TEMS PRODUCTS title brochure tems m in color obileinsight second part get in white insight into Your customers mobile QualitY of experience

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1 TEMS PRODUCTS title tems brochure Mobileinsight in color second part GET INSIGHT in white INTO YOUR CUSTOMERS MOBILE QUALITY OF EXPERIENCE

2 2 TEMS MobileInsight 1.3 Using TEMS MobileInsight, operators can assess and report on the subscriber s experience via an application that the user voluntarily installs on his or her smartphone or Windows-based PC. Address mobile quality of experience at its root level that of your subscribers. Have you heard? We need to share this!

3 TEMS MobileInsight mobile quality of experience solution No matter how well a mobile operator believes its wireless network is performing, it can still lose customers if its subscribers aren t happy with the services delivered over that network. For this reason, an operator s ability to directly monitor the subscriber quality of experience (QoE) is paramount. Insight into a mobile subscriber s QoE cannot be gained through statistical network data alone. For a true picture of the customer experience, operators need to see what is happening on the subscriber s device. To address this need, Ascom Network Testing has introduced TEMS MobileInsight, a software solution that collects data from subscribers mobile phones or Windowsbased PCs in the form of key performance indicators (KPIs) and direct subscriber feedback. This data, captured by the special software agent installed on off-the-shelf subscriber phones, is then pulled into a central management tool, which is used for managing the agent and reporting results. Using this easy-to-use, browser-based system manager, the operator can assess and report on the subscriber experience. TEMS MobileInsight software runs in the background with negligible impact on the subscriber s daily related activities. WIDE-RANGING OPERATING SYSTEM AND MOBILE PHONE SUPPORT To monitor the subscriber QoE, operators need to be able to capture a variety of KPIs directly from the subscribers phones or PCs. But with hundreds of new phone models introduced each year, the QoE monitoring software solution must be able to test across a variety of mobile operating systems (OSs). That s why TEMS MobileInsight provides support for the most popular mobile phone platforms Android, BlackBerry OS, iphone OS (ios), and Symbian OS as well as support for Windows PC / broadband modules. Such broad OS support ensures that mobile operators can monitor and receive feedback from mobile subscribers using almost any type of smartphone or broadband device. REMOTE CENTRAL MANAGEMENT AND DATA STORAGE TEMS MobileInsight is a centrally hosted system that enables remote management of the QoE monitoring software agents. Data collected on the subscriber devices is automatically uploaded to the central system and can be accessed via a browser-based portal for easy analysis, reporting, and information sharing. This remote, centrally managed system also enables operators to push surveys out to subscriber phones to further monitor the subscriber s QoE and solicit feedback on network and application performance, and the quality of new services. For easy recruitment of subscribers, a recruitment editor (using SMS or , depending on technology) has been integrated to push out invitations to entice subscribers to participate in the measurement panel. In addition, the system is flexible enough to integrate data from various sources, including other TEMS network optimization tools. Web-based reporting portal for data access and analysis.

4 4 TEMS MobileInsight 1.3 real-time subscriber feedback Phone conference tomorrow? Congratulations! You have entered the next level. Operators can send customer surveys to subscriber phones for quick user response.

5 TEMS MobileInsight monitor and compare your data QoE Monitoring Using TEMS MobileInsight, operators can gather data from a large number of passive measurement agents to construct a holistic picture of the subscriber experience as well as categorize common network problems. This data is organized into technical performance reports by type of service, by market, and by customer group. Error analysis reports can detail common failures by device type, type of service, and location. In addition to the performance data collected by TEMS MobileInsight, the platform captures the phone user s perception of his/her experience via digital surveys. An operator can then utilize the correlation between network and service KPIs and the customer experience in order to prioritize recommendations for resolution. Network Performance Monitoring Example of a survey TEMS MobileInsight provides monitoring of services and applications in combination with location information, time, and network performance characteristics (KPIs). These location-sensitive KPIs, which include out-of-coverage events, signal strength, dropped call rates, and throughput, can lead to detailed error analysis, as customer data from TEMS MobileInsight can be used in combination with lower-level trace data from other TEMS products, enabling engineers to drill down to more quickly isolate the root of a network service problem. Let subscribers collect information for you wherever they are.

