Multidomain!MDM:!! The!Best!Value!For!Your!Business!

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1 AHubDesignsWhitePaper MultidomainMDM: TheBestValueForYourBusiness ByDan$Power,Founder&President,HubDesigns andjulie$hunt,editor,hubdesignsmagazine PhotobyDauphineMartine Sponsoredby

2 EXECUTIVESUMMARY Everyday,ineveryindustry,thedamagingconsequencesofunreliable,outdatedinformationare revealed. Retailersstruggletokeepupwiththeircustomers multichannelbuyingpreferencesaswell aswithproductdatachallenges.notunderstandingtheircustomers buyingbehaviorand sentimentswillimpacttheirsurvivalagainstmoreagile,responsivecompetitors. U.S.healthcarecostsareskyrocketingwhilehighqualitypatientcareisdecreasing.Timely andreliablemedicaldatathatcoulddrasticallycutexpendituresandensurehigherquality patientcareisn teasilyaccessible,accordingtoexecutivesathealthcarecompanies. ITorganizationsoperatewithinaccurateassessmentsoftheircurrentarchitecture, technologiesandcapabilities.ciosmakedecisionsbasedonoutqofqdatedata,resultingin thewrongtechnologypurchases,reducedproductivity,greatercostsandincreasedrisk. Informationisacriticalassetfortoday sorganizations itsupportsalmosteveryenterpriseneedand objective.andit sclearthatmanagingdatahasbecomemissionqcritical,whilealsobecomingmore complex.inresponsetotoday svolatilebusinessandmarketconditions,moreprocessesare becomingrealqtimetosupportmoreagiledecisionqmaking.enterprisesrealizetheymusthave trustworthyandtimelydataforplannedandunplannedsituationsandtransactions. The Cost of Poor Data Management TheaveragebillionQdollarcompanyloses $130millionperyearduetopoordata management. Few$Companies$Are$Prepared$ While67percentsaythatderiving intelligencefromallthatdataisapriority, 29percentgavetheirorganizationsa"D" or"f"gradeintermsofbeingpreparedto manageit.lessthan10percentgave themselvesan"a". Source:-Channel-Insider- SeniormanagementandlineQofQbusinessusersarebecoming moreinvolvedwithdatamanagementstrategies,adding importantknowledgeofhowdataisusedinbusinessprocesses andhowitneedstobeusedtobenefittheenterprise. Masterdatamanagement(MDM)anddatagovernanceare appearingontheradarsofbothmanagementandbusiness users,asorganizationsrealizethathavingtherightinformation attherighttimeisrequiredforsuccess,innovationandgrowth. Companiesdependontheirmasterdatatodeliverreliableand relevantinformationinsupportoftransactionprocessing,as wellasanalyticsystems,decisionqmakingprocessesand complianceefforts. AmultidomainMDMplatformprovidesa$single$technology$stackformanagingdataacrossinternal groupsandfunctions,andcanintegrateviewsofcustomers,products,suppliers,employees,assets, locations,andothercorecomponentsoftheenterprise.insteadofdistinct,uncoordinated approachestoseparatemasterdatadomains(builtonmultipletechnologystacks),multidomain MDMenablesan$integrated$master$data$approach,basedonasingletechnologyplatform,witha unifiedgovernanceframework,andmuchmorestraightforwarddatamodelingandmapping. 1

3 Multidomain$Master$Data$Management$ MultidomainMDMreducescosts,streamlinesinformationmanagementanddeliverswhatthe enterpriseneedsmost:accurate,complete,timelyandconsistentviewsofinformationthatare criticaltoachievingbusinessobjectivesandstrategies. Multidomain$MDM$ $A$More$Powerful$Approach$to$Finding$the$Right$Information$ Masterdatamanagement,asbothadisciplineandapractice, reliesondynamiccollaborationbetweenbusinessanditteams. Itenablesthecreationofmasterdatahubsforthemost importantinformationintheenterprise.mdmreliesondata managementactivitiessuchasdataintegration,dataquality, anddatagovernancetoderivemasterdataattributesthatare accurate,consistentanduniform,inrelationtocoreinformation buildingblockssuchas:customers,products,suppliers, employees,assets,locations,andfinancialcomponents. Untilrecently,mostMDMplatformsplacedfunctionalorlineof