Designing and Supporting elearning Ecosystems

Transcription

1 Designing and Supporting elearning Ecosystems Executive Director Educational Technology, Training and Outreach Information Services and Technology Boston University Academic Co Director Health Communication Online Metropolitan College Boston University Presentation Objectives At the end of this session you will be able to: Differentiate Boston University s online ecosystem, curriculum and course design from other distance educations approaches experienced personally or on the job. Identify the technology used to support the distance education program Contrast and compare Boston University s curriculum and course design approach with others experienced. Categorize the variety of roles and responsibilities involved in supporting BU s online program efforts. 1

2 4/4/ Facts about BU Fourth largest private university in U.S. Prior to 2000, no experience in online education-experience was in teleconferencing and satellite programs in engineering The Office of Distance Education Office started in 2000 Chartered in 2001 to help all schools within BU go online Mission to service all programs from the entire University, both credit and noncredit, with focus on complete degree programs and credit and non-credit certificates In 2011 generated $37 million USD in revenue from online education Offers online degrees and certificates (not à la carte courses) 27 full-time staff 4 2

3 4/4/ Boston Bachelor University of Liberal Slideshow Studies Title Goes Degree Here Completion (Metropolitan College) Master of Criminal Justice (Metropolitan College) Master of Laws in Taxation (Law School) Master of Science in Computer Information Systems (Metropolitan College) Concentrations in Security, IT Project Management, and Database Management & Business Intelligence Master of Science in Management (Metropolitan College) (5 specializations) Project Management Human Resource Management Banking and Financial Management International Marketing Insurance Management Master of Science in Health Communication (Metropolitan College & College of Communication) Master of Music Education (College of Fine Arts) Master of Art Education (College of Fine Arts) Master of Social Work (School of Social Work) Transitional Doctor of Physical Therapy (Sargent College) Doctor of Music Education (College of Fine Arts) Doctor of Occupational Therapy (Sargent College) 3

4 Graduate Certificates: Boston Clinical University Investigation Slideshow (Medical Title Goes School) Here Database Management (Metropolitan College) Digital Forensics (Metropolitan College) Entrepreneurship (School of Management) Financial Markets and Institutions (Metropolitan College) Health Informatics (Metropolitan College) Information Security (Metropolitan College) Information Technology & Project Management (Metropolitan College) International Marketing (Metropolitan College) Instructional Technology (School of Education) Physical Education, Nutrition and Coaching (School of Education) Project Management (Metropolitan College) Non-Credit Certificates from Center for Professional Education: Fundraising Genealogy Paralegal Foundations Professional Investigation Financial Planning Retirement Management 7 Over 3,000 students currently enrolled 93% Graduate level 8% of the overall BU student population and 43% of the university s master s level students 53% male, 47% female HC 85% Female, 15% Male Median age

5 Everywhere! 50 states 62 countries globally Most live 200+ miles from campus Institutional support Quality technology and support Faculty involvement Clearly presented course materials Consistent design evaluation measures Small groups 1:15 Student to student collaboration Engaged student services and community building Understanding of the audience Robust faculty support Student validation Cautious adoption of technology and let s not forget Rigor 5

6 Health Communication at Boston University College of Communication Traditional On Campus Master in Health Communication Started1997 Failure-to-Thrive Ended 2003 What is Health Communications? Health communication is the field of theory, research, and practice which studies and uses communication strategies, methods, programs, and interventions as a means to inform and influence individual and community decisions "that enhance health". Health Communication is a transdisciplinary field that is integral to a variety of other fields, including public health, healthcare, global health, and community development. Centers for Disease Control and Prevention. "Health Communication Basics". Retrieved 24 March

7 Health Communication Program Boston at Boston University Slideshow Title University Goes Here - Repurposed Deans unite Tobe Berkovitz, COM and Jay Halfond, MET explore options COM s curriculum asset repurposed Online opportunity Market Survey Starting at the beginning Blazing a trail The Need for Health Communicators 7

8 Health Communication Program s Early Operational Challenges Co directors partners No base department to work from Learn as we go Health sciences recruitment of Subject Matter Experts Program marketing Student recruitment - Outsources Compass Knowledge Group Embernet Compass Pearson Embernet Admissions Enrollment Advisors Health Communication Online Program Goals Multi-disciplinary Flexible Accelerated Distinctive Innovative Challenging Valuable Relevant Accessible 8