6 6 TEMS MobileInsight 1.3 generate reports for different needs Device Performance Monitoring TEMS MobileInsight can also monitor device performance per device type, which is helpful in identifying underperforming devices or OSs and in studying how user behavior and experience are reflected by the device model / OS. The solution can be used to generate service and network performance reports per device (e.g., detailing the performance of apps, mobile Internet and browsing, and multimedia). market Research and Analysis Service and application usage can be monitored on the devices to understand subscriber behavior. The reports that are generated provide a holistic view of mobile consumption, giving operators insight into market trends, most popular applications, and Web sites by demographics, device type, and market. Using this data, operators can make correlations between OSs / devices / demographics and user behavior, to understand the drivers of subscriber loyalty and better target service offerings to subscriber needs. subscriber Feedback Collection Using TEMS MobileInsight s central system, operators can send customer feedback surveys to subscriber phones. These surveys can be configured so that they are triggered by events such as the end of a call or the closing of a Web browser. The responses provide key insights into customers satisfaction with a phone or app. A feature on the central system enables administrators to configure complex surveys with different question paths, depending on the user s responses. Survey data allows operators to correlate QoS KPIs with a user s true perception. The surveys also give subscribers the opportunity to provide recommendations on how to improve products, and the operator the opportunity to receive that valuable feedback. PANEL RECRUITMENT AND INVITATION EDITOR TEMS MobileInsight includes a measurement Panel Recruitment and Invitation Editor. The Editor is used to send out invitations (either by SMS or , depending on the OS) asking the subscriber to install the application on either the mobile handset or Windows PC. powerful AND CONVENIENT WEB-BASED DASHBOARD AND REPORTING The Web-based TEMS MobileInsight dashboard provides the quick deployment, ease of use, and flexibility that operators need from a QoE monitoring and analysis solution. Aggregated statistical data can be easily viewed on the dashboard, and actionable reports that enable analysis of service failures and performance degradation, and trends can be created. The reports can be generated to benefit the entire organization from high-level reports for management to detailed statistical analysis for technical teams. PART OF A COMPLETE NETWORK OPTIMIZATION SOLUTION Data from TEMS MobileInsight can be used in combination with data from other TEMS network optimization tools for a comprehensive, end-to-end view of service and network performance. Did you know...? Trend analysis across markets and services helps the operator understand where the industry is going, thus providing a competitive edge.

7 TEMS MobileInsight customer benefits Priceless Information Without the Collection Costs: TEMS MobileInsight offers a significant source of information on user behavior and the subscriber experience. Mobile service quality monitoring and analysis is possible 24 hours a day, 365 days a year, via software agents, without the cost of manual testing. Reduced Churn: Insight into the mobile subscriber s experience helps to troubleshoot issues faster, which leads to happier customers and improved retention rates. Fast and Easy Deployment / Ease of Use: The TEMS MobileInsight system is up and running in as little as a day. Customers voluntarily install software agents on their phones, and the operator can access the management interface via a Web browser. Value Across the Operator s Organization: Event-based triggers help engineers diagnose problems more quickly. TEMS MobileInsight s ability to record the subscriber experience and capture customer feedback also provides value to the sales and support organizations as they strive to improve services. How cool is this?

8 TEMS MobileInsight supports all of the major operating systems Ascom Network Testing 1943 Isaac Newton Square Reston VA USA TEMS MobileInsight Current Operating Systems Supported Android Symbian BlackBerry iphone 2.0 s60 v ios4.x 2.1 s60 v s60 v s60 v Symbian^3 - - For information on TEMS MobileInsight s measurement reporting capabilities, see the TEMS MobileInsight service description, or contact us at: tems.sales.americas@ascom.com in the Americas tems.sales.emea@ascom.com in Europe, the Middle East, and Africa tems.sales.apac@ascom.com in the Asia-Pacific region Ascom All rights reserved. TEMS is a trademark of Ascom. All other trademarks are the property of their respective holders. NT Ver. 1.3 Photo: Fotograf Paulina