Marketo Power User Program

Transcription

1 Marketo Power User Program

2 Power User Program The ShowMeLeads Power User Program is a comprehensive live consultg engagement combg lead management process defition, strategic marketg concepts, and accelerated application deployment with onsite delivery by a SML Expert Services consultant. This premium package covers advanced Marketo concepts such as data segmentation and management, advanced lead scorg and lead nurturg, lead processg and alertg, outbound campaigns, as well as detailed landg page, form and development. The Power User program features eight key modules: Busess Process Review and Lead Lifecycle Design Buildg the Revenue Enge Design Your Lead Scorg Program Lead Nurturg Strategies Data Segmentation & Management Content Design Marketg Activities Analytics & Reportg 2

3 Busess Process Review and Lifecycle Design Your comprehensive lead lifecycle design is the most critical component of your revenue performance enge, and it s important to ensure you are buildg your strategy with sales and marketg alignment md. We beg by reviewg your current lead management processes, marketg itiatives, and busess objectives, and conduct a thorough deep-dive to: Develop full lead lifecycle flows, cludg lead defitions and sources, status buckets/stages and lead scorg strategies Build a synchronized lead hand-off and communication process to sales Create an understandg of fast track buyg behaviors and lead qualification best practices Determe won-opportunity strategies such as cross-sell, upsell, and renewals Buildg the Revenue Enge Your revenue model is a visual representation of your lead management process, helpg you see your leads as they come and move through the various stages of your funnel: from lead acquisition to marketg-qualified, sales accepted/rejected, sales qualified, all the way to payg customer. ShowMeLeads helps build the model that matches your desired workflows, showg you how to: Build modeler stages, transitions, and a path to success Constructg behavior and demographic scorg programs Prioritize and qualify leads for your sales team based on your scorg programs Understand where leads can get stuck the funnel to ensure an effective, streamled process 3

4 Design Your Lead Scorg Program Successful lead scorg puts you a position to prioritize and better qualify leads for your sales team. ShowMeLeads helps you identify the most effective criteria and build your Marketo lead scorg worksheet. We assist you : Identifyg your key scorg fields based on the demographic variables that are most important to your sales team Developg the right values and pot scores for each set of criteria Buildg behavior/demographic scorg flows and turng behaviors to important buyg criteria Gettg contued sight from your sales team Lead Nuturg Strategies Leads that you generate might not be ready to buy, but you must learn to keep them engaged for future opportunities. It s critical that your lead nurturg strategy engages prospects with relevant material and compellg formation to help make the buyg decision, and even to w back lost customers. You ll learn different types of successful lead nurturg programs and strategies that might work for your busess, cludg: Determg which types of content should be targeted and positioned to distct audiences Integratg upsell and cross-sell programs to your nurturg strategy Workg with recycled leads and reconstituted contacts Buildg automated customer touches to your process 4

5 Data Segmentation and Management Be sure that you understand what goes to creatg and managg your ongog lists for targeted marketg itiatives. ShowMeLeads helps you build a plan to standardize and normalize data for your Marketo campaigns, enablg you to: Identify your core segments, such as prospects, customers, competitors, partners, and more Target and filter your outbound campaigns by location, dustry, and other criteria Clean up dirty data and identify duplicate leads Create your list of key demographic attributes, cludg what makes up your ideal prospect Content Design ShowMeLeads guides you buildg your content library for Marketo marketg campaigns. We ll show you how to map content to bound nurture programs, outbound marketg campaigns, and SEO/PPC itiatives. You ll learn to: Build web forms and targeted landg page and templates for your nurturg programs Migratg your existg web forms to Marketo Capturg the right formation your lead forms and Progressive Profilg forms Integratg SFDC campaigns to your Marketo web forms for accurate trackg 5

6 Marketg Activities Once your lead and revenue models have been built, it s time to launch your campaigns. ShowMeLeads gives you proven best practices to rollout all types of marketg programs, cludg outbound campaigns, lead nurturg, webcasts, SEO/PPC campaigns, upsell and cross-sell, auto-responders, taggg, and much more. We ll guide you how to: Construct and roll out all of your campaigns, along with lead flows Measure and test campaign effectiveness, responsiveness and conversion rates Random sample and A/B message testg Analytics and Reports Start trackg your campaigns performance with Marketo Analytics and learn how to make adjustments and optimize the next round of campaigns. You ll build reports for sales, marketg, and executive teams to show them your marketg effectiveness and lead flow. Track key performance dicators such as: Your best lead sources movg through the funnel Your ideal open and click-through rates, and how to defe success for a campaign Which campaigns are divg the most revenue 6

7 Power User Program will help you harness the power of Marketo and transform your busess. Our Marketo Certified Experts would set up your Marketo stance and create all the programs based on best practices and which would be scalable and measurable. The objective of all the deliverables is get you the most value from Marketo faster. About ShowMeLeads Inc. ShowMeLeads Inc. is a Global CRM and Marketg Automation Consultg firm that helps companies to build predictable pipeles and improve revenue faster by implementg best practices. We combe -depth marketg knowledge and experience with visionary technological expertise to help companies deploy CRM systems and Marketg Automation systems like Eloqua, Pardot, ActOn, Marketo, Exact Target and Salesforce. 7