BARG#82 Roaming Apps - OTT

Transcription

1 BARG#82 Roaming Apps - OTT Vopium - White Label Solution Ina Pontoppidan Director Strategy and Partnerships

2 Contents Part 1: Rich Communication Apps OTT Introduction Trends and Drivers Global Market Demand and Testimonials Part 2: Apps Vopium Value Proposition Example of YourBrand Roaming App Part 3: Vopium Whitelabel solution Vopium White Label Solution App Building Blocks End user experience - full customization Improving PR & marketing strategy with App Eco system Vopium Partnership Part 4: Winner of GSMA Joyn Innovation Challenge 2

3 PART 1: Introduction Trends and Drivers Global Market Testimonials 3

4 Who are we Established Offering On Working In over With over White Label Partnerships Mobile VoIP platform App and Cloud based solution handsets, PC s & tablets Fully cross platform 59 countries world wide 1.2 million B2C users 6 Operator implementations in

5 Our ownership Structure Vopium A/S is the mother company based in Denmark with additional two fully owned subsidiaries in Luxembourg (B2C sales) and Pakistan (R&D and operation center) Staff Shareholders Around 100 members Our majority Shareholder is - Mr. Raghuvinder Kataria (UAE), an early backer of Bharti Airtel, India, the third largest in-country mobile operator in the world 5

6 OTT Trends and Drivers Voice/SMS cannibalization on Mobile Networks, due to increasing apps usage (Skype, Viber, Whatsapp etc.) that transform traditional services into IP data. End users adopting popular OTT solutions as economical means to connect with contacts High Smartphone Penetration Global Smartphone sales volume crossed feature phone sales in August, Increasing data speed, enhanced quality combined with widening Wi-Fi coverage User habits changing, driven by Always-on End users becoming passive roamers, due to fear of bill shock. 6

7 Research Over 1 billion OTT MVoIP users by billion The trend is there to stay! Operators are now embracing mobile VoIP 288 million

8 App demand - Segments / needs Partner - Existing Subscribers Retain Partner - New Subscribers Attack Up selling to compliment existing customer value propositions - adding a fixed fee per month for the app Attracting NEW subscribers residing on competing networks Domestic Wi-Fi Callers International Callers Roamers Users with indoor coverage issues Partner App Existing VoIP users Calling back HOME Migrants Partner subscriber community Expanding and building by allowing existing subscribers to invite friends and family abroad to download and enjoy VoIP to VoIP calls 8

9 Testimonials 9

10 PART 2: Vopium Value Propositions Example of YourBrand Roaming App 10

11 White Label Solution Uniqueness Any rich solution can be custom made... New New New Roaming - Removing bill shock. Receiving calls in app Reverse billing - Paying to be called Remittance - Money transfer Network coverage extension, or offloading mobile networks International calling National calling Rich messaging Video 11

12 Roaming App End User Benefits No bill shock Call at transparent and competitive prices. No surprises. User does not have to get a local SIM card when travelling. Incoming calls can be received in the app when user is online. Call home Easy to keep in contact No need to invite before calling. Just call any destination. Those called do not have to have an app installed or be online. Cost saving highest when calling from outside of the EU. Optional extras Call locally when travelling, e.g. to hotel or restaurant. Call to other cotravellers also using the app. Sending messages. Back home, locally or to cotravellers. Able to call any international destination. Use of mobile data with mobile data roaming package.

13 YourBrand Application Call in Progress Dialer Chat Window App Home 13

14 Example of High level results No cannibalization The roaming app does not cannibalize regular roaming. Total minutes doubles. Wi-Fi calls are over 50% longer. Seamless Use 93% found it easy to start using the app. Calls made from 88 countries. 68% within Europe. Almost no contact to customer support. User Satisfaction 72% would clearly use the roaming app again. One third wouldn t travel without the roaming app. Retention. Life cycle extension and enhanced user satisfaction. Word of mouth. Viral effect for new customer acquisition. 14

15 PART 3: Vopium white label partner solution 15

16 Complete value chain control Mobile apps Product management App design App development Quality Assurance Online distribution and provisioning App Store Management Android, iphone, Blackberry, Symbian, Java, Windows PC, MAC, Web browser Mobile GSM+VoIP network & back office systems apps VoIP platform Voice carriers SMS platform SMS carriers OSS/ Back-office Billing Payment processing (PCIDSS) Fraud prevention (24/7) SIP connections with Belgacom, Verizon Global Crossing CITIC, ENUM HSL, IDM, Tyntec, Ericsson, Clickatell Certified online & mobile payments,paypal Barclaycard, Nets, Moneris, Datatrans Marketing & support Web design Web development Marketing - SEO, SEM - In App Online + mobile Registration Carrier class 24/7 support Customer retention Mobile campaign management, App downloads & User Registration, in-app and Web payments, SMS/ /push loyalty programs White label partner solution Enable partners with the above (end-to-end solution) 16

