Current topics of DTTB in Japan. Handheld reception service for ISDB-T

Transcription

1 ISDB-T T Seminar Session 5 Current topics of DTTB in Japan One-Seg Handheld reception service for ISDB-T Venezuela 2006 August 29 th,2006 DiBEG Japan Yoshiki MARUYAMA tv asahi

2 Menu Schedule FeatureFeature (Specification) Business model (Service model) Conclusion 2

3 Progress of Digital Broadcasting in Japan Digital Terrestrial TV (ISDB-T) Satellite Digital TV April Mobile start Satellite Mobile TV 2.6GHz Digital Radio Analogue Terrestrial TV Spring Termination of Analog Broadcasting July 3

4 Feature and Specification 4

5 One-Seg parameters OFDM QPSK FEC 1/2 or 2/3 Time-interleave interleave 0.4sec Total bit rate Kbps Robust and wide area 5

6 Data rate Video (H.264) approx kbps Audio (AAC-SBR) approx kbps Data-cast (BML) approx kbps 6

7 Screen TV Program Data-casting Window 7

8 Fusion of communication and broadcasting Jump to internet site! Click! Broadcaster s s site Internet site 8

9 Boundary between broadcaster and telecom responsibility Broadcaster Broadcasting Telecom TV DATA- CASTING TV Broadcaster s site Boundary Line Web site Broadcaster's area Internet area 9

10 Hierarchical multiplexing 6MHz band width for Fixed TV for Mobile TV There is no need to secure more frequency. 10

11 Business model (Service model) 11

12 Telecom s s business situation in Japan Telecom owes burden share of terminal cost. Subscriber is benefit low price terminal on the competitive situation. Telecom recover return costs by telephone charge. One-Seg service drives up internet use and ARPU. 12

13 Viewer's interests Subscription fee Program contents Service Area 13

14 Viewer's interests Very Good! Subscription fee Free Program contents High value contents Service Area Robust and wide 14

15 One-Seg service No subscription fee High value contents Unique without parallel in the world 15

16 Why we are targeting at mobilem phone! 1.Overwhelmingly penetrated 2.Communication function 16

17 One-Seg service Collaboration with broadcasting and internet makes New business. 17

18 Examples of business models 18

19 Which is your favorite? Supplementary information Service enables to show you supplementary information related to on- air program. Detailed information Service enables to show you detailed information such as News &sports. Quiz show Service enables to join TV program like Quiz show and to win a prize. p Application for presents Service enables to apply for presents associate with CM and program. 19

20 Which is your favorite? (2) TV shopping Service enables to purchase commercial goods associated with shopping program. Download service Service enables to purchase favorite contents such as Paging music, star pictures, screen saver pictures trough downloading. Coupon ticket Service enables to get coupon tickets such as grommet,movie, book. ok. Local service Service enables to receive local information such as emergency warning, w local events, notification of local government or hospital. 20

21 Value chain framework Gain more viewers Broadcaster Telecom company Mobile TV Manufacture Gain more subscribers Develop strong sales 21

22 Role of Broadcaster Make Make effort to gain more viewer invite brand image higher possess higher reliability spread merchant space 22

23 Role of Telecom company Make Make effort to gain more subscribers Increase more ARPU 23

24 Role of Manufacture Make Make effort to develop strong sales increase revenue 24

25 Task to win Business model for Broadcaster Gain more viewers T- commerce Pay web site Business model for Telecom Gain more subscribers Increasing ARPU New Revenue Attractive function for subscribers Business model for Manufacture Develop strong sales New business opportunity 25

26 Conclusion One-Seg service has high potentials to create new world! 26

27 Announcement According to the news release by JEITA on August 24 th, 2006 One-Seg receiver shipments achieved 1.2million! 27

28 ISDB-T T seminar in Venezuela Thank you for your attention! END Digital Broadcasting Expert Group dibeg.org mail: info@dibeg dibeg.org 28