UN Women. Branding Guidelines and Identity Standards. Second Edition June 2013

Transcription

1 UN Women Branding Guidelines and Identity Standards Second Edition June 2013

2 Contents Section 1: UN Women Logo About the UN Women Logo UN Women Logo in Multiple Languages UN Women Logo with Full-Name Tagline Positioning the UN Women Logo Proper Use of the UN Women Logo Improper Use of the UN Women Logo UN Women Social Media Logos Official Colours of the UN Women Logo UN Women Logo Colour Chart UN Women Logo File Formats 11 Section 2: UN Women Fonts UN Women Universal Font: Calibri UN Women Designer Font: The Sans 14 Section 3: UN Women Stationery UN Women Stationery UN Women Letterhead for Regional, Multi-Country and Country Offices 17 Section 4: UN Women Photography Usage Use of Photography 19 Section 5: UN Women Publications Templates UN Women Publications Templates Software and Font Usage Technical Publications Technical Publications Interior Page Templates Information and Advocacy Products Information and Advocacy Products Interior Page Templates Academic Papers Academic Papers Interior Page Templates Briefs Brochures Focus Area Colours Regional Icons 33 Section 6: Communication Resources Communication Resources 35

3 Section 1: UN Women Logo 1

4 1.1 About the UN Women Logo UN Women s logo is the cornerstone of our visual representation. The logo s symbolism expresses our mission and communicates our identity as a UN entity. Elements of the UN Women Logo The official UN Women logo consists of the following elements: the mark, the entity name, and the UN logo. UN Logo Mark Entity Name Symbolism The UN Women mark combines three recognizable symbols: the globe, the women s symbol, and the equal sign. The mark is divided into two halves, represented by different shades of blue, and connected by the equal sign. The symbolism of the mark expresses our commitment to creating a world in which women and men are equal. Additionally, the United Nations logo is used within our logo, to visually accent our role as a UN entity. Using the UN Women Logo Using the UN Women logo correctly is key to a consistent and positive brand presentation. Do not alter the logo in any way. Only the authorized logos, illustrated in this manual, and available on our website, should be used. 2

5 1.2 U N Women Logo in Multiple Languages The UN Women logo is available in Arabic, Chinese, English, French, Russian and Spanish. Arabic Chinese English French Russian Spanish 3

6 1.3 U N Women Logo with Full-Name Tagline The UN Women logo with full-name tagline can be used when it is beneficial for the target audiences to have the UN Women name fully spelled out. Arabic Chinese English French Russian Spanish 4

7 1.4 Positioning the UN Women Logo The UN Women logo will have the greatest impact when it is surrounded by sufficient whitespace. A. Whitespace Measure the width of the light blue half of the logo. Allow for at least this much white space on all sides of the logo. A A 5

8 1.5 Proper Use of the UN Women Logo The following examples illustrate approved uses of the UN Women logo. Logo White (reverse) logo on solid fields of colour Logo with full-name tagline Blue logo on a light field of colour Black logo White (reverse) logo on photographs. The blue and black logos may also be used over photographs, as long as the logo is completely legible 6

9 1.6 Improper Use of the UN Women Logo The following examples illustrate prohibited uses of the logo. Do not outline the logo Do not stretch the logo Do not lighten or darken the logo Do not condense the logo Do not place type over any part of the logo. Do not alter the colour of any part of the logo Do not place text over any part of the logo United Nations Entity for Gender Equality and the Empowerment of Women Do not alter the arrangement of the logo elements Do not alter the tagline text or introduce new typefaces 7

10 1.7 UN Women Social Media Logos Social media logos are available in French, Spanish and English for use on Facebook and Twitter only. This logo configuration should not be used for any other print or web purposes. English social media logo French social media logo Spanish social media logo 8

11 1.8 Official Colours of the UN Women Logo The logo should be reproduced in blue whenever possible. For black and white desktop printers, or for other applications when colour representation is not available, use the black logo. The logo may be used in white (reverse) only on photographs and dark colours, when the blue and black logos are not sufficiently legible. The logo should not be reproduced in any other colours. The colour logo This is the official UN Women logo, with and without the tagline. Use the logo whenever possible on white or a light background. 2-colour Blue Pantone 299C Light Blue 65% Pantone 299C Grey 70% Pantone Process Black The black logo For black-and-white printing, such as desktop printing of documents. 1-colour Black Pantone Process Black Grey 65% Pantone Process Black Grey 70% Pantone Process Black 9

