Data Management Services > Master data management: a critical cornerstone

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1 COMMERCIAL INFORMATION SOLUTIONS Data Management Services > Master data management: a critical cornerstone in the success of your business By cleansing and enriching your customer, supplier and employee data, Equifax enables you to improve your sales and marketing, leverage your buying power to reduce costs and enhance relationships with employees.

2 Enhance the effectiveness of your master data management strategy with trusted information from Equifax Enterprise Connectivity and Integration To help you fully realize the benefits of master data cleansing and enrichment, Equifax Data Management Services can provide enterprise integration with your business processes. Finally, you ll have a fast and efficient way to ensure complete, timely and accurate information on your customers, suppliers and employees. Working With Leading MDM Providers Executing a successful master data program requires more than just an initial data cleanse or the creation of a data repository. The most effective plans allow for ongoing data updates integrated with technology solutions that enable you to easily access and disseminate the information to users throughout your organization. Equifax works with leading MDM system integrators and technology vendors, CRM platform providers, and SCM application vendors to offer complete data management solutions from MDM strategy consultation to data cleansing and enrichment services to set-up and maintenance of master data repositories. Whatever your business need, Equifax, along with these experienced providers, will help you leverage your information assets more effectively while reducing your total cost of ownership. Our solutions support many sources and targets, including CRM systems, order entry systems, lead management systems, flat files, legacy systems and message queues or XML. In every scenario, you ll have the ability to seamlessly manage and maintain your enterprise master data. To learn more about our Data Management Services and other services available to businesses of all sizes, contact Equifax Commercial Information Solutions. Call or visit

3 Maximize interaction with customers to increase Turn Chaos Into Clarity With Clean, Accurate Data If you are like many large companies, you have a myriad of applications, systems and business units containing information about your customers, suppliers and employees. Do you know what your customers are spending with you across every business unit and division of your organization? Do you know what additional revenue opportunities exist? How many divisions across the organization have separate relationships with the same suppliers? Are you fully leveraging your buying power to receive the best possible price for their services? Can you easily provide employment verification information to third parties and quickly obtain work history for prospective employees? Do employees have an easy way to manage their personal information with the organization? Is information about your employees scattered across multiple systems? Now you can get accurate and insightful data when you need it and where you need it. With Equifax Data Management Services, you gain visibility across all information systems and business units enabling you to maximize revenue opportunities with customers, reduce costs with suppliers and communicate effectively with employees.

4 Customer Data Management Services Increase revenue, customer share-of-wallet and market penetration with a consolidated view of your customer and prospect universe. Identify traits of your best customers and apply these characteristics to other prospects to target optimal revenue-generating opportunities Identify subsidiaries and parents of existing clients to gain more revenue from their corporate families Identify customers with a high likelihood of delinquency or failure Align resources to the best customer opportunities through market segmentation and sales and distribution planning Streamline the acquisition and on-boarding of new customers Gain additional insight on the business owner or guarantors for a true 360 view of your customers. With a rich heritage in managing consumer information, Equifax is in a unique position to provide complete transparency of your customer base. You will be better able to manage existing customers, while uncovering new revenue opportunities. Leverage Supplier Data Management Services Leverage your buying power and reduce costs with a comprehensive program that can cleanse, rationalize and enrich your supplier data. Establish a baseline for spend management, sourcing initiatives and supplier diversity programs Identify opportunities to consolidate multiple commodity categories with existing suppliers Identify suppliers with a high risk of failure Facilitate compliance with various government and industry regulations Streamline the registration and on-boarding of new suppliers to facilitate compliance with procurement and tax regulations Employee Data Management Services Take advantage of the unique insight that Equifax, through its TALX Corporation subsidiary, can provide on current and potential employees to improve compliance and enhance your relationship with employees. Save time and reduce liability associated with providing employment verifications to third parties Quickly verify employment history for prospective employees Reduce cycle times and improve compliance associated with W-2 services by leveraging the full life cycle of services, including initial issue, reissue and correction Provide employees the ability to access their pay stub, manage direct deposit, update their W-4 and change personal information online to reduce costs

5 How We Rein in Disparate Data No matter how many files or sources you have, Equifax can cleanse, standardize and enrich your data in just a few weeks. Our proprietary 5-Tier match process ensures industry-leading match rate accuracy. Our comprehensive discovery program: matches customers and suppliers to a global reference database of commercial businesses enriches your records with more than 200 client-defined business data elements standardizes names, eliminates duplicates, and identifies invalid addresses categorizes all firms according to SIC or NAICS systems compares your sales to the customer versus customer s total sales to identify customers heavily dependent on your products and services compares spend versus sales to identify suppliers heavily dependent upon your business identifies potentially fraudulent companies and those prone to business failure can be customized to your specific needs with data rationalization and enrichment services Corporate Linkage and the EFX ID Equifax provides the global EFX ID to identify a unique business at a location from cradle to grave. EFX ID also serves as the foundation for global business ownership relationships, enabling the following benefits: identify and eliminate duplicate records within each source system standardize, organize and consolidate information from multiple systems into a single relationship view facilitate compliance with tax and other regulatory requirements within each country reduce spend costs by linking interrelated suppliers and increasing purchasing power identify cross-selling and up-selling opportunities within the same corporate family tap revenue and customer service opportunities by uncovering prospects and linking related customer accounts to support a one-customer view document the balance of trade with organizations, combining both revenue and spend in both directions to establish a win-win partnering proposition

6 Equifax is a registered trademark of Equifax Inc. Inform, Enrich, Empower is a trademark of Equifax Inc. EFX ID is a trademark of Equifax Inc. Copyright 2009, Equifax Inc., Atlanta, Georgia. All rights reserved. EFS-867-ADV 1/09