9 Health Communication Program Objectives Offer the first degree of its type to be offered online, providing academic and Boston professional University Slideshow preparation Title Goes for Here students who wish to work within this important and emerging field. Students who complete the master s degree in Health Communication will be able to: Apply basic public relations and marketing theories and principles to the practice of health communication. Employ communication strategy, methods and technology to communicate information, influence audiences, or affect change on health-related topics and issues. Evaluate the value and significance of traditional, social, and emerging digital media practice in the health communication field. Demonstrate an awareness and understanding of ethical and socially responsible health communication practices and strategies, and knowledge of the Code of Ethics as defined by the Public Relations Society of America (PRSA). Articulate the role that communication plays in the health care industry. Interpret and apply basic communication research fundamentals to the field of health communication. Analyze, synthesize, interpret, and present health and scientific information using clear and concise messaging for public consumption. Health Communication Program s Curriculum Core Courses MET HC 750 The American Health Care System for Health Communicators MET HC 751 Introduction to Epidemiology for Health Communicators MET HC 752 The Biology of Disease MET HC 753 Nutrition and Health for Communicators (Elective) MET HC 754 Ethical Issues in Medicine and Public Health Communication (Elective) MET HC 755 Contemporary Health Care Marketing MET HC 756 Contemporary Public Relations MET HC 757 Interactive Marketing Communications MET HC 758 Media Relations MET HC 759 Health Communication MET HC 760 Research Methods for Health Communicators MET HC 761 Advanced Writing for Health Communicators 9

10 Health Communication Course Carousel CYCLE 3 Spring Summer 2013 Semester Term Course Number Course Title Instructor Course Revision Approved Spring 12 Term 1 MET CM 701/HC 756 Contemporary Public Relations Quigley Term 2 MET CM 781/HC 759 Intro to Health Communication Hamel Summer 12 Term 1 MET CM 751/HC 751 Intro.to Epidemiology for Health Communicators LaMorte Term 2 MET CM 719/HC 757 Interactive Marketing Comm Fauls Fall 12 Term 1 MET CM 743/HC 758 Media Relations Clark/Flynn Term 2 MET CM 753/HC 753 Nutrition/Health Communicators Pufahl Spring 13 Term 1 MET CM 750/HC 750 American Health Care System Hamel Term 2 MET CM 734/HC 755 Cont Health Care Marketing Hurwitz/Buta Summer 13 Term 1 MET CM 754/HC 754 Ethical Issues in Medicine and Public Health for Communicators Cheyette Term 2 MET CM 752/HC 752 The Biology of Disease Van Seventer Health Communication Course Carousel Cycle 4 Fall Spring 2015 Semester Term Course Number Course Title Instructor Course Revision Approved Fall 13 Term 1 MET CM 701/HC 756 Contemporary Public Relations Quigley Term 2 MET CM 781/HC 759 Intro to Health Communication Hamel Spring 14 Term 1 MET CM 751/HC 751 Intro.to Epidemiology for Health Communicators LaMorte Term 2 MET CM 719/HC 757 Interactive Marketing Comm Fauls Summer 14 Term 1 MET CM 743/HC 758 Media Relations Clark\Flynn Term 2 MET CM 753/HC 753 Nutrition/Health Communicators Pufahl Fall 14 Term 1 MET CM 750/HC 750 American Health Care System Hamel Term 2 MET CM 734/HC 755 Cont Health Care Marketing Hurwitz/Buta Spring 15 Term 1 MET CM 754/HC 754 Ethical Issues in Medicine and Public Health for Communicators Cheyette Term 2 MET CM 752/HC 752 The Biology of Disease Van Seventer 10

11 Health Communication Program at Boston Boston University Slideshow Title the Goes Here New Vision A collaboration between COM, MET and the Medical Campus Opportunity for the Medical Campus School of Public Health to explore and experience BU s distance education capabilities Leveraging other BU experts Sargent Prospective Students The program will attract three types of graduate students: Professional communicators looking to specialize in heath communication. Healthcare professionals leveraging their industry knowledge and experience to become professional health communicators. Public relation professionals working in health care looking for validation/credentials. Professionals (from outside both fields) looking to change careers. 11

