential to Big Data Tool choices are dependent on a range of factors To really get to value from your Big Data you first need to understand how this new world of varied and voluminous sources can potentially solve problems or create opportunities within your business. It requires you to not only make sense of your by analysing it and deriving meaningful insights from it, but to be able to apply those insights in a business context in a timely and impactful way. The concept of a Big Data platform provides a technology framework for taking in its rawest form, transforming it and putting it in a format where it can be consumed and acted upon by decision makers. Three core layers are required to support these capabilities: the lowest layer is responsible for the storage and organisation of ; the middle layer is where the of that occurs; and the upper layer is where insights are discovered and consumed. This report focuses on the second: the business analytics layer. Business Analytic tools help bring understanding and meaning to your Big Data. Technologies such as predictive analytics, for instance, can analyse and model Big Data to help make predictions about future events, whereas visual analytics tools can help identify trends or patterns in large volumes of more easily, and text mining and natural language processing can be used to understand sentiment and extract meaning from textual. What tool you choose will ultimately depend on the problem your business is trying to solve. But equally it will also need to take into account other technical factors such as the type of being analysed (whether it s structured or multistructured, for example) and also the scope of being performed (such as whether it involves real-time, exploratory or advanced analytic techniques). Being able to understand and map both business and IT requirements to your Business Analytic tool choices remains an important part of any Big Data initiative.
3 Navigating Big Data business analytics 3 Technology cost and sophistication driving the Big Data train As outlined in the first report in this series, Unlocking the potential of Big Data, in spite of all the headlines and vendor rhetoric, the ability to manage growing volumes of is not a new phenomenon for organisations today. In fact, many early adopters of Business Intelligence (BI) and warehousing technology (especially in the retail, telecoms and financial services industries) have long been accustomed to capturing and managing large volumes of. Yet in spite of this we still see the rise and rise of Big Data as a seemingly relatively new concept so what has changed? Through their own technology innovations, web and social -driven businesses such as Google and LinkedIn have shown us how to process Big Data sets (in their case web searches) on massively scalable storage and computing platforms using commodity hardware. Their technology expertise and success is the inspiration behind open source Big Data technologies such as Apache Hadoop and its ecosystem of tools (which we introduce in more detail in the second report of this series, Navigating the Big Data infrastructure layer). The challenge of processing certain kinds of Big Data has also driven other technology innovations related to massive parallel processing architectures, in-memory analytics, columnar bases and complex event processing platforms. All of these pieces bring more choices to organisations that want to advance their use and management of Big Data. Similarly, enhancements in predictive analytics, text mining and advanced visualisation tools make the exploitation of Big Data more straightforward by making it easier to discover hidden or interesting patterns and insights that, in turn, can be used to enhance productivity, drive efficiencies and growth, and create a sustainable competitive advantage. Figure 1: Drivers of broader Big Data adoption Source: MWD Advisors But it s not only technology developments spurring the advancement of Big Data; as figure 1 shows, the deployment economics of technologies are equally important. In particular, the decreasing cost of storage and memory, alongside the scalability of cloud computing platforms and appliances together with the growing influence of open source tools brings the promise of lower cost and more affordable Big Data platforms. The opportunities of Big Data are opening up to a wider audience, as it becomes more economically feasible to exploit, manage and leverage Big Data especially for those organisations that may have been priced out of this activity previously.
4 Navigating Big Data business analytics 4 A Big Data platform has three layers Most of the commentary around Big Data has focused on the type of under management whether structured or multi-structured (defined as stored and organised in a multitude of formats, including text, video, documents, web pages, messages, audio or social media posts, and so on), or real-time or in-motion. However, before any decision can be made about what kind of information and technology capabilities are required to support this there needs to be agreement and buy-in about what you want to achieve from your Big Data initiative. At the very least it needs to be framed by a clear strategy that helps outline how and analytics can be tied to a particular business challenge or opportunity that needs addressing. This in turn provides the starting point from which organisations can assess the technical implications of their Big Data effort, for example by examining how can be transformed from its raw state to a point to where it can be consumed and acted upon. To support this capability a Big Data platform needs to provide capabilities for: Capturing, processing and storing Exploring and applying advanced analytics techniques Discovering and consuming insights. Today these activities are supported by a multitude of technology components some of them are relatively new, while others are based on existing technologies and architectures. In figure 2 we bring these concepts together as part of an overall Big Data platform with three layers. The lowest layer is concerned with organising and storing ; the middle layer is where the of that occurs; and the upper layer is where insights are discovered and consumed. Figure 2: Capabilities of the Big Data platform layers Source: MWD Advisors Although these capabilities aren t necessarily new to BI and warehousing practitioners, it s become apparent that the old models for storing and analysing don t necessarily apply to all Big Data assets. Not only is the amount of vast and potentially more time-sensitive in nature, but the variety of to be managed can be far greater and this is markedly changing the requirements of the technology needed. This report focuses principally on explaining what s needed in the analytics layer of a Big Data platform. Please refer to the other papers in this series for an explanation of the other two layers.
