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1 A Multifaceted Approach To Digital Asset Management Educause Fall 2005 Louis E. King Managing Producer, Digital Asset Management Systems Alan McCord, Ph.D. Co!ege Professor of Management Executive Director, Information Technology Services Lawrence Technology University 2005 Regents of the University Of Michigan 1

2 Aha Aha My Place Or Yours Dress In Layers Meta Power Primordial Soup Fine Print Ready Or Not Knock Knock Get Real 2

3 UM Timeline Contact: UMTV/Informix Awareness: Internal dialogue, demos, & executive interest Understanding: CNN Visit - Aha moment Executive interest & committment Early Demonstration: Informix, Media 360, & Virage Opt-in campus group formed RFP issued Case In Technology Adoption: Contact > Awareness > Understanding > Trial Use > Adoption > Institutionalization > Internalization 3

4 UM Timeline RFP decision DAMS Living Lab initiative begins Provost & unit funding Provision equipment Define DAMS solution Develop Higher-Ed Components Testing & debugging Trial Use: Unit projects begin Case In Technology Adoption: Contact > Awareness > Understanding > Trial Use > Adoption > Institutionalization > Internalization 4

5 My Place Or Yours Aha My Place Or Yours Dress In Layers Meta Power Primordial Soup Fine Print Ready Or Not Knock Knock Get Real 5

6 Media Enabled Collaboration Ingesting Organizing Browsing Learning Ad Hoc Sharing Content Producing Portfolio Building Research Collaborating Peer Review Online Publishing Scholarly Publishing Permanent Archives Researching Project Collaborating Individual Teaching & Learning Co!aborative Institutional Individual Storage Departmental Storage Group Workspace Content Mgmt. System Course Mgmt. System Content Portal Institutional Repository Digital Library 6

7 Dress In Layers Aha My Place Or Yours Dress In Layers Meta Power Primordial Soup Fine Print Ready Or Not Knock Knock Get Real 7

8 DAMS Defined A set of technologies that enables the collection, storage, retrieval, publication, and fine-grained control over digital media. Collect Store Retrieve Publish Control 8

9 DAMS Component Services Media Appliances Producers Collaborators Browsers Studios Authoring Stations Academic Systems Institutional Portal Print Web TV/Radio Ingest Transcode Manage View Publish Repositories Keyframe Metadata CMS Voice-To-Text Access Web OCR CC Face & Voice Enterprise Data { Workflow Versioning Check In/Out Streaming Broadcast Print Encrypt DRM CD & DVD SAN Store Attached NAS 9

10 DAMS Architecture Media Appliances Producers Collaborators Browsers Studios Authoring Stations Academic Systems Institutional Portal Print Web TV/Radio Ingest Manage Publish Telestream Flip Factory Transcoding Service Virage Video Logger Media Analysis IBM Content Manager WebSphere DB2 Tivoli Stellent Ancept Media Server Handmade Image Alchemy Real Networks Helix Server 1000 Stream License IBM Video Charger Streaming Service Store 10 Storage Attached Network IBM Resource Mgr. & Tivoli Direct Attached Storage IBM Resource Mgr. & Tivoli Network Attached Storage IFS, Novell

11 Enterprise DAM Service Layers Publishing Tools, Web, Libraries, Broadcast, Print, & Electronic Media DAM Services Media Services Data Services Storage Services Network Services Individual, Co!aborative, & Institutional Controls Transcoding, Analysis, & Streaming Authentication & Authorization Distributed File Systems: Direct Attached, SAN, & NAS Networking In&astructure 11

12 MetaPower Aha My Place Or Yours Dress In Layers Meta Power Primordial Soup Fine Print Ready Or Not Knock Knock Get Real 12

13 Metadata Strategy UM Core = Dublin Core + UM Structured Fields Provide structured metadata but allow users to map into fields in unstructured ways (contrary to controlled taxonomies of our libraries) Allow for multiple metadata schemas to be attached to a single asset (ie Dublin Core, IMS, SCORM, etc.) 13

14 UM Core Less structured data may support a greater level of sharing DC_Title DC_Subject DC_Description DC_Creator DC_Date DC_Source DC_Rights DC_Type DC_Publisher DC_Format DC_Language DC_Contributor M_Identifier M_Publisher01 M_Publisher02 M_Subject01 M_Subject02 M_Steward DC_Identifier DC_Coverage DC_Relation 14

15 Media Analysis Expanding Our View 15

16 10 0 Library Catalogue Powers Of Ten 16

17 Voice To Text 10 1 Speech 00:00:00 00:00:04 Do you have any questions or concerns right now? 00:00:04 00:00:25 Well, that s mainly what I wanted to know - what the possibilities are. You know, if I do have options, what can be done? 00:00:25 00:00:32 I have had a lot of work done. This is probably the last thing I thing that needs to be done, so. Voice To Text Analysis For Fast & Low Cost Metadata 17

18 Facial Recognition 10 2 Facial Recognition 00:03:30 00:04:12 Anne Williams 00:04:12 00:04:27 Rebecca Mouline 00:04:27 00:05:02 Anne Williams 00:05:02 00:05:54 Anne Williams 00:05:54 00:06:23 Rebecca Mouline 00:06:23 00:06:30 Anne Williams Recognized From Face Libraries Or Marked For Post Analysis Online Editing 18

19 3 Keyframes 10 Keyframes Automatic Scene Change Detection 19

20 OCR 10 4 OCR 00:00:00 00:00:04 Budgeting and Cost Accounting for Public Health 00:00:00 00:00:04 Jack Wheeler, PH.D. 00:00:00 00:00:04 Michigan Public Health Training Center 00:00:00 00:00:04 University of Michigan 00:00:00 00:00:04 Section 3: Budgeting Objectives 00:00:04 00:02:35 Understand the relationship between and the strategic... Optical Character Recognition Of On Screen Text 20

21 n Expanding Our View 10 Scene Change Speech Voice Recognition Closed Caption Facial Recognition OCR Keyframes Annotation Audio 21

22 Transcoding Source Video AVI Avid DV Flash MPEG-1 MPEG-2 Quicktime Windows Media Audio AIFF WAV MP3 AC-3 Telestream FlipFactory Pro Factory #1 Factory #2 S M L M S M L Formats Tailored To Audience Derivatives Video MPEG-1 MPEG-2 MPEG-4 DV AVI Windows Media Real Video Quicktime Flash Audio WAV MP3 Quicktime Audio Real Audio Windows Media Audio 22

23 Prime Digital Source Prime Digital Source DV MPEG2 Offline RT MPEG1 Video Frame Size (pixels x pixels) 720 x x x x 240 Frame Rate (frames/sec) Compression/Codec DV MPEG2 Photo-JPEG MPEG1 Audio Sample Rate (khz) Sample Size (bit) Channels Compression/Codec None None None MPEG Layer 2 Data Rate Video 3.4 MBps 5.7 MBps 275 KBps 1.1 MBps Audio 187 KBps 187 KBps 187 KBps 300 KBps Total (MB/second) KBps

24 Popular Derivatives Derivatives (4:3 ratio) High Medium Low QuickTime, Real, Windows Video Frame Size (pixels x pixels) 512x x x192 Frame Rate (frames/sec) Video Compression/Codec QuickTime MPEG4 MPEG4 MPEG4 Real Real10 Real10 Real10 Windows V9 V9 V9 Audio Sample Rate (khz) Sample Size (bit) Channels Compression/Codec QuickTime MPEG4 MPEG4 MPEG4 Real Voice Voice Voice Windows V9 V9 V9 24

25 Primordial Soup Aha My Place Or Yours Dress In Layers Meta Power Primordial Soup Fine Print Ready Or Not Knock Knock Get Real 25

26 DAMS Living Lab Explore the emerging practices of research, teaching, and learning in a digital media enabled world! Ingest, manage, store, and publish Search, share, edit, and repurpose Analyze, annotate, and document Research, teach, and learn 26

27 DAMS August 19, 2005 ARRIVES

28 Projects Business Marketing communications, Media testing Dentistry Simulations Education Graduate Research LS&A History of Art, faculty presentations English & Psychology shared collections Communications usability research Music IPAT Pharmacy Information News & Information 28

29 Fine Print Aha My Place Or Yours Dress In Layers Meta Power Primordial Soup Fine Print Ready Or Not Knock Knock Get Real 29

30 Policy Rights Declaration Copyright issues must be addressed in a systemic way - UMCore metadata schema supports a rights declaration Digital Rights Management DRM tools held for later investigation Statutory Compliance DAMS can help with FERPA (Family Educational Rights and Education Act) and HIPAA (Health Insurance Portability and Accountability Act) must be built in User Education & Use Policy Develop support programs and policy - there is a lot to learn 30

31 Ready Or Not Aha My Place Or Yours Dress In Layers Meta Power Primordial Soup Fine Print Ready Or Not Knock Knock Get Real 31

32 Demand Video and audio recordings on the shelf With permissions to put online Desirable to have online Video & audio recordings currently produced inhouse each year Media not produced because of obstacles to the creation of desirable media content 32

33 Literacy Ability of faculty, students, and staff to use media in their research, teaching, & learning Understanding components of media Insights into context Ability to evaluate form & content Standards for media literacy as in other literacies View of key decisions makers as to the importance of media 33

34 Support Depth and breadth of support staff in media creation and use Number of faculty and students who have access to media support staff Ability to role out support materials and programs that are media centric 34

35 Edge Cameras and audio equipment Departmentally defined methods Media infrastructure in classrooms Media labs in departments 35

36 Knock Knock Aha My Place Or Yours Dress In Layers Meta Power Primordial Soup Fine Print Ready Or Not Knock Knock Get Real 36

37 Private Sector vs. Higher Ed Access control defined centrally resulting in dozens of ACLs Access control defined by users resulting in millions of ACLs 37

38 Private Sector vs. Higher Ed Privileges correspond to hierarchy making role definition clear Privileges don t relate to hierarchy making role definition difficult Owner Co!aborator Technical Staff Browser Faculty Affiliate Producers Guest Students Creator Customers?Staff 38

39 Get Real Aha My Place Or Yours Dress In Layers Meta Power Primordial Soup Fine Print Ready Or Not Knock Knock Get Real 39

40 Immediate Futures User defined ACLs Greater extensibility to digital media services More robust digital media services More projects and assessment 40

41 Long Term Futures Tight integration with: Course Management Systems eportfolio Content Management Systems Institutional directory and group services Interface design for object centric interface Reconfigure middleware and application to provide greater extensibility for work in higher education All asset parts to have ACLs Better reference to external data and lookup sources More sophisticated collection-making and viewing tools 41

42 A Multifaceted Approach To Digital Asset Management Louis E. King Managing Producer, Digital Asset Management Systems Alan McCord, Ph.D. Co!ege Professor of Management Executive Director, Information Technology Services Lawrence Technology University 2005 Regents of the University Of Michigan 42