2014 is the year for MOBILE CRM. Sales support that matters

Transcription

1 2014 is the year for MOBILE CRM

2 A mobile work force and stationary solutions? Pre-2014 way of working in sales on the field, the web and computers

3 MOBILE & MOBILITY IS HERE TO STAY Smartphones, tablets and smart mobile devices have made how and when we access data much easier. With new functionality constantly multiplying the ease with which we can access and use data, mobile technology is set to increase its involvement in our everyday lives, both professionally and personally. As a private person we are used to be able to access many services directly from our smartphone or tablet. The mobile device is the first thing we fire up in the morning and the last we put aside before going to bed. It is there, right next to us almost all of our awake time.

4 MOBILE CRM IS HERE TO STAY Being mobile has made our lives so much easier in so many aspects, that s why we love our mobile devices so much. Now its time for business software like CRM to take the same leap as we already did several years ago privately. Mobile apps are fantastically accessible and useful and because of that, they are continuously spread in the business software world.

5 HOW MOBILE TRENDS AFFECTS CRM Now the time has come to CRM. Working in sales and other very mobile professions today is sometimes very heavy due to the lack of mobile support. Many CRM providers has tried to convert their web applications to mobile, with little success. Its not about just showing off on a new screen. Being mobile is not just about being on a mobile platform. Being mobile means you act and behave differently compared to sitting behind a desk with a big screen, a keyboard and a mouse at hand.

6 Being mobile as a CRM provider therefore means designing your CRM software from scratch with mobile in mind. It also means building native for mobile devices, to be able to use all those mobile features as the device provider gives you. In 2014, Gartner Research predicts mobile CRM will grow by 500%! Earlier this year, Gartner noted there are approximately 200 CRM apps available and they are expecting this number to grow to 1,200 by 2014, making mobile apps one of the fastest growing trends in CRM. Those providers building truly mobile systems will be the ones the users will choose, just having an app isn't just going to be good enough Mobile CRM Apps To Grow 500% By 2014 As Market Turns With Decline In PC Shipments, 2013, Alex Williams, hip:// techcrunch.com/ Gartner s Top IT PredicOons for 2014: BYOD and Cloud CompuOng to Take Over, Oded Moshe, November 2013, hip://

7 As the mobile expansion takes hold, it will have an impact on the traditional ways CRM is accessed. We ve already seen PC shipments fall and it s expected that this trend will continue as mobile devices become more powerful and internet connection spreads and advances. In some parts of the world the first thing people get is a smart mobile device, they just jumped the PC stage. If you only have access to a mobile device and the business software you need isn't there, you have a problem. These people don t look for web solutions, they want a modern mobile solution accessible anywhere at any time.

8 HOW MOBILE WILL BENEFIT CRM A mobile CRM makes prospects and customers available 24/7, meaning successful companies must make allowances to handle key tasks, whenever, wherever. Via mobile CRM, your sales staff can stay on top of tasks, arrange their calendars, collaborate with others and monitor Key Performance Indicators, all while on the run in the field! A really mobile CRM is also intelligent and knows where you are, knows when your meetings finish, how your pipeline looks like etc. and comes with proactive suggestions and questions depending on the situation. It is also integrated with your normal apps like mail, calendar and maps.

9 RELEVANT QUESTIONS TO ASK! Do you have many colleges on the field?! Do many of your colleges commute to the office?! How many of your colleges have smartphones or tablets?! Do you have people working from home or other locations than your office?! Do you have clients in different time zones?! Do you need to collaborate within sales?! Do you have many meetings and tasks with people outside the office?! Do you need to track you phone calls! Do you need real time and 24/7 access to updates on performance? If you answered yes on most questions to the left, you need a truly mobile CRM.