5 Navigating Big Data business analytics 5 Getting to grips with Big Data business analytics Within the Big Data analytics layer, technologies extract value from by exploring, modeling and analysing it. Assuming that your company has been successful in organising and storing its Big Data assets then it s at this point that the comes to life and organisations have the potential to unlock valuable insights within it. However, before any decision is made about what technology to use, any organisation embarking on a Big Data initiative needs to be clear about the business challenge or opportunity they are trying to address through its use, whether it s about devising a more profitable pricing strategy, offering more sophisticated product recommendations, improving fraud detection or being able to apply more granular customer segmentation to your. Once this has been established you can then look towards how business analytic technology can help support these aims and objectives. What technology you use to support the of Big Data, however, depends on two key factors: the type of that is required for (such as whether it s structured or multi-structured ), and the use cases driving the need. To help assimilate a picture of what technology fits where in a Big Data analytic environment, it s worth classifying and grouping the different types of that can be performed with these technologies. Our research suggests that three broad categories are prevalent: is a practice focused on applying sophisticated algorithms such as machine learning, predictive modeling or natural language processing algorithms to Big Data (either structured or multi-structured) to solve a particular business problem or maximise an opportunity. It can be performed by both line-of-business and/or IT users and is focused on identifying a specific goal such as predicting churn, identifying a customer s propensity to respond or understanding consumer sentiment before the analytics process can begin. Real-time is focused on using technology enablers such as in-memory or event stream processing engines to facilitate the rapid ingestion and/or of where the results are served up in real time to a user (such as an online product recommendation, for example), or equally where the results are served up to business users in dashboards where the information is used to drive decision-making. Exploratory differs from traditional BI query and reporting as it centres on exploring a complete set of less well understood (rather than a sample), to determine what has value, and where the hidden patterns and trends lie within that subset without any constraints as to what those patterns or trends may infer. Exploratory may be performed in an academic or research setting and hence requires a different mindset, one where an analyst or scientist can be more creative in their and one where they don t always have a clear understanding of the questions they want to ask from the. Table 1 below provides an overview of the key technologies you should consider as part of your Big Data analytics layer. As you can see from the table, Big Data encompasses a whole range of technologies and tools. Some, such as predictive analytics or SQL tools, are well established, whereas others especially where the of multi structured is required shine the spotlight on a newer breed of Big Data technologies such as Hadoop Hive or text analytics.
6 Navigating Big Data business analytics 6 Table 1: Big Data analytics options Big Data Analysis technology Key Facts Predictive and advanced analytics The main goal of predictive analytics is to develop a model using a combination of sophisticated analytic algorithms, statistical models and mathematical calculations that analyse current and historical facts to make predictions about future events. Some base vendors support the execution of advanced analytics within the base (typically within SQL-based MPP bases) to take advantage of parallel processing capabilities of the source base to speed up query processing times. Today an increasing number of analytic applications are also being built in Hadoop HDFS using the MapReduce paradigm in languages such as R or by utilising Apache Mahout, an open source project providing a library of scalable machine learning and mining algorithms. In-memory visual analytic tools Text analytics Underpinned by an in-memory base, these tools support advanced users in the interactive on-the-fly exploration and of large, complex structured sets to help pin point trends, segment the set, and identify outliers and hidden patterns far more easily and often in real time. Text analytics applies linguistic rules and statistical methods to automatically assess, analyse and find patterns found within large quantities of electronic text such as those found within social media posts, s, and call centre notes. The process of analysing text usually involves parsing and filtering the text, understanding and extracting its meaning in a structured form for use and in a store such as a warehouse. Sentiment that utilises Natural Language Processing (NLP) techniques is a growing branch of text analytics used to extract linguistic subjective information about opinions, attitudes, emotions and perspectives from text. SQL Event stream processing SQL is the primary query language used by most BI and analytics tools as well as a lot of business analysts. While it is primarily used to query structured, today many vendors are increasing support for querying Hadoop directly using SQL, for example by supporting a Hive interface which allows SQL to be converted to a MapReduce program and processed within Hadoop. This technology detects events or patterns of events as streams through transactional systems, networks or communications buses, before correlating and analysing the so an appropriate action can be taken to minimise risk or maximise an opportunity, for example. Analysis of occurs when the is in-motion, i.e. before the is usually stored in a base or file system, and is often used in conjunction with other technologies such as business rules, predictive analytics and optimisation techniques to help organisations automate and guide decision-making processes, for instance around detecting fraud, managing risk, optimising pricing and strategic process improvements. Mapping Big Data technologies to analytic use cases To help explain how these analytic use cases impact and map to your Big Data technology analytic choices, the following table takes a look at some sample Big Data applications and details what makes each technology option particularly suitable for this form of. As always this should only be used as a guide as it does not take into account other factors such as interoperability with existing tools and infrastructure, budget, and skill levels that will also naturally dictate technology choices. For a more detailed explanation of each storage component mentioned please refer to the other paper in this series, Navigating Big Data infrastructure.
