All of us at Emerson & Farrar Fine Jewelers wish you the best of the season. Paul Emerson, II Proprietor

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2 Dear Friends, As we approach the holiday season, tradition and nostalgia harkens. The comfort of our own history blankets us as we celebrate the holiday season, recreating holiday traditions from eras and years past. I am thrilled and proud to share with you the Van Craeynest story, a story of America, of California and a story of devotion to living one s dreams. Van Craeynest is the mingling of many traditions, cultures and artisan craftsmanship; culminating in San Francisco during an era of excitement, adventure and innovation. Just imagine the frenzy of the Gold Rush throughout Northern California and the hustle and bustle on the docks in San Francisco. This is where the Van Craeynest story begins. Emerson & Farrar signature collection sapphire and diamond stud earrings, 2.22ct total weight sapphires, 0.15ct total weight ideal cut round brilliant diamonds. Set in Platinum $8,100. Over a hundred years ago, a ship full of hopeful and brave immigrants, including the Van Craeynest family, entered the San Francisco Bay, all seeking a better life, seeking to live their dreams. Their son Roger J. Van Craeynest who at the age of 13 began apprenticing for Shreve & Co (jewelers, est. 1852) on Union Square, San Francisco. He learned his craft from some of the finest European Master Craftsmen in America and ultimately became his own master die cutter, designer and engraver. Bringing his dream into reality, Roger founded Van Craeynest in 1926 continuing the apprenticeship tradition, which is still in place today. For over 85 years, Van Craeynest has produced premier handcrafted Victorian jewelry made in the USA. The designs and tools reach back to the late 19th century, both in origin and inspiration. Many of the machines and special tooling employed are over 100 years old, however, the exquisite work and design intricacy springs from the knowledge of line, form and composition. Emerson & Farrar signature collection ring 0.83ct heart shaped diamond, 1.21ct total weight ideal cut round brilliant cut side stone diamonds, set in 18k white gold. $8,800. In keeping with the embracing of tradition and nostalgia, earlier this year the Emerson family acquired this historical treasure, Van Craeynest, a San Francisco vintage jewelry manufacturer that still handcrafts Victorian and Art Deco jewelry. It is so exciting to add such a jewel to our business family, especially one that shares the same high standards of quality that Emerson & Farrar has. Continuing the legacy of the original founder, Roger J. Van Craeynest and his son Larry Van Craeynest, who joined the company in 1960 and is still involved with the business today, the Van Craeynest team is a true family affair as my son Paul III manages the factory on Mission Street in San Francisco, my son-in-law Kyle Cummings directs our marketing and operations efforts and my daughter Kerry provides us with accounting support and serves in a myriad of other roles. I am grateful to each of them for their efforts these past few months and the resulting successes! What an honor it is to breathe life into such a cornerstone of San Francisco s Victorian history. We are humbled and honored to be stewards of the Van Craeynest history and future. To learn more about Van Craeynest, visit us on the web at We know you will love what you see. Then, please come and see a selection of these incredible Van Craeynest creations at Emerson & Farrar Fine Jewelers in Redlands. All of us at Emerson & Farrar Fine Jewelers wish you the best of the season. Paul Emerson, II Proprietor Emerson & Farrar signature collection sapphire and diamond ring, 5.01ct certified untreated sapphire 0.09ct total weight ideal cut round brilliant diamonds. Set in Platinum. $33,000.

3 Gustaf Collection by Paul Emerson Emerson & Farrar signature hand made collection, Mandarin Garnet and diamond ring. 4.24ct Mandarin Garnet, 0.64ct total weight ideal cut round brilliant diamonds. $12,995. Emerson & Farrar signature collection heart pendant, 0.60ct heart shaped diamond, 0.22ct total weight round brilliant cut diamonds set in platinum with 18k white gold chain. $9,295. Emerson & Farrar Gustaf collection diamond ring with 1.33ct old mine cut diamond. Round brilliant cut side stones. Hand engraved and millgrained, set in 18k yellow gold. $9,700. Emerson & Farrar Gustaf collection ring with 1.5ct total weight rose cut diamonds and 0.42ct total weight ideal cut round brilliant diamonds, set in black rhodiumed 18K white gold. $12,000. Emerson & Farrar signature collection pave band, 2.01ct total weight ideal cut round brilliant cut diamonds, set in platinum. $5,995. Emerson & Farrar Gustaf collection diamond engagement ring with 1.01ct G VS1 Emerald Cut Diamond and 0.50ct total weight ideal cut round brilliant cut diamonds. Set in Platinum. $14,750.

