Sport Management. Respecting the past. Representing the future.

Transcription

1 Sport Management Department of Sport Management Summer 2015 Respecting the past. Representing the future : A Decade of accomplishment I want Syracuse University s sport management program to be the number-one program in the country. This gift is my way of making a commitment that the students at SU have the facilities, the professors and the alumni base they need to have that kind of program. David Falk, Founder and CEO, FAME As the Department of Sport Management begins to embark upon its second decade, we reflect on how the Syracuse University program has evolved from its embryotic stages into one of the elite academic programs in North America. Without question, the hallmark moment of the past 10 years was the establishment of the David B. Falk Center for Sport Management with a transformative founding gift of $5 million in Later a $15 million commitment created the David B. Falk College of Sport and Human Dynamics and eventually led to the Falk College being located in the former College of Law. Through the financial generosity of benefactors David 72 and Rhonda Falk 74, this academic initiative strengthened an already strong curriculum with new synergy, the hiring of several nationally-acclaimed faculty, expanded opportunities for students and unparalleled access to industry practitioners. It has allowed the program to fully prepare the next generation of sport professionals for successful careers. A standing-room only celebration honoring the Falks and their innovative approach to education took place at Madison Square Garden in April 2008 one month before the first class of graduates would earn their SPM bachelor s degree. David Falk sets the tone. He s not one to settle for second place, said Sport Management Director and Chair Michael Veley. He s an extraordinary entrepreneur and business leader, an alumnus who has been a game changer, and he and I share similar philosophies. He s passionate about sports, and is truly committed to education, social responsibility, and civic engagement. continued on page 2 Sport Management director Michael Veley welcomes the Class of 2018 to Falk College at freshmen orientation in August The David B. Falk name and SU logo adorned the halls of Madison Square Garden at a 2008 event in Falk s honor. David B. and Rhonda S. Falk are shown with Sport Management director Michael Veley and Falk College Dean Diane Murphy at the 2011 Convocation. Mike Ross, Amy Lawicki (Hobbs), Suzanne Grassel, Steve Shur, Lauren Smith, and Brian Goodman (from left) represented Sport Management s first graduating class in SPMNews 1 Summer 2015

2 continued from page 1 The Falk Center also inspired other alumni and friends of the program to provide financial support such as SU graduate David Kleinhandler, who provided underwriting for student-athletes to obtain vital life skills training through expanded course offerings taught by Dr. Jeff Pauline. Under the leadership and vision of Dean Diane Lyden Murphy and Michael Veley, Sport Management evolved from an academic program with two faculty members in its first year into a full department that now features a broadbased and rigorous interdisciplinary curriculum in its bachelor degree program; a graduate degree in Sport Venue and Event Management; a Certificate of Advanced Studies (CAS) in Intercollegiate Athletic Advising and Support; and an academic minor in Sport Management. The department has created collaborative academic partnerships with SU s School of Education (CAS); S.I. Newhouse School of Public Communications; Martin Whitman School of Management; and School of Information Studies. Since its inception, more than 30 new courses have been added and the department is developing a second undergraduate degree program the nation s first degree in Sport Analytics -- to better prepare the next generation of sport industry managers. Courses have been conceptualized and developed to provide students with educational experiences off-campus. A message from the Dean The foundation of Falk College s history is built on excellence in our academic programs, all of which are purposefully designed to prepare students to make a difference in the lives of others as Falk alumni. For the past decade, I have witnessed our students, working side-by-side with their faculty and staff mentors, embracing opportunities for research, experiential learning, and community service while excelling in the classroom. As we recognize the 10th anniversary of sport management at Syracuse University and reflect on the commitment by so many that has elevated our programs in sports and events to national prominence, I am both proud and grateful of all we have accomplished together. I look forward to so many new milestones and highlights to come in the years ahead. Diane Lyden Murphy, M.A., M.S.W., Ph.D. Dean, Falk College For the past seven years, the SPM Olympic Odyssey course has included a three-week trip with SPM instructor Pat Ryan to England, France, Switzerland, and Greece that encompasses the Ancient Games to the Modern Olympic movement. Falk Endowed Professor Rick Burton has led a summer travel course to Australia, and SPM s annual Los Angeles immersion trip during spring break engages students with more than 40 sports executives and practitioners. In fact, three students have obtained jobs directly from the connections they made during the trip. The graduate students take an immersion trip to Philadelphia each year to tour facilities and meet with industry practitioners. Additionally, academic courses afford students the opportunity to travel to sites such as the Winter Olympic Training Center in Lake Placid, Baseball Hall of Fame in Cooperstown, Yankee Stadium, and numerous sitespecific destinations tied directly to various course curriculums. Professor of Practice Dennis Deninger s Super Bowl elective class annually draws more than 100 students while his Sport in American Society course has produced two, hour-long documentaries and also includes an educational symposium each year dealing with a societal issues associated with sports. EXPERIENTIAL LEARNING The cornerstone of the Syracuse University Sport Management success has been its multitude of experiential learning opportunities associated with its theory-to-practice teaching continued on page 3 SPM students got a behind-the-scenes tour of the NBA Headquarters in Lori Robinson 09 earned the prestigious McNair Scholar and has the distinction of becoming the first Sport Management graduate to complete her doctorate, earning her Ph.D. from LSU. In 2008, Jason McElwain (front) was presented with the Sport Management Perseverance in Sport award by Falk College Dean Diane Murphy (far left), as well as Rhonda and David B. Falk. At the 2008 event at Madison Square Garden, David Falk took time to greet SPM students (from left) Brad Kallet 10, Andrew Park 10, and Steve Guzinski 10. SPMNews 2 Summer 2015

3 continued from page 2 methodology. In conjunction with the Syracuse Athletics Department, the Carrier Dome has become a living laboratory for students. During the first decade, hundreds of students have volunteered their time, energy, and expertise to gain experience working at a variety of events hosted by the iconic sports venue. Two of the first initiatives were Syracuse Steiner Sport Collectibles and Syner-Cuse. An innovative partnership linked Steiner Sports Marketing, SU Athletics, and Sport Management to provide students with professional training and business experience in marketing research, branding, business development, e-commerce marketing, product development and retail sales. Under the direction of Steiner CEO Brandon Steiner 81, the students marketed and sold one-of-a-kind athletic memorabilia and autographed collectibles. Syner-Cuse (now known as Cuse Crew) allows students to assist several of SU s non-revenue sports teams with marketing, social media, and promotional efforts. Students work to enhance attendance, create social media campaigns, fulfill sponsorship contracts, and develop community service initiatives. PARTNERSHIPS Over the past decade, Sport Management faculty and students have worked directly with several corporate partners and businesses to develop numerous course projects designed to enhance branding, marketing and sales of companies. A sampling of these projects included: Three-year partnership with KeyBank 44 Rewards program, where students measured the effectiveness of advertising and marketing messages at the Carrier Dome at SU football and basketball games and their respective fan bases. Dale and Thomas Popcorn students spent a summer conducting market research at various major and minor league ballparks to brand snack food products to baseball fans and presented their findings and marketing recommendations to the company s CEO and executive managers. National Baseball Hall of Fame market research designed to increase attendance. Steiner Sports Marketing product development, niche marketing Home Depot branding and consumer sales proposals New York Yankees ticket sales Syracuse Chiefs front office re-structuring and re-branding initiatives NASCAR Kinetics marketing competition against 20 university programs to promote auto racing Baseball Sabermetrics analytical research of players, teams, and promotional trends New York State Special Olympics Syracuse Crunch Hockey First Tee golf events One of the most valuable components of SU s Department of Sport Management has always been its strong connection with the overall sport industry. A signature element of this program is the Senior Capstone. More than 400 students have completed this rigorous 14-week, semester-long course. While Syracuse has developed many solid partnerships with sports entities across the country that consistently mentor our students, we have actually placed students in more than 180 different organizations! This includes international experiences in Brazil, Canada, Germany, Great Britain, and Japan. More than 40 percent of graduates have obtained their first job directly from their Capstone, an outstanding accomplishment. EVOLVING The program has evolved from two faculty members and a part-time administrative assistant into a 16-person department, including 11 faculty members and three internship placement coordinators. Dr. Gina Pauline, our first hired faculty member, now serves as the undergraduate director, and the graduate program continued on page 4 The Sport Management Club has received the Chancellor s Award for Public Engagement and Scholarship eight times. The Sport Management Learning Community for incoming freshmen was established in 2009 and continues to make Flint Hall the social hub of campus. A milestone during SPM s first decade was the establishment of the nation s first and only collegiate chapter of Women in Sports and Events (WISE). The club held a symposium in 2013 featuring, among others, (from left) Falk College Dean Diane Murphy; MLB Network Director of Broadcast Operations and SPM Advisory Board member Patti Fallick; and ESPN Senior Vice President and SPM Advisory Board member Laurie Orlando. Also shown are Sport Management Director Michael Veley and Director of the Newhouse Sports Media Center John Nicholson. College benefactor David B. Falk often guest lectures in Sport Management classes. SPMNews 3 Summer 2015

4 continued from page 3 in Sport Venue and Event Management is now under the director of Dr. Jeff Pauline. The new Sport Analytics degree creation is being led by Dr. Rodney Paul, one of the foremost economists in the world, who has supervised most of the SPM Honors Thesis projects over the past several years. COMMUNITY SERVICE AND ENGAGEMENT Teaching students about the business of sports isn t the only attribute that characterizes the first decade. Social responsibility, civic engagement, and community service are also at the forefront. The Sport Management Club was the first experiential learning-based element that was introduced during Fall The student organization embraced the philosophy of becoming a service organization and it continues to be one of the leading student groups at Syracuse. Over the 10 years, its signature Charity Sports Auction has now raised and donated nearly $275,000 to Syracuse-area charities, largely due to the leadership of advisor Kate Veley, who serves as manager of alumni and special events at Falk College. The 2014 auction established a club record of donating more than $59,100 to Make-A-Wish of Central New York. For the eighth year, the Club received the Chancellor s Award for Public Engagement and Scholarship. The Club also received the University s prestigious Orange Circle award in Another milestone during its first decade was the establishment of the nation s first and only collegiate chapter of Women in Sports and Events (WISE). The female organization has held two educational symposiums, fundraising events, and networking opportunities to further the movement of women building careers in sports. The Baseball Sabermetrics Club and Hockey Analytics Club have more than 40 students working with Dr. Rodney Paul. They have presented research at competitions including the MIT Sloan Sports Analytics conference, NYU SABR Diamond Dollars case competition, and MLB Analytics competition. Last year, their research was featured in ESPN the Magazine. Additionally, instructor Pat Ryan has established a Sports Sales Club that will begin in earnest in Fall As we move into the new on-campus facility, students interested in gaining ticket sales experience will work directly with the Carrier Dome group sales call center which will be located in our complex. Without question, the success of this program and its national reputation have been built on the legacy of students who have embraced the opportunities created by Falk College, taken advantage of the vast resources offered by the University, and established a bedrock of success for future students. It is impossible to recognize the multitude of honors, but it would be short-sided not to mention two of the most prestigious honors any Syracuse undergraduate could earn. Lori Robinson 09 earned the Mc- Nair Scholar. She has the distinction of becoming the first Sport Management graduate to complete her doctorate, earning her PhD. from LSU. Eight SPM graduates have been named Remembrance Scholars, one of the highest honors given to an undergraduate. They include: Eileen Finn 10; Sam Staton 10; Ashley Robbins 11; Sarah Costello 13; Fergus Barrie 15; Lauren Strand 15; Julie Bengis 16; and Hannah Visnosky 16. GROWTH For the fifth consecutive year, applications have increased more than 21 percent! We have become a global program, attracting students from Australia, Canada, China, France, Germany, Great Britain, Hong Kong, Japan, Korea, Nigeria, Puerto Rico, Switzerland, Turkey, and the Virgin Islands. We have assembled an Advisory Board that is a Who s Who in American Sports (see pages 26-27). Their financial support, tireless effort, and commitment to excellence is second to none. They have collectively helped us build our brand. Board members have assisted hundreds of students who have benefited from Capstone and career opportunities, their insightfulness, continued on page 5 Sport Management students have the opportunity to gain industry experience at events and arenas around the country, including the Carrier Dome on SU s campus. A partnership links Steiner Sports Marketing, SU Athletics, and Sport Management to provide students with professional training and business experience. Sport Management students work the tables at the 2011 Charity Sports Auction at the Carrier Dome. The SPM Baseball Sabermetrics Club has seen its research featured at national conferences over the past two years, including the 2014 MIT Sloan Conference. Shown above is Matt Filippi 15, who attended the event on SPM s behalf. SPMNews 4 Summer 2015

5 DIRECTOR S GREETING Evolution. The process of continuous development and gradual, progressive change has defined the first decade of Sport Management at Syracuse University -- and will continue -- as we reflect back and act forward. Our vision statement is To become the leading Sport Management program in North America. To achieve this, we must be vigilant, progressive and visionary. We must work collectively, so past, current, and future students will become part of the next generation of leaders in sports. Our plans are to create a second undergraduate degree -- in Sport Analytics -- that would be the first of its kind in the country. This will meet an emerging need in sports and offer numerous job opportunities for those students with high math, analytical, and computer Michael Veley programming aptitudes. The momentum of our department and Falk College continues to skyrocket as we transition into our new on-campus home, located in the former Law School next to the Carrier Dome. Our applications and enrollment are at an all-time high. For the fifth consecutive year, the number of students applying to Sport Management has increased at least 21 percent. Student engagement has been, and will remain, the foundation of our program. The sports world is uber competitive and engagement is an absolute necessity if students wish to succeed. In this newsletter you will find countless examples of how we, as educators, strongly believe it is our responsibility to create learning opportunities outside of the classroom. This builds character, teaches social responsibility, and provides invaluable real-world experience that employers seek. My sincerest congratulations to our recent graduates, in both the undergraduate and graduate programs. The Class of 2015 established many noteworthy milestones. It is our largest graduating class with 78 students receiving Bachelor s degrees. Thirty-five students, or 45 percent of this year s class, graduated with honors achieving a GPA of 3.4 or higher the most ever in our program history. Nearly one out of four students graduated Magna or Summa Cum Laude, attaining a GPA of 3.6 or higher. A record 12 students earned the distinction of being named to the Academic Achievement Honor Roll by attaining a minimum 3.7 GPA for each of the previous seven consecutive semesters at SU, which is an outstanding accomplishment. Students successfully completed all 43 Fall and Spring Senior Capstones and we have nearly 31 additional students who will complete their Capstones in summer Their fields of study have included marketing, data analytics, business and finance, communications, public relations, broadcasting, sales, event management, player representation, facilities management and operations, corporate sponsorship and branding, non-profit organizations, and foundations. They have worked in professional golf, baseball, basketball, football, hockey, soccer, college athletics, collegiate bowl games, and Special Olympics. This industry tests your patience. So, stay hungry and focused. Patience, talent and perseverance will win but not always in your time frame! The road to success is often longer than you d like, but shorter than you imagine. Surround yourself with people who inspire you and encourage teamwork. Get better every day! Don t live the same year 75 times and call it a life! We pledge to meet the needs and demands of higher education and the sports industry with your help and support. I invite you to become engaged -- however you can -- and share in our journey. Best wishes for a productive year ahead. Sincerely, Michael Veley Director and Chair Rhonda S. Falk Endowed Professor of Sport Management continued from page 4 and professional networking. We are truly indebted to each and every past and present member. While there are a multitude of accomplishments, we must always remember and continue to honor the lives of two Sport Management students who passed unexpectedly while attending Syracuse University. Jason Morales died while on his Capstone in New York City in spring The following semester, promising freshman Matt Brodsky had completed his first semester at SU when he was stricken with an illness. Awards in their name and honor will be presented to graduating seniors as we pay tribute to these two young men. As we respect the past and prepare to represent the future, we will recruit the best scholars possible, along with nationally-acclaimed faculty, and continue our visionary approach to education. We believe our new analytics degree will be cutting edge the first in the country. We strive to create online courses, develop an Executive Education or Certificate of Advanced Studies in Sport Management for practicing sports professionals, and build our international and domestic footprint. We invite you along for the journey! SAVE THE DATE Sport Management will hold a 10th Anniversary Reunion Celebration on October 23, 2015, during Orange Central Homecoming. Stay tuned for details! SPMNews 5 Summer 2015

