Spinderihallerne. Majbritt Chambers AP Marketing & Int. Business BA Business Administration

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1 Spinderihallerne Majbritt Chambers AP Marketing & Int. Business BA Business Administration

2 SPINDERIHALLERNE

3 Spinderihallerne sq.m

4 THE TURNING POINT : Study Visits & Research (Vejle Municipality) 2003: Business Vejle establish BIZ-ART a business department for the creative sector Fashiondesigner employed to manage BIZ-ART : KATAKULT 12 weeks course for cultural and creative entreprenuers (Social Investment Fund) More startup businesses - creative entreprenuers and artists use Spinderihallerne as their workplace : Renovation / furbishment of Spinderihallerne 2010: Spinderihallerne opens

5 THE ARCHITECTURE

6 THE PLACE - THE VISION

7 FROM EMPTY SPACE TO CONTENT

8 EXPERIMENTARIUM FOR A NEW KIND OF CITY AND BUSINESS DEVELOPMENT Machine-RAUM International talks Richard Florida talks in Vejle about the creative class(2008) experimental gallery (2008) Interreg 4C project (2009)

9 THE DEVELOPMENT 20 studios Café Meeting rooms Museum Booxing club Theatre Outdoor park facilites Prototyping area Conference room Exhibition area

10 THE DEVELOPMENT

11 ROOM TO MEET ACCIDENTLY OR PLANNED THE ARCHITECTURE

12 CONFERENCE ROOM

13 MAIN HALL / ENTRANCE

14 THE CAFÈ AND WORK HUB

15 STUDIOS

16 PROTOTYPING AREA

17 THE RESULTS Office and workspace for 60 companies Regional prototyping area (400 sq.m) Designers Cooperation - a platform for over 100 creative companies in Southern Denmark Business development projects worth over 8 million The new welfare innovation workshop of Vejle Municipality Co-operation with companies, cultural institutions and knowledge institutions

18 THE MISSION

19 EKSPERIMENTING IN PRACTISE Cooperation Partners Vejle Football Club, Local Business Club and Networks, Design School in Kolding, Architectural School in Aarhus, South Denmark University, Danish Design Centre, Departments throughout Vejle Municipality, LEGO, Business Vejle, Southern Regional Council

20 EKSPERIMENTING IN PRACTISE Cooperation Partners Vejle Football Club, Local Business Club and Networks, Design School in Kolding, Architectural School in Aarhus, South Denmark University, Danish Design Centre, Departments throughout Vejle Municipality, LEGO, Business Vejle, Southern Regional Council

21 EKSPERIMENTING IN PRACTISE Cooperation Partners Vejle Football Club, Local Business Club and Networks, Design School in Kolding, Architectural School in Aarhus, South Denmark University, Danish Design Centre, Departments throughout Vejle Municipality, LEGO, Business Vejle, Southern Regional Council

22 EKSPERIMENTING IN PRACTISE Cooperation Partners Vejle Football Club, Local Business Club and Networks, Design School in Kolding, Architectural School in Aarhus, South Denmark University, Danish Design Centre, Departments throughout Vejle Municipality, LEGO, Business Vejle, Southern Regional Council

23 EKSPERIMENTING IN PRACTISE Cooperation Partners Vejle Football Club, Local Business Club and Networks, Design School in Kolding, Architectural School in Aarhus, South Denmark University, Danish Design Centre, Departments throughout Vejle Municipality, LEGO, Business Vejle, Southern Regional Council

24 Graphic designer STAFF

25

26 EXPERIMENTING CITY DEVELOPMENT & BUSINESS DEVELOPMENT

27 EXPERIMENTING CITY DEVELOPMENT & BUSINESS DEVELOPMENT

28 EXPERIMENTING CITY DEVELOPMENT & BUSINESS DEVELOPMENT

29 EXPERIMENTING CITY DEVELOPMENT & BUSINESS DEVELOPMENT

30 EXPERIMENTING CITY DEVELOPMENT & BUSINESS DEVELOPMENT

31 RENT FINANCE

32 CITY TRANSFORMATION BRANDING CITIZENS HISTORIE SPILL-OVER projects) Strong brand & image flagship for Vejle Storytelling (identity, ownership including all generations) Attracting new and maintain current citizens Attracting new entrepreneurs and succesful companies Heritage - Transformation from a production city to a knowledge economy Additional activities Cultural events, film projects, art, city development Engagment from the local community (ideas and

33

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