Brand Identity Guidelines

Transcription

1 Brand Identity Guidelines

2 Brand Identity Overview The TradeStation Brand Identity Guidelines describe the visual elements that constitute TradeStation s corporate identity. This includes our logo and other graphic elements such as typography and color. Ensuring that our corporate communications graphic style is uniform, consistent and of high quality is critical to presenting a professional image of our company. These guidelines reflect TradeStation s commitment to design, quality and consistency. The TradeStation brand, including its graphic elements, is among the company s most valuable assets. Each of us is responsible for protecting the company s interests by preventing the unauthorized or incorrect use of the brand and its graphic elements. A complete set of approved brand elements for use in corporate communications is available from the TradeStation Marketing Department.

3 Signature Specifications The TradeStation signature comprises two elements, the mark and logotype. The logotype is set in the Rotis Serif Roman font and should not be altered in any manner. It is critical that the alignment of these elements is maintained for brand integrity. The cap height of the T in TradeStation establishes the proper relationship to the mark and logotype. The height of the T is divided into five units. The mark should be one unit from the left of the T. The mark extends one unit above the cap height and one unit below the baseline of the logotype. The bottom right edge of the arrow within the mark should rest on the baseline as well. A clear space of at least 2 must be maintained on all four sides of the signature. Keeping the signature free of other graphic elements or type will ensure legibility. In addition, avoid using the signature less than 1.25 wide. 5 Mark Signature 5 Logotype 2 Minimum Size 1.25

4 Signature Color Specifications The TradeStation signature should be reproduced in the two-color rendition whenever possible. A one-color blue can also be used. No other colors should be used for the signature. For specific color values (PANTONE, 4-color process, RGB and Hexadecimal), use the formulas to the right. If the two-color or one-color versions are not an option, the signature should be reproduced in black or as a full-reverse in white out of a color background. When the signature is placed on a photograph or illustration, the image behind the signature must provide adequate contrast and not hinder legibility. PMS 300 C99 M50 Y0 K0 R0 G94 B eb8 Process Black C0 M0 Y0 K100 R0 G0 B White

5 Signature Incorrect Use It is critical that the TradeStation signature is never altered. Any manipulation of the signature can drastically affect brand integrity. The examples on the right illustrate various misuses of the signature and should be avoided. The TradeStation Marketing Department should be consulted on any use of the signature that falls outside the scope of these guidelines. DO NOT use unauthorized colors DO NOT outline the signature DO NOT scale elements of the signature DO NOT skew or distort elements of the signature DO NOT rotate elements of the signature DO NOT place the signature against high-contrast areas in photographic backgrounds

6 Typography Primary Typeface Family To provide a consistent, uniform look to the TradeStation brand s use of typography, Proxima Nova should be used as the primary typeface for all communications for TradeStation products and services. Proxima Nova typeface family provides a variety of weights to suit any design with clarity and distinction. A subset of Proxima Nova has been licensed from Fontspring for embedding in software applications. The application license is limited by application title, but one license covers unlimited platforms, sales and upgrades. Please contact the TradeStation U/UI Department for additional information. Proxima Nova Thin Proxima Nova Thin Italic Proxima Nova Light Proxima Nova Light Italic Proxima Nova Regular Proxima Nova Regular Italic Proxima Nova Semibold

7 Typography Primary Typeface Family Continued from previous page. Proxima Nova Semibold Italic Proxima Nova Bold Proxima Nova Bold Italic Proxima Nova Extrabold Proxima Nova Extrabold Italic Proxima Nova Black Proxima Nova Black Italic

8 Typography Secondary Typeface Family Minion Pro has been selected as the secondary typeface family. It should be used when larger paragraphs of text are required, such as flyers and brochures. Minion Pro provides great legibility and contrasts nicely with Proxima Nova. Minion Pro Regular Minion Pro Regular Italic Minion Pro Medium Minion Pro Medium Italic Minion Pro Semibold Minion Pro Semibold Italic Minion Pro Bold Minion Pro Bold Italic

9 Typography Supplemental Typeface Family The condensed version of Proxima Nova is to be used in situations where the primary Proxima Nova cannot be used because of space limitations, particularly when creating various charts, tables and diagrams. It provides the same clarity as the primary fonts. Proxima Nova Condensed Thin Proxima Nova Condensed Thin Italic Proxima Nova Condensed Light Proxima Nova Condensed Light Italic Proxima Nova Condensed Regular Proxima Nova Condensed Regular Italic Proxima Nova Condensed Semibold

10 Typography Supplemental Typeface Family Continued from previous page. Proxima Nova Condensed Semibold Italic Proxima Nova Condensed Bold Proxima Nova Condensed Bold Italic Proxima Nova Condensed Extrabold Proxima Nova Condensed Extrabold Italic Proxima Nova Condensed Black Proxima Nova Condensed Black Italic

11 The information provided herein is intended for use by individuals or organizations with whom/that TradeStation, or its subsidiaries, have a partnership or legal contract, and may contain confidential and/or privileged material. Proprietary Rights All TradeStation brand marks are protected by applicable trademark, copyright and intellectual property laws. By using the TradeStation marks, you agree to follow the guidelines above. TradeStation reserves the right to cancel, modify or change these guidelines at any time and at its sole discretion. The TradeStation Name When referencing the name of our software application, use TradeStation. Never use TradeStation in the name of your company, website address, application or product. Authorized Technology Partners TradeStation maintains various programs for authorized technology partners. Partners enrolled in these programs (including but not limited to the TradeStation TradingApp Store, EasyLanguage, and API developers as well as vendors and partners of white-labeled solutions) may use the TradeStation brand and trademarks in accordance with the marketing and trademark guidelines established in their partner agreement, and only in conjunction with the appropriate terms that define the relationship authorized by their contract with TradeStation Technologies, Inc. For more information about use of the TradeStation logo, please contact Marketing@TradeStation.com. Copyright TradeStation Group, Inc.