businessdatacategoriesintoseparatesingledomainhubs. Frequently,however,thegreatestvaluecomesfromintegrating differentdomainsforbusinessintelligenceandanalytics purposes. Thatintegrationbecomesmuchmorecomplicatedwhendatais segregatedintosiloedhubswhichplaceobstaclesinthepathof establishingcriticalrelationshipsbetweencoredatadomains. Gartner Defines Multidomain MDM MultidomainMDMtechnologyisa purposeqbuiltsolutiontargetedat addressingthemultidomaintechnology requirementsofanmdmprogram.ithas thefollowingcharacteristics: Itcanbeimplementedinasingle instance. Thedatamodelisuniformoris interoperableandabletomanage crossqdomainintersections. TheworkflowandUIelementsare uniformorinteroperable. Itsupportsatleastoneusecase, implementationstyleand organization/governancemodel, forspecificindustryscenarios. Source:-Gartner-Magic-Quadrant-for-Master- Data-Management-of-Customer-Data- Solutions,October18,2012-2

4 3 Customer Loyalty Programs Use Case Toencouragerepeatbusiness,retailersworkhard toimprovethecustomerexperience.loyalty programsareapopularmeansoffurtherengaging customerswiththebrand. Whetherthecustomerisinthestoreorona mobiledeviceusinganapporbrowsingthe retailer swebsite,realqtimedeliveryofrelevant andaccurateinformationisanessential componentofasuccessfulloyaltyprogram. Customerandproductdatamustbeseamlessly integratedtofeedintorealqtimecustomer offerings.amultidomainmdmplatformensures thedeliveryoftherightinformationattheright time. Toincreasetheusefulnessofmasterdata,anewapproachtoMDMhasemerged:multidomain masterdatamanagement. True$multidomain$MDM$builds$on$a$comprehensive$and$seamless$technology$platform$that$ provides$unified$management,$modeling$and$governance$of$all$data$domains.$itmanagesmaster data,correlatingitwithhowthepeopleintheenterpriserunthebusiness. The$Agile$Enterprise$is$Within$Reach$ TounderstandwhyamultidomainMDMapproachsignificantlyimpactstheeffectiveuseofmaster data,let sfirstlookatcustomerinformation. Acustomer sexperiencewithanorganizationmayspanmultiplephysicallocations,marketing channelsandsocialmediasites,internalenterprisefunctionsandteams,numerousproducts,anda varietyofdifferentinteractions. Whilethecustomertravelsthroughvariousbusinessprocesses,theenterprisehastheopportunity tocaptureagreatdealofdatainmanydifferentformats.butinfocusingsolelyoncustomermaster data,organizationsseeonlypartofthestory,whichcanleadtoaninaccurateunderstandingof customerneedsandexpectations. Forcustomerdatatoattainitsgreatestvalue,relationshipsandintegrationswithotherdatadomains, suchasproducts,employees,locations,andfinancialcomponents,arerequired. The customer alsomanifestsinmultiplerolesasit goesthroughthebuyingcycle,eachofwhichmayhave multipleuniqueidentities,suchas:prospects,buyers, contactsandlocations.the customer mayactuallybe acompositeofmanagers,endusersandother corporaterolessuchaslegalandpurchasing. Thismatrixofinformationresultsinacomplexmodel thatrequiresaplatformthatcannimblymanagedatain separatedomains. Relying$on$a$single$domain$MDM$application$may$ result$in$a$skewed$or$truncated$view$of$critical$ information$that$impedes$an$accurate$understanding$ of$customer$needs,$both$present$and$future.$ Withaunifiedviewofcustomersandalloftheirrelatedtransactionsandactivities,enterprisescan zeroinonwhatisneededtodevelopnewproductofferingsandservicesthatbettermeetcustomer requirementsandexpectations.integratedmasterdataimprovesmarketingandsaleseffortsacross multiplechannels,strengthenstargetedpromotions,anddeliverssignificantintelligenceregarding targetmarkets.theseimprovementspositivelyimpactmarketsegmentation,productdevelopment, futuredirection,initiativessuchasmarketingautomation,andenableproductcoqcreationwith customersthroughdeepcustomerintelligence.