4 Emerson & Farrar signature collection Asscher and round brilliant cut stud earrings, 1.00ct total weight Asscher cut diamonds, 0.20ct total weight ideal cut round brilliant cut diamonds, set in platinum. $8,550. Emerson & Farrar signature collection ruby and diamond stud earrings in 18k white gold, 1.12ct total weight rubies, 0.10ct total weight ideal cut round brilliant diamonds. $4,200. Emerson & Farrar Gustaf collection ring 0.70ct Paraiba Tourmaline, 1.21ct total weight ideal cut round brilliant side stone diamonds, set in Platinum. $21,295. Emerson & Farrar bridal collection diamond engagement ring, 0.64ct round brilliant cut center diamond, 0.78ct total weight ideal cut round brilliant diamonds, set in platinum. $10,995. Emerson & Farrar signature collection bracelet 8.16ct total weight. AAA rubies & 3.72ctw ideal cut round brilliant diamonds, set in platinum and 18K yellow gold. $72,000.

5 Van Craeynest special occasion or engagement 18K yellow gold and platinum ring with diamonds. The piece is created using: die striking, carving, piercing and chasing. Price excludes the center diamond. $9,895. Die struck earrings as they come out of the dye Van Craeynest flower platinum and diamond stud earrings. The piece is created using: die striking, carving, piercing and chasing. $2,530. Van Craeynest special occasion or engagement platinum ring with diamonds. The piece is created using: die striking, piercing and chasing. This exquisite ring was designed by Theodore Zackman age 24, a designer for Van Craeynest in the 1920 s. He designed this ring in Price excludes the center diamond. $12,290. Van Craeynest special occasion or engagement platinum ring with a 1.44ct blue sapphire and diamonds. This spectacular ring is hand made in San Francisco using Victorian equipment and methods the techniques used are die striking, carving, piercing and chasing. $36,995. Van Craeynest special occasion or engagement 18K yellow gold and platinum ring with diamonds. The piece is created using: die striking, carving, piercing and chasing. Price excludes the center diamond. $14,200.

6 Van Craeynest pendant with 0.60ct old mine cut diamond, die struck, carved, pierced and chased, set in 18K rose gold. $6,800. Van Craeynest platinum diamond wedding set. with a proprietary antique finish. The piece is created using: die striking, carving and chasing. Price excluding center diamond. Engagement ring $3,000. Wedding band $2,190. Van Craeynest 18K yellow gold diamond wedding set with a proprietary antique finish. The piece is created using: die striking, carving and chasing. Price excluding center diamond. Engagement ring $2,590. Wedding band $2,220. Van Craeynest celebration diamond platinum eternity band. The piece is created using: die striking, carving and chasing. $11,900. Van Craeynest platinum diamond wedding set with a proprietary antique finish. The piece is created using: die striking, carving and chasing. Price excluding center diamond. Engagement ring $2,050. Wedding band $1,690. Van Craeynest special occasion or engagement platinum ring with a 2.02ct padparacha sapphire and diamonds. This spectacular ring is hand made in San Francisco using Victorian equipment and methods the techniques used are die striking, carving, piercing and chasing. $26,950.

7 Emerson & Farrar bridal collection ring. 1.03ct Round brilliant cut diamond, 0.20ct total weight fancy pink round cut diamonds and 0.19ct total weight ideal cut round brilliant diamonds, set in platinum and 18K rose gold. $12,600. Craft Tradition is very much a part of design and execution of custom jewelry. As I draw a beautiful ring such as this Aquamarine... I draw from travel, architecture and employ ideas and designs from past experiences. This filigree was part of a design on a wrought iron gate in Paris. The hand engraving draws the eye to complete the elegance of this one-of-a-kind treasure. --Paul Emerson, II Emerson & Farrar bridal collection ring with 1.53ct Pear shaped diamond, 0.92ct total weight ideal cut round brilliant side stone diamonds, set in platinum. $21,500. Emerson & Farrar signature collection Aquamarine and diamond ring, with 19.64ct Santa Maria Aquamarine and 2.30ct total weight ideal cut round brilliant diamonds, hand engraved, set in platinum. $39,950. Emerson & Farrar bridal collection ring with 0.51ct Asscher cut diamond, with round brilliant cut side stone diamonds, set in 18k white gold. $5,400.

8 Emerson & Farrar signature collection Emerald and diamond stud earrings, with 0.87ct total weight of Emeralds and 0.25ct total weight ideal cut round brilliant diamonds, set in platinum and 18K yellow gold. $4,695. Hand Made At times we draw from our vast experience as Master Jewelers when we execute a ring entirely by hand. This is done without a wax model. The methods used date back 150 years. This masterpiece is completely hand made. It is a true work of fine craftsmanship. Emerson & Farrar Gustaf collection diamond shield earrings with 2.28ct total weight ideal cut round brilliant diamonds, set in 18K. $6,495. Emerson & Farrar hand made original engagement ring, 2.35ct Emerald cut diamond in a platinum mounting. $51,000. Emerson & Farrar Gustaf Collection Emerald and diamond ring, with 0.52ct Emerald and 1.0ct total weight of princess and round brilliant cut diamonds, set in platinum. $10,495.

9 27 East State Street, Redlands, CA