6 NEWS AND EVENTS We ve Moved! Sport Management offices now located in MacNaughton Hall on main campus Within hours of the opening of a student lounge in the new Falk Complex in January 2015, students were making it their own. The students went in there and they started moving around the furniture, making areas for collaboration, recalls Falk College Dean Diane Lyden Murphy. Every time you go down there the furniture is placed in different ways as they need them. Students, along with faculty and staff, are settling in to the new site of the David B. Falk College of Sport and Human Dynamics in the Falk Complex at MacNaughton and White halls, which formerly housed the College of Law. This is the first time all the college s disciplines will be in one location, so it is the big coming home, Dean Murphy said. The central administration offices had previously been housed at 119 Euclid Ave., so that had been the centralized location for many gatherings, while the various departments had sites across campus, including the Sport Management office located off campus at Drumlins Golf Course and Country Club. The transition to move the various departments and administrative offices began over Winter Break and continues as renovations wrap up. Faculty members have come together over the years to do interdisciplinary work, especially through the work of the College Research Center, but this does make it more convenient and maybe more spontaneous, Dean Murphy said. I ve heard the faculty saying and I feel the same way it s just nice to run into colleagues in the halls, and not have to go outside or drive. The new community spaces in the Falk Complex have expanded those opportunities for faculty in the various disciplines to be engaged with each other. It s those types of ideas that went into more than three years of planning for the convergence of Falk College s five academic departments and its administrative offices. Surveys were done with students, faculty, and staff to help understand what the needs were and what could be included within the budget. Plans were developed through the Office of Campus Planning, Design and Construction, project architect Ashley McGraw and design partner Gilbert Displays. Each academic unit has an office with the department chair, graduate and undergraduate directors, and administrative assistants. Faculty members are assigned nearby offices. In January 2015, the move included the Office of the Dean, admissions, advancement, the college s information technology office, the Department of Child and Family Studies, Public Health, and the School of Social Work. In March, Courtesy of Steve Sartori / Syracuse University the Office of Student Services was set up. The Department of Sport Management moved into parts of the third and fourth floors of MacNaughton Hall at the end of June, and the College Research Center will move in this Fall. Next comes the Food Studies and Nutrition programs, which includes reconstruction of the fifth floor for the commercial and experiential kitchens. The Nutrition Science and Dietetics Program will also have a new nutrition assessment lab, where they will examine the nutrients in food. For Sport Management, a new center on the fourth floor of MacNaughton Hall will teach the technology of sports and stadium event operations. There will also be a ticketing classroom with associated technology to learn about ticketing sales for large sports facilities. This will include a business arrangement with the Carrier Dome to allow students to be hired and assist with sales initiatives. Along with the various departments, the Falk Complex has three computer labs and a Mac lab, which is new for the college. Other renovations have included technology upgrades to many classrooms, along with new carpeting, paint and signage. We now have a showpiece, an extraordinary learning environment serving all our academic degrees. Everybody feels lifted coming in the front door, Dean Murphy said. SU News Services SPMNews 6 Summer 2015

7 STUDENTS College benefactor David B. Falk talks with Sport Management students at the senior reception. David B. Falk with the Sport Management honorees at the senior reception May 8, SPM senior Fergus Barrie (center) accepts the Perseverance in Sport Award from Dawn and Alexander Morales, parents of Jason Morales, a Sport Management student who passed away while on his senior Capstone in Also shown is Jason s son, Noel. The SPM Class of 2015 at Falk College Convocation May 9, Congratulations to the Class of 2015 On May 9, 2015, the David B. Falk College celebrated its Class of 2015 Convocation ceremony at Manley Field House. Seventy-eight Sport Management undergraduates took part in the event. The 2015 Sport Management Marshals were Scott Kevy (undergraduate) and Justin Brown (graduate). Thirty-five Sport Management students (45 percent) in the Class of 2015 graduated with honors with a GPA of 3.4 or higher. Nearly one out of four students graduated Magna or Summa Cum Laude, attaining a GPA of 3.6 or higher. The Department of Sport Management s traditional celebration of its graduates to kick off Commencement weekend continued this year, with more than 200 parents, family members, friends, faculty, and staff gathering at Drumlins Country Club on May 8 to celebrate the accomplishments of graduates. This year s awards ceremony featured a talk by Sport Management Advisory Board Chair Emertus and college benefactor David B. Falk. Program founding director and chair Michael D. Veley and SPM undergraduate director Dr. Gina Pauline led the awards ceremony to honor the Class of Awards presented included: Director s Academic Achievement Award Alyssa Wood Academic Excellence Award Kelly Carr Matt Brodsky Philanthropic Award Lauren Strand and Daniel Gorman Sport Management VIP Award Brooke DelGuercio and James DiDonato Professional Engagement Award Carly Raimo and Scott Kevy Jason Morales Perseverance in Sport Award Fergus Barrie Academic Promise Award Christopher Robinson Twelve students received the Director s Academic Achievement Award for earning a GPA of 3.7 or higher for each of their seven consecutive semesters at Syracuse University. Those students were: David Berger Derek Peters Keara Bynum Carly Raimo Kelly Carr Christopher Daniel Gorman Robinson Colby Leimer Matthew Rose Stephanie Lauren Strand Mindock Derek Wohlfarth Also, the M.S. in Sport Venue and Event Management program concluded its third year. (See page 8.) Visit Sport Management s online resources Be sure to check out falk.syr.edu. sportmanagement for department information, alumni updates, announcements, program news, club meetings dates and activities, and other special events. Also, be sure to follow Sport Management on and like us on Facebook at SU Falk College Department of Sport Management. SPMNews 7 Summer 2015

8 GRADUATE STUDENTS Sport Venue and Event Management Master s program graduates its third class The Department of Sport Management s master s program in Sport Venue and Event Management (SVEM) welcomed its third class of graduate students to campus in July The program comprises 36 credit hours of intensive classroom learning, skill development and experiential opportunities in settings like SU s Carrier Dome. The cohort included 16 students, including a diverse mix of educational backgrounds and geographic locations, with one-quarter being international students. Students will complete their practicum work in the Summer and Fall 2015 semesters with organizations such as the Phoenix Suns and Boston Celtics of the NBA, the Country Music Hall of Fame in Nashville, TN, and the U.S. Open golf championship in Washington. Practicum list for Sport Venue and Event Management master s program FALL 2014 Zhongxia Sun IMI Corporation Emily Fiorini ESPN Wide World of Sports Emily Bracken Syracuse University Athletics Lauren Davis Galaxy Communications Huan Zhu The Madison Square Garden Company Hanqing Li US Quickly Consulting Center SPRING 2015 Hanqing Li Disney Worldwide Services Wendong Sun Opensponsorship John Bezon Onondaga Community College/SRC Arena Justin Brown Rochester Rhinos Lauren Davis Carrier Dome Kristen Denick Syracuse Crunch Emily Dumas Syracuse Crunch Jason Lublin Tennity Ice Skating Pavilion Victoria Sloan Carrier Dome SUMMER 2015 Emily Bracken Country Music Hall of Fame Justin Brown Boston Celtics Jordan Bryant Kaliyoga Retreats Jordan Bryant City of Clairmont Human Services Department Hannah Davidson Leone Timing and Results Services Hannah Davidson FC4 Inc. Emily Dumas Phoenix Suns Fei Gao Auburn Doubledays Ke Qiao Auburn Doubledays Victoria Sloan NASCAR Hall of Fame Hao Zhang USGA Program appoints new director On July 1, 2015, Sport Management associate professor Dr. Jeff Pauline was named director of the Sport Venue and Event Management Master s program. Pauline has taught at Syracuse University since 2006, one year after the program began. He is a certified consultant of the Association for the Advancement of Applied Sport Psychology and has consulted with a variety of amateur and professional athletes and teams. For more information about the graduate program, please visit In July 2014, the students began in an immersive nature, working three days at the Musselman Triathlon in the Finger Lakes region during the first week of the program, followed by a networking event with area industry professionals later in the first month of the summer session. Another highlight of the year was a trip to Philadelphia in October to tour Lincoln Financial Field, Citizens Bank Park, and the Wells Fargo Center. In the Spring 2015 semester, SVEM graduate students worked with SPM associate professor Dr. Gina Pauline in the new advanced event management course to host the Syracuse Sports Summit, which was focused on working with community leaders and experts in adaptive sport on the feasibility of hosting a statewide adapted sports competition for athletes in Syracuse in the future. Hosting the event allowed the students to utilize the various concepts gained both inside the classroom and beyond, applying them toward planning, organizing, and executing an actual event. Students in the first three cohorts have immersed themselves in the program s academic and experiential opportunities, and leveraged relationships to launch their careers in the industry. The fourth SVEM graduate class began in July SPMNews 8 Summer 2015

9 STUDENTS Welcome Class of 2019 undergraduates Arkansas 1 California 8 Canada 1 Connecticut 8 Florida 2 Georgia 2 Hong Kong 2 Illinois 3 Maryland 5 Massachusetts 3 New Jersey 13 New York 28 Oregon 1 Pennsylvania 7 Puerto Rico 1 Switzerland 1 Texas 2 Vermont 3 Virginia 3 Congratulations to the following students for achieving an overall GPA of 3.4 or higher at the end of the academic year: CLASS OF 2015 Zachary Albright Shaan Baren Meghan Baumer Brianna Butler Kelly Carr Michael D Accordo Brooke Del Guercio Jason Dennison Catherine Dillon Alec Eidelman Haley Eklund Claire Embry Diana Gonzalez Daniel Gorman Brittany Gregory Jenna Harmer Mackenzie Kaseman Scott Kevy Brett Levy Stephanie Mindock Nicholas Neu Derek Peters Carly Raimo Christopher Robinson Jeffrey Saunders Jay Schaeffer Austin Stevenson Hanna Strong Joshua Walls Sean Wildhack Brian Wilkinson Delana Williams Derek Wohlfarth Alyssa Wood CLASS OF 2016 Julie Bengis Elijah Biggins Hailey Billitier Jakob Bocianski Emily Campeas Jake Curran Jessica Daniels Sydney Doskow Brian Eo Daniel Feinman Samuel Friedell Jeffrey Garofalo Michael Gutman Robert Hamill Hannah Howe-Lubowich Sung Ho Kim Jeremy Losak Adam Luther Cameron Lynn Brendan Major Zachary Marino Anthony Mejia Jordan Mendelson Drew Mongiello Jeremiah Moriarty V Kathryn Petkevich Jake Polsky Jacob Rosen Benjamin Rosenwald Tara Sadat-Tehrani Samuel Sherfey Sophie Siegel Jacquelyn Sparks Jordan Tillotson Hannah Visnosky Marcus White CLASS OF 2017 Harrison Avigdor Angus Bishop Colby Conetta Joseph Feola Jacob Gomolka Meghan Grassadonia Alexander Grossman Joshua Grotenstein Benjamin Horwitz Isabelle Jenner William Kniesner Erika Larsen Zachary Lattimore Adam Laubach Samuel Linabury Jeffrey Maizes Zachary McDonald Casey McHale Pierce Milliken Matthew Mitchell Mikayla Mizruchi Nicholas Montferret Daniel O Brien Rebecca Pongetti Kevin Reese Jordan Rice Brian Robinson Matthew Romansky Michael Rotondo Matthew Russo Talia Schoenbaum-Rosenhaus Joshua Schwartzman Marcus Shelmidine Samuel Spector Bradley Trust Sara Tumminia CLASS OF 2018 Leah Beyer Destiny Castro Christian De Guzman Staci Downing Joy Essaghof Daniel Fishbein Carly Fleischer Matthew Friedman Sarah Gardner Kaizheng He Christopher Henderson Blake Johnson Lawrence Jordan Jeffrey Kent Bryan Kilmeade Jaeseung Kim Brian Kim Tara Lanigan Mackenzie Lyle William Lynch Jr Reid Mcgrory Caroline Morano Ari Moskowitz Christina Myers Matthew Neumann Kyle O Connor James Pappalardo Richard Pasternak Christopher Peters Matthew Potolski Matthew Prisco Benjamin Rubenstein Austin Ryback Aaron Segal Paige Serra Oskar Emil Anders Sewerin Matthew Shaffer Alexander Shea Matthew Tanenbaum John Van Ermen Matthew Van Loon Robert Vanraamsdonk Erik Weiss Alex Wood Sydney Wysoczanski SPMNews 9 Summer 2015

10 STUDENTS Senior Capstone experience Among the most valuable attributes of the Department of Sport Management is its connection with the sport industry, which impacts students in numerous ways, including the Senior Capstone experience. As a part of their degree requirements, Sport Management students must complete a 12-credit Capstone providing an opportunity to gain valuable hands-on experience in the sports industry before graduation. Since the Capstone is the culmination of one s academic experience, the planning process begins during a student s freshman year. The process concludes with the full-semester experience with a specific sport entity typically in a location outside of Syracuse. The Capstone experience requires the student to work with a sport-related organization for a minimum of 540 hours over the course of one semester, usually the Spring of their senior year, gaining experience in areas such as sales, marketing, finance, event management, administration, communication, and law, among others. Listed below are Sport Management students and the organizations where they completed their Senior Capstone experience in We are grateful to our growing list of Capstone partners who continue to provide tremendous learning opportunities for our students. This all happens under the leadership of SPM internship placement coordinators Jaime Grillo, Jenna LaManna-Johnson, and Francesco Riverso. FALL 2014 Jeffrey Saunders Miami Heat Kevin Agresto Tampa Bay Bucs Austin Stevenson Tony and Alicia Gwynn Foundation Mohamed-Yusef Allam Evolution Media Hanna Strong Syracuse Silver Knights Jocelyn Brown ESPN Joshua Walls CAA / ISEG Regina Burke Washington Redskins Sean Wildhack PGA WGC Cadillac Claire Embry OCC Athletics Brian Wilkinson Arizona Coyotes Ryan Evans Syracuse Football Alyssa Wood Allstate Insurance Company Conor Frederick Nashville Predators SUMMER 2015 Mackenzie Kaseman Derby County FC Nico Amantia The Strategic Agency Sydney McAlmont Team Epiphany Scott Bass Equity Sports Partners Derek Peters Brooklyn Nets Michael Beck Octagon Carly Raimo Radegen Sports Management David Berger Surge Sports Agency Jay Schaeffer Charlotte Hornets Brianna Butler Syracuse Silver Knights David Skwiersky NY Islanders Kelly Carr Excel Sports Management Kyle Thweatt Kemper Lesnik James DiDonato Radegen Sport Marketing Kathryn Wickham Binghamton University Athletics Catherine Dillon Five Star Basketball Delana Williams US Army Selection Tour Jason Emerich Syracuse Chiefs Ethan Zombek Hurricane Junior Golf Tournament Matthew Filippi Milwaukee Brewers SPRING 2015 Chelsea Greenway Major League Lacrosse Zachary Albright Harrisburg City Islanders Cory Hewitt Syracuse Silver Knights Shaan Baren Syracuse Chiefs Kevin Hill Philadelphia Eagles Fergus Barrie G7 Sports Sandor Kopitz United States Tennis Association Meghan Baumer Syracuse Athletic Communications Kristina Korolev St. Louis Blues Keara Bynum Madison Square Garden Alexis LaCombe Fort Myers Miracle Michael D Accordo Madison Square Garden Harrison Laifer Adidas Brooke Del Guercio MLB Corporate Offices Colby Liemer Frisco Rough Riders Jason Dennison UNICEF Maximilian Ludwig Coyote Promotions Alec Eidelman Steiner Sports Jackson Manilow Priority Sports and Entertainment Haley Eklund Turner Sports Jonathan Mastin Newark Pilots Baseball Diana Gonzalez Five Star Basketball Stephanie Mindock Inside Lacrosse Magazine Daniel Gorman Kansas City Chiefs Albert Nassar Fanatics Brittany Gregory Syracuse University Basketball Benjamin Rechler Sport Professional Management Jenna Harmer NCAA East Regional Christopher Robinson UNICEF Scott Kevy Madison Square Garden Kate Ruben Radegen Sport Marketing Brett Levy Philadelphia 76ers Robert Shapiro Van Wagner Zachary Mischel Onondaga Community College Erica Szczygiel New York Islanders Nicholas Neu Special Olympics Bryson Walker USA Water Polo Zachary Potter Turner Sports Max Winter Evolution Media Derek Wohlfarth Auburn Doubledays SPMNews 10 Summer 2015