5 Multidomain$MDM:$The$Next$Generation$of$MDM$$ MultidomainMDMletsenterprisestapintovaluablerelationshipsbetweenthemasterdatadomains, allowingthemtomakeconcreteimprovementstoexistingoperationsandstrategiesandtoexplore newdirectionsforinnovationandcompetitiveness. EnterprisescanleverageintegratedmasterdatatocontinuouslyimproveanalyticsanddecisionQ makingprocesses,particularlytomakerealqtimedecisionqmakingpossible,bothforstrategicplanning andoperations.andmorebroadly,businessfunctionscannowhaveaccesstoaunifiedviewof criticalmasterdatatomakeprocessefficiencyadvancesthroughouttheenterprise. ManyorganizationshavekickedoffMDMinitiativeswithasingledatadomainapproach. Afterextensiveworkonthefirstdomainiscompleted,itthenbecomesevidenttobusinessandIT teamsthattoattainthenextlevelofvalue,theinitiativemustextendtootherdomainstomeetthe goalofuniform,integratedmasterdataacrosstheenterprise. AmultidomainMDMtechnologyplatformresolvesmanydatamanagementproblems.Itstreamlines mostoftheimplementationandmaintenanceworkrequiredandgivesorganizationsa$faster$path$to$ realizing$mdm s$benefitsacrosstheirmultiplemasterdatadomains. Theresultingintegratedmasterdatasupportsagile,comprehensiveviewsofCustomers,Products, Suppliers,Locations,Employeesandotherdatadomainsthatwillalleviatemanyenterprise challengesanddeliver: Optimizedapproachestocustomerservicethatmeet(orexceed)everQincreasingcustomer expectations. Reliableinformationforbuildingcustomertrustandpositiverelationships. TherightupQsellandcrossQsellopportunities,matchedtotherightcustomer,attheright time. Anabilitytosupportpredictiveanalyticsfor nextlogicalpurchase basedonaccurate masterdataandhistoricalorderactivity. Customerprivacyandcommunicationspreferenceswhicharemadeavailabletoall enterprisefunctions,ensuringthatthecompanywillavoidlargefinesforfailingtoobserve customers optout choices. Improvedbusinessprocessefficiencyandrelevanceacrosstheenterprise. Reliableandtimelyinformationforemployeestohelpthemimprovetheirperformance. Easierandbettercompliance,auditsandriskmanagement,whichtypicallyresultsin significantcostsavings. Accurateanalysisandintegrationofmasterdataresultingfrommergersandacquisitions. Forexample,overlapanalysiscanshowwhatpercentageofanacquiredcompany s customerbasearealreadycustomersoftheacquiringcompany. 4

6 The$Pitfalls$of$Single$Domain$MDM$Applications Often,differentfunctionalgroupsorbusinessunitsinanenterpriseeachimplementseparateMDM applicationstoaddresscriticaldatafortheirgroups:hrsetsupemployeemdmusingonevendor application,salesandmarketingsetupcustomermdmwithadifferentvendorapplication,andso on.theseseparategroupsdon tnecessarilycollaborateonchoosinganoverallplatformtohandle MDMformultipledomains.Infact,theymaynotevenbeawareoftheotherMDMinitiativesinthe enterprise. Untilrecently,manyMDMvendorspromotedtheirapplicationsaspointsolutionsthatspecifically addressedonedatadomain,tradingontheirexpertiseinthatdomain. Forexample,theCustomerdomainhashadanumberofspecialistvendorsproviding CustomerData Information orcdiapplications.attimes,therearebenefitsintakingthisroutesothataparticular datadomainlikecustomercanbehandledinaspecializedway.butthepointsolutionroutealso