Why Dell for EUC. JinCheol Park EUC Marketing Nov. 25 th, 2014

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2 Why Dell for EUC JinCheol Park EUC Marketing Nov. 25 th, 2014

3 EUC End User Computing Tablet Desk Top Notebook Workstation Monitor OptiPlex Latitude Precision Fixed Workstation Ultrasharp U, UZ Series Alienware XPS Inspiron Alienware XPS Inspiron Precision Mobile Workstation P, S Series

4 PC Market PC Shipment 5,000,000 Con : Com 50% : 50% DT : NB 56% : 44% Com DT : NB 82% : 18%

5 Desk Top Commercial LE : 22% PUB : 25% Rank Brand Unit Share Rank Brand Unit Share Rank Brand Unit Share SB : 45% Rank Brand Unit Share 1 SS 77,869 20% 1 SS 29,011 34% 1 DW 21,820 23% 1 SS 21,153 12% 2 HP 40,153 10% 2 HP 24,304 28% 2 TG 20,051 21% 2 HP 7,154 4% 3 TG 31,799 8% 3 Dell 9,827 11% 3 ATEC 17,839 19% 3 LG 6,847 4% 4 LG 23,905 6% 4 LG 9,150 11% 4 SS 16,974 18% 4 TG 2,537 1% 5 DW 22,989 6% 5 TG 8,553 10% 5 LG 5,450 6% 5 JY 2,439 1% 6 ATEC 17,839 5% 6 Lenovo 4,053 5% 6 JY 3,383 4% 6 Dell 1,930 1% 7 Dell 16,939 4% 7 DW 654 1% 7 HP 2,613 3% 7 Apple 1,574 1% 8 JY 6,641 2% 8 Apple 541 1% 8 Dell 2,116 2% 8 Lenovo 458 0% 9 Lenovo 6,257 2% 9 JY 238 0% 9 Apple 104 0% 9 DW 281 0% 10 Apple 2,551 1% 10 Fujitsu 8 0% 10 Lenovo 99 0% 10 Hansung 56 0% 11 Hansung 105 0% 11 Hansung 49 0% 11 Others 129,741 74% 12 Fujitsu 8 0% 12 Others 5,527 6% 13 Others 137,538 36% TTL 384, % TTL 86, % TTL 96, % TTL 174, % Source : IDC2014 Q3

6 Why Dell for Desktop Product Portfolio Customer-requested Configurations No Price Confliction Total Client Solution for Customers - Services + Products + Software + Accessories - Most Secure, Most Manageable, Most Reliable

7 Product Portfolio OptiPlex 9020 OptiPlex 7020 OptiPlex 3020 Alienware XPS Inspiron Micro Ultra Slim Slim MT Slim MT Micro Slim MT Alienware : Slim XPS : MT Inspiron : Slim,MT

8 Customer-requested Configuration CPU RAM HDD Graphic ODD OS DBM (Catalog Bundle)

9 No Price Confliction No OptiPlex No Latitude in Online Shoppingmall

10 Monitor DT Shipment 5,000,000 * 56% Monitor Shipment 2,700,000 <18" 19" 20" 21" 22" 23" 24" 25" 27" 28" 29" >30" TTL % SS 3,235 19, ,193 3,305 81,049 28,913 13,086 19,049 29, ,207 36% LG 8,499 8,176 27, ,057 1,708 2,061 40,852 15,572 17, ,937 35% Dell 556 6,290 6, ,446 3,561 1, ,955 5% HP 462 5,099 2,727 6,520 6,437 4, ,731 4% AOC 888 2,428 7,708 4, ,028 2% Trigem 1,481 6,254 5,359 1,186 14,280 2% DW ,221 9,701 1,655 12,837 2% Alpha 1,120 3, ,118 1% Orion , ,048 0% Philips 200 2,124 2,324 0% Others 312 2,252 1,341 40, ,885 2,253-6, ,372 69,052 11% TTL 14,242 42,563 5, ,480 4, ,450 41,550 2,061 70,618 19,924 16,621 50, , % % 2% 7% 1% 21% 1% 37% 6% 0% 11% 3% 3% 8% 100% Source : IDC2014 Q3

11 Why Dell Monitors?

12 Tablet Tablet Shipment 367,800(14Q3) 2-in-1 : Slate 6% : 94% Android : Windows 89% : 11%

13 Tablet Android LCD Size 7" 8" 10" 12" TTL Share Windows LCD Size 8" 10" 11" TTL Share SS 54,900 72,341 46,728 28, ,589 68% LG 11,390 28,900 19,210 59,500 20% ASUS 3,670 1,595 5,265 2% Lenovo 800 3,550 4,350 1% Acer 1,800 1,200 3,000 1% Sony % HP % Others 10,242 8,622 1,828 20,692 7% TTL 82, ,458 71,573 28, , % % 28% 38% 24% 10% 100% Lenovo 7,607 1,353 8,960 46% SS 4,617 4,617 24% ASUS 1,155 1,155 6% MSI % HP % TG % Others 1,500 2,865 4,365 23% TTL 10,262 8, , % % 53% 46% 1% 100% Source : IDC2014 Q3