11 STUDENTS Students receive assistance from scholarship funds Sport Management students are eligible to apply for annual scholarships to assist with the financial aspects of completing summer internships or senior Capstones Jennifer Corn Carter Fund The Jennifer Corn Carter Senior Capstone Award for Sport Management supports students in the department during their senior Capstone experiences. For the academic year, two students were honored with this award: Sydney McAlmont, who interned with Team Epiphany in Fall 2014; and Kyle Thweatt, who interned with KemperLesnik in Fall Each received $1,000. Jennifer Corn Carter is a graduate of Syracuse University, with bachelor s and master s degrees in social work. She was honored with the Falk College s 2010 Alumna of the Year Award for Sydney McAlmont Kyle Thweatt James DiDonato Matt Filippi Stephanie Mindock Harrison Laifer her on-going support of our students and Syracuse University. Her vision and support created the Jennifer Corn Carter Resource and Career Center that is housed in the Department of Sport Management. Student Learning Fund Eight students were awarded scholarships from the Sport Management Student Learning Fund in the academic year. Each received $1,000. In Spring 2015, Alyssa Wood interned with Allstate. In Summer 2015, James DiDonato interned with Erica Szczygiel Colby Liemer Alyssa Wood Alexis LaCombe Radegen Sports; Matt Filippi interned with the Milwaukee Brewers; Alexis LaCombe interned with the Fort Myers Miracle; Harrison Laifer interned with Adidas; Colby Liemer interned with the Frisco RoughRiders; Stephanie Mindock interned with Inside Lacrosse; and Erica Szczygiel interned with the New York Islanders. Undergraduate Summer Internship Fund The Sport Management Summer Internship Fund is used each summer to provide support to undergraduate students pursuing unpaid summer internship opportunities, enabling them to gain industry experience in the sport management field for a period of up to eight weeks. Six students were each awarded $2,000 from the funds for 2015 summer internships: Pierce Milliken interned with Special Olympics World Games Los Angeles; Jason Vest interned with Mandalay Sports Media, LLC; Hailey Billitier interned with Special Olympics of Central New York; Emily Neal interned with the New Jersey Jackels; Jordan Rice interned with Syracuse University men s basketball; and Alexander Shea interned with the New Hampshire Fisher Cats. SPM s international presence Sport Management students also leave the United States for their senior Capstones. Fall 2007: Jeff Petrino -- Octagon Worldwide (Mexico) Summer 2008: Brad Peetoom PacificSport (British Columbia) Spring 2009: Hideto Ide -- Octagon Worldwide (Tokyo) Summer 2009: Robert Cavicchia -- Inaria International (Toronto) Spring 2010: Willem Flohr Trojan One Sport Marketing Firm (Toronto) Summer 2010: Sharifa Wilkinson Cosmo Sports (Canada) Fall 2010: Julian Hucal IMG Sports (Toronto) Spring 2012: Alfonso Dos Santos -- GMR Marketing (Brazil) Fall 2012: George Alexander -- London Lions of the British Basketball League (London) Fall 2013: Stephen Rathbun PUMA (Germany) Spring 2013: Alvaro Voelker adidas (Germany) Spring 2014: Chad Muratev West Ham United FC (London) Summer 2014: Nico Amantia Twenty 3 Group (Melbourne, Australia) Summer 2014: Daniel Feinman Western Region Academy of Sport (Australia) Fall 2014: Mackenzie Kaseman Derby County FC (England) SPMNews 11 Summer 2015

12 STUDENTS Gorman immerses himself in life with NFL s Chiefs By Dan Gorman SPM 15 During the Spring 2015 semester, I had the privilege of completing my Senior Capstone with the Kansas City Chiefs Corporate Partnerships Department. There are four core values the Chiefs abide by: Honor Tradition, Inspire Our Fans, Unite Our Community, and Win With Character. Doing things the right way is what the organization is all about. My primary responsibilities focused on the business development of corporate partnerships, though I gained experience in brainstorming sessions to develop a keen understanding of the entire process. My direct responsibilities included assisting in the creation of new business leads; supporting sales managers and coordinators throughout the sales cycle, including meeting prep; researching the sports industry for sales and promotional trends and new partnership opportunities; and stadium and facility meeting set-ups. My four months with the Kansas City Chiefs enabled me to see a future in partnership strategy and business development. Learning about different industries is truly exciting, and makes every partnership unique. After the Capstone, through constant determination and strategic networking, I sought to obtain a trainee position in Sponsorship Strategy and Activation at Team Epic. I am proud to say I accepted an offer with this transformative company, and began working with Team Epic in July. I am so thankful for the opportunities presented by the Sport Management Department at Syracuse University. From the Los Angeles Immersion trip to the Olympic Odyssey adventure across Europe, and my personal and professional transformation through Sport Management Club, I have always strived to take the most from every experience. Allstate Capstone puts Wood on right career path By Alyssa Wood SPM 15 I completed my Senior Capstone with Allstate Insurance Company in Northbrook, IL, in the spring of I was given the unique experience of working for a brand through Syracuse alumnus and Sport Management advisory board member Pam Hollander, who is vice president of the integrated marketing and communications department at Allstate. I am thankful this connection gave me an opportunity to work for a company with an influential and innovative position within the sports industry. As a member of the Sport Sponsorship team, I worked primarily on Allstate s NCAA Men s Final Four sponsorship property. I traveled to the 2015 Men s Final Four in Indianapolis to see all of the projects I worked on come to life, including the on-site activations at Final Four Fan Fest, a hospitality program that hosted over 100 Allstate agents; as well as the television and online advertising efforts around the NCAA Tournament. I also worked with basketball personalities and celebrities Dick Vitale, Grant Hill, and Bill Raftery, who participated in Allstate hospitality efforts throughout the weekend. While collaborating on these projects, I gained experience working with Allstate s agency partners, including Octagon, IMG Consulting, Starcom, Leo Burnett, and Taylor Strategy. My experience with Allstate helped me to realize my passion for sponsorships and brand activations at large-scale events. The real-world experience I gained at Allstate led to a full-time job in sponsorship marketing at Team Epic. I could not be happier with my experience at Allstate and I am looking forward to continuing down this career path. SPMNews 12 Summer 2015

13 STUDENTS Capstone leads to full-time job with SU Athletics By Meghan Baumer SPM 15 During the 2015 spring semester, I completed my Senior Capstone experience with the Syracuse University Athletic Communications Department, which promotes SU s 18 varsity men s and women s sports. It is responsible for managing media relations, and producing statistics, press releases, and photos. The department also creates all content on SU s athletics website, Cuse.com. I served as the assistant media coordinator for the 2015 NCAA Men s Basketball East Regional, and the assistant editor for the 2015 Syracuse football media guide, Additionally, I worked on projects involving statistics, photos, and archival information. With Syracuse hosting the 2015 NCAA Men s East Regional, I received invaluable first-hand knowledge from my supervisor and media coordinator for the tournament, Sue Edson. Leading up to the tournament, I prepared media materials for each team and assisted in approving, assigning, and preparing media credentials. During the tournament, I managed the alltournament team selection process, coordinated media and school administration credentials, and assisted in the organizing of the seating charts for reporters and photographers. Throughout the semester, I gained exceptional experience in dealing with the media, and had numerous opportunities to showcase my written communications and design skills. I was fortunate to work with a staff that mentored me and led to many opportunities to grow and learn in the field of sports information and public relations. I am proud to say that my Senior Capstone ultimately led to a full-time job as an athletic communications assistant with the Syracuse Athletic Communications Department. SPM senior helped shape company s new brand By Austin Stevenson SPM 15 During the 2015 spring semester, I completed my Senior Capstone with the Tony & Alicia Gwynn Foundation in San Diego, CA. This charity is run by Dr. Alicia Gwynn, wife of the late Hall of Fame baseball star Tony Gwynn I was exposed to the variety of business ventures with which the Gwynn family is involved, including a beer partnership (.394 Pale Ale), Camp 19 Baseball, a series of Gwynn BBQ sauces and seasonings, and the Gwynn Gourmet Food Truck. These ventures had never been combined to cross promote each other. Identifying this opportunity led to me developing a central brand and an integrated marketing system. From this, I created Gwynndustries, Inc., as the parent company and brand through which all Gwynn-related business activities will operate. I was also proud to work on establishing the Tony Gwynn Museum. AleSmith Brewing Company, the brewery which partnered with Gwynn to create.394 Pale Ale, is expanding to a new facility. This new brewery will also serve as home of the Tony Gwynn Museum. I have been involved in every step of the process, from research and design to gathering sponsorships and building the website. The finished product will serve as a fundraising tool for the Tony & Alicia Gwynn Foundation. I would not trade my experience with the Tony & Alicia Gwynn Foundation and Gwynndustries, Inc., for any other. I am proud to have had my vision of this company come to fruition, and have the opportunity to continue working for Gwynndustries, Inc., to grow its brand and market outreach. SPMNews 13 Summer 2015

14 STUDENTS Bengis, Visnosky honored as Remembrance Scholars Syracuse University s Remembrance Scholar Committee has announced that two Sport Management students, Julie Bengis and Hannah Visnosky, are among the 35 students named as Remembrance Scholars. The scholarships were founded as a tribute to and means of remembering the 35 students who were killed in the Dec. 21, 1988, bombing of Pan Am Julie Bengis 15 Flight 103 over Lockerbie, Scotland. The students, who were returning from a semester of study in London and Florence, were among 270 people who perished in the bombing. Bengis, of Stormville, NY, who is pursuing a minor in Marketing in the Whitman School of Management, said, I am extremely grateful and humbled to be selected as a Remembrance Scholar. I look forward to working with Hannah and the other scholars to carry on the mission of looking back and acting forward to honor those affected by Pan Am 103. Visnosky, of Oneonta, NY, who is pursuing a minor in Political Science in the College of Arts and Sciences, said, I am truly humbled at the receipt of this scholarship and am looking forward to working with such a fantastic group of senior students. I hope to act forward in honor of a student who passed away on Pan Am Flight 103. Bengis and Visnosky will participate in several activities on campus within the next year, culminating with Remembrance Week in Fall Sport Management Director Michael Veley is proud to have two representatives from Sport Management among the 35 honorees. For the second consecutive year, two Sport Management students have received one of the most prestigious awards that can be earned by a Syracuse University undergraduate Hannah Visnosky 15 student, said Veley. I m extremely proud of Julie and Hannah because this scholarship represents the very best of the best students for their exemplary academic accomplishments, civic engagement and community service. Previous SPM Remembrance Scholars include Sam Staton 10; Eileen Finn 10; Ashley Robbins 11; Sarah Costello 13; Fergus Barrie 15; and Lauren Strand 15. The scholarships are funded through an endowment supported by gifts from alumni, friends, parents, and corporations. Remembrance Scholars are chosen in their junior year through a rigorous, competitive process. Applicants write three essays as part of a comprehensive application, and finalists are interviewed by members of the selection committee, composed of University faculty, staff and students. The $5,000 scholarships are awarded on the basis of distinguished academic achievement, citizenship and service to the community. A convocation for the Remembrance Scholars will be held Oct. 30 in Hendricks Chapel. Students attend Michigan Sport Business Conference By Scott Kevy SPM 15 In October 2014, Sport Management students Brooke Del Guercio 15, James DiDonato 15, Matt Ellman 17, and Scott Kevy 15, attended the Michigan Sport Business Conference (MSBC) at the University of Michigan in Ann Arbor. The conference s theme was Game Changers and featured an array of speakers and panelists covering all areas of the sport business industry. The students attended a reception at Michigan Stadium on the eve of the conference, where they dined and networked with conference speakers. They engaged with professionals from throughout the industry such as John Collins (NHL), Jim Delany (Big Ten Conference), Howard Handler (MLS), and David Cho (Adidas), as well as Scott Kevy, Brooke Del Guercio, Matt Ellman, and James DiDonato (from left) attended the Michigan Sport Business Conference in Fall Sport Management Advisory Board members and industry executives Mike Tirico and Sandy Montag. The conference focused on topics such as the intersection of sport and urban development, the economic reforming of collegiate athletics, and how technology continues to engage with the 21st-century fan. Students heard Under Armour s Henry Stafford (president, North America) and Jason Larose (senior vice president, E-Commerce) speak to the brand s evolution and vision. At the event, Kevy was selected as one of 10 recipients of the BIG Initiative Award, which recognizes student leaders nationwide who have passion for the sports industry and demonstrate a portfolio of experiences that show promise as a future leader in the industry. I would like to thank the Department of Sport Management for not only allowing Brooke, James, Matt and I to attend this year s MSBC, but also for the continuous support over the past four years, Kevy said. Attending this conference, among others, has better prepared me for a professional career in the sport industry. SPMNews 14 Summer 2015

