Radio and TV Strategies. DVB-T2 and DAB+Plans for Germany. Herbert Tillmann

Transcription

1 Radio and TV Strategies DVB-T2 and DAB+Plans for Germany Herbert Tillmann

2 Contents: 0. Media Consumption 1. Status of digital terrestrial television (DVB-T) 2. Plan for the switch over from DVB-T to DVB-T2 3. Programs per Multiplex (portable, mobile) 4. Digital dividends 700 MHz 5. Status of Digital Audio Broadcasting DAB+ in Germany 6. FM Switch off

3 New Media CONSUMPTION PATTERN Mobile online applications (e.g: podcasts, VoD,etc.) with iphone, ipad, ipod: Home network WEB-Radio HDTV DAB, DAB+ HbbTV Internet and TV is becoming united 3 Integrat

4 Helwin Lesch; Produktions- und Technikdirektion; HA PuT; Bayerischer Rundfunk

5 AUDIENCES ARE CHANGING Content needs to be immediate and: accessible mobile tailored adapted to all screens 5 Integrat

6 Reduce COSTS Maximize REACH Improve QUALITY OF SERVICE Enable INNOVATIVE MEDIA SERVICE Improve STRATEGIC POSITION

7 Status of digital terrestrial television (DVB-T) in Germany Distribution of the transmission Following the trend of recent years: satellite and cable are the same, terrestrial remains constant, DSL-TV profits from this TV-Empfangsebenen

8

9

10 Helwin Lesch; Produktions- und Technikdirektion; HA PuT; Bayerischer Rundfunk

11 Helwin Lesch; Produktions- und Technikdirektion; HA PuT; Bayerischer Rundfunk

12 Status of digital terrestrial television (DVB-T) in Germany DVB-T in Germany is being used in the home (with rod aerials; hardly any roof top antennas), portably and mobile. DVB-T is available over almost all of Germany, the technical coverage is at 95 %. DVB-T openly available and private sector programs DVB-T openly available programs

13 Status of digital terrestrial television (DVB-T) in Germany DVB-T is consumer-friendly, popular and successful: No running costs, easy installation, low cost and convenient technology DVB-T is an attractive alternative for users or used as an addition to cable, satellite and IPTV. DVB-T has a market share TV-Empfangsebenen of 25% in the metropolitan areas

14 The gain in efficiency of DVB-T2 Receivability Gains of migration from DVB-T to DVB-T2: Quality of the programs Increased efficiency Running costs From the channel coding and MPEG4 video coding: ~ 50% HEVC (H.265) brings it once again up to an additional 50% Number of programs Broadcasting network DVB-T2 provides a significant increase in efficiency, but not all of these improvements can be had completely at the same time!

15 The switch over to DVB-T2 in Germany aims to: In order to modernise terrestrial television, to save costs and to make it fit for the future To make terrestrial TV more attractive by increasing the number of programs and broadcasting at a better quality (HD) To design the terrestrial as a Hybrid system (e.g. with HbbTV) making it suitable for both portable and mobile reception To switch-over to DVB-T2 with HEVC TV-Empfangsebenen Video coded

16 The private providers in Germany There must be a workable business model for the private program providers The public television providers ensure supply of openly available programs to most of Germany, the private providers the major metropolitan areas and other urban centres The infrastructure service provider Media Broadcast could act as a platform operator for the private providers in Germany Market research indicates a strong interest in a balanced mix of HD and SD channels (Quantity AND quality are crucial).

17 Plan for the switch-over from DVB-T to DVB-T2 in Germany 2013 Product definition DVB-T2; Signals for industry; 2014 Frequency utilisation concept 2015 WRC15; 700 MHz Frequencies are representable 2016 Comprehensive HEVC availability 2017 Introduction to DVB-T2; the beginning of the migration phase 2018 End of the SD transmission by DVB-S End of the migration phase Market availability Technically convergent solutions Proposal for the simulcast phase of the DVB-T2 launch DVB-T2 Tests Football European Cup Olympic games DVB-T2 Demonstration DVB-T (5 Or more Multiplexers) DVB-T (5 Or more Multiplexers) DVB-T (5 Or more Multiplexers) Eg with ARD HD ZDF HD RTL HD Pro7 HD Football World Cup DVB-T2 Basis -Mux ARD HD ZDF HD Drittes And up to three other private programs DVB-T2 (6 or more Multiplexers) Conversion DVB-T2 Basis -Mux Football European Cup DVB-T2 (3 Multiplexers) Conversion Olympic Olympic games games ARD HD ZDF HD Drittes DVB-T2 Basis -Mux DVB-T2 (3 Multiplexers) In urban areas with private programs In areas with resource centres In the remaining areas

