HVAD ER VI? HVOR ER VI? Ved Kim Grenaa & Uffe Buchard

Transcription

1 HVAD ER VI? HVOR ER VI? Ved Kim Grenaa & Uffe Buchard

2 PROGRAM 10:15 Find dit DNA 11:15 Pause 11:30 Marketingplatform & Show PR, Step by Step Guide 12:30 Frokost 13:15 Den nye verden v/ Emilia van Hauen 14:15 Pause 14:30 Workshop - Under ledelse af Uffe Buchard og Kim Grenaa + input fra Emilia van Hauen 15:30 Modens nye verden v/ Uffe Buchard og Kim Grenaa, Style Counsel 16:15 Pause 16:30 Afslutning og evaluering - spørgsmål m.m. 17:00 Netværk vi byder på en lille forfriskning efter en lang dag.

3 FIND DIT DNA

4 HISTORIE

5 MILEPÆLE

6 VISION

7 MISSION

8 MÅLGRUPPE

9 VISUEL IDENTITET

10 DESIGN PROFIL

11 KEY ITEMS

12 UNIVERSET

13 PEOPLE BEHIND THE BRAND

14 MARKETING PLATFORME DET HANDLER OM...

15 KAMPAGNER Gisele for veromoda.com Det handler om visuel identitet

16 headoffice Denmark Saint Tropez Ndr. Strandvej dk hellebæk Phone fax [email protected] Sweden Saint Tropez Gustav de Lavals Torg 8 - S Nacka Phone Norway ic companys - Saint Tropez Maridalsveien 87B - N oslo Phone Germany Modeagentur hamburg oberkasseler Str d düsseldorf Phone Ireland high expectations Ltd. 36 Upper fitzwilliams Street - dublin Phone England Saint Tropez 1-3 Brixton Road - GB London - SW9 6de Phone Benelux Saint Tropez - Mca dome 3.22 Veluwezoom 5 - NL aa almere Phone Switzerland companys Bahnhofstrasse 69 - ch Zürich Phone Austria interga Trend fashion Mall - carl Zuckmayerstr. 37, Top33, 5028 Salzburg Phone Profile Folder TRYK/WEB Poster Invitation Brand Book COMPANY The Saint Tropez head office is actually located 2000 kilometres north of the town of Saint Tropez, on the Danish coastline north of Copenhagen. Here, in the century-old industrial village of Hellebæk, our company resides in a refurbished clothing factory dating back to the industrial age. Quiet seaside life still dominates the tranquil surroundings, but inside the Saint Tropez building our busy team of salespeople, designers, makers and administrators make sure we re constantly in step with the dynamic retail market. DESIGN With 10 collections a year and only 3 months from sketch to store rails, we are able to respond quickly to strong market demands. However, a tradition for knitwear has been maintained since our popular light knitwear cardigan with small buttons became a classic; inspiring several other design companies. The Saint Tropez design team is committed to producing bestselling styles and always bringing them up to date, focusing on the mid-market. Our costumer is a woman who loves fashion whilst still being price-conscious. VALUES Since 1986, when Saint Tropez was established as a dynamic fashion brand aimed at girls and women, certain core values have consistently run through the organisation, laying the foundation for the company s success. Sound business practice is key, whether it means keeping close contact with our retailers and ensuring their needs are met, or running a tight ship so the clothes remain affordable, giving our customers good value for money. A sense of ownership comes when people take responsibility for their work and are free to influence the work process, resulting in a positive, creative, efficient environment. This objective is best attained by placing trust in everyone who works at Saint Tropez as well as in our business partners. Big success comes from lots of small successes, which is why Saint Tropez is a place where daily success is in focus. SHOPS Saint Tropez has 16 shops in Denmark as well as franchise stores in Denmark, Ireland and the Netherlands, and sells to over 800 retailers worldwide, something which requires a strong brand and sound management. This is achieved by authenticity: knowing exactly what the company stands for generates energy and focus. PRofiL Image / Look Book The Purple Club Bringing together the leading furriers of the world, The Purple Club is a network consisting of 30 exclusive members. These members have been carefully selected by Kopenhagen Fur and invited to join The Purple Club based on their status as top furriers, and their dedication to using the world s finest fur. The carefully chosen members of The Purple Club have exclusive rights to use the Kopenhagen Purple label, enabling them to produce and market their products with Purple quality from Kopenhagen Fur. Purple quality is the top quality from Kopenhagen Fur and comprises less than 1% of the approximately 18 million skins sold annually by Kopenhagen Fur. This quality thus represents absolute perfection. A member of The Purple Club s ability to produce and sell state of the art fur garments gives the consumer one-of-a kind opportunity to enter a wonderful world of the most extraordinary fur garments available. Web / Blog Look Book spring spring /summer /summer Dress: Salta Dress: Granada Dress: Kapale Leather jacket: Jacket: Cabello Top: Delphi Pants: Havannah Shirt: Pilatam Pants: Havannah Top: Bilboa Denim pants: Caracas Top: Tijuana Pants: Havannah Top: Waru Denim pants: Caracas Dress: Surat Dress: Soka Jacket: Brasilia lookbook Det handler om præsentationen af identitet

17 CLIENT PUBLISHING vero moda magazine spring 2008 VERO MODA MAGAZINE Spring ,5 fashion illustrator Turned designer Meet the talented miss Lovisa Burfitt Tailoring, frills, checks & flower prints How to wear it all Det handler om kommunikation

18 SHOWS Det handler om resultater her og nu

19 EVENTS Det handler om fokus

20 PR HVAD SKAL MAN MED PR? HVAD VIL DU FORTÆLLE? HVEM SKAL STÅ FOR DIN PR?

21 PR INTERN PRESSEKONTAKT PRESSEMEDDELELSE MARKETING UDLÅN

22 PR EKSTERN STRATEGI & MÅLSÆTNING PRESSEKONTAKT PRESSEMEDDELELSE SHOW & EVENT UDLÅN

23 SHOW SKAL MAN LAVE SHOW? HVAD VIL DU FORTÆLLE? HVAD ER DIT TEMA?

24 SHOW PR LOCATION STYLING, HÅR & MAKE-UP PRODUKTIONSMØDE MODEL CASTING INVITATIONER & OPFØLGNING REDIGERING AF KOLLEKTION LOOK SEATING PLAN FITTING SHOW PR OPFØLGNING

25 MODENS NYE VERDEN

26 LIVSSTIL

27 FORBRUGERADFÆRD

28 KOMMUNIKATION

29 PRODUKTET

30 IDEALER

31 ?