GLOBAL CLOTHING B2C E-COMMERCE MARKET 2016

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1 PUBLICATION DATE: AUGUST 2016 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-10 TABLE OF CONTENTS I PAGE 11 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 12 METHODOLOGY I PAGE 13 RELATED REPORTS I PAGE 14 CLIENTS I PAGE FREQUENTLY ASKED QUESTIONS PAGE 17 ORDER FORM I PAGE 18 TERMS AND CONDITIONS 1

2 PRODUCT DETAILS Title: Type of Product: Category: Covered Regions: Covered Countries: Language: Formats: Number of Charts: Global Clothing B2C E-Commerce Market 2016 Market Report B2C E-Commerce Global Japan, South Korea, Australia, China, India, Indonesia, Thailand, UK, Germany, France, Spain, Italy, Russia, Poland, Turkey, USA, Canada, Brazil, Mexico, Argentina, Colombia, Chile, Peru, UAE, Saudi Arabia, Iran, Israel, Qatar, South Africa, Nigeria, Egypt, Morocco English PDF & PowerPoint 144 PRICES* Single User License: Site License: Global Site License: 2950 (exc. VAT) 4425 (exc. VAT) 5900 (exc. VAT) QUESTIONS ANSWERED IN THIS REPORT SECONDARY MARKET RESEARCH ADVANTAGES How is the clothing B2C E-Commerce market developing around the world? What is the standing of this category relative to other products in online retail? How large are the B2C E-Commerce sales of fashion products in some of the world s major markets? What important trends are forming in clothing B2C E-Commerce? Which online shopping websites for clothing are leading in various countries? Our reports are exclusively based on secondary market research. Our researchers derive information and data from a variety of reliable published sources and compile the data into understandable and easy-to-use formats. Maximum Objectivity Reliable Sources Up-To-Date Analysis Boardroom-Ready PowerPoint Presentations Guidance For Strategic Company Decisions 2 2

3 CLOTHING IS THE LEADING PRODUCT CATEGORY IN ONLINE SHOPPERS SHARE WORLDWIDE Fashion products were purchased by over one half of online shoppers worldwide in 2015, according to a survey cited in the ystats.com report. It is the number one product category in terms of online shoppers share in countries such as China, the USA, Brazil, Saudi Arabia, the UK, Russia and many others. In terms of online retail sales, however, it is often surpassed by categories with a higher value per item, such as electronics. Mobile commerce is an important contributor to the rise of fashion online retail. Worldwide, a combined share of more than 10% of online shoppers preferred mobile channels (phones and tablets) for buying apparel and footwear. Furthermore, the ystats.com research shows that clothing is popular with cross-border online shoppers around the world. Another important trend highlighted in the report is omnichannel commerce, as customers combine online, mobile and in-store channels on their way to a purchase of clothing. Online clothing stores such as HM.com, Asos.com and Zara.com were most popular with global Internet users, as of July Furthermore, online mass merchants and marketplaces are also active in this product segment, with Amazon projected to become the largest apparel seller in the USA by 2017, according to a forecast cited in the new report by ystats.com. 3

