Included in file. Social Media Digital touch screens Yes
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2 Overview Included in file Included in file Online/Digital Advertising Print Advertising Riverside Mall website Yes Mom s Notes Magazine Yes Show me Nelspruit Yes Get-it Lowveld Magazine Yes Look Local website Yes A5 Flyers Yes Digital touch screens Yes Outdoor Advertising Riverside Park website No Billboard Yes Coolest School Mobi Site Yes In-mall Advertising Social Media Digital touch screens Yes Riverside Mall Twitter Yes A1 Posters Yes Riverside Mall Facebook page Yes Digital screen at Info Desk Yes School newsletter Yes Hanging banners Yes Facebook Advertising Yes Tenant newsletters Yes Mafunyane Water Park Facebook page Yes QR Code floor vinyls Yes Riverside Mall YouTube Yes Alternative Advertising Mobile Advertising Road shows to schools Yes Text messages to Riverside Mall database No Vox pops Yes
3 Online/Digital ONLINE/DIGITAL SHOW ME NELSPRUIT ShowMe provides up to date, comprehensive information on towns and cities in South Africa for tourists and locals, all in one place. With an easy to use layout, you can quickly find what you want. Above: The Coolest School banner on the Show Me Nelspruit website clicked through to the Facebook application on the Riverside Mall Facebook page.
4 Online/Digital ONLINE/DIGITAL LOOK LOCAL NELSPRUIT Caxton s online offering offers community news, by suburb, in an easy to access hyper local online format. Since its inception, the site has grown in popularity with many residents accessing the online sites while still continuing to refer to their printed community newspapers. LSM 6-10 with average reach of 20,000 per month. Above: The Coolest School banner on the Looklocal website clicked through to the Facebook application on the Riverside Mall Facebook page.
5 Online/Digital ONLINE/DIGITAL Above and right: The Coolest School banner on the Looklocal website clicked through to the Facebook application on the Riverside Mall Facebook page. Above: The Coolest School competition artwork on the Riverside Mall website
6 Online/Digital ONLINE/DIGITAL Above: The er that was sent to our database in October. Left: The er that was sent to our database in August.
7 Online/Digital ONLINE/DIGITAL Left: The er that was sent to Penryn s database regarding the Coolest School.
8 Social Media ONLINE/DIGITAL Above and left: The Coolest School artwork was regularly uploaded on the Riverside Mall Facebook page to encourage the public to vote.
9 Social Media ONLINE/DIGITAL Left & below: The Coolest School was advertised on the Riverside Mall Twitter page. Below: The Coolest School was advertised on the Mafunyane Riverside Water Park Twitter page.
10 Social Media ONLINE/DIGITAL Below: Facebook advertising artwork. Above: The mobi site that QR Code s linked smart phone users to with a hyper link to the Facebook page as this was where the voting mechanism was hosted.
11 Social Media ONLINE/DIGITAL Below: Coolest School competition on YouTube Above: Mafunyane Riverside Water Park Facebook page
12 Social Media ONLINE/DIGITAL Left: The competition voting mechanism that featured on the Riverside Mall Facebook page.
13 Print PRINT MOM S NOTES A little magazine with a big heart! Mom's Notes is a bi-monthly magazine filled with insightful articles and inspirational ideas on health, diet, education, home improvement, shopping and more! Published locally by TwoRedPens, this magazine aims to be the must-read for all moms with primary school children and younger. Distributed to households in Nelspruit, White River, Malelane and Barberton. We distribute for FREE with the support and assistance of Primary Schools, Crèches, Daycare Centres and Playgroups, as well as participating advertisers; selected Spar stores and Mopani Pharmacies. Above: Advertising was placed in the July/August issue of Mom s Notes. The artwork was placed in the front cover as a fold out.
14 Print PRINT Below: Advertising was placed in the August and September issues of Get It Lowveld. The artwork was placed in the front inside cover. Get It Lowveld is a community-based monthly glossy magazine. We strive to bring our readers the latest news in hot new eateries, fashionable décor, clothing boutiques, and of course, news on successful and interesting personalities; all in your neighbourhood! Best of all, it s free, so check our website for your nearest distributor. We love hearing from our community, so drop us a line or Facebook us with your feedback and story ideas.
15 Print PRINT Left: A1 Posters featuring the competition Above: A3 Posters and A5 Flyers distributed to the schools
16 Outdoor OUTDOOR Above: The Coolest School competition was part of the Top Class campaign which was advertised on the billboard on the main R40 road.
17 In-mall/Mall IN-MALL/MALL ADVERTISING Above: Water Park mascot promoting the competition Above: Touch Screen advertising Above: QR vinyls on the floor
18 In-mall/Mall IN-MALL/MALL ADVERTISING Right: Hanging banners In the mall Left: Communication to the mall tenants.
19 In-mall/Mall IN-MALL/MALL ADVERTISING Right: Digital Info Desk Screen featuring the competition artwork Above: A1 poster artwork
20 Alternative Road shows to schools Below: VOX Pop at one of the schools during the competition Above: Promoters on their road shows visiting schools
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