18 Programs per multiplex (portable and mobile): DVB-T (current) MPEG2 total approx Mbit/s SD with approx. 3 Mbit/s 1 HD DVB-T2 (future) HEVC total approx. 22 Mbit/s SD(+) approx Mbit/s HD approx. 4-5 Mbit/s 1-2 Mbit/s reserved for additional data 4 SD 10 SD 8 SD+ 2 HD 6 SD 3 HD 4 SD 4 HD 2 SD 5 HD

19 Digital dividends Switch-over to DVB-T2 in 2017, migration completed in 2020 Radio requires frequency safety: the use of the 700 MHz band for broadcasting by the end of 2020 is the prerequisite for a switch-over to DVB-T2 From then on, this opens the possibility of using the frequency spectrum in other ways On the mobile side there are no lack of frequencies in the short to mid-term n Broadband is essential to broadcasting, ARD supports therefore the broadband targets of the German Federal Government Wireless solutions such as LTE are only a temporary solutions for broadband (2 nd class internet)! For broadcasting over cellular networks there is a lack of capacities and economic business models

20 Thank you for your attention

21 Parameter corridor and product definition Programs should be transmitted in SD or SD+ / HD respectively also for portable and mobile reception (ideally also in smartphones and tablets) Supply to the areas must be maintained Therefore we recommend a technical system configuration which has a data rate of approx Mbit/s instead of today s conventional Mbit/s The parameters can be adapted and optimised according to the network structures Table: Example of DVB-T2 parameter variants in Germany HF Parameter Coding SNR(*) Data rate(**) 16k ext. 19/128 PP2 16k ext. 19/128 PP2 16k ext. 1/8 PP2 16k ext. 1/8 PP3 32k ext. 1/16 PP2 64 QAM 1/2 64QAM 3/5 64 QAM 3/5 64 QAM 3/5 64 QAM 3/ db 18.3 Mbit/s 16.4 db 22.0 Mbit/s 16.4 db 22.4 Mbit/s 16.5 db 23.5 Mbit/s 16.4 db 23.8 Mbit/s

22 Political environment Overseeing the switch-over in Germany Due to German anti-competition laws, ARD, ZDF und private providers may not exchange issues about the DVB-T2 platform or exchange business models Development of solutions for the anti-competition laws are necessary The German state media authorities have offered to take on a moderating role (similar to the switch from analogue TV to DVB-T) n ARD and ZDF have now suggested the timely participation of all stake holders to install operational working groups: Technology (frequency concept, broadcasting networks, technical migration, video coding) Communication und marketing (accompanied by the DVB-T2 launch) Legal issues (legal and regulatory aspects)

23 Media Archive Migration Strategy VIDI and Media Links Systems Phone:

24 Media Marketing Strategy M e d i a W o r k f l o w M a n a g e m e n t Tape Archive ADAM Tape Migration www VOD Distribution Sources Film Archive SCANITY Film Scanning Export Online View Broadcaster File Archive On- & Offline Storage Edication

25 Media Transition Value Chain Logistics Ingest Tape Archive Ingest Film Archive Storage Management Delivery VIDI

26 VIDI s Roll Logistics Ingest Tape Archive Ingest Film Archive Storage Management Delivery VIDI Lead Contractor Project Management Quality of Service System Integrator Operator / Maintenance Financing / Service Contractor/ OPEX - Model

27 A.D.A.M Support Prozess Tape Archive ADAM System Migration Archive Transport PreCheck DataScan File High res Low res Metadaten Transport ADAM Controlling

28 The Holy Trilogy of Film Scanning Scanity for Archive Applications 1. Resolution 2. Speed 3. Dynamic Range All 16mm three & 35mm can be adjusted to image preference

29 ALTO Archive & Content Library Offline Storage for Infrequently Accessed Media

30 Interface for Book Keeping Special Modules for Distribution License- und Price-Administration Support of RF (Royalty Free) Support of RM (Rights Managed) Billing Tool Fee Accounting for Third Parties