4 TABLE OF CONTENTS (1 OF 7) 1 2 MANAGEMENT SUMMARY GLOBAL DEVELOPEMENTS Product Categories Purchased Online, incl. Fashion-Related Products, in % of Online Shoppers, Q Product Categories Most Purchased Online, by Generation, incl. Apparel, in % of Online Shoppers, November 2015 Product Categories Purchased Cross-Border, incl. Clothing and Footwear, in % Cross-Border Online Shoppers, September 2015 Breakdown of Preferred Channels of Buying Clothing and Footwear, in % of Online Shoppers, September 2015 Top 20 Clothing E-Commerce Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, July ASIA-PACIFIC 3.1 ADVANCED MARKETS JAPAND Overview of Clothing B2C E-Commerce Market and Players, June 2016 B2C E-Commerce Sales of Clothing, in JPY billion, B2C E-Commerce Share of Total Retail Sales of Clothing, in %, Share of Online Shoppers Buying Clothes and Fashion-Related Products Online, in %, 2015 Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Japan s Share of Total Visits, in %, July SOUTH KOREA E-Commerce Sales of Clothing, in KRW billion, 2014 & 2015 Breakdown of E-Commerce Sales by Product Categories, incl. Clothing, in %, 2014 & 2015 E-Commerce Share of Retail Sales, by Product Category, incl. Clothing, in %, 2014 & 2015 Product Categories Purchased Online, incl. General Apparel Merchandise, by PC and Mobile, in % of Online Shoppers, October 2015 Product Categories Purchased Cross-Border Online, incl. General Apparel Merchandise, in % of Cross-Border Online Shoppers, October AUSTRALIA Breakdown of Online Spending by Sector, incl. Fashion, in %, 2015 Breakdown of Online Clothing Spending, by Domestic and Overseas, by Spending by Men and Spending by Women, in AUD million, 2015 Top Product Categories Purchased Online, in % of Online Shoppers, 2014 &

5 TABLE OF CONTENTS (2 OF 7) 3 ASIA-PACIFIC (Cont.) 3.2 EMERGING MARKETS CHINA Overview of Clothing B2C E-Commerce Market, June 2016 B2C E-Commerce Sales of Clothing, in CNY billion, and in % Year-on-Year Change, Q Q Breakdown of Online Clothing Gross Merchandise Volume by B2C and C2C, in % and in CNY billion, H Product Categories Purchased Online, incl. Apparel & Footwear, in % of Online Shoppers, 2013 & 2014 Breakdown of the Usual Research and Purchase Behavior of Clothing Shoppers, in % of Clothing Shoppers, Q Breakdown of Clothing B2C E-Commerce Sales by Players, in %, Q Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and China s Share of Total Visits, in %, July INDIA Overview of Clothing B2C E-Commerce Market and Players, June 2016 B2C E-Commerce Sales of Apparel and Footwear, in INR billion, 2014 & 2015 Share of Online Shoppers Visiting Websites of Clothing and Accessories Retailers, in %, Breakdown of B2C E-Commerce Sales by Product Categories, incl. Clothing and Accessories, in %, 2015e & 2020f Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and India s Share of Total Visits, in %, July INDONESIA B2C E-Commerce Sales of Apparel and Footwear, in IDR billion, 2014, 2015e & 2019f Product Categories Purchased Online, incl. Fashion, in % of Online Shoppers, THAILAND Product Categories Purchased Online, incl. Fashion, in % of Online Shoppers, May EUROPE 4.1 REGIONAL Share of Online Shoppers Buying Clothing, Sports Goods Online, by EU Countries, Switzerland, Norway and Turkey, in % of Online Shoppers and in % of Individuals, 2014 &