17 User Experience 1. Requirements 3. UI Design 5. Handset Prototype 2. Paper Prototyping 4. UE Flows 17

18 Customer insights & optimization External push (outside App Store) Newsletter On device call to action about app Press release App reviews Web Promotion channels Mobile site Landing pages PR & Print Media Internal push (inside App Store) In app advertising utilizing different Mobile Ad networks Incetivized downloads Partnership with other Apps tocopromote Use of syndication networks Organic optimization after launch Optimize campaigns Convert/retain App Analytics Text A/B split testing 18

19 Viral sharing - Examples Easy sharing via Free SMS Facebook Twitter Rewards for New user making call New user making payment Facebook/Twitter posting Competitions & campaigns 19

20 Tracking & monitoring App usage Usage and engagement Unique app users New vs. Returning visitors Page views - what users view Popular features of the app Engagement level Sources Where did users come from Organic vs. Paid traffic Direct vs. Campaigns App Store ratings Demographics Location, down to city level Language used by user Device type used Monetization Usage Registrations Downloads/Logins Viral effect, Invitations Payment First calls First payments Recurring payments Paid vs. Free call ratio Top-up vs. Packages Statistics Calls charged and cost Calls that could have been made with app Fraud level Calls & quality Call statistics CDR s Number of calls and minutes Average ACD and ASR Call type and destination A and B number Disposition and Destination type Time and Duration of call Seconds and Amount charged Call quality per CDR MOS score, A and B leg Packet loss, jitter, latency Wireless signal strength, start & end of call IP address and Interconnect availability Device: Model, Handset and App version End user rating and feedback 20

21 Time to market - Soft launch 1. Finalizing contract 2. Kick off - Workshop Introducing the 2 teams, areas of responsibility and giving general brief to all parties involved 3. Technical requirements Approval and Sign-off of the requirements / final specs 4. Development Start (Apps, Portal, Desktop, Tablets) 3-4 months delivery timeline upon receipt of final contract, specs and translation (please note Vopium has limited influence on App Stores approval timelines which may vary) 5. Vopium quality assurance tests 6. Acceptance tests by partner Acceptance Test Framework is provided by Vopium and performed by Partner 7. Soft launch / pilot 8. Launch 21

22 PART 4: Vopium Winner of GSMA Joyn Innovation Challenge 22

23 Winner of Joyn Innovation Challenge The joyn Innovation Challenge judges felt that the Vopium entry demonstrated how, by using network APIs, the basic functionality of Rich Communications can easily be expanded to provide an effective solution to the opportunity presented by mobile remittance. Graham Trickey, Senior Director, GSMA Beyond the Smart Remittance solution, this award proves that Vopium is an innovative and leading provider of rich communication solutions. Vopium can today provide partners with proven OTT solutions, as well as innovative solutions and transitions to joyn/rcs based solutions. Tanveer, CEO and Founder, Vopium 1

24 Why Remittance? International remittance transfers are growing each year primarily to developing countries. Remittance transfers around the world increased to $534 billion in 2012 out of which $406 were sent to developing countries. High cost of traditional remittance transfer means from Europe to developing countries, forcing people to revert to non-formal means of money transfer. Remittance transfer methods enabling small transfers at low cost are practically non-existent. Many money receivers don t have bank accounts, but do have mobile phones 24

25 Vopium Smart Remittance Solution Both a Wi-Fi and a 3G Solution, presents a value added offering for retaining subscribers when combined with MVoIP. Seamless and convenient to use providing round-the-clock money transfer to users via simple transaction. Backed by the European E-Money license, provides easy cash in for the non-eu operators to transfer money from EU to anywhere in the world. Low cost cash-in via credit cards on the sending side compared to traditional Money Transfer Operators. E-money wallets provide users with a generous transaction ceiling and annual turnover limit. Enablers - Operator agreements, Local pay-out agreements, RCS operator balance API, European E-money license 2

26 Transfer Credit iphone: Send & Transferred Android: Amount Received Simple and secure money transfer across networks, platforms and devices. Supporting Features: Chat messaging between users, Transaction history, Login etc. Additional capability to merge operator balance with the Remittance service in case of RCS enabled operators and handsets. 26

27 Why launch with Vopium Defend and grow customer revenue Complement existing portfolio and mitigate churn with attractive innovative Roaming App Tap into the explosive growth and grab a share of the Mobile VoIP market Maximize revenue from customer base, growing traffic and ARPU with mobile App Attract NEW customers with an innovative rich mobile communication offer Fast geographical extension - push global brand recognition and customer acquisition through new channels (App based, via Web and App Stores) Low cost and easy maintenance Mobile play with limited investment Low CAPEX Market testing in a potential MVNO target country; no need for physical presence; no infrastructure, handset and SIM logistics Fast time to market Quick time to market with Vopium s turnkey solution No or minimum integration required to launch. 27