General Presentation. Final Version 2.0

Transcription

1 General Presentation Final Version 2.0

2 Onebip enables merchants to seamlessly monetize digital goods and services to their users on a global scale. Our service provides users with a simple, secure and fast way of paying for their purchases via mobile without the need of a credit card or bank account. Our deep integration with carriers and expertise in mobile billing systems enables our partners to experience the next generation of mobile payments in just one click. Onebip offers its partners the best user experience and the most advanced billing technology. We started in 2005 as the first mobile payment service in the world. Today, Onebip is the mobile payment service of global mobile commerce group, Neomobile. 2

3 ONEBIP IS PART OF NEOMOBILE Neomobile is a global Mobile Commerce Group. Established in 2007, today Neomobile is a mobile entertainment leader in Europe, LATAM and India. Neomobile offers and markets a broad digital content suite to million of consumers downloadable or in the cloud and multi-screen (feature phones, PC s, tablets, TV s, smartphones) that is easy to discover and consume. With a team of 300 professionals worldwide, Neomobile has achieved continuous growth and revenue CAGR of +50% ( ) In five years, it has achieved five M&A deals including four acquisitions. TOP MANAGEMENT Gianluca D Agostino Chief Executive Officer Claudio Rossi Chief Operating Officer Alessandro Leone Chief Financial Officer SHAREHOLDERS MPS Venture Sgr (40%) BlueGem Capital Partners LLC (46%) Neomobile managegement (14%) 3 ONEBIP GENERAL PRESENTATION

4 MARKET COVERAGE 70+ countries LOCAL OFFICES LOCAL OFFICES: ITALY - Rome & Milan UK - London FRANCE - Paris SPAIN - Reus & Madrid GERMANY - Berlin SERBIA - Belgrade TURKEY - Istanbul USA - San Francisco MEXICO - Mexico City COLOMBIA - Bogota BRAZIL - Sᾶo Paulo INDIA - Mumbai 4

5 700 m 29% of adults now have a tablet or a e-reader devices 700 million smartphones shipped worldwide in 2012 By 2016 tablet market to hit over 377 million units 9.4 trillion SMS text messages expected to be sent in billion apps will be downloaded annually by billion mobile phone subscribers globally 86% global mobile penetration 5

6 Onebip is available to over 5 billion users connected to 250+ carriers in over 70 countries.

7 893 million mobile payment users expected in 2015 worldwide Global Mobile Payments transactions to rise to US$945 billion in 2015 (CAGR of 98.4%) Direct carrier billing offers US$13 billion revenue opportunity by 2017 Rapid growth in Mobile Payments due to strong adoption worldwide 7

8 An alternative to other payment methods Mobile is a strong alternative to other payment channels. Carrier billing allows merchants to charge goods and services direct to the user s phone bill. It is a suitable payment solution for digital goods and services. Today, many online gaming, dating, social networking, media and software sites use mobile payments to monetize their products. Thanks to carrier billing merchants can monetise their products and boost sales. Onebip is a pure mobile carrier billing payment provider that delivers the best user experience and the most advanced billing technology optimised to maximize merchant revenue. 8

9 User buys credit for EUR 1.00 (gross revenue) Biller cost 25 cents (i.e. carrier) Merchant receives 70 cents Onebip commission 5 cents Notes: All numbers are approximate as the merchant share can vary dependent on the carrier and market (between 50% - 90%). Taxes have been removed for simplicity. 9

10 Merchants Onebip 250 Mobile Operators 5 billion Mobile Users

11 We take care of all the carrier billing complexities: Carrier management & service approvals Payment process localization Global transaction processing and reporting Compliance with operator rules & tech requirements Knowledge of local regulations and taxes Price point availability Payment flows Billing technology Simplifying integration process Conversion optimization Customer care service 11

12 We have direct connections with carriers that ensure better economic conditions, service transparency and reliability for our partners.

13 Onebip One-click Mobile browser and In-app payment flow Fast Authentication and Transaction process Onebip automatically recognizes the user s mobile number (MSISDN) in seconds User makes a purchase with just one click User/Merchant Notified of successful transaction 13

14 PIN code Web browser payment flow User inserts mobile phone number and clicks continue User receives a PIN code via SMS and inserts it to authorize the payment Payment process completed User receives an SMS with transaction details and is redirected to the merchant to redeem purchase 14

15 Onebip In-app billing for Android Onebip s Android SDK allows app users to purchase goods and services and charge it to their mobile phones from inside a merchant s Android application Onebip s SDK is compatible with different technologies and is capable of recognizing the user s phone number, processing the authentication and enabling the payment in just one click One click payments optimized for mobile networks and WIFI Available for one-time and subscription payments Benefits of Onebip Android SDK - Small file size - Integration is just a few lines - Auto-update T&C s and slugs 15

16 We offer partners continuous marketing and technical support to help boost revenue and performance. We provide advice on how to design the most remunerative services & business models.