7 Navigating Big Data business analytics 7 Table 2: Big Data applications and supporting technologies Example application area Usage scenario Example type Example technology option Customer Churn Structured Predictive mining models that analyse transactional, behaviour, demographic and social interaction can take advantage of the in-base analytics and parallel processing capabilities of the SQL MPP base to run and score customers to identify those that are at risk of churning. Marketing campaign Structured In-memory visual analytic tools can be used to analyse revenue by market, campaign, or other attributes to help improve campaigns and market segmentation as well as identifying segments in the customer base that can be used to tailor marketing messages to particular groups or markets. Click stream analytics Multi structured and structured Hadoop MapReduce programs written in R can support the parallel processing of large amounts of web log files where insights into navigation behaviour are extracted and combined with existing customer from the warehouse to support activities such as website optimisation and conversion rate. Product affinity Multi and structured Statistical methods are used to determine the relationship between different products and/or product features based around customer purchasing patterns, interaction, and transaction. This can then be analysed using visualisation tools to identify opportunities for cross-selling and up-selling, for example. Real-time sentiment Real-time Structured and multi-structured Event stream processing technology that combines sophisticated analytics and natural language processing technologies can be utilised to enable real-time opinion mining on millions of public tweets to gain a view into brand performance that in turn can help organisations understand target audiences and shape decisionmaking. Real-time offer management Real time Structured and multi-structured In-memory technology and advanced analytics tools can be used to calculate loyalty card points in real time so that when a customer enters the store, they are provided with real-time offers based on loyalty status and specific store inventory. On-line recommendation engine Multi-structured HDFS can be used to store and process huge volumes of online behaviour and used in conjunction with Mahout s library of machine learning algorithms (which operates on top of Hadoop) and the Pig language to recommend complementary products based on predictive for cross-selling. Customer segmentation Real-time Structured In-memory visual analytic tools can query and analyse large amounts of structured providing a fast and interactive way to segment customers based on behaviour, or attributes of customer to help quickly identify potential growth or profitable customer segments. Drug research Exploratory Multi Structured Hadoop MapReduce can support the processing and interpretation of large amounts of research. The ability to easily and economically store in its rawest form without the need for rigid formatting means analysts can focus their efforts on building hypotheses and exploring what questions could be asked of that. On-line recommendation engine Multi-structured HDFS can be used to store and process huge volumes of online behaviour and used in conjunction with Mahout s library of machine learning algorithms (which operates on top of Hadoop) and the Pig language to recommend complementary products based on predictive for cross-selling.
8 Navigating Big Data business analytics 8 In many ways the problems a business is trying to solve will dictate the kind of architectures and business analytic technologies employed. As the table above demonstrates, it s possible to use a range of technologies and tools to satisfy your needs, some of which can be supported through traditional analytic tools, whereas others will require the introduction of new analytic practices and tools, especially where the scalability, performance and capabilities of existing analytic tools have run out of steam. Tapping into the potential of Big Data business analytics Although the breadth and variety of Big Data analytics options available to organisations is not in question, technology choices should only form part of the equation when it comes to assessing how you move forward with a Big Data project. To really get to grips with Big Data you first need to understand exactly how you can get value from large volumes of, very complicated, or very fast-moving (or a combination of any of these) prevalent across the organisation. It s an effort that requires organisations to improve their literacy by finding ways of understanding how this new world of Big Data can potentially solve problems or create opportunities in their business. What it boils down to is the need to not only make sense of and derive meaningful insights from it, but to be able to apply those insights in a business context. As we will see in the next report, Turning Big Data into Big Insights, this is an evolving area and one in which we expect both enterprises and vendor support to develop over time.
9 Navigating Big Data business analytics 9 Key considerations when planning your Big Data business analytics investment Big Data encompasses a whole range of technologies and tools. Some, such as predictive analytics and visual analytics, are well established, whereas others especially where the of multi-structured is required shine a spotlight on a newer breed of emerging Big Data technologies such as Hadoop MapReduce, R or Mahout. Today no one single technology platform can support the entire range of Big Data use cases, so expect to extend your existing BI and warehousing environment to incorporate these newer analytic components an effort that will increase demands on and application integration capabilities across a more diverse analytic environment. The options available for applying sophisticated advanced and specialised analytics to Big Data are growing as support for running predictive analytics and machine learning algorithms both in-base or in-hadoop (for example by using Mahout, Knime or R) increase. Be aware, however, that this will require you to step up your analytical practices and the type of skills employed within your analytics team. Processing and analysing text, such as conducting sentiment on social media, promises to open up new sources of intelligence for many organisations. It uses techniques such as natural language processing (NLP) to understand the opinions, attitudes and intent within text and is often used to understand the voice of the customer. However, no tool can fully automate this type of ; it still needs a human touch, and one that blends the power of machines with human intelligence and looks to build, train and evolve the tools language and linguistic capabilities over time. The unconstrained nature and scalability of the Hadoop environment and its associated technologies provides an ideal platform for iterative and exploratory. For example, it can be used to support analysts and scientists in their quest to uncover nonobvious relationships in the, detect hidden patterns and generate new theories, hypotheses and experiments based on a full set of rather than just a selected sample. Event stream processing software is a valuable technology for continuously analysing as it is received and hence is often used for mission-critical and decision management applications such as real-time fraud detection, sentiment and risk management. However, while this technology supports streaming and analysing in motion, consideration also needs to be given to the speed of the feedback loop that is, the ability of a user or organisation to act on the information within an appropriate timescale otherwise its value could be lost. Above all, before you embark on your Big Data analytic journey consideration also needs to be given to the readiness of your organisation to deal with the deluge. This, amongst other things will involve developing the necessary skills or 'literacy' across your organisation to be able to understand how to value, its quality or validity, and how it can be utilised to make more effective, accurate and informed business decisions.