15 STUDENTS SPM partners with Yankees to teach ticket sales tactics Many students find that sales, and specifically ticket sales, is the most common career path into professional sports. To this end, the Department of Sport Management established a partnership in 2012 with the New York Yankees toward the training and employment of SPM students in ticket sales. During the academic year, SPM instructors Pat Ryan and Dave Meluni teach students essential sales skills and develop their understanding of the importance of sales to sport organizations. As part of the Yankees partnership, SPM created a second sales class, focused specifically on ticket sales. It involves significant collaboration with the Yankees and their senior sales executives, making it unique in sport management programs across the country. The Yankees involvement includes helping with the design Students form Sport Professionals of Color group SPM senior Jared Shaw 16 is excited about the events planned for the Sport Professionals of Color group in Shaw explained the group s purpose as guiding young professionals, those who identify as people of color, in their pursuit of success and career establishment in the sport industry. They strive to sharpen professional skills, host speakers, foster networking growth, and expose experiential opportunities to its members. The group also plans to mentor youth athletic teams in Syracuse this upcoming academic year. of the ticket sales class, participating in periodic video conferencing sessions with the students, visiting the SU campus annually to lecture in class and interview SU students, and hosting the students at Yankee Stadium every year in April. Aligning our program with the Yankees, and its iconic brands, provides a superb opportunity for our sport management students, said program director Michael Veley. This partnership provides students with the chance to learn industry skills and potentially interview for jobs with the Yankees. In addition to sales training, employment possibilities are a key aspect to the partnership between SPM and the Yankees. During each year of the partnership, the Yankees have interviewed more than a dozen SPM students for full-time positions on their inside sales staff, resulting in several hires. ACC honor roll includes five SPM student-athletes Five Syracuse University Sport Management studentathletes were named on the Atlantic Coast Conference Honor Roll for the academic year, Commissioner John Swofford announced. The Honor Roll is comprised of studentathletes who participated in a varsity-level sport and registered a grade point average of 3.0 or better for the full academic year. The SU honorees include: Julie Bengis: Rowing Briana Butler: Basketball Zaire Franklin: Football Blake Johnson: Soccer Elizabeth Scala: Ice Hockey In , the club welcomed guest speakers Arnold Malloy of the Syracuse Chiefs; Kevin Cooper of the Houston Texans; and Davina Sutton of ESPN, CNN Atlanta/London and Turner Sports. They also co-hosted the Woman Behind the Gold event featuring Olympic gold medalist Sanya Richards-Ross. The club, which meets at 7 p.m. Wednesdays in Maxwell 108 during the academic year, is open to all Syracuse University students. Sport Management professor Rick Burton serves at the club s advisor. For more information, club president Shaw at [email protected] or vice president Elijah Biggins at [email protected]. Sport Professionals of Color members Jared Shaw, Elijah Biggins, Cherokee Hubbert, Alexis Howard-Orr, and Saquana Cameron-Alston (from left) hosted Olympic gold medalist Sanya Richards-Ross (third from left) at the Woman Behind the Gold event in April SPMNews 15 Summer 2015

16 STUDENTS SPM Club raises $59,185 at Charity Auction The Sport Management (SPM) Club at Syracuse University raised a record $59,185 for Make-A-Wish of Central New York at its 10th Annual Charity Sports Auction. During the SU men s basketball game on December 6, 2014, Make-A-Wish supporters placed bids on hundreds of items, including sports memorabilia, electronics and tickets to major sporting events. In conjunction with the silent auction, the club also hosted an online auction, in collaboration with Steiner Sports Memorabilia, which showcased a number of premium items up for bid. All proceeds benefited Make-A-Wish. As a result of months of hard work on behalf of nearly 100 Syracuse University students, at least five wishes will come true for seriously ill children in our community, said Kate Veley, SPM club co-advisor. We wanted our 10th year to be something truly special and we simply couldn t be more proud The Sport Management Club annually holds a Charity Auction to benefit a Central New York charity. The 2014 recipient was Make-A-Wish Central New York. A check presentation took place at the Carrier Dome at Syracuse University on January 24, Pictured are (from left) Will Pinckney, twin brother of wish kid Charlie Pinckney; SPM senior Brooke del Guercio, 2014 Auction co-chair; Diane Kupperman, president and CEO, Make-A-Wish Central New York; wish kid Charlie Pinckney; Kate Veley, SPM Club co-advisor; and Chris Pinckney, wish dad and Make-A-Wish board member, at the presentation of a check for $59,185. of our students, or more thankful to Central New York and all the people who once again helped us meet and exceed our goals. The SPM Club is a student-run organization in the Falk College s Sport Management Department. Previous beneficiaries of the Club s annual charity auction have included the Boys & Girls Clubs, American Diabetes Association, Golisano Children s Hospital at Upstate, the Ronald McDonald House Charities of CNY, the Central New York SPCA, the Upstate Cancer Center, Special Olympics New York, and Food Bank of CNY. Make-A-Wish Central New York is beyond grateful for the hard work and commitment demonstrated by the students, said Make-A-Wish Central New York President and CEO Diane Kuppermann. In April, the Sport Management Club received the Chancellor s Award for Public Engagement and Scholarship. The award is given each year to SU students and groups whose work in partnership with organizations and citizens in the community exemplifies meaningful and sustained engagement. The 2015 Charity Auction will benefit the Salvation Army. Visit for more information. A letter from the SPM Club president By James DiDonato, SPM 15 SPM Club President During the academic year, the Sport Management Club at Syracuse University boasted more than 100 members. The Club combines philanthropic and professional networking opportunities to foster a fun, productive environment for our students throughout the academic year. A key aspect of our group is providing members with the opportunity to learn directly from sports industry professionals. Over the past year, a variety of executives from the NFL, Madison Square Garden, the Baltimore Ravens, UNICEF, the New York Yankees, Burson-Marsteller, and others spoke to the SPM Club in person and via Skype. Additionally, the SPM Club held its first internship panel, where members networked with Syracuse-area sport industry executives to learn about their organizations. The year concluded with a networking trip to New York City, where we met with senior executives at MLS, the NBA, toured Madison Square Garden, and attended two sporting events (New York Yankees vs. Boston Red Sox and Brooklyn Nets vs. Washington Wizards). A few of our team-bonding activities included a joint outing with SU s Women in Sports and Events Club (WISE) in the fall semester, a club bowling night, a group outing to a Syracuse Chiefs baseball game, and multiple club intramural teams. The SPM Club meets at 7 p.m. Tuesdays during the academic year in the Falk College Complex, Room 200. Lee LaRosa has been elected Club president for the year. For more information, [email protected] or [email protected]. SPMNews 16 Summer 2015

17 STUDENTS Sabermetrics Club keeps momentum going The Baseball Statistics and Sabermetrics Club, which studies advanced baseball statistics, wrapped up its third year with several projects. In March, sport management majors Greg Ackerman 15, Colby Conetta 17, and Joey Weinberg 17, along with Sport Management professor Dr. Rodney Paul, attended the 2015 Society of American Baseball Research Analytics Conference in Phoenix, Arizona, during spring break. The group was joined by SPM minor Justin Mattingly 17 and Arts and Sciences student Raymond Garzia 15. The conference included the 2015 Diamond Dollars Case Competition, which featured students from colleges and universities across the U.S. competing against each other by preparing an analysis and presentation of a baseball operations decision. The question asked was: What is the perfect Cole Hamels trade? The team came up with a few new statistics, including one called the Trade Benefit Factor that put a dollar value on each player involved in a trade and put a dollar value on the overall cost/benefit for the teams involved. During the competition, students met and networked with personnel from various Major League Baseball organizations and other baseball-centric companies. At the conference, Ackerman presented the club s research on Why Jeremy Losak 16, Matt Russo 16, Matt Filippi 15, Brandon Lane 15, and Zack Potter 15 (from left) participated in the SABR Diamond Dollars Competition at NYU in Fall Does a Team Outperform its Run Differential? More than 25 members of the SU SABR club conducted the research for the project throughout the academic year. Dr. Paul presented the paper, The Impact of Length of Game on Major League Baseball Attendance Demand, which looked at attendance over past MLB seasons and analyzed the impact of the pace of play as Major League Baseball moves forward with changes with the hope of speeding the game up. Dr. Paul, Mattingly and sport management major Jeremy Losak 16 researched the paper. NYU Diamond Dollars Competition In November 2014, Sabermetrics Club members Filippi, Losak, Brandon Lane, Zack Potter, and Matt Russo participated in a SABR Diamond Dollars Competition at New York University. This team of students, along with 10 other schools, was tasked with forecasting a free-agent contract for Major League third baseman Pablo Sandoval. Through this process, they also needed to find the cost of an open market of a win, the cost of losing a draft pick, and which two teams were most likely to sign Sandoval. The students had five days to do their research and create a presentation that would be judged by executives from the New York Yankees, New York Mets, and Baltimore Orioles. The Syracuse team attacked the case from multiple perspectives and even created its own player-aging curve to predict how Sandoval would age as a player. Although the team did not win, students learned a lot from the judges, including the current state of analytics in the game of baseball, where things might be headed in the future, and advice on how to break into the field. Join the Sabermetrics Club For more information on the Sabermetrics Club, contact the Department of Sport Management at , club president Colby Conetta at [email protected], or club advisor Dr. Rodney Paul at [email protected]. The club meets weekly during the academic year on Wednesdays at 6 p.m. in Falk College Room 104. It s open to any SU student. SPM hosts Women in Sports and Events chapter Women in Sports and Events (WISE) is a nationally recognized group whose goal is to be a leading voice and resource for women who currently work in, or aspire to be a part of, the professional field of sports and events. In 2009, Syracuse University was voted in as the first collegiate chapter of WISE s national organization, and remains the sole university organization today. Students in SU s WISE chapter were involved with several events during the academic year, including the Insane Inflatable 5K race, and Spinathon for On Point for College. Members also participated in a professional etiquette dinner. The Spin for On Point, held at Urban Life Athletics in Syracuse, raised more than $1,000 and generated five baskets of college supplies for needy students. Emma del Sol, Nicolette Hamilton, Julie Bengis, Erika Larsen, Sammi Weisman, Isabelle Jenner, Annemarie Wortz, and Meghan Grassadonia (from left) volunteered at the Insane Inflatable 5K race at the state fairgrounds. Members were also actively involved in planning a symposium, called Dream Big, which will be held in the Fall of 2015 on campus. The symposium will be geared toward high school girls who aspire to work in the sport industry or study sport management in college. The symposium will feature panelists from SU as well as from the Syracuse-area sport industry. During regular meetings, students had the opportunity to hear from several guest speakers, including SU Sport Management alumni Kylee Haggerty 14 and Rayna Linowes 13. Sport Management assistant professor Dr. Gina Pauline and instructor Dr. Terry MacDonald are the club s co-advisors. The Club meets at 6:30 p.m. Tuesdays during the academic year in the Falk Complex, White Hall, Room 200. For more information, call or [email protected]. SPMNews 17 Summer 2015

18 FACULTY AND STAFF SPM news and notes The academic year was an incredibly productive time for SPM faculty and staff on campus, domestically, and internationally. From presenting research at conferences worldwide to mentoring students on campus and in the community, SPM faculty and staff continue to bring new and important perspectives impacting today s most critical issues in sport. Listed below is a small sampling of select accomplishments. We invite you to visit the Falk College and Department of Sport Management web sites regularly (falk.syr.edu/sportmanagement) to stay current with SPM students, faculty and staff news. Rick Burton David B. Falk Endowed Professor of Sport Management Dennis Deninger Professor of practice Dr. Mary Graham Professor Dr. Terry MacDonald Instructor In Fall 2014, Burton was named one of America s best professors by American Ed TV. He serves as Syracuse University s Faculty Athletic Representative to the NCAA, and teaches in the Renee Crown University Honors Program. He co-authored a textbook that will come out later this year on global sport marketing, and is often quoted by media outlets from around the world. Deninger organized the department s Sport Symposium in April 2015 titled Sport and the Pursuit of Healthiness. It focused on the historial reasoning for the development of sports, concerns for the health of athletes over the past century, changes that have reduced health risks, and the impact of health concerns on current and future sport participants. The former ESPN producer also teaches in Newhouse, and conducted a Play-by-Play workshop for the student announcers at WAER. Dr. Graham attended the 2015 ILR Review Conference in New York City, where she presented her research on human resource management. Under her leadership, students in the SPM 295 Research Methods class conducted research at the 2015 Special Olympics Winter Games across Onondaga County, including the Oncenter, Highland Forest, and Greek Peak. Dr. MacDonald taught two graduate-level SPM classes in , and oversaw the Certificate of Advanced Study program. MacDonald also teaches in the Child and Family Studies program at SU, and is the Director of the Falk College Sport for Human Development Institute. Dr. Rodney Paul Professor Dr. Paul joined the editorial board of the International Journal of Sport Finance in He served as a panelist and presented his research at the Southern Finance Association Meetings in Key West, FL, and at the European Sports Economics Association Conference in Antwerp, Belgium. Paul is a nationallyrecognized sport economist and often quoted by media outlets on the topic. Dr. Gina Pauline Associate professor, undergraduate program director Dr. Pauline serves as the undergraduate director for the Sport Management program. She supervised the Sport Venue and Event Management graduate program students in planning the 2015 Syracuse Sport Summit held in April. She is also a member of the New York Special Olympics Winter Games Organizing Committee, and SUNY Cortland s sport management program accreditation committee. Dr. Jeff Pauline Associate professor, Sport Venue and Event Management graduate program director Pat Ryan Instructor Dr. Pauline presented his research at the Association of Applied Sport Psychology (AASP) Conference in Las Vegas. He is also the Sport Management minor coordinator, summer internship supervisor, and serves on the SPM Intra-University transfer committee. He was selected as a member of the AASP Continuing Education Committee, and is conducting research with Department of Psychology faculty at SU on Utilizing NCAA GOALS data. Ryan traveled with 12 students to Europe in May as part of SPM 400 Olympic Odyssey. Ryan helped to manage the technology purchase and construction of the Sales Call and Technology Center in the new Falk Complex. Ryan will also oversee the SPM Learning Community for Michael Veley Director and chair, Rhonda S. Falk Endowed Professor Veley received the 2015 Edward J. Kearney Award for Outstanding Accomplishment in the Field of Athletics for exemplary efforts in giving back to the community with personal time and talent. He serves on the Executive Council for the Syracuse Sports Corporation, acts as committee chair for SU s Remembrance Scholars, and is the public address announcer for SU football and basketball games. SPMNews 18 Summer 2015

19 FACULTY AND STAFF Dr. Patrick Walsh Assistant professor Dr. John Wolohan Professor Dr. Walsh attended the Global Sport Business Association Conference in Miami, the Sport Marketing Association (SMA) Conference in Atlanta and the North American Society for Sport Management Conference in Ottawa. He serves on the SMA Board of Directors, and was honored by Sport, Business and Management: An International Journal for his work being selected as a Highly Commended Paper of Dr. Wolohan attended the International Association of Sport Law Conference in Athens, Greece, and was an invited lecturer at the Sport Event and Venues of Tomorrow Conference in Columbia, SC. He traveled to China to meet with executives from China Central Television as well as Beijing Sport University (BSU), to further SPM s relationship with BSU to bring graduate students to Syracuse University. Sport Management staff updates Margie Chetney finished her second year at SU as office coordinator. She works closely with students and faculty, organizes SPM events, serves as editor of the SPM newsletter and handles social media and news for the department. Jaime Grillo joined Sport Management in December 2013 as an internship coordinator, working with undergraduate students on advising, internships, career events, networking and senior Capstones. Jenna LaManna-Johnson recently finished her third year as Sport Management internship coordinator. She works with SPM students to secure internships and senior Capstones, as well as in the role of advisor. LaManna-Johnson and Grillo both teach SPM 201. Kathryn Tunkel, who celebrated her 21st year at Syracuse University in 2015, is administrative assistant to SPM director Michael Veley. She works closely with students and faculty, handles all SPM course scheduling, Intra- University Transfer and SPM minor applications, and student enrollment. Kate Veley is the alumni and events manager for Falk College. She is the co-advisor of the Sport Management Club and the SPM Auction, and serves as president of SU s Women of the University organization. Margie Chetney Jaime Grillo Jenna La Manna- Johnson Research and publications: By the numbers Applied research and academic publishing in peer-reviewed journals was prevalent during , with several SPM faculty members presenting their findings at national and international conferences. SPM faculty had 25 refereed journal articles published or accepted during the academic year. An additional 15 other academic papers have been submitted for review. Several academic journals published SPM faculty research manuscripts and peer-reviewed articles, including: Academy of Economics and Finance Athletic Business Journal Communication and Sport Eastern Economic Journal Finance Research Letters Global Sport Business Journal International Journal of Financial Studies International Journal of Sport Finance International Journal of Sport Management Journal of Consumer Marketing Journal of Prediction Markets Journal of Sports Economics Legal Aspects of Sport The Qualitative Report Sport and Entertainment Review Syracuse University Magazine Sport Management faculty presented research findings and gave industry-related presentations at conferences across the world, including: Academy of Economics and Finance (Jacksonville) Academy of Management (Philadelphia) Association of Applied Sport Psychology (Las Vegas) European Sport Economics (Belgium) Global Sport Business Association (Miami) ILR HR Review Conference (New York City) International Association of Sport Law (Athens, Greece) International Cricket Council (Indianapolis) National Sports Forum (Cincinnati) North American Society of Sport Management (Ottawa) NYU Baseball Research Analytics (New York City) Sabermetrics Analytics (Phoenix) Southern Finance Association (Key West) Sport Marketing Association (Philadelphia and Atlanta) Sport Event and Venues of Tomorrow (Columbia, SC) Symposium on Baseball and American Culture (Cooperstown) Syracuse Sports Summit (Syracuse) World Union of Olympic Cities Smart Cities and Sport Summit (Lausanne, Switzerland) Kathryn Tunkel Kate Veley SPMNews 19 Summer 2015