meansthatdifferentgroupsmaybeadoptingdifferenttechnologystacks. Ingeneral,segregatedMDMsolutionsresultinisolatedcyclesofredundantcosts,reflectedin implementations,trainingandmaintenancethatrequireduplicatesetsofresources.additionally, theyproduceduplicateintegrationsintotheenterpriseinformationinfrastructure. Singledomainsilosactasbarriersto:unifieddefinitions,standardhandlingofcommonreference dataandunifiedgovernancepractices,andprocessesthatallowcorrelatingcriticalinformation acrosstheenterprise.withtheadditionofnewdatasources,suchassocialmedia,theintegrationof multiplesegregateddomainsismademoredifficultandlessreliablewithasingledomainmdm application. The bigpictures neededbyenterprisestoanswerstrategicquestionsarebestbuiltondiversesets ofinformation,whichshouldbeanchoredinwellqintegrated,trustworthymasterdatathatis managedthroughacentralizedgovernanceeffort.asingledomainmdmapplicationdoesnoteasily accomplishthesegoals. Business$Problems$Usually$Don t$involve$a$single$domain$ Acommonbusinessprobleminthepharmaceuticalandmedicaldeviceindustries,wherethenew FederalSunshineActrequiresreportingaggregatespendbyphysician,couldinvolveasmanyas70 differentdomainsofmasterandreferencedata.thereare personparties (healthcare professionals)and organizationparties (healthcareorganizations),plusproducts,productreporting hierarchies,employees(salesreps),marketingevents,geographies,andvendors allredundantly storedinvariouserp,accountspayableandexpensereportingapplicationsacrossthecompany. TryingtogetanaccurateviewofthisinformationfromanMDMhubthatwasoriginallydesignedfor asingledomainischallenging.otherbusinessproblemsaresimilar.aninitiativemaystartoutina singledomain,butinonewhiteqboardingsession,itcaneasilybecomeamultidomainproblem. Organizationsdon twanttoendupwithmultiplemdmsilos.bridgingtheseparatesingledomain hubsthroughsometypeof hubofhubs isexpensiveanddifficulttoselltoseniormanagement. Theyrightfullyask, whydidn twejustarchitectthesolutioncorrectlyfromthebeginning? 5

7 More$Siloes$Aren t$the$answer$ Tryingtosolvetheproblemofmultiplesiloedapplicationsinmultiplesiloedbusinessunitswithsingle domainmdmhubsonlycreates$more$silos. IfanorganizationdoeshavemultipleMDMhubs,chancesareverygoodthat evenifthey refrom thesamevendor they llrelyonmultipletechnologystacks.itcostsmoretooperateandmaintain multiplesingleqdomainhubsthanitdoestooperateasinglemultidomainhuboperatingonasingle technologystackthatmeetstheorganization srequirements. Companiesoftentrytojustifythisby claimingthey llinitiallydoa bestofbreed strategyforthevarioushubsandthen stitchthemtogetherlater.then,perhaps furtherdowntheroad,they llconverttoa future,multidomainversionofthehub. Thisisacommonapproachbycompanies lockedintoasinglevendorwhosemdm platformsarenotyetmultidomainqcapable. ESSA: Eliminate. Simplify. Standardize. Automate. ESSAisthemanagementphilosophyofJeroenvanderVeer,the CEOofRoyalDutchShell:$ Eliminatewhatyoucan Simplifywhat sleft Standardizehowyoudoit Automateasmuchaspossible Thiscanapplyasmuchtoinformationmanagementasto streamlininga$484billionoilcompany. Comparing$Costs:$Single$Domain$vs.$Multidomain$MDM$ Today,moreandmoreenterprisesneedtomastermultipledomains.Enterpriseshavingmultiple MDMsolutionsfaceanumberofhardandsoftcoststhatreducetheinherentvalueofMDM. ForenterprisesthatareweighinghowtoaddressMDMformultipledatadomains,it sessentialto understandthecostsofsingledomainmdmcomparedtothecostsofamultidomainmdmplatform. 6

