ADVERTISING AND MARKETING FOR HOTELS, GASTRONOMY AND SPAS

Transcription

1 ADVERTISING AND MARKETING FOR HOTELS, GASTRONOMY AND SPAS

2 Layout markers, Letraset sheets, Rapidograph pens, T-squares and drawing boards these used to be our tools. We scribbled, wrote texts, sticked everything together and tinkered about. Our team in the 1980ies was made up of designers, writers and paste-up artists. Quantities of boards were carted off for litho etching, converted into 4-colour sets, exposed on plates and put down on paper. The smell of Copyproof and Fixogum hung in the agency air it was a fantastic time! Under the command of creative digital media designers nowadays the Apple dominates all of the departments in the studio. Concepts, texts, images, drafts and finishings are all created on monitors. The fridge that used to store films now cools drinks, our display cases exhibit 36mm cameras alongside monstrous medium format film cameras, because even photography has gone digital. Incidentally, the Landhotel Kallbach in Simonskall remains one of our most loyal hotel clients to this day. Apart from branches such as automotive, local authorities, electronics, leisure time, catering, commerce, optics, porcelain and tourism, we also ventured into the hotel sector in It all began in the Eifel...just a test...to take a few photos of a hotel for a brochure... our passion was ignited!

3 Despite all of the progress and all of the new technical possibilities, three things remain of old-fashioned importance: the unusual idea, a unique eye and the creative realisation which is precisely what we have made into our theme: Visual marketing for hospitality This line of industry too is becoming much more competitive and transparent so that it is becoming increasingly more difficult to stand out in the market. In almost no other line of business do visual aspects play a more decisive role than in the hotel and the spa sector. It doesn t matter whether they are printed or online - texts and images have to arouse yearnings and inspire! We have been at home in this sector for more than 20 years, combining competence and experience with creativity and professionalism for hotels, gastronomy and spas. From the logo to the website, from a photo to a flyer, from an ad to a Facebook page. DH STUDIO WERBEAGENTUR Dirk Holst Best Western Premier Hotel Sonnenhof

4 Successful hotel marketing is based on sustainable strategies, new approaches and exciting perspectives. The innovative imagery hereby forms the basis for courageous and inspiring communication. Rouse curiosity and create yearnings A well-conceived communication strategy is just as important as convincing targeting. Let us reach, impress and convince your guests with great emotionality and professionalism. Be inspired! Hotel und Spa-Resort Freund

5 Schlosshotel Blankenburg Hilton Hotel Frankfurt BASF Hotel René Bohn Parkhotel Adler Maritim Hotel Heringsdorf Maritim Hotel Dresden Hotel Fire & Ice Grizzly Resort

6 Hotel Friends Mittelrhein Hotel Friends Linz Best Western Premier Parkhotel Kronsberg Hotel und Spa-Resort Freund Best Western Parkhotel Oberhausen Flair Parkhotel Weiskirchen Hotel The Monarch Hotel Fire & Ice

7 Hotel Barceló Cologne Esquinzo Beach Hotel Columbia Hotel Travemünde Best Western Premier Hotel Victoria Ringhotel Waldhotel Heiligenhaus Hotel Gut Höhne Hotel Friends Linz Ringhotel Landhaus Gardels

8 Phoenix Bad monte mare Tegernsee Jesacher Hof Mediterana Vitalwelt Schliersee monte mare Rheinbach Best Western Premier Hotel Sonnenhof Best Western Premier Hotel Sonnenhof

9 Nürburgring Hotel Friends Linz Hotel Müggelsee Berlin Hilton Hotel Bremen Congress Centrum Würzburg Best Western Hotel Hanse Hotel am Badersee Hotel Fire & Ice

10 Die Wutzschleife Upstalsboom Hotel Usedom Romantik Hotel Platte Upstalsboom Hotel Borkum Grizzly Resort Tourismus Bad Gögging Ringhotel Landhaus Gardels Esquinzo Beach Hotel

11 Join us on a journey We would like to get to know you, to identify with you and your establishment. We will ask questions, think out-of-the-box and define goals together. Strategically aligned, focussed on target groups, yet fresh and creative in all fields of ambitious and successful communication. To delight both you and your guests! Warnemünde - DH STUDIO Stockfoto

12 One-stop creation... We can offer to take care of all aspects of your advertising and communication. Giving you an distinctive image is a passion of ours. From a photo to a brochure, from a logo to a website integrated CD-compliant communication....with no quaking about! Our aim is to establish a long-standing partnership with you a forward-looking cooperation that is successful and fun for both parties! Honest, simple and good. Esquinzo Beach Hotel

13 DH STUDIO WERBEAGENTUR DIRK HOLST Hauptstraße 239 D Köln Tel.: +49 (0) / Fax: +49 (0) / [email protected] We love what we do.