6 TABLE OF CONTENTS (3 OF 7) 4 EUROPE (Cont.) 4.2 ADVANCED MARKETS UK Overview of Clothing B2C E-Commerce Market, August 2016 B2C E-Commerce Sales of Clothing and Footwear, in GBP billion, B2C E-Commerce Share of Total Retail Sales of Clothing and Footwear, in %, and B2C E-Commerce Share of Total Retail Sales of Clothing, in %, 2015 & 2020f B2C E-Commerce Share of Total Retail Sales of Textile, Clothing and Footwear Retailers, Compared to B2C E- Commerce Share of Total Retail Sales, in %, & Q1-Q Product Categories Purchased Online, incl. Clothes or Sports Goods, in % of Online Shoppers, Q & Q Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and UK s Share of Total Visits, in %, July GERMANY Overview of Clothing B2C E-Commerce Market and Players, August 2016 B2C E-Commerce Sales of Clothing, in EUR billion, and Year-on-Year Change, in %, B2C E-Commerce Share of Total Retail Sales of Clothing, Shoes and Accessories, in %, 2015 & 2025f Product Categories Purchased Online, incl. Clothing and Sports Goods, in % of Online Shoppers, Q Top 5 Online Shops and Marketplaces to Purchase Clothing and Shoes, in % of Clothing Online Shoppers, October FRANCE B2C E-Commerce Sales, by Product Category, in EUR billion, and Share of Total Retail Sales in the Respective Category, in %, incl. Clothing, 2015 B2C E-Commerce Sales of Clothing, Shoes and Home Textile, in EUR billion, 2014 & 2015 Product Categories Purchased Online, in % of Online Shoppers, 2015 Product Categories Purchased Online via Desktop and Smartphone, incl. Clothing, in % of Internet Users and in % of Mobile Internet Users, H Breakdown of B2C E-Commerce Sales of Clothing by Retailer Types, in %, 12 Months to June SPAIN Breakdown of B2C E-Commerce Sales of Fashion by Sub-Categories, in % and in EUR million, 2015 B2C E-Commerce Share of Total Retail Sales of Clothing, Footwear, Accessories and Home Textiles, in Q Q Products Purchased Online, incl. Fashion, in % of Online Shoppers, 12 Months to November

7 TABLE OF CONTENTS (4 OF 7) 4 EUROPE (Cont.) 4.2 ADVANCED MARKETS (Cont.) ITALY B2C E-Commerce Sales of Clothing and Accessories, in EUR billion, 2015 & 2016f B2C E-Commerce Exports of Clothing and Accessories, in EUR billion, 2015 & 2016f B2C E-Commerce Share of Total Retail Sales of Clothing and Accessories, in %, 2015 & 2016f 4.3 EMERGING MARKETS RUSSIA B2C E-Commerce Sales of Clothing and Shoes, in RUB billion, 2014 & 2020f B2C E-Commerce Sales by Product Categories, incl. Clothing, Shoes, in RUB billion, 2013 & 2014 Product Categories Purchased Online, in % of Online Shoppers, incl. Clothing, Shoes, Sports Goods, 2014 & 2015 Breakdown of Cross-Border E-Commerce Imports by Product Categories, incl. Clothing and Shoes, in %, 2015 Top 10 Online Shops Specialized in Clothing, Shoes an Accessories, incl. E-Commerce Sales, in RUB million, Number of Orders, in thousands, and Average Check, in RUB, POLAND Product Categories Purchased Online, incl. Clothes, Sports Goods, in % of Online Shoppers, 2014 & 2015 Average Monthly Online Spending per Shopper, by Selected Product Categories, incl. Clothing and Accessories, in PLN, April 2015 Most Known E-Commerce Websites for Buying Clothing Online, in % of Internet Users, April TURKEY B2C E-Commerce Sales of Clothing and Footwear, in USD million, 2015 & 2020f Product Categories Purchased Online, incl. Clothes, Sports Goods, in % of Online Shoppers, by Gender, 12 Months to March NORTH AMERICA 5.1 USA Overview of Clothing B2C E-Commerce Market, August 2016 B2C E-Commerce Sales of Apparel and Accessories, in USD billion, 2014 & 2015e B2C E-Commerce Share of Total Retail Sales of Clothing, in %, 2014 & 2015 Top 3 Product Categories Purchased Online, in % of Online Shoppers, July

