Taking the Next Step:

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1 Order Taker to March 27, Presented by Christine M. Hollinden, CPSM

2 Christine Hollinden, CPSM Founder & Principal Jessica Stenklyft Director of Consulting 2 Who s Presenting

3 Details Q&A at the end of the call We re recording this webinar Follow up CE credits for CPSMs 3

4 Order Taker to March 27, Presented by Christine M. Hollinden, CPSM

5 Characteristics of s 5

6 Characteristics of s 6

7 The Impact on Professional Service Firms 7

8 Order Taker to 8

9 Order Taker to Collateral 9

10 Order Taker to Print Advertising Collateral 10

11 Order Taker to Trade Shows & Conferences Print Advertising Collateral 11

12 Order Taker to Collateral Website Trade Shows & Conferences Print Advertising 12

13 Order Taker to Collateral emarketing/newsletter/ Announcements Website Trade Shows & Conferences Print Advertising 13

14 Order Taker to Collateral Website Social Media emarketing/newsletter/ Announcements Trade Shows & Conferences Print Advertising 14

15 Order Taker to Webinars & Videos Collateral Website Social Media emarketing/newsletter/ Announcements Trade Shows & Conferences Print Advertising 15

16 Order Taker to Speaking Webinars & Videos Collateral Website Trade Shows & Conferences Print Advertising Social Media emarketing/newsletter/ Announcements 16

17 Order Taker to Whitepapers & Branded Studies Speaking Webinars & Videos Collateral Website Social Media emarketing/newsletter/ Announcements Trade Shows & Conferences Print Advertising 17

18 Order Taker to Articles & Paid Speaking Whitepapers & Branded Studies Speaking Webinars & Videos Collateral Website Trade Shows & Conferences Print Advertising Social Media emarketing/newsletter/ Announcements 18

19 Order Taker to Book Articles & Paid Speaking Whitepapers & Branded Studies Speaking Webinars & Videos Collateral Website Trade Shows & Conferences Print Advertising Social Media emarketing/newsletter/ Announcements 19

20 Moving Up the Ladder 20

21 21

22 Hollinden professional services marketing Hollinden professional services

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