Schulich Mini-MBA: Move up. Essentials of Management

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1 Spring Start Date: April 30, 2015 Toronto Fall Start Date: September 24, 2015 Toronto Schulich Mini-MBA: Essentials of Management Propel your management career into new leadership roles with over a dozen subject areas taught at the MBA level What Past Participants Say: After 14 previous courses with SEEC, the 15th was by far the best yet. Thank you for opening up the Mini-MBA. A. Jess, Director of Technical Services and Logistics, Conmed Linuatec Canada The pace of the course is perfect and packed with the high level information you need to know! A. Ferraro, Corporate Business Development, Reid s Heritage Homes Move up. This unique Mini-MBA Essentials program takes you beyond your current competencies and prepares you for more senior roles and responsibilities. New For 2015! Complete your program in under three months, and fast-track your career. Featuring Our Popular Blended Learning Format Attend three class sessions of three days each combined with self-paced technology-enhanced learning from your home or office. Spring 2015 Toronto Session: Module 1: April 30 - May 2, 2015 Module 2: May 21-23, 2015 Module 3: June 25-27, 2015 Fall 2015 Toronto Session: Module 1: September 24-26, 2015 Module 2: November 5-7, 2015 Module 3: December 10-12, 2015 Preview & Register Online Complimentary On-Line Information Sessions 12-1 PM on the following dates: November 18, 2014 January 21, 2015 February 26, 2015 March 11, 2015

2 Schulich Mini-MBA: Essentials of Management Gain essential leadership competencies in a timeframe that works for you. Program Introduction Finally, there is a leadership program that delivers current MBA subjects in a practical time-frame for busy executives. The Schulich Executive Education Centre has pioneered a concise Mini-MBA essentials program to provide you with current robust business competencies directly applicable to real workplace situations. The Schulich Mini-MBA: Essentials of Management program is designed as a technology-enhanced program, allowing for highly interactive classroom experiences that are supplemented with video lectures and pre-session readings which you do at your own pace. Receive current knowledge in over a dozen MBA course subjects - from marketing to finance. Become a highly agile leader in many key business areas. Schulich Mini-MBA: Essentials of Management Learning Features: Here s what makes this program ideal for any leader looking to update their competencies Top MBA subjects only: Immerse yourself in the top MBA subjects that will improve your leadership effectiveness. 2. Fill-in essential learning gaps for career success: Develop integrated business competencies including marketing, finance, strategic planning, supply chain, HR, new technology and business negotiations. 3. Three Convenient Class Sessions & Online Class-Prep: Attend one 3-day class in April, May and June. Between classes, work on assignments with full video and online support. 4. You will work directly with instructors from our world-class Schulich MBA and EMBA faculty consistently rated among the top in the world. 5. Apply your learning to a current workplace project: ideal for sponsoring organizations. 6. Participate in our integrated group project- modelled after Schulich s renowned MBA 601 Case Study: Synthesize your learning with our worldclass team case project, with valuable feedback from expert judges.