20 FACULTY AND STAFF Francesco Riverso joins SPM as internship coordinator Francesco Riverso started as an internship placement coordinator in Sport Management in July Previously, he worked as an academic counselor at Syracuse University in The College of Arts and Sciences. As an internship placement coordinator he will provide advising and counseling to undergraduate students that includes general advising, as well as major and career exploration. Prior to working at Syracuse University, he served as a residence hall director and assistant director of campus programs at Siena College in Loudonville. Riverso, who has worked at Syracuse since 2007, earned a Bachelor of Science degree in Business Administration from Le Moyne College, and a Master of Science degree in Higher Education from Syracuse University. His office is located in 312 MacNaughton Hall in the Falk Complex. He can be reached at or [email protected]. SPM Parents Organization The organizational culture of Sport Management at Syracuse University strives to create a family atmosphere and keep you connected and informed. We ve created a Parents Organization to keep the lines of communication open and we are looking forward to continuing and expanding this organization throughout the upcoming year. The organization provides a forum for parents to communicate with each other as well as the SPM Department. Meetings are held via conference call with Sport Management director Michael Veley and internship coordinator Jenna La Manna-Johnson. If you would like to participate, La Manna-Johnson at [email protected] with your contact information (name, address, home address and phone number) and the name of your student. Outside the classroom SPM students, faculty and staff were engaged in a wide variety of community service, fundraising projects, and sportrelated experiential learning, including: Iron Girl triathlon Leveling the Playing Field equipment drive Make a Wish of Central New York Musselman 70.3 triathlon New York State Winter Special Olympics New York Yankees ticket sales trip Rescue Mission Spartan Race Syracuse Chiefs baseball Syracuse Crunch hockey Syracuse Festival of Races Syracuse Sports Corporation Team Epic Watkins Glen International Experiential learning trips to Los Angeles, Lake Placid, and Europe Networking trips to Michigan, Philadelphia, New York City, and Toronto SPM faculty university service included appointments on: Falk College Faculty Council Falk College Grievance Committee Remembrance Scholars review and selection committee SPM Advisory Board SPM Faculty Search Committees SPM Graduate Program Committee SU Project Advance Program Syracuse University Board of Trustees Athletics Oversight Committee Syracuse University Faculty Athletic Representative to the NCAA Syracuse University Senate Connect with SU Sport Management Department of Sport Management Syracuse University MacNaughton Hall Syracuse, NY (phone) or (fax) Michael Veley Director and Chair [email protected] Kathryn Tunkel Administrative Assistant to Michael Veley [email protected] Margie Chetney Office [email protected] Gina Pauline Undergraduate Program Director [email protected] Jeff Pauline Graduate Program Director [email protected] Jaime Grillo Internship Placement [email protected] Jenna La Manna-Johnson Internship Placement [email protected] Francesco Riverso Internship Placement [email protected] David Salanger Assistant Dean Advancement and External Affairs [email protected] Kate Veley Events and Alumni Manager [email protected] Web: falk.syr.edu/ sportmanagement Facebook: SU Falk College Department of Sport Management LinkedIn: tinyurl.com/sufalk CollegeLinkedInAlumni SPMNews 20 Summer 2015

21 NEWS AND EVENTS Graduate students lay groundwork for bringing adaptive sport competition to Central New York Seventeen sport management graduate students in Dr. Gina Pauline s advanced sport event management course spent the spring 2015 semester, in collaboration with the Syracuse Sports Corporation, laying the foundation for the 2nd Annual Syracuse Sport Summit, which took place April 30. The students conducted research and made recommendations for the feasibility of creating a multi-sport statewide competition for athletes with physical disabilities, including wounded military veterans. The Summit s aim was to spark discussion about creating opportunities for disabled citizens through the use of adaptive sports. It also explored the areas of need for such an event as well as the benefits to community members, athletes, and adaptive sport. Julie O Neill, team leader of sport performance for the United States Olympic Committee, presented the keynote address. The event also featured remarks by Michelle Evanson, Syracuse Sports Corporation president; J. Michael Haynie, vice chancellor, Veteran & Military Affairs at Syracuse University; and George Lonergan, of Cicero, a double amputee resulting Jason Robinson (front) was honored by United States Olympic Committee members John Register, Julie O Neill, and Queenie Nichols. from a snowmobile accident. Earlier this year, he started running again with the use of prosthetic legs. The students have gained tremendous experience not only in event planning but also in adaptive sport, an area they had never been exposed to before this project. In doing so, they are learning about the sports, rules and regulations as well as necessary facilities, funding opportunities, and other aspects. The impact this project has left on each of them professionally and personally is tremendous, said Pauline, associate professor of sport management. The graduate students presented their vision for the proposed statewide competition, including an identification of the sports, facilities, and auxiliary events, as well as other essential information that needs to be gathered to move forward. John Register, associate director for community and veterans programs for U.S. Paralympics, a division of the United States Olympic Committee (USOC), shared insights on how he has worked to advance the Paralympic Movement by leading programming efforts for service members and veterans with physical disabilities. The Summit featured three breakout sessions to facilitate discussion among the more than 100 attendees, who then heard from Evanson; Register; Rebecca Hann, associate vice president of operations at Onondaga Community College; and Brian McLane, strategic advisor, disabilities and inclusion at Syracuse University. Rebecca Hann, of OCC; Kim Seevers, of Adaptive Sport Foundation; Pete Sala, Vice President and Chief Campus Facilities Officer at SU; and Mike Kravec, of SU, (from left) participate in a panel discussion at the Summit. Julie O Neill, team leader of sport performance for the United States Olympic Committee, delivered the keynote address. SPMNews 21 Summer 2015

22 NEWS AND EVENTS Students immerse themselves in LA sports culture For the fifth consecutive year, the Department of Sport Management offered a course and eight-day immersion trip to Los Angeles during Spring Break 2015 that allowed 20 students to meet with more than 35 industry executives and practitioners in a variety of settings. The students were accompanied by SPM Department Director and Chair Michael Veley, and Falk College Alumni and Events Manager Kate Veley. The students met with executives from the Santa Anita Racetrack; NASCAR; National Hockey League s LA Kings; Los Angeles Dodgers; UCLA Athletics; FOX Sports; Mandalay Sports & Entertainment; LA Marathon; Relativity Sports; AEG; Los Angeles Coliseum; Stub Hub Center; USC Athletics, and Los Angeles Lakers. The group toured Hollywood, the Rose Bowl, the FOX Studios lot, Hollywood Walk of Fame, Santa Monica Pier, Paramount Studios, LA Live, Stub Hub Park, Dodger Stadium, UCLA Hall of Fame, LA Coliseum, and the LA Kings and LA Lakers practice facility (Toyota Center). They also attended a SPM hosts multimedia symposium on sports and health In the Spring 2015 semester, Falk College and its Department of Sport Management hosted Sport and the Pursuit of Healthiness, a multimedia symposium on how public health concerns are affecting sports participation and what is being done to make sports safer. In the 21st century, millions of American children still actively pursue sports, but the fear of head trauma and other debilitating injuries has affected the sports kids play. A growing number are inactive and idle. Consequently, childhood and adult obesity rates are at record levels, said Sport Management professor of practice Dennis Deninger. Through video presentations, panel discussions and a question and answer session, the event explored topics including player safety and debilitating injuries from sports, their role in reducing activity levels and long-term effects on those who are injured and current Student Seth Kornfeld 15 (far left) presenting with (from left) Sport Management professor of practice Dennis Deninger, Nicole Halloran, Dr. Brian Rieger, Denny Kellington, and on projection screen from Indianapolis, Dr. John Parsons. youth sports participation, youth activity levels and the growing inactivity/obesity epidemic, among others. Panelists included Nicole Halloran from the Solvay school district, who serves on the New York State Public High School Athletic Association Safety Committee; Denny Kellington, head athletic trainer for the Syracuse University football team; John Parsons, Ph.D., director of the NCAA Sport Science Institute; and Brian P. Rieger, Ph.D., Los Angeles Clippers game. On this trip I learned that persistence and networking are keys to finding success in the competitive sports industry, said Sport Management freshman Nicolette Hamilton. This trip opened my eyes to other parts of the industry, and the contacts I made were unreal. Once again, the group had the privilege of spending time with NBA legend Bill Walton. They had the opportunity to ask questions, take photos and hear some of the many stories that make Walton a legend in the sports industry. The conceptualization and implementation of this course has come full circle, said professor Michael Veley. This year our students actually met with four of our SPM alumni now working in Los Angeles as a result of going on this immersion trip and making professional connections. I m elated with the results and support of our benefactors. The trip accomplished the objective of meeting with as many sport entities and industry executives as feasible, including media, marketing agencies, athlete representation, professional teams, collegiate programs, sport venue facilities, etc., for the purposes of educating students and creating a greater awareness of the overall profession, while building the SU brand on the West Coast. The sport industry is absolutely massive in terms of opportunity, said SPM junior Jeremy Losak. There are so many different professional avenues that I had never considered prior to the trip. I was surprised by the number of SU alumni on the West Coast, and it just shows how massive and powerful the Syracuse alumni network is. director of Upstate Medical University s Concussion Center and assistant professor of physical medicine and rehabilitation at Upstate Medical University. During the symposium, results from a survey of students and parents from 20 states and three foreign countries asking how they decide which sports to play (or not to play) were released. Nearly one-third of the students said their parents had discouraged them from playing one or more sports because of the risk of injury. Sport and the Pursuit of Healthiness was an independent study project for five undergraduate students during the Spring 2015 semester, led by Deninger. Hailey Billitier, Michael Ennis, Will Gerhard, Michael Gutman, and Seth Kornfeld began their research in the Fall of 2014 as part of the Sport in American Society course offered by Falk College. SPMNews 22 Summer 2015

23 NEWS AND EVENTS SPM students visit 4 countries on European Olympic Odyssey Twelve students in the Department of Sport Management, led by instructor Pat Ryan, traveled to Europe in May 2015 as part of a 19-day, four-country Olympic Odyssey trip. The program began in London, where students experienced the impact of the 2012 Summer Games. From London, they traveled to Paris, birthplace of the modern Olympic movement, and then on to Lausanne to inspect the present-day Olympic Capital, headquarters of the International Olympic Committee (IOC) since The group then headed to Olympia, home of the ancient Olympics, and lastly on to Athens, site of the 2004 Summer Games. I had the experience of a lifetime, said Brendan Crowley 16. I have been showing all my friends and family the pictures and videos from the trip and they can t believe how much we covered and the beautiful places we saw in just under three weeks. It was, hands down, the best three weeks of my life and I will never forget it. In addition, students met with representatives from the Court of Arbitration for Sport to better understand how the Olympic movement is managed and its relationship to the world of sport throughout history. They also visited Marathon and the site of the historical start of the marathon run. Students spent the Spring 2015 semester learning about Olympic games past, present, and future in SPM 356-Olympic Sport Management. Ryan and his students kept a blog of the trip. Find it online at Winter Olympic Odyssey travels to Lake Placid In February, 20 undergraduate Sport Management students traveled to Lake Placid as part of their Olympic Odyssey class. The students were accompanied by SPM professors John Wolohan, Chad McEvoy, and Patrick Walsh. The group stayed overnight at the United States Olympic Training Center and hockey arena, where the 1980 miracle on ice took place. They visited the Olympic Jumping Complex, where they took an elevator to the top of the 120-meter ski-jumping tower. Students toured downtown Lake Placid, visited the 1932/1980 Winter Olympic Museum, and ended the trip at the Olympic Sports Complex, home to the bobsled, skeleton and luge tracks, and the biathlon range. After learning about the history of the Olympics during class, it was great for the students to see Lake Placid in person and to see one of the premiere winter Olympic sites in the world, Wolohan said. Guest speakers included Jared Steenberg, United States Olympic Committee operations manager, as well as Lake Placid historian and tour guide Jim Rogers. Many on the trip played basketball and volleyball in the Olympic Training Center, where Olympic and Paralympic hopefuls were staying. It was the sixth annual Winter Olympic Odyssey trip to Lake Placid for Sport Management. SPMNews 23 Summer 2015

24 NEWS AND EVENTS Steiner serves as executive in residence for SPM class Throughout the Spring 2015 semester, students in SPM 444 Sports Marketing Management had the unique opportunity to learn from Brandon Steiner, founder and chief executive officer of Steiner Sports Marketing and Memorabilia, and chairman of the SU Sport Management Advisory Board. As an Executive in Residence, Steiner co-taught the class with Sport Management assistant professor Dr. Patrick Walsh. Steiner led discussions on how to market an athlete, how to develop a Super Bowl advertisement, leadership skills needed to succeed in the sport industry, negotiation strategies, future trends in sport marketing, and best practices for securing employment. In addition, students conducted market research by developing an online survey, which was sent to Steiner Sports consumers. Students developed marketing plans for former New York Yankees and longtime Steiner Sports clients Derek Jeter and Mariano Rivera. Plans also focused on increasing the Steiner Sports soccer licensing and collectible business, impacting sales of the Steiner Sports Amazon.com store, and identifying how to best market toward female sports memorabilia consumers. While working on the marketing plans, students connected with Steiner Sports executives for assistance with the projects and networking opportunities. The time students were able to spend in and outside of the classroom with Mr. Steiner, and the lessons learned from someone who has revolutionized the sport memorabilia and marketing industry, was truly invaluable, Walsh said. The marketing plans the students developed exposed them to a real-world situation they may face in their future careers, and the ability to work on these projects with the CEO of a multimillion-dollar business provided a number of important lessons. Three students complete Certificate of Advanced Study program The Department of Sport Management received New York State Education approval for its newly developed Certificate of Advanced Studies (CAS) in Intercollegiate Athletics Advising and Support in The purpose of the CAS is to enhance the preparation of future and current professionals (academic and athletic advisors, higher education student affairs professionals/administrators, coaches) by providing a focused area of academic inquiry related to research, practice and policy perspectives in intercollegiate athletics and college studentathlete development. Given the recent MLS commissioner named University Lecture guest The David B. Falk College and its Department of Sport Management, in cooperation with University Lectures, will host Don Garber, commissioner of Major League Soccer and CEO of Soccer United Marketing, at 7:30 p.m. March 22, 2016, in Hendricks Chapel as part of the University Lectures schedule. University Lectures is a cross-disciplinary lecture visibility and attention being paid to athletic academic advising and support services at various colleges and universities, it is particularly relevant and necessary to consider the ways in which we prepare professionals who work in athletic/academic advising and student service capacities in their work with intercollegiate studentathletes and within the college sport culture. During the inaugural academic year of the CAS program, four graduate students were admitted with other graduate students and non-matriculated students enrolling in the program s series that brings individuals of exceptional accomplishment such as Garber to campus. Garber is among eight distinguished guests who will share their experiences and perspectives with the Syracuse University and Central New York communities this fall and next spring. The series is free and open to the public. Garber has been the commissioner of North America s premier professional soccer league since During his tenure, MLS has expanded from 10 to 23 teams and added 20 graduate course offerings. We are pleased to report that in the first year of its existence, three students completed the CAS program and graduated in May SPM continues to explore marketing strategies for the Certificate program and expects enrollment to steadily grow over the next several years. Dr. Terry MacDonald, an instructor in the Departments of Sport Management and Child and Family Studies, and the Director of the Falk College Sport for Human Development Institute, coordinates the certificate program. new owners, and more than a dozen new soccer-specific stadiums have been constructed in the United States and Canada. He has been listed among the most influential people in American sports by Time Magazine and Business Week, and has been named among the top 50 most influential people in sports business by the SportsBusiness Journal every year since SPMNews 24 Summer 2015

25 NEWS AND EVENTS SPM guest speakers Craig Anderson, assistant director of volunteer services, Rescue Mission Ron Bernard, managing director, Alvarez and Marsal Tiffany Brec, program educator, Vera House Kim Brown, SU Alumni Engagement Fredric D. Cambria, co-founder, American ED TV Chase Catalano, director, LGBT center at SU Dikaia Chatziefstathiou, Panteion University, Athens, Greece Rich Cimini, NFL writer, ESPN New York Chris Console (SU 2001), director, fan experience, consumer and brand marketing, Burson-Marsteller Stacy Eder, director of volunteer management, Special Olympics New York State Garth Ellms, director, Insane Inflatable 5K David Falk, founder, FAME Christina Faulkner, SU Career Services Daryl Gross, former director of athletics, Syracuse University Dan Hauser, senior vice president of corporate partnerships, Philadelphia Phillies Mike Hibbison, vice president, Home Depot Gary Jacobus, executive, Aramark Mark James, professor, Northumbria University School of Law, United Kingdom Mina Johnson (SPM 2014), athletic communications, SUNY Geneseo Jim Joseph, dean, Le Moyne College School of Business Cliff Kaplan, chairman, Equity Sports Partner Tim Langley, director of consumer products, NFL Seth Markman, senior coordinating producer, ESPN Sean McDonough (SU 1984), ESPN Tim McGhee, founder and principal, MSP Sports Jeff Mickle, director, Syracuse Visitors and Convention Bureau Dr. Cynthia Morrow, Maxwell School Center for Policy Research and former Onondaga County Health Commissioner Sean O Brien, data scientist, Maple Leaf Sports and Entertainment Michael Patent, former senior vice president, AEG China John Misha Petkevich, Olympian and author Jillian Paine, director, inside sales, Boston Celtics Mike Petriello, director, Fangraphs David Plaut, senior producer, NFL Films Chuck Reutlinger, SU Career Services Kevin Rochlitz, vice president corporate and business sales, Baltimore Ravens Magnolia Salas, SU Career Services SU Vice President and Chief Facilities Officer Pete Sala explains to SPM students what it took for the Carrier Dome to host Monster Jam during the Spring semester. David Plaut (right), senior producer for NFL Films, with SPM 199. Lynn Steenberg, president and CEO of Sports Physical Therapy of New York, with SPM 225. Dr. Cynthia Morrow, former Onondaga County Health Commissioner, with SPM 346. Sean McDonough, ESPN announcer, with SPM 325. Latrice Sales, associate director, NCAA Sports Science Institute Jason Schifrien (SU 2010), account services executive, ESPN Jill Sneider, Department of Health Promotion at SU Lynn Steenberg, president and CEO, Sports Physical Therapy of New York Brandon Steiner, founder and CEO, Steiner Sports Marketing Matt Sych, associate, Team Epic Andrea Talentino, dean of faculty, Norwich University (VT) Troy Waffner, director, New York State Fair Maggie Walters (SU 2009), director of marketing and communications, Syracuse Crunch At Sport Management Club Katie Berger, executive assistant, Syracuse Chiefs Allen Laventure, vice president of sales and marketing, Syracuse Silver Knights Risa Kamien, human resources generalist, Madison Square Gardzen Company Alex Kline, founder, The Recruit Scoop Diane Kupperman, president and CEO, Make-A- Wish Central New York Joe Leva, manager, Inside Sales, New York Yankees Andrea Marino, sponsorship services manager, Syracuse Crunch Dan Mason, general manager, Rochester Red Wings Matt Meyersohn, senior director, sports partnerships, U.S. Fund for UNICEF Mike Robbins, manager, ticket sales, New York Yankees Andrew Sagarin, operations manager, Auburn Doubledays Jason Smorol, general manager, Syracuse Chiefs Caryl Stern, president and CEO, U.S. Fund for UNICEF Colleen Stratton, manager of human resources, Madison Square Garden Company Mike Voutsinas, general manager, Auburn Doubledays Via Skype Rich Cimini (SU 1985), NFL writer, ESPNNewYork.com John Gassner, senior vice president, New York Roadrunners Steven Kozar (SPM 2014), account coordinator, Lead Dog Marketing A.J. Manderichio (SU 2012), social media manager, Anaheim Ducks Jennifer Masi, vice president, Team Epic Julie O Neill, sports performance manager, USOC Mike Petriello, writer, Fan Graph Michael Shenker (SU 2012), New York/New Jersey Super Bowl host committee Hali Stark (SU 2011), social media manager, Major League Baseball Advanced Media SPMNews 25 Summer 2015

26 ADVISORY BOARD Meet the SPM advisory board members Chair Chair Emeritus Brandon Steiner is the founder and chairman of Steiner Sports Marketing, the largest company of its kind in America. He s considered a sports marketing guru who is a regular on ESPN Radio 1050 on Sunday mornings, along with his co-hosting duties on Yankees-Steiner: Memories of the Game, which is prominently featured on the YES Network. David B. Falk is the founder of FAME and has long been recognized as one of the industry s leading figures and most talented innovators. He was named a 2015 recipient of the Sports Business Award by Sports Business Journal to recognize the leaders, visionaries and practitioners who personify excellence in the business of sports. A gift from Rhonda S. Falk 74 and David B. Falk 72 in 2011 established the Falk College of Sport and Human Dynamics. Ronald C. Bernard has over 35 years experience in the entertainment, sports and media industries in both senior operating and financial capacities. He is currently a senior advisor at Alvarez & Marsal specializing in the media/sports industries. He is also president of LWB Consulting, a media/sports consulting advisory to private equity firms looking to make investments in the sports/ entertainment industry. Russ Brandon serves as president of both the NFL s Buffalo Bills and the NHL s Buffalo Sabres. He has been with the Bills since 1997, taking over as president in Brandon was named Sabres president in July In his new role, he will oversee all aspects of the business operations for the Bills and the Sabres. Nicholas Carparelli Jr. is Senior Director of College Sports at Under Armour. Previously, he was the Senior Associate Commissioner at the American Athletic Conference and also the Senior Associate Commissioner at the Big East Conference. He received his Master s degree from SU. Howard Dolgon is president and CEO of the Syracuse Crunch. A founding member of Alan Taylor Communications, Inc., a leading independent sports public relations agency in the country, Dolgon has spent more than 25 years in the public relations/marketing field. He is a visiting professor at the S.I. Newhouse School of Public Communications of Syracuse University. Kelly Williams Downing is a sports marketing veteran with more than 15 years experience working with sports teams, international sporting events, agencies and consumer brands. The SU graduate currently brings digital, social media and marketing strategy to life for clients including the Boston Red Sox, Fenway Sports Management, Liverpool FC, and the New England Revolution (MLS) as a vice president with Elevate Communications. Michael Duda is the cofounder and managing partner of Consigliere Brand Capital, an accelerator agency and consumer investment-driven investment company. Duda has spent 23 years in the world of Madison Avenue, including 13 at Deutsch Inc. He was named to Crain s 40 Under 40 Award for business in Julie Foudy is a former captain of the U.S. women s national soccer team. She is currently an analyst and reporter for ABC/ESPN, founded the Julie Foudy Sports Leadership Academy, and served as president of the Women s Sports Foundation from She was inducted in the U.S. National Soccer Hall of Fame in Jina (Song) Freiberg, a 2009 SPM graduate, is the grants administrator and data analyst for the City of Falls Church, Virginia. She is responsible for administering state and federal grants for capital improvements, primarily transportation and storm water infrastructure projects. Previously, she worked in fundraising for large nonprofits at the 92nd Street Y and Girls Incorporated. Shawn Garrity is the chief executive officer for Circle TPR, a national entertainment production company he founded in 2013 in Las Vegas. Garrity was a scholarship athlete at SU, playing football from , when he won the Pat Miller Award for Outstanding Student Athlete Citizen. Mark Geddis is president and CEO of Geddis Holdings and managing partner of Super Fan Sports Fundraising. Prior to that, he was the founder and CEO of Collegiate Images and was also director of marketing communications for the Florida Marlins. Ed Goren, a 47-time Emmy Award winner, was the vice chairman of FOX Sports Media Group. He was inducted into the Broadcasting & Cable Hall of Fame in Goren graduated from SU in 1966 and is currently the president of Goren Media Group, an entertainment consulting company. SPMNews 26 Summer 2015

27 ADVISORY BOARD Pamela Hollander is vice president of integrated marketing communications at Allstate, where she leads the corporation s Sponsorship Marketing, Promotions, Consumer Public Relations and Social Media Center of Excellence. She joined Allstate in 2000 and has been in the marketing, communications and public relations industry for 25 years. Cliff Kaplan is chairman of Equity Sports Partner (ESP), a boutique sports marketing and media company based in New York City, and launched in Previous to founding ESP, Kaplan, an SU graduate, served as president and CEO of Van Wagner Sports and Entertainment. He has been an industry leader for more than 25 years. David Kleinhandler is the founder and chairman of ArxSocial and has been an entrepreneur and investor for over 20 years. His successful track record with many businesses is an asset to ArxSocial s business model and market strategy. He is an SU graduate. Christopher Lencheski is the founder and chairman of Phoenicia. He has worked in the global sports and entertainment landscape for more than 20 years. The SU graduate was previously president of Comcast- Spectacor subsidiary Front Row Marketing and Analytics. David Levy, an SU graduate, is president of Turner Broadcasting System, Inc., a position he was elevated to in the summer of In this role, Levy added oversight of Turner s domestic entertainment, kids and young adults networks and business portfolios to his current leadership of the company s advertising sales, affiliate sales and sports units. Patti Kleinman-Fallick is director of broadcast operations at the MLB Network. The SU graduate was part of the original team of employees to be part of MLB Network s record-setting launch in She oversees the daily integration of MLB Network programming, promotions, and commercials. She has won seven Emmy Awards. Don McPherson is an activist, educator, feminist, entrepreneur, and College Football Hall of Famer who has used the power and appeal of sport to address social justice issues. The former SU quarterback, who has provided educational seminars and lectures throughout North America, was a unanimous All-American, as well as an NFL and Canadian Football League veteran. In 2002 he founded the Sports Leadership Institute at Adelphi University, for which he served as executive director until Sandy Montag is president and CEO of The Montag Group, a consulting, advising, content development, and media strategy company focused in the world of sports, entertainment, and lifestyle. Montag also represents a variety of clients with IMG. Laurie Orlando is senior vice president for talent strategy, planning and development at ESPN. The SU graduate oversees ESPN s Talent Office and relationships with the onair personalities who represent the ESPN brand across all multimedia platforms. Ben C. Sutton, Jr. is chairman of IMG College, which works with over 200 colleges and universities nationwide through its four market leading businesses in multi-media and sponsorship rights, trademark licensing and brand management, ticketing, and stadium seating. Prior to IMG, Sutton spent 18 years as chairman and CEO for ISP Sports. Kathrine Switzer is president of AtAlanta Sports Promotions, and has long been one of running s most iconic figures. The SU graduate is an Emmyaward winning TV commentator, author, and motivational speaker. She launched 261 Fearless, a movement to empower women through running. Mike Tirico has handled a variety of assignments for ESPN, ESPN Radio and ABC Sports since 1991, establishing himself as one of the most recognizable faces in the industry. In 1987, he was the first recipient of the Bob Costas Scholarship, given to a broadcast journalism student at Syracuse University. John Wildhack is executive vice president of programming and production for ESPN. The SU graduate oversees all of ESPN s production efforts, as well as programming acquisitions, rights holder relationship management, and scheduling. He joined ESPN in Michael Wohl is president of Pinnacle Housing Group. He focuses on the development of quality, affordable housing in South Florida. The SU graduate heads Pinnacle s disposition efforts throughout the state. Tyler Young, SPM 10, is the senior manager of marketing operations for Appboy, a global leader in marketing automation for mobile applications. Young previously worked for Salesforce.com, where he was responsible for sales training program development and management for more than 500 sales leaders globally. SPMNews 27 Summer 2015

28 ALUMNI To our SPM alumni, As SPM nears its 10 th anniversary, I can t help but reflect on the role that each of you has played in our success. You hiked up the hill to Ostrom and rode the bus to Drumlins, traveled with us to Madison Square Garden, and celebrated the renaming of our college years later. Twenty-five of you graduated in 2008, and 78 of you walked the stage in And now more than 400 of you are spread out across the world, engaged in diverse careers and continuing to make us proud. Thank you for the Capstone and job opportunities you routinely send. Thank you for addressing the questions of recent alums, walking resumes through the process within your own companies and even hiring SPM graduates. We are grateful to everyone who has spoken to a class or club, served on the SPM Advisory Board, donated to the department or forwarded an auction item. You are the epitome of all we hope for in our alums as you continue to give back in so many ways. By staying connected, you are allowing us to support you. LinkedIn is the easiest way to do that ( kateveley). Please me at [email protected] when your job or contact information changes. We welcome the opportunity to share in your good news, both personal and professional. Our best wishes to those of you who have recently gotten engaged or married and who are expecting or celebrating the birth of a child. Congratulations on completing graduate school or recently being accepted, and we are so proud of your promotions and new jobs. Many of your accomplishments are reflected in the photos that follow. The list below reflects the most recent information we have. If it s inaccurate, please me with updates. Stay tuned for news on our 10 th anniversary celebration at the new Falk Complex and if you re interested in being part of a junior advisory board or coordinating an alumni organization in your area, please let me know. To keep up to date on all SPM news and events, visit falk.syr.edu.sportmanagement. Be sure to follow Sport Management on and like us on Facebook at SU Falk College Department of Sport Management. Continued success! Kate Veley Falk College events and alumni manager NAME EMPLOYER TITLE NAME EMPLOYER TITLE Class of 2008 Stephanie Bissett The Wheeler School Teacher/Coach Austin Blumstein New York Mets Ticket Services Representative Emmanuel Fernandez ACE Job Developer Lauren Fischer Milburn School District Fifth-grade teacher Brian Goodman Deluxe Corporation Social Media Specialist Alana Hager-Johnson ecollective Account Executive Jonathan Hight Carat Supervisor Nicole Imbrogno University of Memphis Instructor and Internship, Sport and Leisure Commerce Program Amy (Hobbs) Lawicki Arrow Electronics Event Manager Ian McFate Aramark Sports and Entertainment Club Manager Casey Miller IO Media Ticketing and Integration Lead Julie Nemeroff NBA Senior, Global Partnerships Brad Peetoom Lhoist North America Lab Assistant Jeff Petrino Turner Sports Digital Marketing and Promotions Manager Michael Ross Atlanta Falcons Area Scout Steve Shur New Jersey Supreme Court Law clerk Jake Silverman University of Pennsylvania Assistant Athletic Director Lauren Smith Cambridge Associates Program Associate, Organizational Development and Talent Management Elizabeth Kwasknowski, 2013; Tiffer Valente, 2012; Jenna Harmer, 2015 Erik Elkin, 2010 Garrett McLaughlin, 2012 SPMNews 28 Summer 2015

29 ALUMNI NAME EMPLOYER TITLE NAME EMPLOYER TITLE Jackie (Friedman) Stanmyre Community Psychiatric Institute Mental Healthand Addictions Counselor Alex Suskind Instagram Music Editor Matt Van Pelt Ellis Medicine Director, Planning and Business Development Heather Widell Law Office of John F. Trial Attorney Lyke Jr. Robert Wynn Northfield Consulting Group Business Manager Class of 2009 Emily Arrighi ESPN Lead Controller Motions Graphics Isabella Babienco Specific Media Account Manager Daniel Bain Hornets Sports and Entertainment Manager, Arena and Event Operations Brian Belsky The Bozzuto Group Leasing Manager Samantha Berschler Uber Recruiter Jason Blanchette Boston College Associate Director of Marketing Lindsey Campbell Texas Christian Graduate student University Robert Cavicchia Inaria Account Manager Tom Flynn Momentum Worldwide Account Manager John Galvin D.W. Clark, Inc. Ticketing Matt Gay Cleveland Indians Group Sales Account Executive Saurab Guha Wells Fargo - US Assistant Vice President Corporate Banking Kelly Harrington BBDO Account Manager John-Christopher Higgins Iona College Assistant Sports Information Director Hideto Ide Skylight Consulting Management Consultant Evan Intrater InterviewJet Co-Founder Ryan Jody AOL Strategic Account Manager Shawn Jordan Central Florida Sports Commission Marketing and Event Michael Juhas CPXI Senior Director of Sales Patrick Kermond Burnham Boat Slings Production Manager Richie Lampasi Mile High Sports Radio Radio Producer/Staff Writer Gary Langlais CSC ServiceWorks Corporate Counsel Dan Lehane Chrysler Group, LLC Supply Chain Distribution Manager Jeffrey Lipschutz Partners Group Legal Counsel Nick Martin Relativity Sports, LLC Director of Business Development Martin Meltzer DLA Piper Case Assistant Thornton Mountford SeatGeek Event Expert John Orsenigo Manhattanville College Graduate student Brett Payne Snap-on Tools Corporate Account Manager Matthew Perry Physource Solutions Director of Marketing amd Sales Lori Robinson Louisiana State University Ph.D. Candidate Jorden (Rosen) Maljovec Law Office of Jorden Rosen Maljovec Attorney Marc Rutchik The Manual Manager, East Coast Sales Tiffany Selig Selig Enterprises Co., Inc. Chief Operating Officer Jina (Song) Freiberg City of Falls Church, Virginia Capital Improvement Projects/Grant Administrator Adam Sternbach Strategies for Wealth Agency Control Officer Greg Szklany Saucony Field Marketing Specialist Delante Thomas Cleveland Municipal Law Clerk/Mediator Court/Cleveland- Marshall School of Law Ashley Van Hoff Themis Bar Review, LLC Contract Attorney Evan Vandenabeele Synechron Junior Associate Jason Yakubovich Pandle Inc. Founder Class of 2010 Alexander Abramo CarGurus Account Specialist Andrew Abramson Korn Ferry International Research Associate Mark Alken Stats, LLC Reporter Michael Bassewitz Paragon Marketing Group Senior Account Tom Brewster Boston Bruins Client Service and Activation Administrator John Choi MEC Senior Analyst Andrew Cohn Advantage International Account Manager Chrissy Cronin Boston Celtics Manager, Group Sales Edwin Dei Concise Media Design Event Technician Michael DiTrani Pricewaterhouse Assurance Associate Coopers Lena Dubensky University of Denver Graduate student Erik Elken WKEF-TV/WRGT-TV Sports Director Trevor Ferris Towers Watson Pension Benefits Analyst Eileen Finn University of New Hampshire Graduate student Hali Stark, 2011, and Carlos Ruiz, 2013 Jackie Friedman Stanmyre, 2008 Jina (Song) Freiberg, 2009 SPMNews 29 Summer 2015

30 ALUMNI NAME EMPLOYER TITLE NAME EMPLOYER TITLE Will Flohr Media Assembly Associate Director, Integrated Communications Gregory Frias United States Tennis NJTL Association Stacie Gerstel CAA/Inside SEG Marketing Manager Jason Gorsky Solomon Page Group Technical Recruiter Matthew Grodd Kane International Business Development Steve Guzinski Lifestyle Medical Trainer Center Joseph Jacobi Bed, Bath and Beyond Payroll Processor Brad Kallet CBS Radio Web producer for CBSNewyork.com Max Koeppel Alcohoot Inc. Co-founder and COO Cooper Lemon Eight by Eight Magazine Communications and Marketing Director Joshua Levy William Morris Endeavor Entertainment Agent Trainee and Assistant Josh Lewis Storelli Marketing Manager Brandon Mahaffy ChyronHego Project Manager David McIsaac Good Sports Community Program Assistant Nicole Merritt AMP Agency Account Executive Joseph Meyer Prasco Park/Prasco Labs Data Research Associate Alyson Miksitz Zurich NA Associate Underwriter Calvin Morrissey true(x) media Account Executive Ashley (Neiman) Brantman Genesco Sports Enterprises Senior Account Manager Andrew Park Doman Group Director of Client Services Joey Persoff USC School of Law Graduate student Jonathan Piken Prudential Financial Project Management Analyst Erick Posser Guggenheim Partners, Associate LLC Jonathan Prinsell Hamilton Tiger-Cats Manager, Ticket Operations and Data Management Matt Reynolds Boston Celtics Video Assistant Ashley Shilo Boston University Athletics Assistant Director, Athletic Communications Zach Siegal-Eisman The Recording Academy Craft Awards Assistant Chris Sotiropulos Oakland Raiders Ticket Operations Ashley (Spicer) Lloyd Cliff Drysdale Tennis Marketing and Events Sam Staton Northern California Golf Association Assistant Director of Membership Kevin Stone Boston Bruins Season Ticket Account Executive Gordie Taylor CBS Radio Brand Activation Manager Matt Watson Glover, Young, Associate Attorney Hammack, Walton & Simmons, PLLC Spencer Weinman YieldMo Senior Director of Business Development Peter Weintraub Fitness Retriever Owner, Personal Trainer Samuel Wood Puck Agency, LLC Executive Assistant to the President Tyler Young Appboy Senior Manager, Marketing Operations CLASS OF 2011 David Anthony Adriel Aponte Adam Baldassarre Brendan Barca Syracuse University Law School Robert Half International C-Suite Quarterly Magazine John Hancock Life Insurance Company Graduate student Lead Techinical Recruiter Strategic Partnerships and Business Development Internal Business Consultant Andrew Bennett Phoenix Coyotes New Business Development Account Executive Matthew Bernstein DHA Capital Associate Basil Bourque VISA USA AML/Sanctions Compliance Analyst Rachel Bubier Houston Astros, Community Relations and Foundations Alyssa (Burkgren) Bleaken University of California, Berkeley Revenue Accountant Arielle Burks Tulane University Program Zachary Chernes Publicis Account Supervisor Katie Ciurzynski G&G International Account Manager and Logistics Specialist Jordan Cooper Blippar, LLC Account Executive Zachary Cravitz Florida Panthers Marketing Devin DePoint CaterTrax Solutions Consultant Andrew Diamond The TOPPS Company Associate Brand Manager Shantel Fair Special Olympics of Southern California, LA and San Gabriel Valley Jon Plaut, 2013 Jordan Upmalis (SVEM), 2013 Marc Lomasky, 2012 SPMNews 30 Summer 2015

31 ALUMNI NAME EMPLOYER TITLE NAME EMPLOYER TITLE Richard Granato Lakewood Blue Claws Assistant Devon Heinen The New Yorker Feature Writer Thuong Hoang McGladrey Accounting Senior Associate Firm Julian Hucal EY Senior Consultant, Advisory Services Matthew Kramer Paychex Virtual Sales Representative Mike Kravec Syracuse University Events Manager Carrier Dome Elana Kuflik Teachers College at Graduate student Columbia University Marie Letterii Hofstra University Admissions Counselor Max Levitt Leveling the Playing Field/Living Social Founder/Executive Alex Lewin Warner Brothers Digital Entertainment Client Solutions Representative Daniel Magnante Feigco Entertainment Creative Executive Brian Meyer IMG Account Manager Samuel Meyerkopf Euroleagueadventures. Editor/Basketball Coach com/oakland Wilson Pak Elite Tournaments Assistant Director of Operations Matthew Paul Salmanson Capital (Campus Hill Management) Acquisitions Analyst Ashley (Robbins) Condon Tsongas Center at UMASS Lowell Associate Director of Communications for men s basketball Saralynn Ruhland Buffalo Sabres Account Services Representative Angie Sagnelli Kevita Probiotic Drinks Regional Marketing Manager - East Morgan Salvan 360i Social Publicist Aneesh Saxena ESPN Production Jordan Schoem NY Ragers President Gabriel Serra Rugged Strength Owner, Professional Fitness Trainer Brian Sharkey ESPN TV Account Manager Michael Shreve MDS and Associates Sales Associate Jonathan Stahler Parron Law Associate Attorney and Certified NBPA Agent Hali Stark Jamie Stein Sarah Tepper MLB.com (MLB Advanced Media) Wasserman Media Group New Museum of Contemporary Art Senior Manager, Content Strategy Team Sports Division, Broadcasting/Coaching Special Event Manager Akeem Thomas ESPN Sales Planner Zachary Werner Astra Zeneca Pharmaceutical Sales Specialist Sharifa Wilkinson Pan American Games, Observers Program Brett Woltz FanDuel Event Zachary Yeremian Connelly Partners Digital Analytics Manager Chelsey Zuckerman Katz Media Group Sales Assistant - CBS/ Entercom Radio Division CLASS OF 2012 Elliott Adamczyk Westwood Management Property Manager Antwon Bailey San Miguel School Educator Olivia Cheng Paragon Sports, NYC Social Media and Events Manager Jonathan Coe ACC Public Relations and Communications Intern Matthew Cohen Octagon Account Executive Danielle Czysz Draft Kings Marketing Associate Margaret D Agostino Bryan Davidson Alfonso Dos Santos Professional Bull Riders, Inc. Syracuse University Law School Harbor Beach Marriott Resort and Spa Digital Content Graduate student Sales Manager Jennifer Edwards KSE Partnership Services Joseph Fanelli Physiotherapy Associates Head Trainer/NASM Certified Personal Trainer Natalie Fowler City of Milwaukee Legislative Aide Doug Glosser Duquesne University Graduate student Law School Kevin Hall CBS-3 (KYW-TV) and CW (WPSG-TV) Sales Department Traffic Assistant Eric Handler Madison Square Garden, Individual Ticket Sales Sam Hochberg New York Yankees Account Executive, ticket sales Sarah Holden Brown University Assistant Women s Lacrosse Coach Jordan Josephs Filter Consulting Group Co-Founder and Consultant Caitlin Kalinowski rundisney Event Services assistant Michael Beck, 2015 Mo Higgins (SVEM), 2013 Sierra Lever (SVEM), 2014 SPMNews 31 Summer 2015

32 ALUMNI NAME EMPLOYER TITLE William King Cleveland Indians Inside Sales Representative Alison Langevin Zachary Lazare Virginia Eagle Distributing Madison Square Garden Brand Activation Manager Manager, Account Activation Marc Lomasky Lowenstein/Sandler Law Clerk Alyssa Marks NBA Associate, Team Marketing and Business Garrett McLaughlin Buffalo State Athletics Assistant Football Coach Andrew Naylor Dick s Sporting Goods Footwear Sales Lead Ben Norowski New York Red Bulls Group Sales Account Executive Justin Odell Team Epic Sponsorship Strategy Antonio Olivero Trustco Bank Head Teller Anthony Prisco Syracuse Assistant Director University Athletic Communications Brian Proctor New Jersey Devils Business Development Account Executive Katherine Punda Boston Celtics Strategic Marketing Jennifer Reilly Cream of the Crop Program Manager Events and Logistics Nicholas Resavy Brooklyn Nets Video Jeffrey Reuben NHL Digital Video Richard Ricco NBC Sports Group Technical Logistics Assistant Brandon Rollins Aquarius Sports and Entertainment Senior Client Services Brett Ruff Buffalo Sabres Hockey Operations Assistant Jamal Salmon ESPN Senior Research Analyst Michael Schenker Ascendent Sports Group Business Development and Partnership Marketing Alexander Shimrat Pro Specialities Group Assistant Sales Manager Michael Tischler Liacouras Center at Event Manager Temple Christopher Valente IMG College Sales Strategist CLASS OF 2013 Jesse Abrams Prudential Center and NJ Devils Experiential Marketing George Alexander Nicols School Boys Basketball Assistant Coach NAME EMPLOYER TITLE Drew Altavilla Andrew Arrospide PPL Center (Home to Lehigh Valley Phantoms) AEG Worldwide Partnerships Operations Manager Partnership Sales Analyst Erica Belanger Cohn & Wolfe Assistant Account Executive Jacob Berkowitz Global Spectrum s Event Manager Cross Insurance Center Danielle Berman The Brewer Group Director of Administration and Global Affairs Ryan Boepple MLB Network Production Assistant Michael Botwinick Brooklyn Law School Graduate student Eric Brest The Neustadt Group Basketball Operations Manager Rebecca Bruce Melissa Carlson (SVEM) National Hockey League Memphis Grizzlies Partnership Marketing - Account Executive Account Executive Client Services Marley Ciferri Bear Claw Events, Inc. Campaign Benjamin Cohen Oppenheimer & Trader Company Daniel Cohen WREX-TV Weekend Sports Anchor/Reporter Maxwell Cohen Philadelphia Phillies Minor League Video Intern Sarah Costello Tiger Woods Foundation of Events PJ Davidson New York Yankees Group Sales Account Executive Derek Faske MSG Group Sales Representative Jim Geant New York Road Runners Business Development and Strategic Partnerships Stephen Geisenheimer NCC Media Sales Charma Harris Eric Higger Maureen Higgins (SVEM) PGA Tour s Cadillac Championship Van Wagner Sports & Entertainment LLC Levy Restaurants, Memphis Tournament Services Production Suites Manager Jonathan Jacobino Scout Media User Experience Associate Jameson Kearney MLB Advanced Media Client Services Tae Yun Kim Republic of Korea Soldier Elizabeth Kwasnowski IMG Sales and Marketing Suzanne Grassel, 2008 Taylor Jackson (SVEM), 2014 Wendong Sun (SVEM), 2014 SPMNews 32 Summer 2015

33 ALUMNI NAME EMPLOYER TITLE NAME EMPLOYER TITLE Michael Lecce Radegen Sports Management Client Marketing and Business Development Michael Lennon New York City FC Account Executive Rayna Linowes UCLA Marketing Assistant for Baseball Davis Lyons Van Wagner Sports & Entertainment LLC New Stadium Sales Consultant Minnesota Vikings Amanda McLean UConn Graduate student Iain McWhirter Team Epic Joshua Millan Whistle Sports Social Media Producer/ Editor Dylan Nelson 2Dialog Business Development Josh Nightingale Williams Cuker Law Clerk Berezofsky, LLC Taylor Noel Intervale Capital Assistant Alexandre Pache Lizzy Pannucci Seattle Sports Commission Mid American Conference Business Development Manager Championships Assistant Jonathan Plaut Minnesota Twins Minor League Video Assistant Laura Porth (SVEM) Tulsa Sports Commission Richard Ricco (SVEM) RoeCoe Aaron Rudy Syracuse University graduate school Soccer and Lacrosse Operations and Client Relations Graduate student Katy Rudy (SVEM) University of Virginia Assistant Director of Marketing Carlos Ruiz II MLB.com Marketing Producer Nicole Salzman LeadDog Marketing Account Matthew Samost Tampa Bay Lightning Business Strategy and Analytics Analyst Andrew Silberman JW Player Sales Development Representative Chad Spodek City Lumber Inc. Financial Account Manager Robert Stabenau Team Epic SRI Department Jordan Upmalis (SVEM) Aramark Lincoln Financial Field Catering Supervisor Alvaro Voelker Jr. Octagon Account Executive for Soccer/Hispanic Logan Wallace NFL Players Inc. Players Services Clayton Wilburn Tennessee Titans Account Executive Ellie Youle Primary Wave Media Marketing Associate CLASS OF 2014 Richard Ackah All American Bowl Marketing Selection Tour Matthew Andre Bolles Tennis Assistant Director of Tennis Matthew Ashe Octagon: BMW Drive Event Trainee for Team USA Allie Ayres Kraft Sports Group Marketing - New England Patriots Stephen Bailey Syracuse Media Group Syracuse University Football Beat Writer Chari Bayanker The Topps Company Associate App Producer (SVEM) Curtis Baylor Baseball Info Solutions Video Scout Intern Andrew Beck New York Red Bulls Inside Sales Executive Zoe Bernstein BMF Media Creative Strategist Brian Blewis Pro Football Syndicate/ Graduate student Georgetown Alex Boory Philadelphia Soul Account Manager Beau Brooks POWER Home Remodeling Group Marketing Consultant Peter Corasaniti Syracuse University graduate school at Newhouse Graduate student/ Graduate Assistant Athletics Andrew DiDonato Starpower LLC Entertainment Marketer Anthony Dragona NCG Visuals Account Executive Paige Feldman CAA Molly Gilroy Brett Greenfield Harrisburg City Islanders IMG College - UConn Sport Marketing Marketing Communications Manager Account Executive Kylee Haggerty Tough Mudder LLC Seasonal Operations Nolan Hart AllianceBernstein Regional Consultant Taylor Jackson (SVEM) Research Now Sales Support Executive Max Jacobson Home Team Sports (FOX Sports Media) Client Services Jasmine Jordan Charlotte Bobcats Basketball Operations Robert Kelley All Fill Inc. Regional Sales Manager Sunghwan Kim Philadelphia 76ers Sales Associate Steven Kozar LeadDog Marketing Group Account Coodinator Mari Lee Ultimate Fighting Championship Event Development Charles J. Lerner PIZZAROTTI IBC Business Development Adam Sternbach, 2009 Allie LaCombe, 2015 Carly Peters, 2008 SPMNews 33 Summer 2015

34 ALUMNI NAME EMPLOYER TITLE NAME EMPLOYER TITLE Sierra Lever (SVEM) Los Angeles Philharmonic Courtney Lyons NYU School of Graduate Student Professional Studies Bennigan Maher Olympia Sports Store Manager Meg Mankowski Inside SEG/CAA Sports Executive Assistant Thomas Matschiner Horizon Media Account - Scout Sports and Entertainment Javier Morel ESPN Associate TV Account Manager Chad Muratev MODCo Media Assistant Media Planner Robert Murray Morgan Stanley Commodity Operations Analyst Matthew Pagano The Aspire Group Inc. - Rutgers Athletics Eric Peterson The Aspire Group Inc. - Rutgers Athletics New Business Consultant Senior New Business Consultant Jeremy Philipson FanDuel Inc Customer Service Agent Stephen Rathbun The Rockport Company Regional Account Representative Julie Rising (SVEM) Boise State University Events and Facilities Brandon Rosenblum League Apps Partnership Specialist Andrew Ross FC Orlando Premium Account Executive Andrew Sagarin ASVP Studio Studio Assistant Zach Schotz Project Canvas Court Founder Benjamin Shapiro The Aspire Group Inc./ University of Maryland Service and Retention Consultant Athletics Jordan Smith Gow Media Account Manager Ian Solomon Octagon Account Executive David Sperino PGA Tour Operations Specialist Jennifer Steverson The Midas Exchange Assistant Media Negotiator Jan Stransky Syracuse Crunch Account Executive Daisuke Sugiura Los Angeles Dodgers Public Relations Assistant Alex Tavernier Octagon - BMW Drive Event Trainee for Team USA Ryan Tessler Tough Mudder LLC Compound Tyler Wasserman Doman Group Client Services Associate Jack Wentzell Fargo Dome Operations Supervisor John Wilson ESPN Account Service Executive - Radio Sales Ethan Zombek LeadDog Marketing Group Strategic Marketing and Partnerships CLASS OF 2015 Kevin Agresto FanDuel, Inc. Customer Service Agent Zachary Albright JP Morgan Chase Analyst Shaan Baren LourdMurray Investment Solutions Associate Meghan Baumer Syracuse University Athletics Department David Berger Surge Sports Management Emily Bracken (SVEM) Lincoln Healthcare Events Justin Brown (SVEM) Boston Celtics Athletic Communications Assistant Scouting Director Event Meeting Regina Burke Washington Nationals Insides Sales Representative Brooke Del Guercio New York Yankees Account Executive, Corporate Sales and Sponsorships Emily Dumas (SVEM) Phoenix Suns Sales Consultant New Business Alec Eidelman Steiner Sports Customer Service Executive Haley Eklund Major League Soccer Partnership Marketing Ryan Evan NY Yankees Baseball Operations Diana Gonzalez Brooklyn Nets Inside Sales Account Manager Daniel Gorman Team Epic Sponsorship Strategies and Activation Trainee Jenna Harmer IMG College Executive Assistant Mackenzie Kaseman Octagon Trainee Brett Levy Brooklyn Nets Video Assistant Stephanie Mindock Inside Lacrosse Events Team Intern Zachary Mischel Quinnipiac Law school Graduate student Zachary Potter Turner Sports Digital Account Service Representative Carly Raimo Binghamton University Graduate student Christopher Robinson Tulane University Law student David Skwiersky New Jersey Devils Ticket Sales Associate Austin Stevenson Gwynndustries, Inc. CEO Erica Szczygiel New York Islanders Inside Sales Sean Wildhack PGA Tour Marketing Associate Derek Wohlfarth Auburn Doubledays Accounting Manager Alyssa Wood Team Epic Trainee, Sponsorship Strategies amd Activation Danielle D Arcy (SVEM), 2014 Andrew Ross, 2014 Emily Bracken (SVEM), 2015 SPMNews 34 Summer 2015

35 ALUMNI PROFILE Meet Jeff Petrino, SPM 08, senior manager, Turner Sports Digital Meet Chrissie Cronin, SPM 10, group sales manager, Boston Celtics Meet Aneesh Saxena, SPM 10, production coordinator, ESPN At Turner Sports, I work with our salesforce to develop pitches for digital advertising within the March Madness Live streaming app, as well as NCAA.com, Bleacher Report and social media platforms for current and prospective clients. Because of Turner s commitment to content and technological innovation, the 3½ weeks of NCAA March Madness have evolved into a cultural phenomenon consumed by more than one-third of the American digital population (81.5 million people). I have also been charged with developing similar opportunities for the PGA Championship and Ryder Cup as part of Turner s partnership with the PGA of America. Before joining Turner, I spent two years in video licensing with T3Media, where I worked with a sales team that consulted with clients looking to acquire the rights to use sports video footage in commercials and programming. I enjoyed building a business, and greatly benefited from pivoting into a major growth area within sports. My career began in the event world (as a road warrior) with Octagon, where I received a crash course in the consumer passion point that is live sports. My time working in sports media and marketing has already given me many unique experiences. Witnessing Clint Dempsey s opening World Cup goal against Ghana in Brazil last summer tops the list. I am thankful that my job allows me to be involved in today s digital revolution, and helps shape how we all consume content across sports and other facets of our lives. My career with the Boston Celtics started in the Fall of 2009, when I completed my senior Capstone with my hometown organization. Growing up near Boston, my parents had season tickets and my sisters and I all took turns going to games and acting as ball girls for the team. After graduating from Syracuse University in 2010, I moved to Kansas City to live closer to my oldest sister and experience a different part of the country. After working in an administrative position for an insurance brokerage for almost two years, the Celtics approached me about a position in the group sales department as an account executive. Over each of the past three seasons, I have achieved over $1 million in group ticket sales revenue. I owe much of my success to my mentors across the Celtics organization as well as my education in the Sport Management program at Syracuse for preparing me to work in this industry. I remember projects I worked on in classes at Syracuse, and how similar they are to what I ve experienced in the real world from sales to communications to law. In November 2014 I was promoted to the newly created Group Sales Manager role, where I now oversee five members of the department. I m excited to teach the newer account executives about sales. I enjoy the relationships I ve built with clients. Groups are unique because most of the time they are only coming out for one game, so everything on that night needs to be perfect. Game nights are hectic running around the arena to meet clients, executing Fan Experience packages on the court, and resolving any issues. On a wider scale, my responsibilities as group sales manager include planning themed nights, motivating account executives to hit sales goals, executing special events, and developing new and exciting packages to sell to groups. Outside of work, I m training for my second half-marathon as a fundraiser for the Crohn s & Colitis Foundation of America. Syracuse University dual major with Newhouse and Sport Management. Capstone and first job at ESPN. Dream scenario, right? Not so much. Life in the real world was definitely an adjustment, as my career was at a crossroads only one year into my tenure at ESPN. I got in some trouble and was suspended from work for a week. After receiving my suspension, the first person I called was Laurie Orlando, senior vice president of ESPN s Talent Office. She pioneered my senior Capstone and has been a great mentor ever since. When I need life advice or guidance, I know I can count on her. I told her everything that had happened. She knew I was in trouble, but at no point did she judge me. A few months later, SPM director Michael Veley reached out to me to set up lunch because he was visiting ESPN s campus. I was hesitant. He was the reason I was at ESPN. I didn t want to let him down. When I was deciding whether to declare a dual major with Sport Management, the belief professor Veley had in me gave me the confidence to pursue it and my dreams of working at ESPN. How could I tell him I was suspended from work and almost got fired? At the lunch, I told him everything. He said, Aneesh, I still believe in you. At that point, I knew I had to make things right and fight to keep my place at ESPN. Three years after my suspension, I was promoted to production coordinator, managing the logistical aspect of production for Major League Soccer, U.S. Soccer, and UEFA Tournaments. The promotion was special because I feel like I learned from my mistakes, moved past them, and became a better professional. I have tried to fix the things I can control. What keeps me going is the belief and confidence my mentors like Laurie Orlando and professor Veley have in me. SPMNews 35 Summer 2015

36 ALUMNI PROFILE Meet Max Levitt, SPM 11, executive director, Leveling the Playing Field Meet Danielle Czysz, SPM 12, marketing associate, DraftKings, Inc. Meet Charma Harris, SPM 13, tournament services coordinator, PGA s Cadillac Championship Three years ago I founded a nonprofit called Leveling the Playing Field, whose mission is to improve the opportunity for low-income families to get involved in youth sports through the donation of used/excess sporting equipment. After spending three seasons as an equipment manager with the Syracuse University football program, I was bothered by the volume of equipment given to athletic programs for free, and in turn the waste of sporting equipment, not just on the college level, but on the recreation level as well. Aware of the decline in youth sports and the role equipment costs play in that trend, I decided to pursue a career based around reversing this trend. Every day, I communicate with various sources of donated sporting equipment from collegiate athletic departments, youth sports leagues, and families. I continuously work within the community to expose our equipment program within undeserved communities to drive demand for donations. Every week we donate thousands of dollars worth of equipment to Title I Schools, Recreation Centers, youth/after-school programs, and neighborhood sports teams. Through funding from local foundations, and businesses, including the Washington Nationals, USTA, US Soccer Foundation and numerous other sports organizations, we will have donated more than $1 million worth of product by the end of In three years, we have gone from operating out of my parents basement, to a vacant dance studio, to now outgrowing our 4,000-squarefoot warehouse. Currently a nonprofit in the Washington, D.C./Baltimore area, we are expecting to begin opening multiple locations across the county by the end of My experience in the Sport Management Department taught me the value of networking. As a result, I have been able to build a strong network which has helped Leveling the Playing Field continue to grow at this pace. It will no doubt be that continuously growing network that will allow us to become a nationwide organization that we hope will shake up the manufacturing and youth sports industries. I began working in the online acquisition and digital marketing/media department in the New York City office of DraftKings, Inc., in March DraftKings is an industry leader in the Daily Fantasy Sports sector in both the United States and Canada. My job is divided into two main categories: affiliate marketing and creative asset management. This includes working with the digital affiliate partners on a daily basis to promote DraftKings and its contests, as well as managing the creative assets, or banners, for large digital advertising partners. My career in the sports industry began in the Fall of 2012 when I completed my Senior Capstone at the YES (Yankees Entertainment and Sports) Network in the communications/ public relations department. I then spent six months at Team Epic in Norwalk, CT, as a trainee in the corporate event and meeting planning department. I worked with clients such as FedEx, Charles Schwab, and AT&T, while also attending the 2013 NCAA Men s Final Four and the 2013 NFL Draft. I also worked as a marketing assistant at the Breeders Cup World Championships, assisting with events and digital marketing, as well as being the lead on various corporate and marketing partnerships. I helped to execute both the 2013 and 2014 Breeders Cups at Santa Anita Park in Arcadia, CA. Completing my Capstone at the YES Network was a game-changer for me. I was given such immense responsibility as a college student, which prepared me for what the future holds. To this day, the vice president of communications at YES is still my go-to for advice and mentorship regarding my career. If not for the Capstone opportunity and the networking skills taught in the SPM classes, I don t know if I would be where I am today. After graduating from Syracuse University in 2013, I ve spent two years working for the PGA Tour as the tournament services coordinator for the World Golf Championships-Cadillac Championship in Doral, FL. I was offered the position after I completed my Senior Capstone with the Tournament and began working full-time right after graduation. Initially, I was not interested in working in the golf industry, but after going on the SPM in LA Immersion trip and getting a behind-thescenes experience at a PGA Tour event, I found that golf could offer a lot of development for an aspiring Sport Management professional. In the last two years, I ve had the opportunity to work with some of the best professionals and sponsors in golf. While at the Cadillac Championship, I ve overseen the coordination of the volunteer program, the social and digital media channel, and internship programs for the tournament. I was also a part of one of the first executions of after-hour events at a PGA Tour tournament. I ve had an amazing experience at the PGA Tour and have truly enjoyed working in professional golf. I encourage current students to think outside of the box when considering a specific career in sports. You never know where you may end up and how much fun you might have. Support Sport Management We continually strive to offer a variety of opportunities to support our Sport Management students. From scholarships and financial assistance to immersion programs and experiential field trips, along with inviting distinguished guest lectures to campus and hosting relevant symposiums, Falk College s sport management education goes beyond the textbooks and the walls of our classrooms. David Salanger, Falk College assistant dean, advancement and external affairs, welcomes the opportunity to talk and/or meet with you to discuss program support and student learning opportunities. Please contact Salanger at or [email protected]. SPMNews 36 Summer 2015