12 1.9 UN Women Logo Colour Chart The following colour chart indicates specifications for UN Women logo colours in various colour systems. UN Women Blue Logo Blue Light Blue (left side of mark) Grey (full-name tagline) Pantone PANTONE 299C PANTONE 299C 65% pantone process black or pantone black 70% CMYK C 85 M 19 Y 0 K 0 C 55 M 12 Y 0 K 0 C 0 M 0 Y 0 K 70 RGB R 0 G 157 B 220 R 103 G 183 B 230 R 109 G 110 B 112 UN Women Black Logo Black Grey 1 (left side of mark) Grey 2 (full-name tagline) Black pantone process black or pantone black pantone process black or pantone black 65% pantone process black or pantone black 70% 10

13 1.10 UN Women Logo File Formats The UN Women logo and UN Women National Committee logos are available in EPS and PNG format options on our website (see page 34). In general, EPS files are best suited for offset or high-end on-demand printing, and PNG files are best suited for on-screen viewing, online publishing, MS Office Computer Programs and desktop printing. If you are unsure which file type is best suited for your particular need, please contact the Communications Team for advice. Note: Always download and save the logo files from the browser to your desktop before placing logos in documents or messages. Do not copy and paste logo files directly from the browser into a document or a message. EPS files are best suited for: High-resolution professional printing, such as offset printing (e.g., publications, banners, etc.) Note: EPS files are vector-based, so the EPS logo files may be scaled larger without loss in quality. PNG files are best suited for: Web Screen display and desktop printing, for programs such as MS Office Word, Excel and PowerPoint signatures Note: PNG logos are available with a transparent background and a white background. Use the white background option for all cases, except when the logo will be placed on a colour background. Note: PNG files are NOT vector-based, so the PNG logo files must not be scaled to a larger size, as they will pixellate. Within the different file formats, the logos are available in these colour choices: Pantone (PMS) Use the Pantone files when the logo will be printed in Pantone colours on an offset press. Letterhead system, business documents and business cards are a typical application for Pantone printing. Pantone files can also be used for printing on demand, desktop printers, postscript printers and image setters. CMYK CMYK files should be used for offset four-colour printing (CMYK), such as publications. CMYK files may also be used for printing on demand, desktop printers, postscript printers and image setters. Black Use the black logos when four-colour (CMYK) printing or Pantone printing is not an option, for example, for documents using a black-and-white printer. White White logos allow you to reverse the logo out of a solid colour or a photograph. 11

14 Section 2: UN Women Fonts 12

15 2.1 UN Women Universal Font: Calibri The official internal typeface for UN Women is Calibri. All print materials produced in-house, including publications, flyers, fact sheets, leaflets, correspondence, etc., should appear in this font. For official correspondences on the UN Women letterhead, UN style should be followed; e.g., Times New Roman. Body text, Calibri Regular, Bold, Italic and Bold Italic: Now we can work and earn an income. This has increased our ambition for a better future for our families and the whole village. Wissal, Participant of the UN Women supported SABAYA Programme for the Empowerment of Women in Kharas, opt Calibri Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Calibri Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Calibri Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Calibri Bold Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

16 2.2 UN Women Designer Font: The Sans Whenever possible, professional designers should use The Sans font family for brochures, publications, signage, banners, etc. If the font is not available, the universal font Calibri should be used. Body text, The Sans Light, Bold, Light Italic and Bold Italic: Now we can work and earn an income. This has increased our ambition for a better future for our families and the whole village. Wissal, Participant of the UN Women supported SABAYA Programme for the Empowerment of Women in Kharas, opt The Sans Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ The Sans Light Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ The Sans Plain abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ The Sans Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ The Sans Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ The Sans Bold Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

17 Section 3: UN Women Stationery 15

18 3.1 UN Women Stationery Files are provided for the UN Women letterhead, envelope and business card. Files are provided in InDesign for professional printing, and in Microsft Word for desktop printing. The stationery system is available in English, French and Spanish; in US and European standard sizes. Letterhead Envelope Business Card, Front Business Card, Back 16

19 3.2 UN Women Letterhead for Regional, Multi- Country and Country Offices The name of the UN Women regional, multi-country or country office, and its location, is spelled out in full, in the appropriate language, and placed as shown in the sample below. Templates are provided in Word, English only, in US and European (A4) standand sizes. Multi- Country Office Caribbean Name of Regional, Multi-Country or Country Office 17