3 Spring Class Starts April 30, 2015 Toronto Ideal if your current job requires new competencies, or you are seeking career advancement. Message From the Program Director Whether you are thinking you need to enhance your business acumen or are contemplating doing an MBA or EMBA, this Mini-MBA certificate will provide the expert competencies and access to what has made the Schulich School of Business MBA the #1 program in Canada and our EMBA one of the best in the world. Study over a dozen of the top MBA course subjects, taught by the same faculty who teach in the MBA and EMBA programs. You will be trained to ask tough questions, think critically, and make informed and timely decisions. Plus a great course feature - our Mini-MBA team project - a condensed version of the very project all Schulich MBAs complete in order to graduate. This program lets you take advantage of our technology enhanced learning. Study on your schedule and attend three convenient sessions of three days each. Our clients asked for a Mini-MBA essentials program and we have delivered. Don t miss this new opportunity to learn from the best and take your career to new heights. Receive MBA-level executive education from the very best: In 2013, The Schulich MBA was ranked #1 in Canada by Forbes Magazine and Canadian Business, and #1 in the world / #1 in Canada for a tenth year in a row by Corporate Knights In 2012, the Schulich MBA was ranked #1 in Canada by The Economist The Economist ranked the Kellogg-Schulich EMBA #1 in the world in 2013 The Financial Times of London EMBA Survey 2012 ranked the Kellogg-Schulich EMBA #1 in Canada Schedule-at-a-Glance Class 1: April 30 - May 2, Critical Thinking Skills 2. Economic Environment of Business 3. Strategic Management 1 4. Managerial Finance Class 2: May 21-23, Supply Chain Management 6. Marketing Strategy 7. Brand Management Rhona G. Berengut, MBA, Program Director Schulich Mini-MBA: Essentials of Management Schulich Executive Education Centre, York University 8. Managing New Technologies 9. Business Negotiating Skills Class 3: June 25-27, 2015 What Past Participants Say: Great Insight into importance of MBA/Higher education in new market sectors. This program has effectively given me the tools and confidence to move forward and begin my next career. Thank you. D. Robertson, Director, Customer Service 10. Business Ethics & Social Responsibility 11. Human Resource & Career Branding 12. Managing Change 13. Strategic Management 2 / Group Presentations

4 Schulich Mini-MBA: Essentials of Management Featuring 13 MBA Subjects Spring 2015 Class Schedule Class 1 April 30 - May 2, 2015 Thursday, April 30, Full Day Rhona Berengut Critical Thinking Skills for Leaders A Convenient Blended Learning Program The program is composed of a cross-section of our top MBA subjects, to help you build a complete skill-set in a full range of disciplines that today s successful leaders need. Highly interactive classroom experiences are supplemented with video lectures and pre-session readings which you complete from the convenience of your home or office. Complete your Mini-MBA Certificate in less than 3 months: 1. Three class modules covering 13 MBA subjects (Thursday Saturday) 2. Technology enhanced lectures and self-paced learning (between class sessions) The course teaches you the leadership skills to build strong commitment and consensus to actions. 1. Enhance your ability to apply critical and strategic thinking to complex business problems. 2. Learn the thinking and reflective skills required for leadership. Friday, May 1, Morning Atipol Supapol Economic Environment of Business This course examines the factors that affect supply and demand, the role of prices, product differentiation strategies and government policy impact. 1. Learn to identify, understand and evaluate the domestic and global forces that cause economic change. 2. Learn how changes in the economic environment affect business performance and strategic options. Friday, May 1, Afternoon David Weitzner Strategic Management 1 This course explores the economic principles of business strategy and teaches you an analytical framework for evaluating alternative strategies. * Team projects assigned. 1. Understand the process of choosing and defining purposes and objectives of strategy. 2. Learn to formulate and implement a viable strategy and how to monitor strategic performance. Saturday, May 2, Full Day Beppino Pasquali Managerial Finance 1 Study modern investment and financing including: asset valuation; capital budgeting; risk management and performance assessment. 1. Learn to understand the investment decision process. Earn your Mini-MBA Certificate start-to-finish by June 2015 at the Schulich Executive Education Centre on the York University campus. 2. Learn the connection between organizational strategy and financial performance. What Past Participants Say: This course gave me the tools and knowledge to make a meaningful contribution when analyzing and recommending strategies to create value. L. Bates, Director of HR, EnerCare Inc

