Data Centers De Persgroep

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1 Data Centers De Persgroep Antwerp Feb Luc Verbist CIO

2 Activities NEWSPAPERS N 1 N 1

3 Activities MAGAZINES N 1 N 1

4 Activities Print products 5 times around the globe in 1 week

5 Activities RADIO N 1

6 Activities TELEVISION N 1

7 Activities DIGITAL E-commerce > News > ipad & mobile> Pay-per-view > Classified sites >

8 Activities MOBILE TELEPHONY Operator > Interactive>

9 Financial Results In mio euro

10 Growth by acquisition Netherlands

11 Growth by acquisition All newspapers had problems Losing money Declinig readership Netherlands

12 ICT Strategy Outsourcing Atos Origin Getronics KPN ASP4ALL Hotitem External Datacenters Contract managers and Business analysts on the payroll

13 ICT Strategy Facts & Figures FTE: Initially: Restructurings Closed printing plant Sold NRC (Newspaper) Sold Magazines (education) Sold Book Publishing Division Locations: 12 in The Netherlands Newspapers: 3, with 718 journalists Websites: 18 Printing plants: 2

14 Planning Roll out planning high level Project Name Start Finish Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Finance AD 01/01/10 28/02/10 Website AD 01/01/10 30/03/10 Editorial AD 01/01/10 30/06/10 WAN Connectivity 01/01/10 30/06/10 Subscription AD 01/01/10 30/09/10 Office Environment 01/01/10 30/09/10 Salary and HR 01/02/10 31/12/10 Output Management 01/03/10 30/06/10 Website VK 01/04/10 30/09/10 Editorial VK 01/07/10 30/11/10 Finance VK and TR 01/08/10 31/01/11 Single Copy Sales 01/09/10 30/04/10 Mass Mailing 01/09/10 30/06/10 Website Classified 01/09/10 30/02/11 Website TR 01/10/10 31/12/10 Subscription VK and TR 01/10/10 30/04/11 Editorial TR 01/12/10 31/03/11 Printing Plant Den Haag 01/01/11 30/04/11 Printing Plant Amsterdam 01/01/11 30/06/11

15 Facts & Figures about the Datacenter Number of servers OS Physical Virtual Total Virt % Solaris % Windows % Mac % 616 TB in different Tiers 3 tiers in 6 storage systems, 3 per DC Tier 1 Tier TB 144 TB High end storage: Fiber channel and SAS Technology High end storage: SATA Technology Tier TB Mid range storage: SATA Technology

16 Desktop virtualization Very limited use Effect of line latency Being able to work in a non connected mode Limited distance of workstation to the production machinery Expensive licenses 120 virtual Windows servers in DC 40 For latency sensitive applications 30 For legacy applications and compatibility 30 For internal ICT management 10 For Windows applications and for Mac users 10 Other

17 Service Levels Business Service Hours Days Max. Downtime Newspapers 6/7 15 min Magazines 5/7 60 min Websites 7/7 15 min Printing Plant 6/7 15 min TV 7/7 1 min Radio 7/7 1 min

18 Principe N+1 Power Cooling Network UPS Generator Public network Multiple network cards in servers Dual uplink Redundant core network

19 Principe N+1

20 Cold corridors Full separation of hot and cold air flows High efficiency

21 In total 4 cubes 2 Datacenters fully redundant DATACENTER ROOM 1 Network equipment Server rack DATACENTER ROOM 2

22

23

24 Real time monitoring Monitoring of the data centers Temperature Back Power usage Humidity Temperature Front

25 Real time monitoring Monitoring of the chillers

26 Real time monitoring Monitoring of the power usage

27 Real time monitoring PUE Graphic jan feb mar apr may jun jul aug sep oct nov dec 20.0 C 18.0 C 16.0 C 14.0 C 12.0 C 10.0 C 8.0 C 6.0 C 4.0 C 2.0 C 0.0 C Average monthly PUE Average monthly temperature

28 Benchmark Hosting (Opex figures full year basis) Websites External cost Internal cost Vacature Terramark 180 K 120 K AD-Trouw-Volkskrant Getronics 3 Mio 650 K Tijd-Echo Cegeka 160 K 100 K Cloud Solutions (real contract values) ASP4ALL (all webservers) 850 K 500 K Microsoft Assure (MS server park) 2,4 Mio 1,3 Mio (benchmark checks)

29 Costs ICT Cost (Mio ) Stop outsourcing contracts Switch to DP standards Before integration After integration

30 Costs Evolution ICT Cost/employee (Index cleared) Before integration After integration

31 Design lessons During design consider impact minimization of potential failures Make sure all drivers, hardware version, setup parameters, are identical for clustered servers Difficult to assess upfront the load on physical servers with a lot of virtual machines Easy to manage but also easy to make (human) mistakes Consider data recovery requirements during design of storage tiers (B)Leading edge technology (aggressive pricing but non-mature technology) Think big (anticipate on growth strategy) Think green

32 Considerations internal or external data center Be sure you have enough critical mass, if not outsource 24/7 business or just business hours Business Applications are very specific (no support from third parties available) Strong support of end users of business applications is required Fysical distance between servers and production machinery Costs Opex versus Capex strategy of the company Availability of skilled resources Building restrictions and regulations Employees churn rate

33 Q&A Luc Verbist CIO De Persgroep

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