How To Turn Big Data Into An Insight
mwd a d v i s o r s Turning Big Data into Big Insights Helena Schwenk A special report prepared for Actuate May 2013 This report is the fourth in a series and focuses principally on explaining what s needed
More informationNavigating the Big Data infrastructure layer Helena Schwenk
mwd a d v i s o r s Navigating the Big Data infrastructure layer Helena Schwenk A special report prepared for Actuate May 2013 This report is the second in a series of four and focuses principally on explaining
More informationA Next-Generation Analytics Ecosystem for Big Data. Colin White, BI Research September 2012 Sponsored by ParAccel
A Next-Generation Analytics Ecosystem for Big Data Colin White, BI Research September 2012 Sponsored by ParAccel BIG DATA IS BIG NEWS The value of big data lies in the business analytics that can be generated
More informationANALYTICS CENTER LEARNING PROGRAM
Overview of Curriculum ANALYTICS CENTER LEARNING PROGRAM The following courses are offered by Analytics Center as part of its learning program: Course Duration Prerequisites 1- Math and Theory 101 - Fundamentals
More informationBIG DATA: FROM HYPE TO REALITY. Leandro Ruiz Presales Partner for C&LA Teradata
BIG DATA: FROM HYPE TO REALITY Leandro Ruiz Presales Partner for C&LA Teradata Evolution in The Use of Information Action s ACTIVATING MAKE it happen! Insights OPERATIONALIZING WHAT IS happening now? PREDICTING
More informationBig Data Integration: A Buyer's Guide
SEPTEMBER 2013 Buyer s Guide to Big Data Integration Sponsored by Contents Introduction 1 Challenges of Big Data Integration: New and Old 1 What You Need for Big Data Integration 3 Preferred Technology
More informationMike Maxey. Senior Director Product Marketing Greenplum A Division of EMC. Copyright 2011 EMC Corporation. All rights reserved.
Mike Maxey Senior Director Product Marketing Greenplum A Division of EMC 1 Greenplum Becomes the Foundation of EMC s Big Data Analytics (July 2010) E M C A C Q U I R E S G R E E N P L U M For three years,
More informationThe Future of Business Analytics is Now! 2013 IBM Corporation
The Future of Business Analytics is Now! 1 The pressures on organizations are at a point where analytics has evolved from a business initiative to a BUSINESS IMPERATIVE More organization are using analytics
More information5 Keys to Unlocking the Big Data Analytics Puzzle. Anurag Tandon Director, Product Marketing March 26, 2014
5 Keys to Unlocking the Big Data Analytics Puzzle Anurag Tandon Director, Product Marketing March 26, 2014 1 A Little About Us A global footprint. A proven innovator. A leader in enterprise analytics for
More informationBIG Data Analytics Move to Competitive Advantage
BIG Data Analytics Move to Competitive Advantage where is technology heading today Standardization Open Source Automation Scalability Cloud Computing Mobility Smartphones/ tablets Internet of Things Wireless
More informationBig Data Challenges and Success Factors. Deloitte Analytics Your data, inside out
Big Data Challenges and Success Factors Deloitte Analytics Your data, inside out Big Data refers to the set of problems and subsequent technologies developed to solve them that are hard or expensive to
More informationW H I T E P A P E R. Deriving Intelligence from Large Data Using Hadoop and Applying Analytics. Abstract
W H I T E P A P E R Deriving Intelligence from Large Data Using Hadoop and Applying Analytics Abstract This white paper is focused on discussing the challenges facing large scale data processing and the
More informationMicrosoft Big Data. Solution Brief
Microsoft Big Data Solution Brief Contents Introduction... 2 The Microsoft Big Data Solution... 3 Key Benefits... 3 Immersive Insight, Wherever You Are... 3 Connecting with the World s Data... 3 Any Data,
More informationCONNECTING DATA WITH BUSINESS
CONNECTING DATA WITH BUSINESS Big Data and Data Science consulting Business Value through Data Knowledge Synergic Partners is a specialized Big Data, Data Science and Data Engineering consultancy firm
More informationCustomer intelligence
Customer intelligence Fueling growth in the financial services sector qlik.com Maximizing the value of your customer base Although overall the Financial Sector is optimistic about the future, the markets
More informationThe 4 Pillars of Technosoft s Big Data Practice
beyond possible Big Use End-user applications Big Analytics Visualisation tools Big Analytical tools Big management systems The 4 Pillars of Technosoft s Big Practice Overview Businesses have long managed
More informationThe Business Analyst s Guide to Hadoop
White Paper The Business Analyst s Guide to Hadoop Get Ready, Get Set, and Go: A Three-Step Guide to Implementing Hadoop-based Analytics By Alteryx and Hortonworks (T)here is considerable evidence that
More informationApache Hadoop Patterns of Use
Community Driven Apache Hadoop Apache Hadoop Patterns of Use April 2013 2013 Hortonworks Inc. http://www.hortonworks.com Big Data: Apache Hadoop Use Distilled There certainly is no shortage of hype when
More informationOracle Big Data Discovery Unlock Potential in Big Data Reservoir
Oracle Big Data Discovery Unlock Potential in Big Data Reservoir Gokula Mishra Premjith Balakrishnan Business Analytics Product Group September 29, 2014 Copyright 2014, Oracle and/or its affiliates. All
More informationBig Data better business benefits
Big Data better business benefits Paul Edwards, HouseMark 2 December 2014 What I ll cover.. Explain what big data is Uses for Big Data and the potential for social housing What Big Data means for HouseMark
More informationAre You Ready for Big Data?
Are You Ready for Big Data? Jim Gallo National Director, Business Analytics February 11, 2013 Agenda What is Big Data? How do you leverage Big Data in your company? How do you prepare for a Big Data initiative?
More informationIn-Memory Analytics for Big Data
In-Memory Analytics for Big Data Game-changing technology for faster, better insights WHITE PAPER SAS White Paper Table of Contents Introduction: A New Breed of Analytics... 1 SAS In-Memory Overview...
