Bachelor in Business Management Marketing International BA in co-operation with IBA-Kolding (Denmark) & Coventry University (UK)

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1 Bachelor in Business Management Marketing International BA in co-operation with IBA-Kolding (Denmark) & Coventry University (UK) Business Management and Marketing in English in three different countries? Three long-established and highly-regarded European business schools have worked together to deliver a new three-year study programme taught in English: an International Bachelor with Honours in European Business Management, with special focus on Marketing. This unique programme makes it possible for students to study marketing and business management in three different countries: The first year you study in Denmark at the International Business Academy (IBA) in Kolding The second year you study in Belgium at KHLeuven The final year you study in England at Coventry University As a student you will be part of a small but dynamic group of international people with a common goal, namely to grasp the opportunity to study marketing and business from an international perspective. You will be able to live and breathe, so to speak, the international atmosphere - an excellent preparation for a career in international business - if you feel up to seeking the extra challenge of living and studying away from home. Why study in three different countries? There are many good reasons for studying in different countries. For example: To be the best you can be Living in another country, experiencing another culture brings out the best in you. You will realise your personal potential to the fullest. You will learn how to become independent, make your own decisions, stand on your own two feet and become very confident in what you do. You will have overcome the fear of the unknown and made long-term friendships that will be truly life-changing. Broaden your horizons When you study abroad you are challenged in your home-grown perception of the world. You notice differences in food, clothing, languages, customs, art etc. You come into contact with other cultures and this broadens your perspective on the world. When returning home after studying abroad, you will also find that you will see your everyday world in a whole new light.

2 Great timing If you have ever thought of living in another country for a while, this would be the best time in your life to take this step. Travelling and living in another country will never be so easy as when you are a student. You can benefit from student rates for all kinds of activities and, at the same time, build on your future. Perfect preparation for an international career With an international background on your CV you will definitely stand out as a future applicant for an international company or organisation. You will possess qualities and skills no other of your peers will have. It shows, for example, that you are inquisitive and willing to try new things. It demonstrates that you have proven ability to cope and succeed in different environments and social situations. You will make an excellent candidate for a function with lots of responsibilities because, as a student who has studied and lived abroad, you will have taken risks, encountered challenging situations and been able to solve problems in very exceptional circumstances. Possibility to obtain a double diploma The Bologna Treaty provides that students who have studied in more than one country can receive multiple diplomas if they meet the requirements. To obtain the Bachelor with Hons. in European Business Management, with special focus on Marketing at Coventry University, students need to collect 180 ECTS credits over the three years; to obtain the Bachelor in Business Management Marketing at KHLeuven, students need to take language electives during the three years of the programme. Why study in English? For those whose mother tongue is not English During your secondary schooling you will have learned English and probably have become quite fluent in expressing yourself. When you join the group of international students, most students will have reached the same level of English as you have. As you are studying together, the language will gradually become easier. In a short time you will be thinking and even dreaming in English. For native English speakers You will enhance your ability to communicate with people from different language and cultural backgrounds. And although the programme is taught in English, you have the opportunity if you wish to develop a working knowledge of the languages in the countries where you study. As you know, English has become the dominant language of global communication. It is the main language of newspapers and advertising, of business, tourism, IT, diplomacy and entertainment to name but a few fields. Needless to say that becoming an effective communicator in English will definitely be a crucial asset in your future career.

3 Programme Students enrolling in the EBM will take the following programme. 1st bachelor: International Business Academy Kolding International Marketing 9 ECTS Global Communication 9 ECTS Project Management 6 ECTS Supply Chain Management 6 ECTS Global Economics and Development 7 ECTS Financial Management 9 ECTS Design 6 ECTS International Business Law 3 ECTS Electives (*) 5 ECTS 2nd bachelor: Katholieke Hogeschool Leuven Statistics and Desk Research 4 ECTS Market Research 4 ECTS Psychology for Commerce 3 ECTS Advertising 4 ECTS Sales Management 4 ECTS Strategic Marketing 3 ECTS Business Ethics 3 ECTS Work Placement 25 ECTS Project Work 5 ECTS Electives (*) 5 ECTS 3rd bachelor: Coventry University Core Subjects Business Strategy 10 ECTS European Business 10 ECTS Business Analysis 10 ECTS Electives (30 ECTS in the following fields of study) International Marketing Strategy 10 ECTS Retail Marketing 10 ECTS Service Marketing 10 ECTS Marketing Communication 10 ECTS Managing the Virtual Organisation 10 ECTS Foreign Language (**) 10 ECTS (*) Student enrolled in the EBM programme can obtain a double diploma (viz. the BA (with Hons.) in European Business Management from Coventry University and the BA in Business Management from KHLeuven). In order to obtain the BA (with Hons.) in European Business Management, students have to collect 180 ECTS during their 3-year programme. Students who want to obtain the BA in Business Management need to take three language modules in order to deal with the requirements of Flemish education law. Students, who do not want the Flemish diploma, can choose 5 ECTS credits from the following electives: Financial Management (2 ECTS), Purchasing (3 ECTS) and Operational Management (2 ECTS). (**) Student enrolled in the EBM programme can obtain a double diploma (viz. the BA (with Hons.) in European Business Management from Coventry University and the BA in Business Management from KHLeuven). In order to obtain the BA (with Hons.) in European Business Management, students have to collect 180 ECTS during their 3-year programme. Students who want to obtain the BA in Business Management need to take three language modules in order to deal with the requirements of Flemish education law.