12 4/4/2014 Prospective Students Our ideal students are interested in: Health Promotion Health Marketing Health Communication Public Relations Fields they reside in: Government agencies Communication and marketing industry Health care Pharma Non profits 23 4/4/2014 Why Choose Boston University? Enjoy the flexibility of our award-winning 100% fully online program. Broaden and deepen your knowledge of health care marketing, public relations, advertising, media relations, and social media, as well as the American health care system and health sciences, including biology and epidemiology. Gain access to BU professors who are industry and thought leaders in their field. Engage in thoughtful discussions with high caliber fellow students. Develop life-long personal and professional relationships

13 4/4/2014 Admission Stats Since the beginning of the program Fall 2008 through Spring II, 2014 Completed Applications: 557 Accepted: 422 (76%) Rejected: 134 (24%) Graduates through January 2014: 196 Personal and Professional Statements 25 Trustees Presentation 4/4/2014 Office of Distance Education 26 13

14 Samantha Orsagh- Yentis? Program Distribution Brian Bullock? Team A Team B Programs: Programs: SSW MSW MET MS_M GMS Clinical MET Health Investigation Comm CFA Art Ed CFA Music Ed Team C Programs: MSCIS Law Team D Programs: MCJ Sargent OT UDCP CPE Student services + design = cohesive approach to serving students and faculty Subject matter expertise helps leverage knowledge Teams become more autonomous, accountable for their own resources, projects and success (with lots of support) Design and Media Each team will own their programs, and work in partnership with faculty and program coordinators in each of their assignment departments. Student and Faculty Support Greater student and faculty satisfaction 14

15 Full academic programs Not individual, random courses Carousel calendar Planned, consecutive courses allow multiple starts per year Infrastructure for course development, faculty and student services support National student recruiting effort Financial model Margin predicated on high volume Minimal outsourcing 30 15

16 Faculty can serve multiple roles using established development and delivery model: Course developer Instructor of record Facilitator Department oversight of academic standards faculty coordinator/program manager roles 16

17 4/4/ /4/2014 Health Communication 1 st Week s Lesson 34 17

18 Request for Information Outreach Bu.edu/online ODE office Marketing partner Coursework Design courses (w/faculty) Facilitated groups Weekly discussions Introductions Assignments Dynamic content Assessments Student collaboration Faculty training and readiness Live classroom Proctored exams Evaluations Goals and objectives Review of outcomes Engagement Community building Social media Involvement in Terrier community Visits to campus Prospect Applicant Student Alumni Application and Admissions Decision Initial contact Academic department ODE (+1-2 days) Confirm acceptance Curriculum map Financial aid Pre-Enrollment Kerberos Student Link Registration info DE welcome package Registration Student orientation Books Info Central New student webinar* Student accounts Syllabus Student Support/Guidance Technical support Non technical support Academic advising New student check-ins Live classroom support Attendance support Progress review Support Participate in development appeals Support alumni activities (10 th anniversary road show) Survey Legend: ODE, Academic Department, Other BU Office of Distance Education, December

19 Key Principle #1 Consistent Look and Feel Key Principle #2 Capitalize on BU s Most Important Asset the Faculty 19

20 Key Principle #3 Create Student Interaction Through Facilitated Discussion 20

21 Key Principle #4 Connect with students in interactive real time sessions Key Principle #5 Train faculty and facilitators 21

22 Boston In University addition. Slideshow Title Goes Here 6. Monitor and track student performance 7. Provide access to student support around the clock with live hours 16 hours per day and expanded live hours during exam periods 8. Require proctored exams/identity verification On site Proctor Cam Nationwide network of testing centers 9. Archive courses to record all faculty/student interaction 22

23 Blackboard Exemplary Course Winner 23

24 4/4/2014 Graduation Focus Group Questions: Broad Themes: MSHC Program Strengths, Weaknesses and Opportunities Program Structure The Online Experience One Thing 47 4/4/2014 Our Health Communication Graduation 48 24

25 4/4/2014 Project Manager Marketing Department Brigham and Women's Hospital "The Master of Science in Health Communication enhanced my career in health care by both broadening and deepening my knowledge base. Health Communication courses like Biology, Epidemiology and Nutrition deepened my existing knowledge of health care while classes like Biomedical Ethics, Introduction to Health Communication, Interactive Marketing and Introduction to Media Relations introduced me to new concepts." 49 Health Communication Graduate s Effort 25

26 Thank You! Domenic Screnci, Ed.D