8 TABLE OF CONTENTS (5 OF 7) 5 NORTH AMERICA (Cont.) 5.1 USA (Cont.) Breakdown of Frequency of Clothing Online Shopping, in % of Clothing Online Shoppers, by Gender, April 2016 Breakdown of Online Shopping for Clothing Compared to In-Store, in % of Clothing Shoppers, by Gender, April 2016 Breakdown of Channels Used for Most of Clothing Purchases, incl. Online, in % of Clothing Buyers, by Men, Women and Total, 2015 Devices Used to Browse and Purchase Clothing Online, in % of Clothing Buyers, 2015 Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and USA s Share of Total Visits, in %, July CANADA B2C E-Commerce Sales of Clothing, in CAD billion, 2014, 2015e & 2018f Product Categories Purchased Online, incl. Clothing, in % of Online Shoppers, March Latin America 6 LATIN AMERICA 6.1 REGIONAL Product Categories Most Purchased Online, incl. Clothing, by Rank, by Argentina, Brazil, Chile, Colombia, Mexico, Peru, January BRAZIL Top 3 Product Categories Purchased Online, incl. Clothing, Shoes and Accessories, in % of Online Shoppers, October 2015 Top 3 Product Categories Purchased Online Cross-Border, incl. Clothing, Shoes and Accessories, in % of Cross- Border Online Shopping, October 2015 Breakdown of B2C E-Commerce Transactions, by Product Categories, in %, 2013 & 2015e Average Online Purchase Value, by Clothing, Shoes and Accessories, in BRL, by Gender, 2015e Share of Shoppers Who Showroom for Clothing and Related Products, in % of All Consumers Who Showroom, in %, Q Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Brazil s Share of Total Visits, in %, July

9 TABLE OF CONTENTS (6 OF 7) 6 LATIN AMERICA (Cont.) 6.3 MEXICO Products Categories Purchased Online, in % of Online Shoppers, and Average Quarterly Spending per Category, in MXN, incl. Apparel and Accessories, Q Number of Recurring Online Shoppers Purchasing Fashion Online, in millions, Average Spending per Purchase, in MXN, and Estimated Annual Market Value, in MXN billion, October 2015 Top 3 Online Shops for Purchasing Clothing, in % of Clothing Online Shoppers, October ARGENTINA B2C E-Commerce Sales of Clothing, in ARS million, and Share of Total B2C E-Commerce Sales, in %, Top 3 Product Categories Purchased Online, incl. Footwear and Clothing, in % of Online Shoppers, H Product Categories Purchased Cross-Border, incl. Clothing, Footwear, Accessories, in % of Cross-Border Online Shoppers, 2015e 6.5 COLOMBIA Product Categories Purchased Online, incl. Clothing, in % of Online Shoppers, July CHILE Product Categories Purchased Online, incl. Clothing, Shoes, Food, Alcohol, in % of Online Shoppers, by Urban, Rural and Total, January PERU Product Categories Purchased Online, incl. Fashion and Accessories, in % of Online Shoppers, H Product Categories Purchased Online, incl. Clothing and Footwear, in % of Online Shoppers, MIDDLE EAST 7.1 REGIONAL Top 5 Product Categories Purchased Online, incl. Clothing, in % of Online Shoppers, by Kuwait, Saudi Arabia and the UAE, June 2016 Top 5 Online Shops Most Used by Online Shoppers in Arab Countries, incl. 2 Online Shops Specialized in Clothing, June UAE Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and UAE s Share of Total Visits, in %, July

10 TABLE OF CONTENTS (7 OF 7) 7 MIDDLE EAST (Cont.) 7.3 SAUDI ARABIA Product Categories Most Purchased Online Cross-Border, incl. Clothing, Accessories and Footwear, in % of Cross- Border Online Shoppers, April IRAN Product Categories Purchased Online, incl. Clothing, in % of Online Shoppers, 2012 & 2015 Top 5 Product Categories that Online Shoppers in Iran Expect to Have a Greater Access to in the Next Six Months, incl. Clothing, in % of Online Shoppers, January ISRAEL Product Categories Purchased Online, incl. Clothes, in % of Online Shoppers, July QATAR Breakdown of B2C E-Commerce Sales, by Product Category, incl. Fashion and Lifestyle, in %, AFRICA 8.1 SOUTH AFRICA B2C E-Commerce Sales of Apparel and Footwear, in USD million, 2014 & 2019f Product Categories Purchased Online, incl. Clothes and Accessories, in % of Online Shoppers, October 2015 Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and South Africa s Share of Total Visits, in %, July NIGERIA B2C E-Commerce Sales of Apparel and Footwear, in USD million, 2014 & 2019f Top 3 Product Categories Purchased Online, in % of Online Shoppers, October EGYPT Top 5 Product Categories Purchased Online, incl. Clothes, in % of Online Shoppers, June MOROCCO Product Categories Purchased Online, Clothing, Beauty Products, in % of Online Shoppers, February