4 Tuition fee and cost of living Tuition fee In the table below, applicants can find the tuition fee for enrolment at the three schools to obtain a bachelor s degree. Applicant s home country IBA Kolding oventry Applicant s home country IBA Kolding KHLeuven Coventry University EU member state DKK ,145 (*) EEA member state (Iceland, Norway, DKK ,145 (*) Switzerland, Lichtenstein) Other country (**) DKK 60,000 6,000 8,000 niversity (*) The fee to enrol in Coventry University has not to be paid immediately. Students get an interest-free loan from the British government. This loan only has to be repaid when earning 15,000 gross a year. The repayment amounts to 5/month. Moreover, plan is to provide a 500 to 1,000 bursary depending on the marks of students on entry. (**) In certain circumstances, a lower fee may be possible in one or more of the study locations. Students will be informed automatically if this applies to them. Cost of living The following table presents an estimate of the cost to live one month in Denmark, Belgium and the UK. These figures include the rent of a student room and daily expenses. Please note that these figures can vary according to your lifestyle. IBA Kolding KHLeuven Coventry University /month /month /month What after the international Bachelor in Business Management? After completion of this programme there are several pathways: job: both the content of the degree and the fact that it has been delivered in three different countries should considerably enhance your employability especially with companies seeking someone who is self-starting, ready for a challenge and comfortable operating in different cultural environments direct entry to Master s Degree at Coventry University. With a satisfactory final result, you will be automatically eligible for entry to a Master s Programme other Higher Education opportunities. A UK Honours Degree secures a place in Master s level programmes throughout the world.

5 Frequently Asked Questions When and where can students who are leaving for Kolding in September 2010 meet? A going away event is organized at KHLeuven (Hertogstraat 178, 3001 Leuven) on Friday August 20 or Monday August 23 from am till am. Can we communicate with other students before the start of the programme? The best opportunity to meet other students who are interested in this programme is to attend the open days in 2011 (March 23, May 14 and June 25 from 2pm till 4.30pm). This way, students can get to know each other, make practical arrangements and meet current EBM students. During the summer holidays, a special going-away session will be organised in Leuven for enrolled students before they leave for Kolding. What is the calendar of the three academic years for students who have started in 2008? Academic year : IBA Kolding Semester 1: 1/9 12/10 (break 13/10 till 19/10) o Christmas holiday: 23/12 till 5/1 Semester 2: 6/1 till 8/2 (break 9/2 till 15/2) o Easter holiday: 6/4 to 13/4 o Summer holiday: 30/6 Academic year : KHLeuven Semester 1: 14/9/ /01/2010 (Autumn break from 31/10 till 8/11) o Christmas break from 19/12 till 03/1 Semester 2: 08/02/ /06/2010 o Easter break from 03/04 till 18/04 o Summer holiday: 30/6 Academic year : Coventry University Autumn term: 27/09/ /12/2010 Spring term: 10/01/ /04/2011 (study week 14-18/02/2011) Summer term: 27/04/ /06/2011 What is the calendar of the three academic years for students who have started in 2009? Academic year : IBA Kolding Autumn Semester: 01/09/09-31/01/10 o Autumn Semester Reading Week: (no classes) 12/10/09-16/10/09 o Christmas Vacation: 17/12/09-04/01/10 Spring Semester: 01/02/10-30/06/10 o Easter Vacation: 29/03/10-05/04/10 o National Days (all in Spring 2010): 30/04, 13/05, 14/05, 24/05, 05/06 Academic year : KHLeuven Autumn Semester: 20/09/ /02/2011 o Autumn Break: 01/11/10 07/11/10 o Christmas Vacation: 27/12/10 09/01/11 Spring Semester: 14/02/ /06/2011 o Easter Vacation: 11/04/11-24/04/11 Academic year : Coventry University Autumn term: 26/09/ /12/2011 Spring term: 7/01/ /03/2012 (study week 13-17/02/2012) Summer term: 16/04/2012 8/06/2012