14 Venue Windows Series: Lightning fast performance in the palm of your hand to surf, share and connect SAPP: $129-$199 Venue 7 (3741) Dell's most affordable tablet with 3G voice Venue 7 (3740) Pleasing to the eyes and pleasing to the wallet Venue 8 (3840) Freedom from wires in a great tablet design Venue 8 Pro (3845) RTO 10/28 (No LATAM) A tablet that works hard, plays easy 5000 Series: Performance and adaptability to work when you need to and play when you want SAPP: $299-$499 Venue 8 Pro (5830) The best productivity companion for your Windows world Venue 11 Pro (5130) Performance of a desktop and portability of a tablet 7000 Series: Power packed features in an innovative, mobile design SAPP: $399-$799 Venue 11 Pro (7140) The tablet that replaces your PC Venue 11 Pro Advanced Security (7139) The world s most secure tablet

15 Notebook Commercial LE : 45% Rank Brand Unit Share Rank Brand Unit Share 1 SS 28,198 31% 1 SS 13,404 33% 2 LG 21,182 23% 2 LG 9,422 23% 3 HP 18,216 20% 3 HP 8,607 21% 4 Lenovo 6,352 7% 4 Lenovo 3,540 9% 5 Apple 5,738 6% 5 Dell 2,902 7% 6 Dell 5,007 6% 6 Apple 1,891 5% 7 Toshiba 2,523 3% 7 TG 599 1% 8 Trigem 1,622 2% 9 ASUS 751 1% 10 Hansung 704 1% 11 Others 325 0% TTL 90, % TTL 40, % PUB : 12% Rank Brand Unit Share 1 SS 4,829 46% 2 LG 2,063 20% 3 Apple 1,841 18% 4 Trigem 796 8% 5 HP 497 5% 6 Dell 219 2% 7 DW 136 1% 8 Hansung 58 1% 9 Lenovo 37 0% TTL 10, % SB : 32% Rank Brand Unit Share 1 SS 6,910 24% 2 LG 6,712 24% 3 HP 6,162 22% 4 Toshiba 2,225 8% 5 Lenovo 2,164 8% 6 Apple 1,559 5% 7 Dell 1,052 4% 8 ASUS 751 3% 9 HS 646 2% 10 Trigem 188 1% 11 MSI 169 1% TTL 28, % Source : IDC2014 Q3

16 Latitude Services + Products + Software + Accessories Education Series Purpose-built for K-12 student computing programs 3000 Series Essential mobile performance for small and growing businesses 5000 Series Premium experience meets business-class workhorse 7000 Series World s most secure business-class Ultrabook for mobility at its finest 7000 Series 2-in-1 World s most secure 2-in-1 delivering a nocompromise experience Education and Entry Mainstream Premium most secure most manageable most reliable backed by Dell ProSupport

17 Q&A

18 Back Up

19 Why Dell Latitude, OptiPlex and Precision? Most Secure Only Dell Data Protection Encryption protects data on any device, external media, self-encrypting drives, and in public cloud storage in a single solution suite. Broadest range of fully-integrated advanced authentication options, including fingerprint, smart card and contact-less smart card readers and hardware credential processing Most Manageable Exclusive Intel vpro extensions for updating your entire fleet of commercial PCs at once, even if they re powered off Faster deployments with 77% fewer steps* to import drivers You can save up to $57 USD per user each year by optimizing your existing systems management environment with Dell's Client Command Suite. Outstanding Reliability The world s most durable Ultrabook: Latitude 7000 Series are the only one subjected to 16 MIL-STD-810G tests The world s most powerful mobile workstation and tower workstation Dell touch-enabled displays offers optimal viewing experience, touch sensitivity, brightness and durability with Corning Gorilla Glass NBT Leading-edge malware protection on every commercial PC to stop zero-day malware in its tracks Supported updates for 5 generations of commercial laptops Dell Latitude E-Family notebooks performed better than comparable Lenovo and HP products in 3rd- party durability and performance testing for last 3 generations

20 Dell offers the world s most secure business PCs Protect data wherever it goes Avoid risk/meet compliance with ease Simplify management of endpoint security Enable end-user data access without disruption Encryption Authentication Malware Prevention Dell Data Protection Encryption A simple, comprehensive, flexible way to protect data from device to the cloud Dell Data Protection Security Tools Comprehensive line-up of authentication solutions Centralized, remote management Dell Data Protection Protected Workspace A proactive approach to defeating malware and advanced persistent threats in real-time

