INTRODUCING THE RULES OF THE GAME

Transcription

1 INTRODUCING THE RULES OF THE GAME To celebrate its third competition, BIC Design On Fire invites you to create a FROM FLAME TO FAME design, 1 million copies of which will go on sale across the whole of Europe! Come share your creativity on our Facebook page. During the first phase of the competition from 14 January to 25 February, three designs will be chosen each week by a panel of renowned European experts, giving us 18 finalists by the end of the six weeks. The overall winner will take the 5,000 prize and 1 million copies of the design will be produced. During the second phase of the competition from 27 February to 13 March, you can choose your favourite BIC Match designs from the 18 finalists. Throughout the competition you can also submit original slogans to represent the BIC FROM FLAME TO FAME lighter! Be as creative as possible and try to win 2,000! To be won: The overall winner will see their design on 1 million lighters and will take home the sum of 5,000! The entrant who wins the prize for the best slogan will get 2,000. Each of the 18 finalists will receive 300 lighters with their design on. Pagina 1 di 5

2 1. Instructions Create a design for the BIC 2014 lighter Let your imagination run riot! How do you see the next BIC lighter design - minimalist or complex? Be creative! The future of BIC lighter design is in your hands! The criteria for possibly becoming the overall winner are: your popularity (thanks to the favourites which promote your design!), your originality, the colour scheme and the opportunity to create a collection from your design. Be careful though, there are a few simple rules to follow: make sure you use images and photos which belong to you! If not, your creation cannot be accepted. Suggest a slogan. You can also suggest an original slogan to represent the BIC FROM FLAME TO FAME lighter! Our jury will pick the best slogan, so be inspired! Choose your favourite lighters. You can share your favourites in your account Sway the jury by picking your favourites from the designs submitted! Popularity is one of the selection criteria for a design to be entered into the great BIC MATCH contest! Pagina 2 di 5

3 2. How to enter? Follow these 3 steps: Log in: Create your own account via , Facebook or Twitter on our Facebook page or at Note, you must be an adult to take part. Create your design: Subject to the instructions we have given, you may use photos, graphic designs or anything you want, provided that you have the necessary rights. We have provided you with a toolbox to allow you to create your design. You can also upload an image or a photo in the file of your choice. Each creation will be subject to validation (within 48 hours of submission) so we can satisfy ourselves that it complies with the instructions before being published in the gallery. If your creation is approved, it will appear in the gallery on the 2014 BIC Design On Fire Facebook page. Suggest a slogan: By selecting a favourite, you can also suggest an original slogan to represent the BIC FROM FLAME TO FAME lighter! Be careful though, there are a few simple rules to follow: the slogan must be no longer than 35 characters and must be original (no plagiarism!). Slogans which are abusive will not be accepted. Pagina 3 di 5

4 3. Questions How many creations can I submit? You can submit as many designs as you like. Ignite your passion! Why has my design been rejected? So that we can ensure that each design complies with the instructions, all entries are subject to a preliminary validation. If your design has been rejected, you will receive an to inform you. You can continue to submit one or more designs that comply with the instructions. What if my design is one of the finalists? You have been chosen by a European jury of renowned professionals to be one of the 18 finalists. You are already a winner! Indeed, all the finalists will receive 300 copies of their design! From this point, your victory hangs on the votes of web users and those of your fans! What if my slogan is the winner? Our judges will pick the most original and representative slogan of the BIC FROM FLAME TO FAME lighter The author of the winning slogan will win 2,000! What if my design is the winner? The jury will select 3 designs each week, for 6 weeks, giving 18 finalists. The 18 finalist designs will then be put to the vote of web users in the BIC MATCH. The creator of the winning design will receive 5,000 and 1 million copies of it will be produced throughout Europe. Pagina 4 di 5

5 What is the closing date of the contest? The competition takes place in two stages from 14 January until 13 March. You have from 14 January until 25 February to submit your designs. From 27 February, you may no longer submit designs, but you can take part in the BIC MATCH to choose the best designs and pick the overall winner! You have the entire duration of the game, i.e. until 13 March, to submit your slogans and vote for your favourite lighters to win! Who are the personalities on the jury? Our jury is made up of four leading professionals from the world of design: 1) Viviane Colotte 2) Noé Two 3) Niklas 4) Alexandra Gallagher 5) Corinne 6) Kaj When will the winning design be announced? After the designs have been selected by our judges between 14 January and 25 February, they will be put to the vote of web users from 15 February until 1 March. The winning design, which will have received the most votes, will be announced on the 2014 BIC Design On Fire Facebook page during March. The winning slogan will also be announced during March. Pagina 5 di 5