20 Section 4: UN Women Photography Usage 18

21 4.1 Use of Photography Choose photos of UN Women programmes, initiatives and relief efforts that show people who are directly benefitting from our work, as well as images of women who are engaged and empowered. A compelling photo tells a story, shows an action and evokes an emotion. Images should be well composed, in focus and in proper resolution (300 dpi for print, 72 dpi for web). Below are examples of photographs that evoke our mission. For more details, guidelines for photographers can be found at Photo credits, left to right: UN Women/Claudio Vásquez Bianchi; UN Photo/Martine Perret; Dave Snyder; UNDP; UN Women/Kerim Fahara; UNDP; UN Photo/Martine Perret; UN Women/Janarbek Amankulov 19

22 Section 5: UN Women Publications Templates 20

23 5.1 UN Women Publications Templates The UN Women Publications Templates have been designed to create a harmonized visual identity for UN Women s print products and publications. The templates provide a framework for UN Women s Technical Publications (Policy Briefs, Guidance Notes, Manuals etc.), Information and Advocacy Products, Academic Papers, Briefs and Brochures. Templates use a color-coding system to visually classify UN Women s products by thematic area: Economic Empowerment, Ending Violence against Women; Leadership and Governance; Peace and Security; Data and Research; Evaluation. Geographic icons have been developed for display on the cover of all products, to classify UN Women s products by geographic area. See page 34 to downlaod files. Technical Publications Information and Advocacy Products Academic Papers Briefs Brochure 21

24 5.2 Software and Font Usage All templates are provided in Adobe InDesign. Working knowledge of Adobe InDesign is necessary for successful implementation. The Brief template is also provided in MS Word for in-house use. Chart and graph samples are designed in Adobe Illustrator. UN Women templates utilize UN Women's designer font family, The Sans, and UN Women's logo and headline font family, Gotham. The MS Word Brief template uses the UN Women Universal Font, Calibri. Product Software, File Format Font Familes Technical Publication, Information and Advocacy Product Academic Papers Brochure Brief Adobe InDesign.IDML Adobe InDesign.IDML Adobe Illustrator (to create charts and graphs).eps Adobe InDesign.IDML Adobe Indesign.IDML Microsoft Word.DOCX Gotham: Light, Light Italic Medium, Medium Italic Bold, Bold Italic The Sans: Sans Light, Light Italic Sans, San Italic Sans Bold, Bold Italic Gotham: Light, Light Italic Book, Book Italic Medium, Medium Italic Bold, Bold Italic The Sans: Sans Light, Light Italic Sans, San Italic Sans Bold, Bold Italic Gotham: Light, Light Italic Medium, Medium Italic Bold, Bold Italic The Sans: Sans Light, Light Italic Sans, San Italic Sans Bold, Bold Italic Gotham: Medium, Medium Italic The Sans: Sans, San Italic Sans Bold, Bold Italic Calibri: Calibri, Calibri Italic Calibri Bold, Bold Italic 22

25 5.3 Technical Publications Technical publications templates should be used for Policy Notes, Guidance Notes, Corporate Policies, Manuals, etc. Substantially prescriptive in content, they are intended for a restricted expert audience and/or for internal audiences. See page 34 to downlaod files. Peace & Security Data& Research Economic Empowerment Ending Violence Against Women Leadership & Governance Evaluation Generic Cross-Thematic 23

26 5.4 Technical Publication Interior Page Templates UN Women Technical Publications templates offer unique cover designs for each product, but share the same interior page templates with the Information and Advocacy Products, with the only difference that use of photos is not foreseen. If additional templates are needed for complex content or data, the Technical Publications and Information and Advocacy Products templates may be augmented with interior page templates from the Academic Research Reports, which offer an extensive selection of templates for various types of content. Title Page Table of Contents Chapter First Page Interior Pages 24

27 5.5 Information and Advocacy Products Information and Advocacy Products templates should be used for publications that intend to solicit support, such as for a global policy agenda and/or a call to action, or for resource mobilization. Information and Advocacy Products target non-technical, wider audiences. These reports should be at least 20 pages. See page 34 to downlaod files. Peace & Security Data & Research Economic Empowerment Ending Violence Against Women Leadership & Governance Evaluation Generic Cross-Thematic 25

28 5.6 Information and Advocacy Product Interior Page Templates UN Women Information and Advocacy Products templates offer unique cover designs for each product, but share the same interior page templates. with the Technical Publications. Photographs can be used. If additional templates are needed for complex content or data, the Technical Publications and Information and Advocacy Products templates may be augmented with interior page templates from the Academic Research Reports, which offer an extensive selection of templates for various types of content. Title Page Table of Contents Chapter Divider With Photo Chapter First Page Interior Pages Photography Pages 26

29 5.7 Academic Papers Academic Papers templates should be used for papers commissioned by UN Women. These reports should be at least 20 pages plus cover. See page 34 to downlaod files. Peace & Security Data& Research Economic Empowerment Ending Violence Against Women Leadership & Governance Evaluation Generic Cross-Thematic 27

30 5.8 Academic Papers Interior Page Templates Interior page layouts for Academic Papers include templates for running text, simple and multi-level tables of contents, chapter dividers, call-out story box and figure modules, tables, photography and endnotes. Title Page Acknowledgements Table of Contents Chapter Divider Chapter 1st page Interior Page with Section Header 28

31 Interior Page with Box Tables Pie, Bar and Line Graph Figures Endnotes Bibliography 29

32 5.9 Briefs Briefs templates are similar to the Information and Advocacy Products in terms of intent and audience, but shorter and flexible in format. They can span from a 1- or 2- single page brief to a maximum length of 16 pages. Briefs templates are available in InDesign, using UN Women designer fonts, and in MS Word, using UN Women universal fonts. See page 34 to downlaod files. Brief page, front Brief page, back 30

33 5.10 Brochures Brochure templates should be used for public information purposes. A brochure should always target a large general, non-expert audience through simple, clear language that describes UN Women s work in broad strokes. The Brochure should ideally be 4 pages, and can be expanded to 8 pages, saddle-stitched. See page 34 to downlaod files. Back cover, Front cover Spread 1st Spread Spread 31

34 5.11 Focus Area Colours The following colour chart indicates specifications for UN Women Focus Area colours in Pantone, CMYK and RGB colour systems. Each product uses four colours: a Focus Area colour, UN Women Blue, Black and Warm Grey. Pantone CMYK RGB Economic Empowerment GREEN PANTONE 369C C 59, M 0, Y 100, K 7 R 108, G 179, B 63 Ending Violence Against Women ORANGE PANTONE 179C C 0, M 79, Y 100, K 0 R 241, G 93, B 34 Leadership and Governance TURQUOISE PANTONE 325C C 56, M 0, Y 26, K 0 R 104, G 200, B 198 Peace and Security YELLOW GOLD PANTONE 117C C 0, M 18, Y 100, K 15 R 222, G 180, B 8 Data and Research PURPLE PANTONE 2602C C 63, M 100, Y 0, K 3 R 120, G 39, B 139 Evaluation RED PANTONE 200C C 0, M 100, Y 63, K 12 R 211, G 18, B 69 Generic and Cross-Thematic BLUE PANTONE 3005C C 100, M 34, Y 0, K 2 R 0, G 129, B 198 Accent Colour for Tables and Figures PANTONE WARM GREY 10C C 0, M 14, Y 28, K 55 R 138, G 121, B 103 UN Women Blue PANTONE 299C C 85, M 19, Y 0, K 0 R 0, G 157, B

35 5.12 Regional Icons UN Women regional icons may be used to specify the product s regional focus. For multiregional products, use the global icon. See page 34 to downlaod files. Global Africa Asia and the Pacific Arab States Europe and the CIS Americas and the Caribbean Economic Empowerment Ending Violence against Women Leadership and Governance Peace and Security Data and Research Evaluation Generic and Cross-Thematic 33

36 Section 6: Communication Resources 34

37 6.1 Communication Resources The following are links to UN Women logos, letterhead system and other resources on our website. If you have questions regarding communication resources, please contact the Communications Team for advice. UN Women logo in all official languages and different formats: Stationery (letterheads, envelopes, business cards) in Word format: Stationery (letterheads, envelopes, business cards) in InDesign format: signature: UN Women National Committee logos: UN WOMEN TEMPLATES: UN Women Publications Templates main page: UN Women Publications Templates User Guidelines: UN Women Briefs Templates: InDesign: Word: UN Women Brochure Templates: UN Women Technical Publications Templates: UN Women Information & Advocacy Products: Templates: UN Women Academic Papers Templates: UN Women Charts (Bar, Line, Pie) and Map Samples: UN Women Regional Maps Icons: Communications and Advocacy contact info: Carlotta Aiello Print Production Specialist Nanette Braun Chief, Communications & Advocacy 35