21 Dell endpoint security solutions Only Dell offers the complete portfolio of endpoint security solutions with the capability to address these challenges Encryption Data-centric encryption Removable media, mobile and public cloud storage protection Full-disk encryption or self-encrypting drives Pre-set compliance templates & policies Authentication Secure hardware credential processing FIPS-certified TPM, fingerprint and smart card readers Pre-Boot Authentication and Single Sign-On Malware Prevention Included on every commercial PC Virtual sandboxing technology Protection against zero-day threats FIPS 140-2, level 3 Fully-integrated multi-factor authentication Traditional AV/AS Centralized, remote management Single console to enforce encryption and authentication policies Automatic deployment and provisioning of encryption Seamless integration into existing IT processes

22 HP doesn t do this. Relies on multiple, licensed 3rd party upsell solutions higher TCO Full-disk encryption is not transparent to end users or IT BIG gaps in removable media, mobile and cloud support Limited authentication support on SEDs password only and no FIPS certification Centralized, remote management requires yet another 3rd party upsell Encryption Data-centric encryption Removable media, mobile and public cloud storage protection Full-disk encryption or self-encrypting drives Pre-set compliance templates & policies FIPS 140-2, level 3 Authentication Secure hardware credential processing FIPS-certified TPM, fingerprint and smart card readers Pre-Boot Authentication and Single Sign-On Fully-integrated multi-factor authentication Centralized, remote management Single console to enforce encryption and authentication policies Automatic deployment and provisioning of encryption Seamless integration into existing IT processes Malware Prevention Included on every commercial PC Virtual sandboxing technology Protection against zero-day threats Traditional AV/AS

23 Lenovo doesn t do this. No comprehensive security offering all licensed 3rd party upsells = higher TCO Limited hardware credential processing tied to fingerprint only Limited FIPS certifications for authentication features smart card only No integrated management support for Microsoft BitLocker No mobile support for either Android or ios Encryption Data-centric encryption Removable media, mobile and public cloud storage protection Full-disk encryption or self-encrypting drives Pre-set compliance templates & policies FIPS 140-2, level 3 Authentication Secure hardware credential processing FIPS-certified TPM, fingerprint and smart card readers Pre-Boot Authentication and Single Sign-On Fully-integrated multi-factor authentication Centralized, remote management Single console to enforce encryption and authentication policies Automatic deployment and provisioning of encryption Seamless integration into existing IT processes Malware Prevention Included on every commercial PC Virtual sandboxing technology Protection against zero-day threats Traditional AV/AS

24 Apple doesn t come close. Encryption Data-centric encryption Authentication Secure hardware credential processing Malware Prevention Included on every commercial PC No comprehensive security offering Severely limited encryption offerings Removable media, mobile and public cloud storage protection FIPS-certified TPM, fingerprint and smart card readers Virtual sandboxing technology Traditional anti-virus is an upsell Anti-malware is disruptive to end users Full-disk encryption or self-encrypting drives Pre-set compliance templates & policies Pre-Boot Authentication and Single Sign-On Protection against zero-day threats FIPS 140-2, level 3 Fully-integrated multi-factor authentication Traditional AV/AS Centralized, remote management Single console to enforce encryption and authentication policies Automatic deployment and provisioning of encryption Seamless integration into existing IT processes

25 McAfee doesn t do this. Full-disk encryption is not transparent to end users or IT No support for cloud storage services like Box, Dropbox, Skydrive Mobile data encryption requires a separate purchase and license No integrated management for Microsoft BitLocker Centralized, remote management requires separate purchase/license Encryption Data-centric encryption Removable media, mobile and public cloud storage protection Full-disk encryption or self-encrypting drives Pre-set compliance templates & policies FIPS 140-2, level 3 Authentication Secure hardware credential processing FIPS-certified TPM, fingerprint and smart card readers Pre-Boot Authentication and Single Sign-On Fully-integrated multi-factor authentication Centralized, remote management Single console to enforce encryption and authentication policies Automatic deployment and provisioning of encryption Seamless integration into existing IT processes Malware Prevention Included on every commercial PC Virtual sandboxing technology Protection against zero-day threats Traditional AV/AS

26 WinMagic doesn t do this. Encryption Data-centric encryption Authentication Secure hardware credential processing Malware Prevention Included on every commercial PC WinMagic s offering lacks global support No support for cloud storage services like Box, Dropbox, Skydrive No integrated management support for Microsoft BitLocker No TPM protected key support Removable media, mobile and public cloud storage protection Full-disk encryption or self-encrypting drives Pre-set compliance templates & policies FIPS-certified TPM, fingerprint and smart card readers Pre-Boot Authentication and Single Sign-On Virtual sandboxing technology Protection against zero-day threats FIPS 140-2, level 3 Fully-integrated multi-factor authentication Traditional AV/AS Centralized, remote management Single console to enforce encryption and authentication policies Automatic deployment and provisioning of encryption Seamless integration into existing IT processes

27 Symantec doesn t come close. Symantec neglects mobility, cloud and other areas No mobile support for either Android or ios No support for cloud services like Box, Dropbox No integrated management support for Microsoft BitLocker Missing enhanced authentication features for pre-boot authentication and SSO Encryption Data-centric encryption Removable media, mobile and public cloud storage protection Full-disk encryption or self-encrypting drives Pre-set compliance templates & policies FIPS 140-2, level 3 Authentication Secure hardware credential processing FIPS-certified TPM, fingerprint and smart card readers Pre-Boot Authentication and Single Sign-On Fully-integrated multi-factor authentication Centralized, remote management Single console to enforce encryption and authentication policies Automatic deployment and provisioning of encryption Seamless integration into existing IT processes Malware Prevention Included on every commercial PC Virtual sandboxing technology Protection against zero-day threats Traditional AV/AS

28 Dell offers the world s most manageable business PCs Dell Client Command Suite s free automation tools work with whatever management infrastructure you have allowing simplified ways to: Deploy Monitor Update Faster Deployments Unique vpro capabilities Most Generations of Updates Integrated monitoring of Power, Inventory & Warranty Download & learn more at dell.com/command 77% fewer steps to import drivers vs. competition Lifetime support >15M Updates Detailed system inventory for monitoring health and policies Dell clients supported for five generations downloaded annually Out-of band mgmt Update BIOS in 13 seconds with 75% less time vs. Lenovo Only 1-many capability in the industry $5,700 in cost savings for every 100 users/yr. using Dell Client Command Suite Dell addresses the entire PC lifecycle with automated tools designed to do more with less

29 Dell client systems management solutions difference Configure & Deploy Flexible BIOS configuration with reusable templates for automated deployment Pre-OS BIOS and TPM configuration Monitor Best in class integration with Systems Center 2012 and KACE Remote system health monitoring Update One to many updates of out of band systems with vpro extensions Patch management of offline systems Dell delivers the most manageable commercial endpoints in the industry. Single Deployment Pack for OS Deployment Published schedules for image refresh planning Deep inventory information for improved manageability Remote out of band battery management Easy to use tool for automating updates DASH Certified Updates for up to 5 Generations of PCs Last year s systems aren t second class citizens

30 Dell HP Doesn t client systems Do This Management Dell s solutions deployment process saves you time Dell delivers over HP: the most manageable Save up to an commercial hour with 17 endpoints in the fewer steps to industry. import drivers Configure & Deploy Flexible BIOS configuration with reusable templates for automated deployment Pre-OS BIOS and TPM configuration Single CAB file OS Deployment Monitor Best in class integration with Systems Center 2012 and KACE Remote system health monitoring Deep inventory information for improved manageability Update One to many updates of out of band systems with vpro extensions Patch management of offline systems Easy to use tool for automating updates Published schedules for image refresh planning Remote out of band battery management DASH Certified Updates for up to 5 Generations of PCs Last year s systems aren t second class citizens

31 Dell Lenovo client systems Doesn t Do Management This Dell s solutions deployment process saves you time over Lenovo: Save >30 minutes per PC with 17 fewer steps to import drivers Configure & Deploy Flexible BIOS configuration with reusable templates for automated deployment Pre-OS BIOS and TPM configuration Single CAB file OS Deployment Monitor Best in class integration with Systems Center 2012 and KACE Remote system health monitoring Deep inventory information for improved manageability Update One to many updates of out of band systems with vpro extensions Patch management of offline systems Easy to use tool for automating updates Published schedules for image refresh planning Remote out of band battery management DASH Certified Updates for up to 5 Generations of PCs Last year s systems aren t second class citizens 31

32 Dell business PCs deliver outstanding reliability Designed, tested and engineered to deliver a flawless customer experience every time Designed to last Proven testing Superior Experience Premium materials that protect for a lifetime Thoughtful design that improves performance, reliability and usability Reflected throughout our product lineups Highest standards for torture, lifecycle and environmental testing Going beyond standards with highest military-grade (MIL- STD 810G) testing Usability testing that ensures each product works the way you do Complete ecosystem of accessories to enhance productivity and experience Exclusive proactive approach to quality control and lifecycle management Software and services that always keep you up and running

33 Dell Supplier Day 2014