8 Singledomainsolutionsaretypicallymorecostlybecausetheyrequirethepurchaseofmultiple softwarelicenses,thepaymentofmultipleannualsoftwaremaintenancecontracts,andperforming multipleimplementations.inaddition,internalgroupsandresourcesmustdevelopskillsetstokeep themultiplehubsrunningsmoothly. WhileamultidomainMDMimplementationmaybealittlemorecomplexattheoutset,intheend, theamountofdataintegrationanddataqualityworkisusuallysimilartoasingledomain.butmore importantly,havingasingle,seamlesstechnologystackthatcanhandleanytypeofmasterdataan organizationcanthrowatitcanresultinsignificantsavings. Thesesavingsonlyincreaseasanorganizationtacklesmoreandmoremasterdatadomains,sincethe basecostofthemultidomainhubdoesn tincreasebyverymuchasadditionaldomainsareadded. The$Soft$Costs$of$Single$Domain$MDM$Applications$ ThequalitativeorsoftcostsofrelyingonasingledomainMDMapplication,insteadofaseamless multidomainmdmplatform,cannegativelyimpacttheenterpriseasmuchastheactualmonetary costs. Tounderstandthecurrentstateofthebusinessortobeabletoprocesstheinformationneededfor highqlevelstrategies,enterprisesneedreliable,comprehensiveviewsofcoredata buildingblocks likecustomersandproducts.it smuchmoredifficulttointegratedivergentdatadomainsthatare builtwithentirelydifferenttechnologies,andevenhardertoidentifyvitalrelationshipsbetween thosedomains. NegativeconsequencesthatarisefromsingledomainMDMapplicationsinclude: Anuncompetitiveenterprise;dataisn tintegratedsoorganizationsdon tunderstandthe dynamicsoftheirinformation. Reliabledataisnot atthefingertips ofallgroupsandfunctionsacrosstheenterprise. AlesscustomerQfocusedenterprise. Agility,flexibilityandfasterdecisionQmakingareallimpacted. Anorganizationalculturethatdoesn tvaluedataquality,becausethecompany speopleare nottryingtomanageallofthemajordomainsinasingleplatform.often,dataqualityissues are outofsight,outofmind. The$worst$outcome$of$utilizing$a$single$domain$MDM$application$is$that$it$can$defeat$the$entire$ purpose$of$mdm,whichistoenableanintegratedviewoftheenterprise smostcriticalinformation asitflowsintotheprocessesthatdrivethebusinessanddecisionqmaking.thissignificantlyimpacts desiredbusinessoutcomes. 7

9 Multidomain$MDM:$Timely$and$Accurate$Information$for$Better$Business$Performance$ Animportantobjectiveforreliableandintegratedmasterdatafocusesonthebusinessintelligence (BI)andanalyticsprocessesthatmattertomanygroupsintheenterprise.Mostcompanieswould prefertogodirectlytothebiandanalyticssolutions.however,theyrealizetheirmasterdatamustbe addressedfirstbecauseit sjustnotaccurateandcompleteenough asis tosupporttheirdesiredbi andanalyticsstrategy. Hawthorne Effect Atonepoint,BIandanalyticsprocesseswerethesole dominionofthecqsuiteandupperlevelmanagers. Today,moregroupswithintheenterpriseareusing thistypeofinformation.studiescontinueto underscorethedirectcorrelationbetweenthe proliferationandsmartuseofanalyticsthroughout