Create. Share. Inspire. The future is in your hands with a Master s Degree specializing in Social Media

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1 Create. Share. Inspire. The future is in your hands with a Master s Degree specializing in Social Media

2 Unmatched Expertise. Unparalleled Experience. Today s global companies must reach audiences on multiple platforms, but they also need to ensure they re investing properly. Modern communication professionals need creative talent, backed by analytical skills to connect frontline social media efforts to the company bottom line. The Master of Arts in Mass Communication (MAMC) specializing in Social Media from University of Florida is one of the most effective ways to gain the skills needed to enhance your career in digital communications. Delivered 100% online by professional faculty at the top of their game, you get a world-class education from one of the leading mass communication master s programs in the nation. Unlike other Social Media programs, we allow you to learn at your own pace and apply your education immediately. You ll earn your master s degree without disrupting your current job, family and lifestyle. UF ranked No. 2 by SmartMoney for tuitionto-graduate-salary value. Ranked one of the top Master of Arts in Mass Communication programs in the nation. U.S. News & World Report called it a top performer in online degree programs. Named one of the 25 best online colleges at The Best Schools.

3 Tuition 40% of MAMC students receive tuition assistance from employers, military benefits or financial aid. $60,000 Tuition Comparison $50,000 $40,000 $47,025 $53,312 $30,000 $20,000 $26,895 $32,220 $10,000 $0 UF Social Media Quinnipiac University SNHU MBA University of Southern California

4 Course Sequence You can earn your master s degree specializing in Social Media in as little as 18 months. Most students complete the required 33 credit hours* in five semesters, followed by a capstone experience in which they complete a full campaign for a realworld client. An example course sequence would include Semester 1 Introduction to Multimedia Communication Explore the diverse channels available to modern communications professionals. Introduction to Social Media Create and measure the impact of social media content. Semester 2 Web Research Methods Use research and analytical skills to measure the effect of social campaigns. Graduate Certificate The graduate certificate is a popular option for students who wish to enroll in the Social Media specializationwithout first taking the GRE, or for those who want an introduction to Social Media concepts without committing to the full master s degree track. With only four courses, the graduate certificate can be completed in just two semesters. Mass Communications Theory Apply fundamental communications theory to social marketing.

5 Semester 3 Social Media and Virtual Worlds Leverage platforms like mobile games and virtual media to connect with audiences. Social Media Management Manage a range of social platforms and measure their impact. Semester 4 Social Media Ethics Explore schools of ethical thought applied to real-world communication. Social Media Metrics Analyze social media data to refine and improve social campaigns. Branding Using Social Media Organize social brand strategies and marketing plan for business. For Complete Course Descriptions Click Here. Semester 5 Social Media and the News Examine the convergence of traditional media and social media to create news. Advertising and Social Media Balance social campaign management with client communication skills. Semester 6 Professional Capstone Experience Apply all you learned to create a strategic campaign for a global organization or business.

6 Your Career Connection Earned from one of the top-ranked mass communication programs in the nation, a master s degree from University of Florida s College of Journalism and Communications opens exciting new career options. UF boasts an alumni network of more than 360,000 graduates working in countless industries across the world. As a member of Gator Nation, your career path will be backed by the prestige and network of one of the nation s leading universities. We also provide a unique graduate benefit, unmatched by any other university, called Master Access.

7 I m very glad that I enrolled in this program. My goal has been to work as a full-time social media employee, and with this degree I ve been able to achieve that at my current company. It was definitely a great investment. - Laura Markowski, MAMC Graduate Technology and platforms are constantly changing, so it s natural to worry that your education in Social Media may have an expiration date. Master Access ensures that you will always be on the leading edge of social media training. For Complete Master Access Details Click Here. For just $500 a year, Social Media graduates can observe as many classes as they like throughout the year. As an added value, graduates can also explore our other MAMC specializations in Global Strategic Communication or Web Design and Online Communication.

8 Maintain current job and lifestyle Apply education immediately A Perfect Fit Master the skills needed by top communication professionals

9 Who is right for the Social Media master s specialization? You. For a while, the youngest, most tech-savvy person in the marketing department handled social media management by default. Now it s a vital part of nearly every organization s digital strategy and commands large portions of marketing budgets. As businesses react to this shift, they need skilled communicators who can manage a budget as well as they manage a community. With a master s degree specializing in Social Media from University of Florida, you ll be ideally suited to help these organizations reach the audiences that depend on them. Are you ready to take hold of your future?

10 Let s Get Started Begin Your Application Application Deadlines: Spring 2016 Semester Summer 2016 Semester Nov. 15, 2015 April 1, 2016 For full admissions details, including GRE requirements and financial aid information, contact your personal application coach, Damion Wasylow, at dwasylow@jou.ufl.edu. socialmedia.jou.ufl.edu