6 What is the calendar of the three academic years for students who have started in 2010? Academic year : IBA Kolding Autumn Semester: 01/09/10-31/01/11 o Autumn Semester Reading Week: (no classes) 18/10/10-22/10/10 o Christmas Vacation: 21/12/10-03/01/11 Spring Semester: 01/02/11-30/06/11 o Easter Vacation: 18/04/11-25/04/11 o National Days (all in Spring 2011): 20/05, 02/06, 03/06, 05/06, 13/06 Academic year : KHLeuven Autumn Semester: (Start 19/09/11) o Autumn Break: 29/10/11 04/11/11 o Christmas Vacation: 26/12/11 08/01/12 Spring Semester: o Easter Vacation: 02/04/12-15/04/12 What is the exact accommodation cost? In Kolding the very lowest rate for a decent room is DKK 2000 per month (utilities excluded). A deposit of DKK 8,000 to DKK 10,000 is usually required. On average, students pay 300 to 350 a month for a room in Leuven. Also a deposit of approx. 500 will need to be paid. In Coventry students can rent a house with a group of friends. You may find rental deals for 38 weeks or 32 weeks. Renting on a weekly basis is also possible. What are the precise conditions for getting a bursary in Coventry? In the academic year , the top 10% op the EBM students will receive a 1,000 bursary after the Autumn term at Coventry University. Please notice that this is susceptible to change every year. What are the enrolment costs for non-european students? IBA: DKK 60,000 KHLeuven: 6,000 Coventry University: approx. 8,000 What type of documents does a non-european citizen need to obtain a visa for studying at IBA, Denmark? You need to contact the Danish Embassy in your home country. Most likely you will need proof of financial sustainability and a letter of acceptance from IBA Kolding. Students who are already in the possession of a Schengen visa (two years) can use this to study in Denmark. They would need to pay the enrolment fee for non-european citizens. After studying in Kolding for one year I decide to quit the programme. Will I get credit from Kolding for any of the subjects taken and will they be accepted in Leuven or Coventry? Yes, you will get credits for the courses for which you have successfully passed the exams. Will there be open-days before the start of the semester? (during academic year ) At IBA Kolding open-days are organised in Autumn (three days). If needed a visit to the school and attending classes can be arranged on other dates too. At KHLeuven there will be open-days on Wednesday March 23 and Saturday June 25 from 2 pm till 4.30 pm at the Campus Hertogstraat. On Saturday May 14 a general open-day will be organised from 10 am till 5 pm. For Coventry University you can find information on open-days at

7 How much do I need to pay for books? At IBA you will need about 600 to 650 for books. At KHLeuven, you will need about 300 for books and syllabi. At Coventry University you can make ample use of the library that has copies available. What is the last day to enrol at IBA? October 1 would be the final date. It would be preferable to enrol as soon as possible in order to have the widest choice of accommodation. What about learning the native tongue? Will some language support be provided? At IBA Kolding, you can take Danish classes. In Leuven there are several institutions that offer Dutch classes. At Coventry University special English classes are organized for Asian students. As a non-native speaker of English what level of English should I have to start this programme? An intermediate level would be sufficient to get started. This would be equal to a B1 level of the European Language Framework (independent user). For Coventry University, IELTS level 6 is required, which students certainly will have reached after two years of studying in English.

8 Partners and contact information Three long-established and highly-respected European business schools have worked together to offer the English-taught Bachelor Degree with Honours European Business Management, with special focus on Marketing. International Business Academy, Denmark The IBA is situated in Kolding a delightful town centrally located with easy and fast connection to the rest of Denmark, the Scandinavian countries and the rest of Europe. The IBA enjoys superb teaching and learning facilities in a warm and friendly student community. For more information, please contact Ian CHARLES ian@iba.dk Tel: (voice/fax/24 hr voice mail) Mobile: Katholieke Hogeschool Leuven, Belgium KHLeuven is associated with Belgium s oldest university. Evidence of Leuven's rich history is apparent everywhere. Students comprise one third of the population, offering a wonderful social and learning atmosphere. It is a great place to visit, study, shop, sample beer and dine out - in short a town that positively buzzes with activity and fun. The town is 20 minutes from Brussels, in the heart of the EU. For more information, contact Lieve MULIER or Jose TUMMERS: lieve.mulier@khleuven.be, jose.tummers@khleuven.be Tel: Coventry University, UK Coventry University has its roots going back over a century and has one of the largest business schools in the UK hosting students from all over world. Coventry is centrally located in England, just one hour by train from London and Manchester. Please, contact Vida BAYLEY if there are some questions left: Ms Vida BAYLEY v.bayley@coventry.ac.uk Tel: