Hootsuite Campaigns. Product Guide

Transcription

1 Hootsuite Campaigns Product Guide Hootsuite Campaigns empowers digital marketers with more than 15 types of different social contests, sweepstakes and galleries to attract followers and drive leads. Hootsuite Campaigns delivers high impact, measurable results across embeddable microsites, Facebook and mobile devices. Campaigns is integrated directly into Hootsuite, so businesses can monitor campaigns, engage with customers and build lists for further outreach all from the comfort of one centralized location. Hootsuite Campaigns knows that it can seem daunting to choose between 15 different kinds of campaigns. When in doubt, use this guide.

2 Launchpads Before you decide the what, you might want to think about the where. Hootsuite Campaigns gives you three options-or four, including the option to run all of them at the same time. 1. Microsite Amplifies importance of campaign Gives visitors a smaller website to really investigate Saves time for your development team 2. Facebook App Connect with your customers where they live Keep fans within the Facebook experience Builds campaign as an app within your Facebook 3. Embedded iframe Attracts customers to your site Customers stay within your site when participating No matter which profile you choose, Hootsuite Campaigns provides full mobile functionality, letting both your team and your fans participate on the go. 2

3 Social Feed The world of social media is filled with potential customers to make sure you re reaching and reacting to as many of them as possible, consider running a Social Feed. Social Feeds aggregate content with chosen hashtags from across a wide swath of networks. In your Social Feed, you could have Instagram photo and video content, videos posted to Twitter, and written Tweets. With a Social Feed, you and your team will be able to: Curate content from across nearly every popular social network Select multiple hashtags from which to pull in content Aggregate multiple kinds of media, including photos & videos from Instagram and photos, videos & tweets from Twitter Manage incoming content and filter by quality Share immediately across all of your accounts Highlight the love and creativity of your fans 3

4 Sweepstakes Sweepstakes offers visitors a clear-cut value proposition. In exchange for contact information, entrants get a chance to win whatever prize you choose. Their simplicity makes sweepstakes one of the easiest ways to generate leads for your business; if you re looking to learn more about your customers and how to reach them better, this campaign is a strong contender. Our Sweepstakes helps businesses: Post a clearly defined call to action for your fans to answer through entry Share the link to the sweepstakes across social media channels Understand what motivates your customers Accumulate leads for potential interactions Learn who and where your fans are Incentivize participants to share the sweepstakes in exchange for more entries to win 4

5 Commenting Sweepstakes Regular sweepstakes excel at lead generation, but you can also use a sweepstakes as an opportunity to test public opinion on how you re doing. A Commenting Sweepstakes takes advantage of the conversational nature of social media to garner more leads for your organization. Commenting Sweepstakes allows businesses to: Add a comment box to your sweepstakes to gather public opinion Get feedback, reviews and ideas from your customers Start conversations thanks to the contact information provided Manage which comments are approved for public consumption Showcase the talents and personalities of your fans 5

6 Photo Contest Photography is a common hobby and a challenging art but one that your fans are more than capable of mastering. Celebrate the talents of your fans, and get them taking pictures. With Hootsuite Campaigns Photo Contest, you and your team will be able to: Allow fans to upload photos directly from mobile or desktop to enter your competition Curate and moderate entries for relevance and quality Enable voting and commenting to encourage deeper participation with entrants and their personal networks 6

7 Video Contest Why not encourage the Hitchcocks in your fanbase with a video contest? For a few hours work--at most-- they could win a very enticing prize. Not only will they be excited by the chance to win, the campaign will result in multiple fan-made videos celebrating their love of your brand. If you create a video contest on Hootsuite Campaigns, you and your team will be able to: Create a central contest page to explain and accept entries to the contest Allow participants to upload videos directly from mobile or desktop Prequalify any video before it becomes publicly viewable Accept votes at your discretion, or decide the winner internally Share the winner(s) across your own social networks 7

8 Essay Contest Want to show off the Hemingways among your customers? Give them a chance to show off their skills with an Essay Contest. Their entries can be the length of a Tweet, and just as shareable. Running an Essay Contest on Hootsuite Campaigns allows you to: Create a simple entry box for your fans to share their thoughts Enable voting to further capitalize on customer engagement Share the best and most creative entries Filter and moderate entries so that only the best and most relevant entries are publicly displayed Get product feedback and insights while capturing leads in the process 8