More informationIBM AND NEXT GENERATION ARCHITECTURE FOR BIG DATA & ANALYTICS!
The Bloor Group IBM AND NEXT GENERATION ARCHITECTURE FOR BIG DATA & ANALYTICS VENDOR PROFILE The IBM Big Data Landscape IBM can legitimately claim to have been involved in Big Data and to have a much broader
More informationBANKING ON CUSTOMER BEHAVIOR
BANKING ON CUSTOMER BEHAVIOR How customer data analytics are helping banks grow revenue, improve products, and reduce risk In the face of changing economies and regulatory pressures, retail banks are looking
More informationANALYTICS BUILT FOR INTERNET OF THINGS
ANALYTICS BUILT FOR INTERNET OF THINGS Big Data Reporting is Out, Actionable Insights are In In recent years, it has become clear that data in itself has little relevance, it is the analysis of it that
More informationInteractive data analytics drive insights
Big data Interactive data analytics drive insights Daniel Davis/Invodo/S&P. Screen images courtesy of Landmark Software and Services By Armando Acosta and Joey Jablonski The Apache Hadoop Big data has
More informationThe big data business model: opportunity and key success factors
MENA Summit 2013: Enabling innovation, driving profitability The big data business model: opportunity and key success factors 6 November 2013 Justin van der Lande EVENT PARTNERS: 2 Introduction What is
More informationAre You Ready for Big Data?
Are You Ready for Big Data? Jim Gallo National Director, Business Analytics April 10, 2013 Agenda What is Big Data? How do you leverage Big Data in your company? How do you prepare for a Big Data initiative?
More informationBig Data and Healthcare Payers WHITE PAPER
Knowledgent White Paper Series Big Data and Healthcare Payers WHITE PAPER Summary With the implementation of the Affordable Care Act, the transition to a more member-centric relationship model, and other
More informationDelivering new insights and value to consumer products companies through big data
IBM Software White Paper Consumer Products Delivering new insights and value to consumer products companies through big data 2 Delivering new insights and value to consumer products companies through big
More informationBig Data and Data Science. The globally recognised training program
Big Data and Data Science The globally recognised training program Certificate in Big Data Analytics Duration 5 days Big Data and Data Science enables value creation from data, through the use of calculative
More informationThree Open Blueprints For Big Data Success
White Paper: Three Open Blueprints For Big Data Success Featuring Pentaho s Open Data Integration Platform Inside: Leverage open framework and open source Kickstart your efforts with repeatable blueprints
More informationHortonworks & SAS. Analytics everywhere. Page 1. Hortonworks Inc. 2011 2014. All Rights Reserved
Hortonworks & SAS Analytics everywhere. Page 1 A change in focus. A shift in Advertising From mass branding A shift in Financial Services From Educated Investing A shift in Healthcare From mass treatment
More informationUNLEASHING THE VALUE OF THE TERADATA UNIFIED DATA ARCHITECTURE WITH ALTERYX
UNLEASHING THE VALUE OF THE TERADATA UNIFIED DATA ARCHITECTURE WITH ALTERYX 1 Successful companies know that analytics are key to winning customer loyalty, optimizing business processes and beating their
More informationHow To Handle Big Data With A Data Scientist
III Big Data Technologies Today, new technologies make it possible to realize value from Big Data. Big data technologies can replace highly customized, expensive legacy systems with a standard solution
More informationAdvanced Big Data Analytics with R and Hadoop
REVOLUTION ANALYTICS WHITE PAPER Advanced Big Data Analytics with R and Hadoop 'Big Data' Analytics as a Competitive Advantage Big Analytics delivers competitive advantage in two ways compared to the traditional
More informationCustomer analytics case study: T-Mobile Austria
mwd a d v i s o r s Best Practice Insight Customer analytics case study: T-Mobile Austria Helena Schwenk Premium Advisory Report April 2011 This report examines T-Mobile Austria s use of Portrait Customer
More informationAdvanced Analytics. The Way Forward for Businesses. Dr. Sujatha R Upadhyaya
Advanced Analytics The Way Forward for Businesses Dr. Sujatha R Upadhyaya Nov 2009 Advanced Analytics Adding Value to Every Business In this tough and competitive market, businesses are fighting to gain
More informationBIG DATA & ANALYTICS. Transforming the business and driving revenue through big data and analytics
BIG DATA & ANALYTICS Transforming the business and driving revenue through big data and analytics Collection, storage and extraction of business value from data generated from a variety of sources are
More informationBig Data Analytics. Copyright 2011 EMC Corporation. All rights reserved.
Big Data Analytics 1 Priority Discussion Topics What are the most compelling business drivers behind big data analytics? Do you have or expect to have data scientists on your staff, and what will be their
More informationManaging Big Data with Hadoop & Vertica. A look at integration between the Cloudera distribution for Hadoop and the Vertica Analytic Database
Managing Big Data with Hadoop & Vertica A look at integration between the Cloudera distribution for Hadoop and the Vertica Analytic Database Copyright Vertica Systems, Inc. October 2009 Cloudera and Vertica
More informationTransforming the Telecoms Business using Big Data and Analytics
Transforming the Telecoms Business using Big Data and Analytics Event: ICT Forum for HR Professionals Venue: Meikles Hotel, Harare, Zimbabwe Date: 19 th 21 st August 2015 AFRALTI 1 Objectives Describe
More informationAre You Big Data Ready?