5 Class 2 May 21-23, 2015 Class 3 June 25-27, 2015 Thursday, May 21, Full Day Murat Kristal Supply Chain Management This course helps you develop a process view of operations and make key supply chain improvement decisions. 1. Learn to understand the key operational decisions of capacity, cycle time, quality and linkages in the value chain. 2. Learn to create and manage a supply chain strategy. Thursday, June 25, Full Day David Weitzner Business Ethics and Social Responsibility This course explores the social and ethical challenges facing contemporary organizations 1. Learn strategies for dealing with social and ethical problems. 2. Enhance your personal moral insight. Friday, May 22, Morning Ajay Sirsi Marketing Strategy This course introduces you to major marketing concepts and explores the role of marketing in the value creation process. 1. Learn essential marketing concepts such as buyer behaviour, segmentation, targeting, pricing, distribution and positioning. 2. Examine contemporary marketing strategies. Friday, June 26, Full Day Stephen Friedman Essentials of Human Resource Management & Career Branding This course teaches you HR from a managerial perspective and new perspectives on actively managing your own career. 1. Gain an understanding of the ways in which HR practices can substantially contribute a firm s performance and objectives, and address current employee issues. 2. Develop a personal brand and career vision. Friday, May 22, Afternoon Ajay Sirsi Brand Management This course focuses on the role of products, services and strategic branding in your marketing mix. 1. Examine the creation of new products and deletion of obsolete products in the marketing mix. 2. Learn how to integrate new offerings and brands. Saturday, June 27, Morning Rhona Berengut Managing Change This course explores the nature of change and how to overcome resistance to strategic change. 1. Develop your capacity to foster & lead sustainable change. 2. Examine the challenge and nature of change and uncover why 80% of change initiatives fail. Saturday, May 23, Morning David Johnston Managing New Technologies This course helps you link business strategy to innovative new technologies in your industry. 1. Learn what questions to ask about the viability of emerging technologies. 2. Learn how to assess market potential and organizational capabilities regarding emerging new technologies. Saturday, June 27, Afternoon Rhona Berengut Strategic Management 2 Group presentations, graduation and closing. 1. Explore the process of choosing and defining purposes and objectives of strategy. 2. Reviewing business strategy and monitoring strategic performance. Saturday, May 23, Afternoon Chris Bell Guest Adjudicators for the Mini-MBA Team Project Business Negotiating Skills This course provides opportunity to learn, practice and refine negotiation skills. 1. Gain knowledge of the different approaches to negotiations, your own negotiation style. 2. Learn strategies and tactics for negotiating and resolving conflicts more effectively.

6 Program Faculty Learn from the best Schulich s award winning MBA and EMBA faculty members. Chris Bell, PhD Rhona Berengut, MBA Stephen Friedman, MA David Johnston, PhD Murat Kristal, PhD Beppino Pasquali, CA Schulich Mini-MBA: Essentials of Management Is this Program Right for Me? You are an experienced leader who hopes to be promoted, or who has taken on new areas of responsibility and you require diverse business skills. You may also be a busy executive who has not updated your business knowledge in a number of years, and you are contemplating doing an MBA or EMBA. The Schulich Mini-MBA: Essentials of Management Certificate parallels topics of our world-renowned MBA program in a condensed format, start to finish in a timeframe that works for your career and personal life. In addition, it serves as an excellent trial for a full MBA. Key Program Take-aways Ajay Sirsi, PhD Atipol Supapol, PhD Fill-in knowledge gaps with a deeper understanding of cross functional organization issues Study directly with the Schulich School of Business MBA and EMBA faculty David Weitzner, PhD Mini-MBA Case Guest Adjudicators: David Kincaid President of Level 5 Brand Consulting, Former Chief Marketing Officer, Corus Entertainment and VP Marketing, Labatt Breweries of Canada Alan Middleton, PhD Assistant Professor of Marketing, Executive Director, Schulich Executive Education Centre (SEEC) Transfer your new skills to work Coach others in your strategically on current projects organization in the 13 key subject areas Enhance your decision-making capabilities through real-time Expand your professional learning and problem solving business network approaches What Educational and Work Background Do I Need? We recommend this program to any manager with a minimum of five years direct management experience. Given the advanced content, the Schulich Mini-MBA: Essentials of Management program where as it is recommended to have completed university or college education, it is not a prerequisite as the right combination of experience and education will prepare you for this program. What Past Participants Say: Wonderful and insightful days of knowledge building and information exchange and expansion. Great speakers very much engaging their audience in a path of mutually exploring, challenging and cooperative skills. Z. Shawky Younis, PhD. Next Steps for Registering: Due to the challenge of assembling the world-class MBA teaching faculty, the Schulich Mini-MBA: Essentials of Management program is being offered only twice in Register today to ensure seating and update your skill-sets to MBA levels. Call: or register online at