17 Easy and fast user payment flow Secure and reliable Reach new customer segments Unbanked and younger segments, emerging markets and users who don t want to use credit or debit cards Achieve increased payment conversion with a simple payment flow and wider reach Maximize your revenues Monetize your site with an optimized mobile payments solution. Mobile payments brings incremental revenues and does not cannibalize sales from other payment methods Integrate the most advanced billing technologies and offer your customers the best user experience 17

18 Mobile Direct Billing Purchases are charged directly to the user s mobile monthly bill or prepaid credit through a direct connection to the operator s billing system. No SMS messages are required. One-click payments are available for Mobile Direct Billing. 18 ISP Billing IP address recognition enables users to purchase goods and products online via fixed or WiFi broadband and be charged directly to their DSL or fixed line bill. One-click payments are available for ISP Billing. Premium SMS Billing Purchases are made by means of Premium SMS sent or received (MT/MO) where the payment will be charged to the user s mobile monthly mobile bill or deducted from his/her available prepaid credit. Oneclick payments are available for MT PSMS.

19 We select the best performing payment flows for the market, negotiate policy exceptions with carriers, ensure fast service approvals and provide support in fiscal optimization.

20 Onebip One-time Payments One-time payments allows merchants to charge users for one-off purchases with a single transaction. This is mainly used for free-to-play products that are purchased immediately. Onebip Recurring Payments for subscription services Experience of managing recurring payments for subscription services since A recurring payment model allows merchants to charge subscribed users for a service or product on a periodic basis (weekly/monthly) Our smart billing system ensures the best billing optimization methods are used to activate and renew a merchant s subscription service. Onebip supports merchants with Subscription management, Customer acquisition, Reporting and Control, Integration support, Customer care, Optimised billing technology, Marketing consulting, Localisation and Translation and Creativity and Design support. 20

21 We manage complex issues for our partners so that they can get on with their core business including regulatory compliance, marketing services, pricing structures, payment models, operator approvals and fiscal management.

22 Device Native Solution Onebip Web and Mobile Hosted Solution Onebip Server to Server Solution 22 Android SDK Integration A small footprint library enables one click payments from any Android application and unleashes a new revenue stream websites, Cross Platform Front-end Integration One API for Web and Mobile Browser payments. Onebip detects the device and connection (mobile/dsl/wifi) used and offers the best user experience Cross Platform Server to Server (S2S) Integration Deep customization of user experience, unleash the full Onebip potential to trusted partners using a server to server integration Onebip can recognize and authenticate users for the partner and manage recurring payments Onebip enables multi-platform mobile payments which can be used on mobile sites and within native Android and Windows applications

23 The most advanced technologies: RESTful API, RDBMS in conjunction with NoSQL database for the management of Big Data, GitHub, Thoughtworks GOI. Most up-to-date methodologies: Continuous Integration, Continuous Deployment, Test Driven Development (TDD) with Unit Test and Integration Test, Behaviour Driven Design (BDD), Browser Based Test both for web and mobile. System uptime > 99.9% in the last 3 years due to Cloud computing, autoscaling provisioning system based on Rightscale, geographical mirroring based on AWS availability zones. Continuous monitoring with NewRelic for application responsiveness, DataDog for application layer data monitoring, Nagios for proactive checks. 23

24 Onebip mobile payments is a service that can be implemented by merchants in just a few minutes. Technical integration is conducted with a very simple HTTP request, either a GET or POST, which indicates all the parameters that are useful for payments and self-provisioning: business@webgame.com&description=1000+game+credits&price=99&country= US&currency=USD&return_url= notify_url= Onebip processes the purchase flow and redirects the customer back to a Thank you page with a 30 x status code. At the same time, REST notifications (server to server) are performed for each event occurring at the back end, with detailed information about billing transactions and service activation. Requests to the Onebip payment page, redirects to merchants and notifications are all signed with a SHA256 hash to prevent tampering. 24

25 Onebip s reporting tool is available online for registered merchants to access transactional and account information. Real-time updates for all payment transactions associated with a merchant s one-time and subscription service is available. Merchants have access to transaction status information, order details, statistics filtered by day, month, country or item and account payment and invoice information. The Onebip Back-office service allows merchants to retrieve exhaustive and asynchronous information including transaction data, transaction statistics and subscription customer base status. 25

26 Development of new and innovative product features Skinnability customizable look & feel of the payment page Notification service receive and review real-time notifications of billing events, updates and reports Unsubscription service change the status of any subscription service from active to inactive at any time Back office service retrieve exhaustive and asynchronous information Security signature feature use a signature process inside the HTTP request to authenticate payments Blacklist service blacklist one or more MSISDN s or a Onebip user 26

27 We offer partners business and technical services that can help further increase sales including localization and translation, creativity and design, advertising and marketing consulting and customer care.

28 EXPERT ADVICE AND SUPPORT We offer partners continuous marketing and technical support to help boost revenue and performance. We provide advice on how to design the most remunerative services & business models. LOCAL KNOW-HOW AND CARRIER RELATIONSHIPS We select the best performing payment flows for the market, negotiate policy exceptions with carriers, ensure fast service approvals and provide support in fiscal optimization. MANAGE COMPLEXITY We manage complex issues for our partners so that they can get on with their core business i.e. regulatory compliance, marketing services, pricing structures, payment models, operator approvals and fiscal management. DIRECT CARRIER CONNECTIONS We have direct connections with carriers that ensure better economic conditions, service transparency and reliability for our partners. ADDITIONAL SERVICES We offer partners business and technical services that can help further increase sales including localization and translation, creativity and design, advertising and marketing consulting and customer care. OUR GLOBAL REACH Onebip is available to over 5 billion users connected to 250+ carriers in over 70 countries. 28

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