ACS 2015 Annual Canberra Conference Are You Big Data Ready? Vladimir Videnovic Business Solutions Director Oracle Big Data and Analytics Introduction Introduction What is Big Data? If you can't explain
More informationConverged, Real-time Analytics Enabling Faster Decision Making and New Business Opportunities
Technology Insight Paper Converged, Real-time Analytics Enabling Faster Decision Making and New Business Opportunities By John Webster February 2015 Enabling you to make the best technology decisions Enabling
More informationAdvanced In-Database Analytics
Advanced In-Database Analytics Tallinn, Sept. 25th, 2012 Mikko-Pekka Bertling, BDM Greenplum EMEA 1 That sounds complicated? 2 Who can tell me how best to solve this 3 What are the main mathematical functions??
More informationEnd to End Solution to Accelerate Data Warehouse Optimization. Franco Flore Alliance Sales Director - APJ
End to End Solution to Accelerate Data Warehouse Optimization Franco Flore Alliance Sales Director - APJ Big Data Is Driving Key Business Initiatives Increase profitability, innovation, customer satisfaction,
More informationBruhati Technologies. About us. ISO 9001:2008 certified. Technology fit for Business
Bruhati Technologies ISO 9001:2008 certified Technology fit for Business About us 1 Strong, agile and adaptive Leadership Geared up technologies for and fast moving long lasting With sound understanding
More informationData Refinery with Big Data Aspects
International Journal of Information and Computation Technology. ISSN 0974-2239 Volume 3, Number 7 (2013), pp. 655-662 International Research Publications House http://www. irphouse.com /ijict.htm Data
More informationDATA VISUALIZATION: When Data Speaks Business PRODUCT ANALYSIS REPORT IBM COGNOS BUSINESS INTELLIGENCE. Technology Evaluation Centers
PRODUCT ANALYSIS REPORT IBM COGNOS BUSINESS INTELLIGENCE DATA VISUALIZATION: When Data Speaks Business Jorge García, TEC Senior BI and Data Management Analyst Technology Evaluation Centers Contents About
More informationAligning Your Strategic Initiatives with a Realistic Big Data Analytics Roadmap
Aligning Your Strategic Initiatives with a Realistic Big Data Analytics Roadmap 3 key strategic advantages, and a realistic roadmap for what you really need, and when 2012, Cognizant Topics to be discussed
More informationHow To Make Data Streaming A Real Time Intelligence
REAL-TIME OPERATIONAL INTELLIGENCE Competitive advantage from unstructured, high-velocity log and machine Big Data 2 SQLstream: Our s-streaming products unlock the value of high-velocity unstructured log
More informationSolve your toughest challenges with data mining
IBM Software IBM SPSS Modeler Solve your toughest challenges with data mining Use predictive intelligence to make good decisions faster Solve your toughest challenges with data mining Imagine if you could
More informationThe Potential of Big Data in the Cloud. Juan Madera Technology Consultant juan.madera.jimenez@accenture.com
The Potential of Big Data in the Cloud Juan Madera Technology Consultant juan.madera.jimenez@accenture.com Agenda How to apply Big Data & Analytics What is it? Definitions, Technology and Data Science
More informationDAMA NY DAMA Day October 17, 2013 IBM 590 Madison Avenue 12th floor New York, NY
Big Data Analytics DAMA NY DAMA Day October 17, 2013 IBM 590 Madison Avenue 12th floor New York, NY Tom Haughey InfoModel, LLC 868 Woodfield Road Franklin Lakes, NJ 07417 201 755 3350 tom.haughey@infomodelusa.com
More informationVIEWPOINT. High Performance Analytics. Industry Context and Trends
VIEWPOINT High Performance Analytics Industry Context and Trends In the digital age of social media and connected devices, enterprises have a plethora of data that they can mine, to discover hidden correlations
More informationHow to use Big Data in Industry 4.0 implementations. LAURI ILISON, PhD Head of Big Data and Machine Learning
How to use Big Data in Industry 4.0 implementations LAURI ILISON, PhD Head of Big Data and Machine Learning Big Data definition? Big Data is about structured vs unstructured data Big Data is about Volume
More informationThree proven methods to achieve a higher ROI from data mining
IBM SPSS Modeler Three proven methods to achieve a higher ROI from data mining Take your business results to the next level Highlights: Incorporate additional types of data in your predictive models By
More informationBig Data & QlikView. Democratizing Big Data Analytics. David Freriks Principal Solution Architect
Big Data & QlikView Democratizing Big Data Analytics David Freriks Principal Solution Architect TDWI Vancouver Agenda What really is Big Data? How do we separate hype from reality? How does that relate
More informationQUICK FACTS. Implementing a Big Data Solution on Behalf of a Media House TEKSYSTEMS GLOBAL SERVICES CUSTOMER SUCCESS STORIES
[ Communications, Services ] TEKSYSTEMS GLOBAL SERVICES CUSTOMER SUCCESS STORIES Client Profile (parent company) Industry: Media, broadcasting and entertainment Revenue: Approximately $28 billion Employees:
More informationQUICK FACTS. Delivering a Unified Data Architecture for Sony Computer Entertainment America TEKSYSTEMS GLOBAL SERVICES CUSTOMER SUCCESS STORIES
[ Consumer goods, Data Services ] TEKSYSTEMS GLOBAL SERVICES CUSTOMER SUCCESS STORIES QUICK FACTS Objectives Develop a unified data architecture for capturing Sony Computer Entertainment America s (SCEA)
More informationHadoop Beyond Hype: Complex Adaptive Systems Conference Nov 16, 2012. Viswa Sharma Solutions Architect Tata Consultancy Services
Hadoop Beyond Hype: Complex Adaptive Systems Conference Nov 16, 2012 Viswa Sharma Solutions Architect Tata Consultancy Services 1 Agenda What is Hadoop Why Hadoop? The Net Generation is here Sizing the
More informationWell packaged sets of preinstalled, integrated, and optimized software on select hardware in the form of engineered systems and appliances
INSIGHT Oracle's All- Out Assault on the Big Data Market: Offering Hadoop, R, Cubes, and Scalable IMDB in Familiar Packages Carl W. Olofson IDC OPINION Global Headquarters: 5 Speen Street Framingham, MA
More informationCloudera Enterprise Data Hub in Telecom:
Cloudera Enterprise Data Hub in Telecom: Three Customer Case Studies Version: 103 Table of Contents Introduction 3 Cloudera Enterprise Data Hub for Telcos 4 Cloudera Enterprise Data Hub in Telecom: Customer
More informationThe 3 questions to ask yourself about BIG DATA
The 3 questions to ask yourself about BIG DATA Do you have a big data problem? Companies looking to tackle big data problems are embarking on a journey that is full of hype, buzz, confusion, and misinformation.
More informationHarnessing the power of advanced analytics with IBM Netezza
IBM Software Information Management White Paper Harnessing the power of advanced analytics with IBM Netezza How an appliance approach simplifies the use of advanced analytics Harnessing the power of advanced
More informationDemonstration of SAP Predictive Analysis 1.0, consumption from SAP BI clients and best practices
September 10-13, 2012 Orlando, Florida Demonstration of SAP Predictive Analysis 1.0, consumption from SAP BI clients and best practices Vishwanath Belur, Product Manager, SAP Predictive Analysis Learning
More informationBIG DATA + ANALYTICS
An IDC InfoBrief for SAP and Intel + USING BIG DATA + ANALYTICS TO DRIVE BUSINESS TRANSFORMATION 1 In this Study Industry IDC recently conducted a survey sponsored by SAP and Intel to discover how organizations
More informationGetting Started Practical Input For Your Roadmap
Getting Started Practical Input For Your Roadmap Mike Ferguson Managing Director, Intelligent Business Strategies BA4ALL Big Data & Analytics Insight Conference Stockholm, May 2015 About Mike Ferguson
More informationHow To Use Big Data For Business
Big Data Maturity - The Photo and The Movie Mike Ferguson Managing Director, Intelligent Business Strategies BA4ALL Big Data & Analytics Insight Conference Stockholm, May 2015 About Mike Ferguson Mike
More informationBig Data Defined Introducing DataStack 3.0
Big Data Big Data Defined Introducing DataStack 3.0 Inside: Executive Summary... 1 Introduction... 2 Emergence of DataStack 3.0... 3 DataStack 1.0 to 2.0... 4 DataStack 2.0 Refined for Large Data & Analytics...
More informationThe Future of Data Management
The Future of Data Management with Hadoop and the Enterprise Data Hub Amr Awadallah (@awadallah) Cofounder and CTO Cloudera Snapshot Founded 2008, by former employees of Employees Today ~ 800 World Class
More informationPredicting & Preventing Banking Customer Churn by Unlocking Big Data
Predicting & Preventing Banking Customer Churn by Unlocking Big Data Making Sense of Big Data http://www.ngdata.com Predicting & Preventing Banking Customer Churn by Unlocking Big Data 1 Predicting & Preventing
More informationWikibon Big Data Analytics Adoption Survey, 2014-2015 Frequency Analysis
Wikibon.com - http://wikibon.com Wikibon Big Data Analytics Adoption Survey, 2014-2015 Frequency Analysis by Jeff Kelly - 1 July 2014 http://wikibon.com/wikibon-big-data-analytics-adoption-survey-2014-2015-frequency-analysis/
More information& ENTERPRISE DATA COST AND SCALE WAREHOUSE AUGMENTATION BIG DATA COST, SCALABILITY
COST AND SCALE BIG DATA COST, SCALABILITY & ENTERPRISE DATA 1 WAREHOUSE AUGMENTATION To derive the most value from Big Data technologies, enterprises must solve the cost and scalability problems inherent
More informationEvolution to Revolution: Big Data 2.0
Evolution to Revolution: Big Data 2.0 An ENTERPRISE MANAGEMENT ASSOCIATES (EMA ) White Paper Prepared for Actian March 2014 IT & DATA MANAGEMENT RESEARCH, INDUSTRY ANALYSIS & CONSULTING Table of Contents
More informationBIG DATA IS MESSY PARTNER WITH SCALABLE
BIG DATA IS MESSY PARTNER WITH SCALABLE SCALABLE SYSTEMS HADOOP SOLUTION WHAT IS BIG DATA? Each day human beings create 2.5 quintillion bytes of data. In the last two years alone over 90% of the data on
More informationBringing the Power of SAS to Hadoop. White Paper
White Paper Bringing the Power of SAS to Hadoop Combine SAS World-Class Analytic Strength with Hadoop s Low-Cost, Distributed Data Storage to Uncover Hidden Opportunities Contents Introduction... 1 What
More informationSAP Predictive Analysis: Strategy, Value Proposition
September 10-13, 2012 Orlando, Florida SAP Predictive Analysis: Strategy, Value Proposition Thomas B Kuruvilla, Solution Management, SAP Business Intelligence Scott Leaver, Solution Management, SAP Business
More informationSAP BusinessObjects Predictive Analysis. Transforming the Future with Insight Today
SAP BusinessObjects Predictive Analysis Transforming the Future with Insight Today What if.... You could identify hidden revenue opportunities within your customer base through predictive analytics?....
More informationCustomized Report- Big Data
GINeVRA Digital Research Hub Customized Report- Big Data 1 2014. All Rights Reserved. Agenda Context Challenges and opportunities Solutions Market Case studies Recommendations 2 2014. All Rights Reserved.
More informationBIG DATA TRENDS AND TECHNOLOGIES
BIG DATA TRENDS AND TECHNOLOGIES THE WORLD OF DATA IS CHANGING Cloud WHAT IS BIG DATA? Big data are datasets that grow so large that they become awkward to work with using onhand database management tools.
More informationBig Data. Fast Forward. Putting data to productive use
Big Data Putting data to productive use Fast Forward What is big data, and why should you care? Get familiar with big data terminology, technologies, and techniques. Getting started with big data to realize
More informationSELLING PROJECTS ON THE MICROSOFT BUSINESS ANALYTICS PLATFORM
David Chappell SELLING PROJECTS ON THE MICROSOFT BUSINESS ANALYTICS PLATFORM A PERSPECTIVE FOR SYSTEMS INTEGRATORS Sponsored by Microsoft Corporation Copyright 2014 Chappell & Associates Contents Business
More informationEnd Small Thinking about Big Data
CITO Research End Small Thinking about Big Data SPONSORED BY TERADATA Introduction It is time to end small thinking about big data. Instead of thinking about how to apply the insights of big data to business
More informationInsightful Analytics: Leveraging the data explosion for business optimisation. Top Ten Challenges for Investment Banks 2015
Insightful Analytics: Leveraging the data explosion for business optimisation 09 Top Ten Challenges for Investment Banks 2015 Insightful Analytics: Leveraging the data explosion for business optimisation
More informationUsing Tableau Software with Hortonworks Data Platform
Using Tableau Software with Hortonworks Data Platform September 2013 2013 Hortonworks Inc. http:// Modern businesses need to manage vast amounts of data, and in many cases they have accumulated this data
More informationModern Data Architecture for Predictive Analytics
Modern Data Architecture for Predictive Analytics David Smith VP Marketing and Community - Revolution Analytics John Kreisa VP Strategic Marketing- Hortonworks Hortonworks Inc. 2013 Page 1 Your Presenters
More informationPredicting & Preventing Banking Customer Churn by Unlocking Big Data
Predicting & Preventing Banking Customer Churn by Unlocking Big Data Customer Churn: A Key Performance Indicator for Banks In 2012, 50% of customers, globally, either changed their banks or were planning
More informationAchieving Business Value through Big Data Analytics Philip Russom
Achieving Business Value through Big Data Analytics Philip Russom TDWI Research Director for Data Management October 3, 2012 Sponsor 2 Speakers Philip Russom Research Director, Data Management, TDWI Brian
More informationBig Data must become a first class citizen in the enterprise
Big Data must become a first class citizen in the enterprise An Ovum white paper for Cloudera Publication Date: 14 January 2014 Author: Tony Baer SUMMARY Catalyst Ovum view Big Data analytics have caught
More informationDATA EXPERTS MINE ANALYZE VISUALIZE. We accelerate research and transform data to help you create actionable insights
DATA EXPERTS We accelerate research and transform data to help you create actionable insights WE MINE WE ANALYZE WE VISUALIZE Domains Data Mining Mining longitudinal and linked datasets from web and other
More informationReaping the Rewards of Big Data
Reaping the Rewards of Big Data TABLE OF CONTENTS INTRODUCTION: 2 TABLE OF CONTENTS FINDING #1: BIG DATA PLATFORMS ARE ESSENTIAL FOR A MAJORITY OF ORGANIZATIONS TO MANAGE FUTURE BIG DATA CHALLENGES. 4
More informationOracle Big Data Discovery The Visual Face of Hadoop
Disclaimer: This document is for informational purposes. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development,
More informationSAP Solution Brief SAP HANA. Transform Your Future with Better Business Insight Using Predictive Analytics
SAP Brief SAP HANA Objectives Transform Your Future with Better Business Insight Using Predictive Analytics Dealing with the new reality Dealing with the new reality Organizations like yours can identify
More informationReduce and manage operating costs and improve efficiency. Support better business decisions based on availability of real-time information
Data Management Solutions Horizon Software Solution s Data Management Solutions provide organisations with confidence in control of their data as they change systems and implement new solutions. Data is
More informationWHITE PAPER. Harnessing the Power of Advanced Analytics How an appliance approach simplifies the use of advanced analytics
WHITE PAPER Harnessing the Power of Advanced How an appliance approach simplifies the use of advanced analytics Introduction The Netezza TwinFin i-class advanced analytics appliance pushes the limits of
More informationIn-Database Analytics
Embedding Analytics in Decision Management Systems In-database analytics offer a powerful tool for embedding advanced analytics in a critical component of IT infrastructure. James Taylor CEO CONTENTS Introducing
More information!!!!! BIG DATA IN A DAY!
BIG DATA IN A DAY December 2, 2013 Underwritten by Copyright 2013 The Big Data Group, LLC. All Rights Reserved. All trademarks and registered trademarks are the property of their respective holders. EXECUTIVE
More information