9 Caption Contest A picture might be worth a thousand words, but maybe you have fans who can sum them up in far fewer. Letting them try can be an entertaining way to encourage usergenerated content (also known as UGC) to share across your social media channels. Caption Contests help you highlight the best of your visual marketing efforts, the best photography of today and the creativity of your userbase. Using a Hootsuite Caption Contest allows you to: Select the image of your choice to be captioned by your fans Moderate and and filter entries to highlight the best of your fans work Share the entries across social media channels (Facebook, Twitter, Pinterest and Google +) 9

10 Twitter Contest Twitter is home to some of the most creative communication online, and the writers of the cleverest Tweets carry a great deal of weight there, with thousands of followers for the most skillful wordplay. Twitter Contests inspire your fans to stretch their fingers and their imaginations. Using a Twitter Contest allows you to: Create a centralized contest page to describe contest details and view entries Capitalize on the creativity and innovation in your fanbase Create a hashtag and/or require a mention in order to enter Monitor and moderate the contest in real-time to showcase the best of your fans Aggregate fans entries to broadcast across social media Enable voting, encouraging users to to share and support the best Tweets 10

11 Twitter Feed Twitter never sleeps; someone in the world at any time could be tweeting about your business. Establishing a Twitter feed serves to present the thoughts and feelings of your customers in real time, reinforcing that you are a business that proudly cares and listens. Establishing a Twitter Feed allows you to: Input the hashtags that you d like to curate Allow custom approval of Tweets to highlight your most dedicated and creative fans Immediately share the best UGC on your own social media channels Permanently host the Twitter stream on a microsite or Facebook tab Showcase corporate events and conferences in real-time to facilitate community engagement 11

12 Instagram Contest For the past 5 years, Instagram has been the place to see and share high-quality lifestyle photography. In the meantime, it s become a prime social network for brands wanting to showcase their fans and their product. A photography contest here is competitive and rewarding. With an Instagram Contest you can: Curate entries on a centralized contest page Accept entries via a hashtag or required mention Enable voting and commenting on entries Share promising entries on your own Instagram page or other social networks 12

13 Instagram Gallery Competition can be healthy, but keeping fans in a constant state of competition can lead to fatigue. With an Instagram Gallery, you can gather photos for constant display. When you set up an Instagram Gallery, you have the ability to: Gather all brand-relevant Instagram content in one centralized location Share exceptional photos in real-time with your fans Allow users to share their favourite branded content across their social networks 13

14 Sign Up The simplest way of all to generate leads is just to let your fans step forward and be recognized. There s all sorts of incentives that don t require a four-figure piece of bait; offer your loyal customers a chance to know about product launches, milestones, and upcoming sales and promotions before anyone else. Building a Sign Up campaign helps you: Post a simple form/landing page for customers to register See what aspects of your organization the fans consider most relevant Steer future marketing campaigns in favour of your strongest or smallest audiences 14

15 Poll Polls help you gauge public opinion of the world with questions that will incite engagement from your customers. Not only can they serve as a bellwether, polls can better help you celebrate accomplishments of your organization or steer your practices to better answer your customers needs. Whether you re building the character of your brand or your own understanding of your customers lives and desires, go to the polls. Using Hootsuite Campaigns to build a poll gives you the ability to: Build a multiple choice question to weigh the opinions and priorities of your fans Promote the poll in real-time to hear the most voices possible Add ability to turn on registration fields to collect leads Encourage your fans to share the poll across their social networks 15

16 Quiz One of the best ways to build enthusiasm for a brand is through entertaining and engaging quizzes. With eye-catching titles that demand to be clicked upon, and with positive, fun results that encourage sharing across social media, they re fodder for water coolers around the world. When creating a quiz in Hootsuite Campaigns, you ll be able to: Add your original copy and visual content to our convenient template Turn on registration fields to generate leads Ask text or multiple choice questions with both right and wrong answers Upload the quiz into a microsite, Facebook page or your homepage to drive traffic and engagement Encourage and/or incentivize entrants who ve finished to share the quiz across their own social networks 16

17 Voting Gallery A Voting Gallery offers your fans a chance to vote on images such as new products or marketing materials. They provide all the usability of polls with all the likability of visual content. Want to know which designs, products or flavors your fans prefer? A Voting Gallery is a fantastic way to find out. With a Voting Gallery, you and your team can:: Upload your own curated images and calls to action to a centralized location Share the campaign across social media to encourage high voter turnout Add form fields to collect leads from each vote Analyze the demographic data of voters to see how you can anticipate specialized wants and needs 17

18 Want to learn more? Visit our website to learn more about how Hootsuite Campaigns can help your business.