Microsoft Analytics Inspiration Day Mandag 9. November 2015

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1 Microsoft Analytics Inspiration Day Mandag 9. November : Modern Data Platform Trond Amundsen Solution Sales Professional Microsoft Dataplattform

2 Sesjoner dere har vært igjennom tidligere i dag: Big Data and Data Management ved bruk av Azure Advanced analytics ved bruk av Azure Visualisation and Data Discovery med Power BI Mobile BI and Visualisation for SQL server med DataZen Internet of Things ved bruk av Azure og Power BI

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4 Only Microsoft delivers On-premises & cloud Hybrid cloud Consistent experience is everything

5 Continuous Innovation Cloud-First Approach SQL Server 2016 Hybrid cloud New innovations Continuous enhancements SQL DB SQL DB SQL DB SQL DB Advanced Analytics Across customer base End-to-end mobile BI Speed Agility Proven Feedback Enterprise-grade DW Mission critical OLTP The best SQL Server release in history

6 SQL Server 2016: Everything built-in built-in built-in built-in built-in built-in $2, SQL Server SQL Server SQL Server #1 #2 #3 Oracle is #4 $480 $120 Microsoft Tableau Oracle SQL Server Oracle MySQL SAP HANA TPC-H non-clustered 10TB In-memory across all workloads Self-service BI per user at massive scale Consistent experience from on-premises to cloud The above graphics were published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Microsoft. Gartner does not endorse any vendor, p roduct or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. National Institute of Standards and Technology Comprehensive Vulnerability Database update 10/2015 TPC-H non-clustered results as of 04/06/15, 5/04/15, 4/15/14 and 11/25/13, respectively.

7 Real-time operational analytics In-memory built-in Mission critical OLTP In-memory SQL Server Data ColumnStore Warehouse 2-24 hrs Up to 30x faster transactions with in-memory OLTP ETL Queries from minutes to seconds Real-time Business business problem problem detection NEW Real-time operational analytics In-memory SQL Server OLTP

8 Most secure database Layers of protection Least vulnerable 6 years in a row & most utilized Most secure database Advanced Threat Analytics Monitor activity SQL Server auditing Control access Protect data Windows Authentication Row-level security Dynamic data masking Always Encrypted Transparent data encryption SQL Server Oracle DB2 MySQL SAP HANA * National Institute of Standards and Technology Comprehensive Vulnerability Database update 10/2015

9 Protect your data at rest and in motion without impacting database performance Always Encrypted Apps Trusted SELECT Name FROM Patients Query Client side Enhanced ADO.NET Library SQL Server SELECT Name FROM Patients Most secure database Column Master Key Result Set Result Set Name Denny Usher dbo.patients Name SSN 0x7ff654ae6d ciphertext USA SSN Country Country Column Encryption Key Philip Wegner x7fg655se2e USA Denny Usher x7ff654ae6d USA Alicia Hodge y8fj754ea2c USA

10 Highest performing data warehouse In-memory built-in On-premises, cloud, or hybrid Highest performing DW SMP Data marts MPP Petabytescale Petabytescale + SMP Data marts MPP Scale to MPP on-premises & in the cloud Simple T-SQL to manage structured and unstructured data SQL Server SQL Server + Analytics Platform System SQL Server in Azure VM Azure SQL Data Warehouse ½ the cost of Oracle Exadata Consistent experience from on-premises to cloud

11 Remove the complexity of big data T-SQL over Hadoop PolyBase End-to-end mobile BI T-SQL query Quote: ************************ ********************** ********************* ********************** *********************** Simple T-SQL to query Hadoop data (HDFS) SQL Server Hadoop $ JSON support Name DOB State Denny Usher 11/13/58 WA Gina Burch 04/29/76 WA

12 End-to-end mobile BI on any device Lightning fast queries & reports On all mobile devices built-in built-in End-to-end mobile BI Reports in minutes not days PB scale DW in SQL Server Windows ios Android HTML5

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14 In-database Advanced Analytics Build intelligent applications with SQL Server R Services Advanced Analytics R built-in to your T-SQL NEW Real-time operational analytics without moving the data Mission critical OLTP NEW Open Source R with in-memory & massive scale - multi-threading and massive parallel processing R built-in to SQL Server

15 Med Power BI kan kobles til lokalinstallert data Sanntidstilkobling & planlagt dataoppdatering

16 CREATE MANAGE CONSUME Microsoft Excel Power BI Desktop Power BI Power BI Desktop Microsoft Excel Mobile reports Paginated reports Power BI Web Portal Windows App Android App Datazen Publisher** ios App SQL Server Report Builder Report Designer in SQL Server Data Tools SQL Server BI Reporting Services Power BI Desktop Mobile reports Paginated reports Report Server Web portal (all BI report types) SharePoint We b Microsoft Confidential Subject to NDA Preliminary Information. Dates and capabilities subject to change. Microsoft makes no warranties, express or implied.

17 Cut storage costs with Stretch Database NEW Stretch Database with Always Encrypted Hybrid cloud Microsoft Azure Denny Usher ox7ff654ae6d 3/18/2005 Order history Stretch to cloud Name SSN Date Customer data Philip Wenger cm61ba906fd 2/28/2005 Denny Usher ox7ff654ae6d Product data 3/18/2005 Alicia Hodge i2y36cg776rg 4/10/2005 Order History Alta Levy nx290pldo90l 4/27/2005 Dionne Hardin ypo85ba616rj 5/12/2005 Kristy Flowers bns51ra806fd 5/22/2005 Sara Wiley Query App

18 Upgrade easily Without breaking changes New tools built-in to ease upgrades New upgrade advisors Accelerate upgrade cycle with new tools built-in Clone environment Upgrade & compatibility testing Upgrade and optimize existing query plans with new Query Data Store

19 Migrate from other top databases With free tools from Microsoft SQL Server migration assistant Simplify migration to SQL Server Saves you time and money SQL Server

20 Dramatically simplify HA & DR +35% operational efficiencies with hybrid cloud Enhanced AlwaysOn Mission critical OLTP 35%

21 Industry leading TCO $648K + $120 per user for Power BI $2.2M + $2,230 per user for BI 3.4x 20x per user Built-in with SQL Server vs. expensive add-ons with Oracle In-memory built-in ADVANCED ANALYTICS ADVANCED ANALYTICS BUSINESS INTELLIGENCE BUSINESS INTELLIGENCE End-to-end security built-in DATA WAREHOUSING DATA WAREHOUSING Advanced Analytics built-in OLTP SQL Server 2016 OLTP Complete mobile BI built-in Note: For OLTP and DW scenario, the price comparison is based on a server with 2 proc, 8 cores each

22 #1 Price/performance with massive scale #1 TPC-H 10 TB TPC-H world ½ hardware costs Unparalleled scalability with Windows Server 2016 Highest performing DW 24X TPS boost In throughput on the same hardware #1 SAP performance 2-tier 16-processor SAP benchmark on Superdome X + SQL Server 12TB of memory WS 2016 max cores * As of 4/6/2015 (

23 Thousands of ISVs build on SQL Server Healthcare Manufacturing Power & utilities Banking & capital markets Hospitality & travel

24 Customers using SQL Server for Tier 1

25 Appendix