theenterprisetosuccessfuloutcomes,growth, competitiveness,andinnovation. Firstnotedin1950byHenryA.Landsberger,the HawthorneEffectstatesthatsubjectsimprove theirperformancesimplyinresponsetothefact thattheyknowtheyarebeingmeasured. Sothere sasoundresearchbasisinbusiness performanceimprovingthroughafocuson analysisandmeasurement. ButBIandanalyticsinsightsonlymakeapositivedifferenceiftheyarebasedonhighquality, accurateandtimelydata.throughdataqualityanddatagovernancecapabilities,masterdatahubs providecorrect,readyqtoqgodatathatcanbeusedforanyapplication. AndrealQtimecapabilitiesarefastbecomingacompetitivenecessityformanyenterprises butthe successfuluseofrealqtimedataiscompletelydependentontrustworthydata. Asnewdatasourcessuchastheburgeoningvolumesofsocialmediacontentand bigdata yield essentialinformation,mdmsolutionsmustbeabletoprocessandmanagethisdataandeventually integrateitwithexistingdatasources. InsightsderivedfromcomprehensiveanalyticsflowintorightQtimedecisionQmakingprocesses.And betterandfasterdecisionsopenthedoortorapidresponsestomarketchanges(goodandbad), whichalsoleadtomoreagileadoptionofnewbusinessmodels,moreefficientcreationofnew products,andmoreonqtargetconnectionstonewcustomers.$ 8

10 Enterprise$Agility:$Improved$Business$Performance$ Organizationsmustbeabletochangestrategiesandexecuteonthemrapidly inresponsetoa competitor,amarkettrend,anacquisition,pendinggovernmentregulations,upsanddownsinthe economy,orcustomerdemand.thesurvivaloftheenterprisemaydependonit. Everyday,thebusinessnewscontainsstoriesof: Companiesshuttingdown Debutsofnewtechnologieslike3Dprinting Corporateorgovernmentnetworksbeinghacked MultiQbilliondollarmergersandacquisitions U.S.governmentstalematescreatingeconomicuncertainty Newtechnologytrendssuchas bigdata,socialmediaandthemovementofit infrastructuretothecloud. Inordertokeepupwiththerapidpaceofchange,companiesmustuseanagileinformation managementapproach,wherethecoremasterdataisreliable,trusted,accurate,crossqborder consistent,timely,andcomplete. Time$and$resources$can t$be$wasted$on$creating$multiple,$redundant$mdm$silos.asafer,more rationalstrategyistocreatethiscriticalinformationresourceonce anduseitaswidelyaspossible. 9

11 IftheReturnonInvestment(ROI)analysisandbusinesscasecreationareperformedcorrectly,the MDMinitiativewillpayforitselfwiththeinitialuse.Afterthat,everyadditionaldomainandbusiness problemthatcanbemanagedandsolvedusingthesameplatformspreadscostsoutoverawider baseandincreasesthecumulativeroi. Conclusion:$Connecting$Multidomain$Master$Data$to$Business$Value$ Byitself,divorcedofitscontext,datahasnovalue.Unusableandpoorlymanageddatacanactually doagreatdealofharm.thedatathatmattersforbetterbusinessinsightanddecisionscomeswitha shortshelflifeofsignificance.forenterprisestocontinuouslygainvaluefromdata,theright technologiesandpracticesmustbeinplacetoensurethatthisinformationistrustworthyandtimely. Realcostsavingsresultwhendatamanagementprocessesarestreamlinedandintegratedmaster dataisreliable,enablingprocessestobemoreresponsivetobusinessneedsandincreasingtrustin thedatathroughoutthebusiness.throughbusinessprocesses,datacanbetangiblyconnectedto businessoutcomesandgoalsthatcanbemeasuredagainstperformancestandards.thesemetrics