7 Registration Details Schulich Mini-MBA: Essentials of Management April 30 - June 27, classes & self-paced learning Seating is limited. Receive your Schulich Mini-MBA Certificate in under 3 months of part-time study. ONLINE Convenient Registration Options FAX You may also download and print a registration form at complete and fax to The Schulich Executive Education Centre at MAIL Mail your downloaded registration form to The Schulich Executive Education Centre, The Executive Learning Centre, Schulich School of Business, York University, 4700 Keele Street, Toronto, Ontario, M3J 1P3 PHONE ENQUIRIES Tel: Toll Free: ENQUIRIES [email protected] World-class Executive Learning Centre Program Dates & Location Spring Session: Class Module 1: April 30 - May 2, 2015 Class Module 2: May 21-23, 2015 Class Module 3: June 25-27, 2015 Fall Session: Class Module 1: September 24-26, 2015 Class Module 2: November 5-7, 2015 Class Module 3: December 10-12, 2015 Seating is limited to 30 participants. Session times are as follows: Thursdays to Saturdays 9 a.m. - 5 p.m. Lunch and refreshment breaks included. Executive Learning Centre, Schulich School of Business, York University, 4700 Keele Street, Toronto, ON M3J 1P3 Tel: ( toll free) Fax: All program materials will be distributed electronically. Therefore a laptop computer or tablet is required for class & online modules. Framed Certificate of Program Completion You will receive a handsomely framed Certificate of Completion as a prominent recognition. Participants must attend all days of all program modules in order to receive the certificate. Program Fee $9,250 CDN + applicable taxes Program fee includes full Mini-MBA program tuition, all teaching materials, lunches, and refreshments. Schulich Executive Education Centre s liability is limited to reimbursement of paid tuition fee. For multiple registration discounts from one organization, or a convenient payment plan, please call Deposits, Cancellations, Replacements and Transfers IMPORTANT: A deposit of $1,000 CDN is required to enroll in the program. Please include your credit card information on faxed or online registrations, or mail a cheque along with your completed program registration. If you are unable to attend the program you may transfer to the next session, subject to the 21-day written notification requirement or your organization may name a replacement candidate. Only one module transfer to another session will be permitted (subject to space availability) without penalty. Each subsequent transfer request has a $200 administration fee. A full refund will be issued for written cancellations received a minimum of 21 days before the program start date. Written cancellations received after this date will incur an administration charge of $1,000. Non-attendance or withdrawal after program start date will incur a full program fee. Optional Accommodations Hotel accommodation for this program is optional but past participants have recommended staying at the Schulich Executive Learning Centre Residence to enhance the learning. Participants attending this program receive a special discounted price of $79.00/night with the promotion code SEEC15. Please contact , or visit our website at State-of-the-art Classrooms Executive Dining Framed Certificate of Completion Modules, speakers, topics, dates, fees, locations and applicable taxes are subject to change.

8 Schulich Mini-MBA: Essentials of Management 3 classes and self-paced modules Goal For Participants: To help you gain essential robust business competencies that can be applied with great effect in the workplace. Ideal for busy leaders on the go. It s Your Career. It s Your Time to Advance. Earn your Schulich Mini-MBA: Essentials of Management Certificate in under three months of classroom and self-paced study. 1. Learn from the best. Program faculty combined have over 30 MBA teaching excellence nominations. 2. Expand your business knowledge in over 13 MBA subject areas. Learn to think strategically, apply critical thinking skills, and explore the latest ideas from the #1 Forbes ranked MBA school in the country. 3. Apply your learning. See your learning in action. The Schulich Mini- MBA provides opportunities to apply your learning even as you gain it. 4. Manage your learning pace. Using our technology-enhanced learning, optimize your learning experience through interactive classroom discussions and assignments. 5. Extend your network. The peer-to-peer learning environment will ensure you meet other executives from diverse industries. The Best Part: Receive the most convenient Mini-MBA essentials training in a timeframe that works for you. The Schulich Mini-MBA: Essentials of Management is exclusive to the Schulich Executive Education Centre. Enroll today at PHONE ENQUIRIES Tel: Toll Free: ENQUIRIES [email protected]