Why pay Rs. 20,000/- to Rs. 60,000/- to Simply Learn Digital Marketing

Transcription

1 Why pay Rs. 20,000/- to Rs. 60,000/- to Simply Learn Digital Marketing Join our premium digital marketing only Join SKARtec Digital Marketing Academy Contact:

2 Digital Marketing Manager Social Media Specialists Social Media Expert Search Engine Marketers SEO Executives Conversion Rate Optimizer Content Writers Inbound Marketing Manager Copy Writers Content Marketing Manager Digital Marketing Consultant Web Analytics Specialist 25-Nov-16 2

3 Section 1: Digital Marketing Basics Types of digital marketing Role in the advertising world Comparison to other forms of marketing The online marketing mix International online marketing Section 2: Website Design, Development & Content An introduction to the web Website development plan Designing a website - best practices Tips for increasing sales on websites 3

4 Section 3: Build an E-Commerce Website Choosing a Domain Choose a hosting package Installing WordPress Choose & Install a E-Commerce Theme Develop the E-Commerce Website Install necessary plugins Securing WordPress Creating Essential Pages Use this website to practice digital marketing Session 4: Understanding Search Engines & Search Engine Optimization Learn how a search engine works Learning how crawlers index the web pages and rank them How Google Works Understanding SEO and techniques of SEO On-page and Off-page optimization Measurement of SEO and its analysis for SEO effectiveness 4

5 Session 5: Search Engine Marketing with Google AdWords Online advertising on search engines Understanding SEM and its importance Working with Google AdWords Setting up an AdWords account, bidding and managing the budget Techniques and tips for writing great ads Making a landing page for a campaign Measuring effectiveness of marketing campaigns Session 6: Banner/Display Advertising Objectives of banner advertising Making effective banner ads Key metrics for measuring online advertising 5

6 Session 7: Marketing marketing and why it's still popular Permission marketing and spamming Technical requirements for marketing messages Configuring & using Mail Chimp Designing an effective er campaign Integrating marketing with social media Learning how to increase open and clickthrough rates Session 8: Mobile Advertising Types - MMS, SMS, Video, Automated Outbound Dialers & Applications Understanding mobile advertising beyond traditional means Eco-system of mobile advertisers and publishers Best practices for mobile advertising How to setup mobile advertising campaign 6

7 Session 9: Understanding Social Media Marketing with Facebook Creating Facebook pages Best practices to create user engagement Using the Facebook ad platform Creating ad-campaigns on Facebook and measuring their effectiveness Strategy to create compelling posts and ads Session 10: Understanding Social Media Marketing with Twitter Using Twitter for marketing and measuring its effectiveness Advertising on Twitter 7

8 Session 11: Understanding Social Media Marketing with LinkedIn and YouTube How to use the LinkedIn platform for recruitment Advertising with LinkedIn How to create a YouTube channel Viral videos for YouTube Optimising video content for YouTube Video Marketing - How To? Session 12: Understanding various Social Media Platforms like Blogs & Forums Using blogs, forums and discussion boards Blog technologies and legal issues to consider Developing an audience - what to post and when to post 8

9 Session 13: PR and Online Reputation Management Learning why word-of-mouth and PR is more powerful than 'advertising' Online reputation management activities Best practices to defend your reputation Session 14: Social Listening Why monitor? What and when to monitor? How and where to monitor? What to measure? Tools and platforms 9

10 Session 15: Importance of Website Analytics Function and Various Analytic Tools Using analytics to better your web performance Understanding how to track your web performance with web analytics Working with Google Analytics How to get Google Analytics Certification in 2 weeks Session 16: Introduction to E-Commerce Evolution and growth of e-commerce in India Type of e-commerce and business models e-payment systems 10

11 Session 17: Media Planning Introduction to Media Planning Media: A message delivery system Changing face of Media Planning Procedures in Media Planning Basic measurements in TV, Radio, Print Problems in Media Planning Selecting Media Vehicles Setting and Allocating the Budget Session 18: Digital Marketing Campaign Creating the Ideal Digital Marketing Campaign Plan Ethics of running a campaign Assigning budgets to various activties 11

12 Digital Marketing Specialist Course Duration: 6 Weeks, 2 hours per day. Fee: Rs.10,000/- only. Classroom & Live Online Training through virtual classroom Access to course materials through membership area on our website. Lifetime access. Live Project Build and promote an E-Commerce website using Digital Marketing tactics learnt. Domain & Hosting included Contact Suresh: suresh@skartecedu.in

13 Thank You