helpenterprisestrulyunderstandthevalueoftheirdata,inmanycasesforthefirsttime. Anydatastrategyshouldreallybeabusinessstrategyforbetterperformance,fasterdecisions, sharpercustomerfocus,andrightqtimechangesindirection.thevalueofdatacomesfromwhatcan bedonewiththatdatatoattainbusinessgoalsandobjectives,improvecompetitiveness,grow revenue,andsustainsuccessfuloutcomes. MultidomainMDMplatformsprovideadynamicapproachtoresolvingdataQrelatedbusiness challengesandrevitalizingenterprisebusinessprocessesandperformance.itiscriticaltosolvethe problemofmasterdatasilos,sincebusinessproblemsusuallydon tinvolvejustonedomain. MultidomainMDMopensthedoorforenterprisestotapintovaluablerelationshipsbetweenmaster datadomainsallowingthemtomakeconcreteimprovementstoexistingoperationsandstrategies andtoexplorenewdirectionsforinnovationandcompetitiveness. PerhapsthegreatestvalueofutilizingamultidomainMDMplatformisthatitachievesthecore purposeofmdm:enablingafullyintegratedviewoftheenterprise smostcriticalinformationasit flowsintoandthroughtheprocessesthatdrivethebusinessanditsdecisionqmaking.this continuouslyandpositivelyimpactsoverallbusinesssuccess,relevanceandsurvival. Ascustomersbecomemoredemandingandtheoverallpaceofchangeincreases,companieswillno longerbeabletoachievemeaningfulcompetitivedifferentiationthroughhowtheyusetechnology. Buttheywillbeabletodifferentiatethroughhowtheyusetheinformationtheycapture,generate andfindthroughexternalsources.betterdecisionqmakingandfasterresponsetimesarethebattle cryofthetwentyqfirstcenturycorporatelandscape. 10

12 About$Hub$Designs$ HubDesignsisagloballeaderinthedevelopmentanddeliveryofhighimpactmasterdata management(mdm)anddatagovernancestrategies.thecompanypublisheshubdesignsmagazine, oneofthefirstonlinepublicationsspecificallyfortheinformationgovernanceindustry.thefirm s ThoughtLeadershippracticeproduceswhitepapersandwebinars,andHubDesigns President,Dan Power,isafrequentpresenteratconferencesandtradeshows.Formoreinformation,pleasevisit About$Stibo$Systems$ StiboSystemsgivesdatadirectionbyprovidingorganizationswithaleadingmultidomainmasterdata management(mdm)solution.stibosystemsenablesitscustomerstobettermanageenterprise intelligenceonaglobalscale,improvesales,andquicklyadjusttochangesinbusinessrequirements. StiboSystems'STEPtechnologyisaflexible,uniformMDMsolutionthatprovidesasingletrusted sourceofoperationalinformationfortheentireenterprise.stibosystemsisasubsidiaryofthe privatelyheldstiboa/sgroup,originallyfoundedin1794withcorporateheadquartersinaarhus, Denmark.Formoreinformation,visitwww.stibosystems.com. Hub$Designs$ 188WhitingStreet Suite6A Hingham,MA02043USA +1(781)749Q8910office +1(781)735Q0318fax hubdesigns.com hubdesignsmagazine.com Stibo$Systems$Inc. 3550GeorgeBusbeeParkwayNW Suite350 Kennesaw,GA30144USA +1(770)425Q3282office +1(770)425Q3012fax stibosystems.com datafusionblog.com 2013HubSolutionDesigns,Inc.andStiboSystems,Inc. Allrightsreserved.Nopartofthispublicationmaybereproducedorstoredinaretrievalsystemortransmitted inanyformorbyanymeans,withoutthepriorwrittenpermissionofthecopyrightholder.hubdesignsand StiboSystemsarethejointcopyrightownersofthispublication.Alltrademarkshereinarethepropertyoftheir respectiveowners. 11