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12 GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are solely based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for all obtained data. As a result, companies gain a precise and unbiased impression of the market situation. Cross referencing of data is conducted in order to ensure validity and reliability. The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several sources. If this is the case, all sources are mentioned on the chart. The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart. Definitions The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact definition used by the source (if available) is included at the bottom of the chart. Chart Types Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple answers were possible, which is noted at the bottom of the chart. Report Structure Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents, management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures. Notes and Currency Values If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data. When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time period. Should the currency figure be in the future, the average exchange rate of the past 12 months is used. METHODOLOGY OF OUR GLOBAL CLOTHING B2C E-COMMERCE MARKET 2016 REPORT Report Coverage This report covers the global B2C E-Commerce market for clothing. It takes into account a wide definition of the clothing segment, including products referred to as apparel, fashion, clothing, accessories and footwear. It takes into account a wide definition of the clothing segment, including products referred to as apparel, fashion, clothing, accessories and footwear. The exact definition of the segment covered on each particular chart may differ depending on the original source used. Besides sales figures, penetration and rankings, this report also reveals important market trends that affect clothing B2C E-Commerce, such as mobile, cross-border and omnichannel shopping. All global regions are covered in this report, including Africa, Asia-Pacific, Europe, Latin America, the Middle East and North America. Report Structure The global chapter opens the report, including an overview of global market developments and trends. The rest of the report is divided by regions. The regions are presented in the order of descending total B2C E-Commerce sales. Where applicable, the countries in the regions are grouped by advanced and emerging markets. The countries are also presented in the order of descending total B2C E-Commerce sales. Within the country chapters, the following information is covered, where available: B2C E-Commerce sales of clothing, the share of online shoppers buying clothing online and the rank of this category among other product categories, the share of B2C E- Commerce on total retail sales of clothing and the share of clothing on total B2C E-Commerce sales. Not all types of information mentioned are provided for each country, due to varying data availability. For the top countries in each region, a ranking of E-Commerce websites specialized in clothing is included. For selected leading B2C E-Commerce markets, a text chart with qualitative overview of the online clothing market, trends and players is provided. 12

13 Europe Clothing B2C E-Commerce Market 2016 August Asia-Pacific Clothing B2C E-Commerce Market 2016 July Top Players in Global B2C E-Commerce Market 2016 July Trends in Worldwide Internet Retail 2016 July ,450 Online Retail in Emerging Markets 2016 June ,450 Global B2C E-Commerce Market 2016 June ,950 Global Online Payment Methods: Full Year 2015 February ,950 Global Delivery B2C E-Commerce Market 2015 October ,950 Global Cross-Border B2C E-Commerce Market 2015 August ,950 Africa B2C E-Commerce Market 2016 May ,950 Middle-East B2C E-Commerce Market 2016 May ,950 Latin America B2C E-Commerce Market 2016 March ,950 Europe B2C E-Commerce Market 2016 February ,950 Western Europe B2C E-Commerce Market 2016 February ,950 Eastern Europe B2C E-Commerce Market 2016 January ,950 Central Asia and Caucasus B2C E-Commerce Market 2015 November ,450 North America B2C E-Commerce Market 2015 November Asia-Pacific B2C E-Commerce Market 2015 October ,450 Southeast Asia B2C E-Commerce Market 2015 September ,950 UPCOMING RELATED REPORTS REPORT PUBLICATION DATE PRICE* Global Online Payment Methods: First Half 2016 September ,950 Global Cross-Border B2C E-Commerce 2016 Quarter ,950 13

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