APRIL, 2009 EXTERNAL SCAN. Version 4

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1 APRIL, 2009 EXTERNAL SCAN 1

2 ECONOMIC TRENDS 2

3 ECONOMIC TRENDS Unemployment and Enrollment % For LAHC, Rising Unemployment is associated with Rising Enrollment % % % % % % % 80.00% * Unemployment Enrollment *Spring 2009 estimate Sources: LACCD Office of Institutional Research; CA Economic Dev. Dept. 3

4 ECONOMIC TRENDS Changes in Industries and Occupations So far, Projections that reflect the recession are unavailable 6.0% 4.0% 2.0% 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% Percent change in employees from Feb. '08 to Feb '09 By Industry % change Source: US Bureau of Labor Statistics; 4

5 ECONOMIC TRENDS Unemployment and Educational Attainment In March 2009, the national unemployment rate was , but Educational background is a major factor. Unemployment Rate by Educational Level, National Data, March Rate Less than a high HS graduates, no Some college or Bachelor's degree or school diploma college associate degree higher Rate Source: US Bureau of Labor Statistics; 5

6 ECONOMIC TRENDS SUMMARY Highdemand for classes will continuethroughatthrough least Spring 2010 perhaps Fall Industrial and Occupational Projections will be hard to find during the recession. Education remains the best defense against unemployment. 6

7 DEMOGRAPHIC TRENDS 7

8 DEMOGRAPHIC TRENDS Numbers Our Service Area is projected to grow by 4%, the state is projected to grow by 7%. A year ago, the percentages were 6% and 11% respectively Percent Change Service Area CA Year Source: EMSI Complete Employment - Spring

9 DEMOGRAPHIC TRENDS High School Seniors The number of High School Seniors in our Service Area will peak in 2010 and then decline Source: LACCD Office of Institutional Research and Information 9

10 DEMOGRAPHIC TRENDS Our Service Area is Aging Our Service Area population is aging Source: EMSI Complete Employment - Spring

11 DEMOGRAPHIC TRENDS Age Distribution Alternate View Our Service Area population is aging Source: EMSI Complete Employment - Spring

12 DEMOGRAPHIC TRENDS While Our Service Area Population is Aging, g, Our Students Aren t 3,000 2,500 f Students Number Of 2,000 1,500 1, Concurrent H.S. Under and over Age Source: LACCD Office of Institutional Research and Information, Information Digest, February

13 DEMOGRAPHIC TRENDS So, putting the two together,,you get something like this Age Breakdown of Students and Service Area tion 15+ years old % of popula 40.0% 35.0% 30.0% 25.0% 20.0% 15.0% 10.0% 5.0% 0.0% Fall 2008 students 34.2% 30.8% 19.4% 12.5% 3.0% 2008 service area 9.9% 8.8% 17.3% 37.4% 26.5% 2018 service area 7.7% 8.4% 17.9% 32.7% 33.2% Source: LACCD Office of Institutional Research and Information, Information Digest, February

14 DEMOGRAPHIC TRENDS Ethnicity In our Service Area, current trends continue Source: EMSI Complete Employment - Spring

15 DEMOGRAPHIC TRENDS Ethnicity Alternate View In our Service Area, current trends continue Source: EMSI Complete Employment - Spring

16 DEMOGRAPHIC TRENDS Ethnicity of Our Students 4,000 3,500 Numbe er Of Students 3,000 2,500 2,000 1,500 1, African Amer Asian Hispanic White Ethnicity Source: LACCD Office of Institutional Research and Information, Information Digest, February

17 DEMOGRAPHIC TRENDS SUMMARY Over the next 10 years, the population in our service area will grow by 4%, the state will grow by 7%. Over the next 10 years, the population in our service area will age and the number of people in the age groups of traditionalcollegestudents willdecline decline. The percentage of Hispanics/Latinos and Asians will increase, while the percentage of whites and African Americans will decrease. 17

18 TECHNOLOGICAL TRENDS 22

19 TECHNOLOGICAL CHANGES Data from the 2007 student survey at Los Angeles Harbor College: More than 86% of our students t often or sometimes use a computer at home to do school work. Eighty two percent (82%) often or sometimes use the Internet for an assignment. Another 76% utilized the Internet to apply, register, check grades, and add or drop classes. 23

20 TECHNOLOGICAL CHANGES Excerpts from the National Education Technology Plan (2004) 90 percent of children between ages 5 and 17 use computers. 94 percent of online teens use the Internet for schoolrelated research. The largest group of new users of the Internet from were 2 5 year olds. About 25 percent of all K 12 public schools now offer some form of e learning or virtual school instruction. Within the next decade every state and most schools will be doing so. 24

21 TECHNOLOGICAL CHANGES Excerpts from the National Education Technology Plan (cont.) Today s students are very technology savvy, feel strongly about the positive value of technology and rely upon technology as an essential and preferred component of every aspect of their lives. Students are not just using technology differently today but tare approaching their lives and their dailyactivitiesactivities differently because of the technology. As students get older, their use of technology becomes more sophisticated, but, comparatively, the younger students are on a fast track to becoming greater technology users and advocates. The access point for technology use, particularly for older students, is home focused, not school focused. 25

22 TECHNOLOGICAL CHANGES LAUSD Instructional Technology Plan Strategic planning ggoals for the Instructional Technology Planning project are offered below: Curriculum Identify student technology standards and deliver them equitably to all students. Identify and implement approaches for using technology resources to support the District s goals and learning priorities. Establish electronic access to appropriate informational and learning resources from school to homes and community centers. Provide e learning opportunities for remediation, acceleration, e learning opportunities for remediation, acceleration, and possible reduction of class size. Source: LAUSD Instructional Technology Plan 26

23 TECHNOLOGICAL TRENDS SUMMARY At least 75% of our students use computers for school work. 90% of children and teenagers use computers. They rely upon technology asan an essential and preferred component of every aspect of their lives. Even LAUSD has a plan for integrating technology and e learning into their operations. 27

24 COMPETITION IN PHYSICAL SPACE 28

25 The linked image cannot be displayed. The file may have been moved, renamed, or deleted. Verify that the link points to the correct file and location. The linked image cannot be Zip displayed. The file may have been moved, renamed, or deleted. Verify that the link points to the correct file and location. The linked image cannot be Zip displayed. The file may have been moved, renamed, or deleted. Verify that the link points to the correct file and location. COMPETITION OUR PHYSICAL SERVICE AREA Service Areas Zip Codes w/ 1000 or more students codes w/ students codes w/ less than 200 students Service Area Boundary 29

26 The linked image cannot be displayed. The file may have been moved, renamed, or deleted. Verify that the link points to the correct file and location. The linked image cannot be displayed. The file may have been moved, renamed, or deleted. Verify that the link points The linked image cannot be displayed. The file may have been moved, renamed, or deleted. Verify that the link points The linked image cannot be displayed. The file may have been moved, renamed, or to the correct file and location. The linked image cannot be displayed. The file may have been moved, renamed, or deleted. Verify that the link points COMPETITION OUR PHYSICAL SERVICE AREA Students per 1000 residents Age 15 or older <2 to the correct file and location to the correct file and location. 5-8 deleted. Verify that the link points to the correct file and location. >20 Service Area Boundary 30

27 OUR PHYSICAL SERVICE AREA LAHC and our feeder high schools Feeder High Schools LOS ANGELES HARBOR COLLEGE 1111 Figueroa Place Wilmington, California Service Area Boundary 31

28 OUR PHYSICAL SERVICE AREA LAHC and our feeder high schools and other Public Colleges Public Colleges Feeder High Schools LOS ANGELES HARBOR COLLEGE 1111 Figueroa Place Wilmington, California Service Area Boundary 32

29 OUR PHYSICAL SERVICE AREA LAHC and our feeder high schools and Private Agencies that offer Educational Services Feeder High Schools Public Colleges LOS ANGELES HARBOR COLLEGE 1111 Figueroa Place Wilmington, California Private Agencies Service Area Boundary 33

30 COMPETITION IN PHYSICAL SPACE SUMMARY The Pacific Ocean to the west and south. Bigger colleges with lower over heads to the north and east. Hundreds of other organizations w/in our service area that offer education. 34

31 COMPETITION IN VIRTUAL SPACE 35

32 COMPETITION OUR VIRTUAL SERVICE AREA Moderate Growth in Online Classes 350 Percent Change in Online Enrollments Percent Change East Harbor Mission Trade Tech 100 LACCD CA cc's* 50 *Fall only Academic Year 36

33 COMPETITION OUR VIRTUAL SERVICE AREA Rapid Growth in Online Classes 2500 Percent Change in Online Enrollments Harbor CA cc's* City LACCD Pierce South west West Academic Year 37

34 COMPETITION OUR VIRTUAL SERVICE AREA Growth in Online Degrees Four colleges in the LACCD are now developing or offering online degrees. Seventy four percent of the colleges surveyed in the 2008 DistanceEducation Surveyoffer online degrees. More Los Angeles Harbor College students who transfer to private colleges/universities in California transfer to the University of Phoenix than any other private college or university. 38

35 COMPETITION IN VIRTUAL SPACE SUMMARY Online classes and degrees are the fastest growing part of higher education (and soon, K 12 education). Our students see online programs as a viable choice in continuing their education. There will be increasing pressure to move from online classes t to a it virtual campus. 39

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TECHNOLOGICAL TRENDS Data from the 2009 Student Survey at Los Angeles Harbor College: More than 88% of our students often or sometimes use a computer at home to do school work. Almost 85% often or sometimes use the Internet

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